Reborn As The Billionaire National Husband, The Boss Of Populus Euphratica!
Chapter 77: Create Meituan! (2, Please Subscribe Automatically)
For Lin Yuanfang, he undoubtedly appreciates Wang Cong's plan.
But actually he was still a little uneasy.
the reason is simple.
Just like he asked Wang Cong, what if the company you invest in doesn't make money?
After all, no one is a god, and no one can predict the future. Only ghosts know what kind of Internet companies are the most profitable.
to be honest.
This is what Lin Yuanfang is most worried about.
He was still thinking about it until he got in the car and left.
But Wang Cong didn't care at all.
What he has to consider is not which projects are the most profitable at all, but which profitable projects he wants to invest in.
This is the greatest benefit of foresight.
That is, no matter what other people choose, Wang Cong knows what the correct answer is.
It's like an exam.
Everyone was sitting in the examination room answering questions. The test papers were very difficult. Many people didn't know what to choose and could only bump around like headless flies.
But Wang Cong knows the correct answer. To others, it is a closed book, but to him, it is an open book.
so.
That's why he is so confident.
Because Wang Cong knows that he is now like Jiang Ziya sitting firmly on a fishing boat, and he is really willing to take the bait.
After all of his companies are listed, someone will take the initiative to find him.
At that time.
That's your real highlight moment.
Of course.
Wang Cong is also reflecting on what he needs to do to get more people on board.
obviously.
Shares can be given as much as you like, because you can't make enough money, and only when everyone gets rich can you really get rich.
But voting rights and management rights will not be given away easily.
Taking a deep breath, Wang Cong said nothing more and began to sit in the car with his eyes closed to relax.
have to say.
Lin Yuanfang and his friends moved very quickly.
In less than a week, they raised 30 million in cash and paid it directly to the company account opened by Oil United.
And during this period.
Wang Cong also officially established Bytedance Company.
A group of programmers were recruited. After he explained the computing model of Toutiao, these programmers who signed the confidentiality agreement began research and development.
According to Wang Cong's stock price, it should be successful by early next year.
It will not be later than the middle of 2009.
This time difference is enough to be one step ahead of Zhang.
Not only that.
Wang Cong also gave them a task: to develop a small program specifically for ordering food.
????
????
The programmers who received the task were a little surprised.
Because they don't quite understand what Wang Cong means.
Wang Cong smiled and explained to them.
"What I mean is that if we can build a platform that includes all the merchants in an area, provide them with ordering services, and then recruit some people to deliver the food,
Will it be able to provide jobs for more people?”
Wang Cong explained to the programmers.
Everyone was a little surprised, but they didn't expect the boss to be so kind.
But since it was a casual little thing, they agreed.
and.
Wang Cong also said that this mini program, which he named the wonderful meal ordering and group purchasing service, has priority over the mini program named Jinri Toutiao.
With his instructions, the programmers naturally became nervous and busy.
Little did I know.
Wang Cong almost wanted to slap himself on the head at this time.
“Forgot about Meituan.”
When Wang Cong returned home, he started talking to himself.
The problem now is.
If Toutiao and Meituan become the same company, then the size of ByteDance will be
He suddenly felt that he was a little powerless.
After all, he was just an ordinary person in his previous life. Wang Cong had memorized too many things in his mind. If he occasionally remembered to do it, he felt that he could not complete this arduous task.
Think of this.
He frowned and began to think deeply.
Time passed by minute by minute.
After a long time.
Wang Cong slowly raised his head. He felt that he needed to make a plan.
Today, I am like holding a bunch of powerful poker players in my hand. Although the cards in my hand are not small, I have no clear plan on which one to play first.
This won't work, the order of meaning is very important.
Think of this.
Wang Cong took a deep breath, took out a piece of paper, and began to write and draw on it.
After about an hour, Wang Cong looked at the dense content on it and showed a satisfied smile.
certainly.
He definitely couldn't keep this plan.
After all, there are too many things on it that do not belong to this era. He just wrote down all the money-making projects that he can still think of in his mind, and then recalled them according to the timeline.
Just like when filming, the director must first make a shooting plan for the movie.
Or when playing games, gamers should also be optimistic about the strategies.
"The Battle of Thousand Regiments."
Looking at the plan, Wang Cong muttered to himself.
This was something he just remembered.
The reason why I think of the Thousand Regiments War is because Wang Cong recalled the process of Meituan’s rise and found that it was from this confrontation that they completely emerged.
The so-called thousand-regiment battle is actually very interesting.
From this time on, Meituan has been called Alibaba’s old enemy, Dianping’s nightmare, the boss of the food delivery industry, and the leader in the group buying industry.
His appearance was not only accompanied by flowers and cheers, but also by many curious voices.
Just at the end of this year, the emergence of Groupon, an American group-buying website, not only allowed ordinary people to enjoy the benefits of group-buying, but also allowed various domestic merchants to smell the opportunity to make a fortune.
In just half a year, there are more than 2,000 group buying websites across the country, and they are all backed by giant capital, just like the powerful and powerful Shili foreign market.
The Thousand Regiments War has officially begun, and Meituan looks particularly different. His entire worth is only the RMB 12 million invested by Sequoia in the first round of financing.
At that time, Lashou.com, one of the big names in group buying, completed its first round of financing of US$5 million in the middle of 2010, and completed a transaction volume of one billion by the end of the year, becoming the leader in the group buying market.
certainly,
Others are not idle, and they are all working hard in the advertising section.
You must know that group buying was still a new thing in China at that time. In order to let people understand group buying, expand customer sources and place advertisements, it became necessary means.
In order to continue to output advertisements, everyone who has money must pay, and those who have no money must also pay to borrow money.
For example, Nuomi.com raised 200 million at one time, Tuanbao.com reached 500 million within a year, and LaShou.com directly completed two consecutive rounds of financing and received US$1.6 billion in support.
For a time, various forces became red-eyed in the advertising war.
0…Please give me flowers….
However, Meituan spent money on advertising, but got advice from experts to use a more effective way, that is, to form a local promotion team and communicate with them door-to-door to get them to settle in.
Because the essence of group buying is to attract users at low prices, and advertising is just promotion. If the price can be lowered from the source, that is, the merchants, then there will be no worries about running out of customers.
So in the summer of 2010, Meituan quietly completed the construction of sub-stations in 300 cities.
At the end of the same year, the number was increased to one thousand.
At this time, other group buying websites were still advertising vigorously, but little did they know that their own homes had been stolen by Meituan.
The merchants defected, not to mention the customers, and everyone fled with them.
At the same time, due to excessive early investment, group buying giants such as Wowotuan and Lashou.com have already been stretched for funds. Meituan has increased its efforts to promote annual sales, which increased tenfold from last year to 1.5 billion. Successfully Take the position of industry leader.
The boss is the boss, but not many people thought highly of him at that time.
Because the previous investment had little effect, many capital tycoons behind the scenes have chosen to leave. Group buying websites are generally facing a shortage of funds. No matter how powerful Meituan is, it can still make money out of thin air.
0....0
In fact, as early as the eve of the Thousand Regiments War, Alibaba, one of the big powers at the time, had launched two products that were highly praised by the public, but the results were not good and they never brought any results.
The way Meituan fought bravely in the battle of thousands of regiments happened to be seen by Ali. After communication, both parties got what they needed, and they hit it off. Ali, who was rich and wealthy, gave money and resources, and to show his sincerity, he also gave himself Its reputation has been shut down, and it is bound to win the group buying position.
Just when everyone thought that Meituan was about to monopolize the group buying pie, an unexpected enemy appeared.
Dianping, behind it is Penguin Group, a capital giant like Alibaba. As an early enterprise group copying Ninja, it also launched Penguin Group Buying Network and Gaopeng.
But the same effect is not ideal.
Therefore, in order to fight against Meituan supported by Alibaba, Penguin Group directly spent hundreds of millions of dollars to take shares of Dianping and bring it into its camp.
The battle of thousands of groups in the group buying world has also officially entered the second half of the battle between the giants and their younger brothers.
Despite Dianping’s late start, he has a killer move in his hands!
flow!
With the support of Penguin Group, they directly incorporated Dianping into Weixin Payment.
All users who use Weixin Pay can see the name of Dianping. The traffic it brings cannot be simply summarized in tens of thousands.
Seeing that the opponent was approaching fiercely, the anxious Meituan hurriedly approached Ali for help, hoping that he could also appear on the Alipay interface. However, he did not expect that Ali, who had always been obedient, would draw a big picture this time.
This time, Meituan understands that it is just a pawn in the big factory's game.
Wang Cong doesn't remember much about the subsequent development.
He vaguely remembered that Meituan later rejected Alibaba’s follow-up investment, and then introduced Weixin Payment into Meituan’s payments. Before you were reborn, you could use your prestige to order takeout.
As for the twists and turns, Wang Cong naturally doesn't know, but he feels that he must eat this cake before others!
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