However, although "Plants vs. Zombies" has set off a boom in Internet cafes, it is more of the original WeGame users who are playing.
After more than a month of fermentation, WeGame has relied on the traffic of "Monster World", and the registered users have reached 10 million.
Daily life is basically on par with "Monster World", with a scale of 5.6 million.
It can be seen that the development of WeGame is still in the previous circle.
After all, Starlight's strongest publicity channel is still in Internet cafes, which basically coincide with game users.
And those personal computer users, Starlight's influence is very poor.
The game "Plants vs. Zombies" was just launched.
Even with the strongest promotion of Starlight, pop-ups directly in Internet cafes across the country.
But in the first three days of the game's launch, the highest daily activity has just reached 200,000.
This data is obviously within the range of channels before Starlight.
However, a week after the game went live, the data started to get wrong.
Especially on the eighth day, online data skyrocketed.
Directly came to the horror number of 660,000 daily lives, which immediately exceeded the "Monster World" that has been in operation for more than five months.
The skyrocketing data directly caught Starlight Casual Games by surprise.
If it hadn't been for the urgent addition of 10 million servers, the game might have exploded directly.
After a few days of fermentation, the game "Plants vs. Zombies" has slowly spread to the entire Chinese Internet.
No matter where you are, you seem to see the news of "Plants vs. Zombies".
The game "Plants vs. Zombies" seems to be... Fire!!
And it's the kind of fire that's out of the loop.
Different from "Monster World", "Plants vs. Zombies" has a simple gameplay, and the cute art style spreads very quickly on the Internet.
Let those who have never played the game before, also noticed "Plants vs. Zombies".
And "Plants vs. Zombies", less than 100M is still very friendly for home users.
Otherwise, with the current network speed of more than 100KB, a game like "Monster World" that is 500M at every turn will take at least two or three hours to download.
And "Plants vs. Zombies" only takes ten or twenty minutes.
Relying on this advantage, and the players spontaneously spread.
"Plants vs. Zombies" appeared in a large area of individual users' computers in just a few days.
Downloads, soaring towards 20 million.
You know, at present, there are only more than 70 million Internet users in the country.
Even WeGame, which originally had just over 10 million downloads, is also on fire.
This data was transmitted back to Feicheng, which directly made the entire WeGame project team boil instantly.
They really didn't expect that a small casual game would have such great power.
Such a big achievement naturally alarmed the president of the Internet business department - Zhang Xiaolong.
He really didn't expect that he had only joined Starlight for a month, and WeGame had actually grown so much.
Recently, he has been busy connecting Foxmail to WeChat, and has not paid much attention to WeGame's business.
Looking at "Plants vs. Zombies" on the computer screen, Zhang Xiaolong thought secretly.
Could this also be within Jiang He's expectations?
After all, he has already understood, "Plants vs. Zombies" is the inspiration given by Jiang He himself.
Coupled with the results of daily interaction, Zhang Xiaolong suddenly thought of Jiang He.
However, Zhang Xiaolong was a professional after all, and quickly came back to his senses.
Urgently held a meeting with the executives of the Internet Business Department to discuss how to use the traffic of "Plants vs. Zombies" to continue to promote Starlight's software.
Starlight's side was very fast, and it only took three days to set up a new promotion plan.
After a few days of fermentation, not only on the Internet, but even the city's bus stop signs, you can see the figure of "Plants vs. Zombies".
Especially on the side of the base camp Feicheng, it can be said that a few steps away, it is a pea shooter.
Such an exaggerated cost, the money consumed is also huge.
For this promotion, 200 million yuan in cash was prepared.
But it's worth it, and it's not easy for a game to explode.
Seizing this opportunity is a must.
The previous Starlight Network, the main business was Internet café alliance and Internet bar system.
Although on the side of major Internet companies, there is a lot of influence.
However, for ordinary netizens, Starlight Network is a company, they do not know.
With the explosion of "Plants vs. Zombies", Starlight Network also intends to link the company with the game to increase the company's popularity.
Expand the influence of Starlight Network in the hearts of ordinary netizens.
Under such a promotion strategy, even WeChat, which has not moved before, has a lot of growth trend.
And more importantly, Plants vs. Zombies is an online game.
Although its krypton gold is not strong, it still has consumption points.
If it is brainless krypton gold, it is normal to spend two or three thousand.
Since its launch on April 25, it has experienced more than ten days of large-scale publicity and promotion.
As of May 13, the daily activity of "Plants vs. Zombies" exceeded one million, and the highest daily revenue has reached 12 million.
This number, even compared with "Monster World", is not much worse.
For a casual game with very little krypton gold strength, it is already very exaggerated data.
Of course, Starlight Network is very clear, after all, "Plants vs. Zombies" has so few krypton gold points, and the daily revenue of 12 million is just a flash in the pan.
The company does not have too many expectations for the revenue of "Plants vs. Zombies", and the daily income can be stabilized at 1 million, and the marketing costs are gradually recovered, which is already very good.
And after more than half a month of intensive development, the game editor of "Plants vs. Zombies" is finally online.
This editor is designed to be very simple and easy to understand, even if you don't have any game development experience, you can use the editor to make some interesting gameplay.
In order to take care of users, the editor also prepared very detailed tutorials to ensure that they can learn.
Jiang He knew very well in his heart why "Plants vs. Zombies" could be popular for so many years.
In addition to the good quality itself, more importantly, the large number of gaiden versions developed by the wild production team.
For example, the more well-known version 95, β version....
It is the new version made by these players that makes the IP of "Plants vs. Zombies", even in 2023, have many loyal users.
Therefore, Jiang He will let Starlight increase the option of the creative workshop.
They even had to develop a game editor specifically.
The creativity of the production team is limited, while the inspiration of the players is limitless.
For example, Warcraft 3 next door, its map editor function, is the starting point of many games.
It can be said that it is the source of all things in the game world, LOL, DOTA...
These popular games are all derived from it.
Even "Plants vs. Zombies" was made in part because of a map in the map editor that made the concept of tower defense games popular.
......
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