Reborn as the richest man in India
Chapter 284 Subversion
Jogo personally went to New Delhi, of course, to invite some important people to attend the opening ceremony of Gupta Square.
These people can't just send an invitation letter. It would be more solemn to invite them in person.
For example, for Manmohan, Qiao Ge is definitely the focus.
Manmohan himself attached great importance to the Gupta Square project, so he agreed without saying a word to Chogo's invitation to attend.
He also told Qiaogo that he would also invite some people from the government to come with him.
This made Jogo very happy.
Manmohan mentioned the names of several people, and indeed they were all big bosses in the government, especially Rao, who was the prime minister during the reform and opening up period.
Of course, Rajiv cannot be invited. He is the current Prime Minister and would not come here just for such a project.
And Rajiv is also very busy recently, flying around the country to meet with supporters.
There is no other way. The year after next is an election year. Even if he is full of confidence, he still needs to increase his contact with his supporters. The necessary emotional contact is still indispensable.
In addition to visiting people from the government, Jogo naturally also visited wealthy families such as the Vasayan family.
Like the Sharma family, the Pandit family, and Jogo are not left behind, but they all have investments, so they are considered their own.
At that time, family heavyweights will naturally appear.
At the same time, they are also using their own power to invite people to come and support them.
Compared to Qiao Ge, their connections are much wider.
Qiao Ge felt that it was really wise for him to recruit them into the group at that time.
Otherwise, Manmohan’s support alone is not enough.
Now that the Sharma family has come forward, the number of dignitaries present on their side is not thin.
"Is this still a shopping mall? Are there restaurants selling food?"
"Yes, yes, I heard that there is a cinema. Is this still a department store?"
…
Everyone is looking forward to the opening of Gupta Square, but some people are still doubting the layout of the mall.
Now that information about the shops in Gupta Square is slowly coming out, there is no need to keep it secret anymore.
The shops inside completely subvert people's understanding of department stores.
Those who questioned were not all those hired by high-end department stores to cause trouble.
There are always some traditional people who cannot accept new things and are naturally resistant to new things.
However, most people are still looking forward to it.
Most people here naturally refer to people from the middle class and above.
The poor are no longer human beings. They only deserve to live in slums, a place where they cannot even set foot.
Regarding this situation, Qiaogo certainly followed the national conditions.
Gupta Square itself is built for the elite wealthy class of middle class and above.
There is no other way, they only have this spending power.
In addition to being interested in shopping malls, many young people are also interested in cinemas in shopping malls.
Because according to Qiao Ge's promotion, the mall has 8 screening rooms.
Although each screening room does not have many seats, about 100 to 200, it is more private and more high-end.
You must know that the current Indian cinemas are all single-seaters, that is, a cinema has only one hall. There may be thousands of seats in the hall, plus some small boxes.
Although there are small boxes and the like to ensure a certain degree of privacy, in essence, you are still watching with everyone, and you are affected by the various noises in the hall.
Nowadays, cinemas are basically home to low-caste, single men from the middle and lower classes.
Qiaogo's side is a multiplex theater that will become popular in the future.
In the beautiful country, it slowly started to develop in the 1970s and is now very mature. For example, India had to wait until the next century to develop multiplex cinemas.
Qiaogo now imports these directly from the United States.
Since it wants to be high-end, the projection equipment and audio equipment must be state-of-the-art.
This is also a big selling point in one's own shopping mall.
So these multiplexes are very attractive to young men and women from these affluent classes, especially couples.
It is impossible for Qiao Ge to roll out this kind of multiplex theaters on a large scale because the cost is too high.
All the equipment inside is imported from abroad. At least now, these equipment are still very advanced and very expensive.
So Jogo will only have these multiplexes in Gupta Square.
But no matter how high the price is, Qiao Ge will still arrange it.
After all, my own Gupta Plaza focuses on high-end. If you can’t bear to part with this, why talk about high-end?
At the same time, this is also to create a solid moat for its own Gupta Square brand.
It’s not that this kind of project cannot be copied, but I want to make sure that the followers and copycats behind me cannot compare with my own.
In a word, it is a volume.
If you want to catch up with yourself, it means a big investment, a big investment, and there is no guarantee of success.
This can scare away many investors.
This will ensure your leading position.
Just like China in the previous life, there were many complexes later, but very few were truly as successful as Wanda Plaza.
Maybe the Indian side will also be brought up by themselves, but they can only be a copycat imitator and cannot learn their own essence.
Then you will succeed.
Of course, Qiao Ge has not given up on other single-seat theaters. After all, India is still dominated by single-seat theaters now and in the future. Only here has the largest audience. He has already started to deploy in major cities across the country.
Both high-end and low-end must have this. This is Qiao Ge’s strategy. No matter which industry it is, it is the same. The high-end makes money by high prices and high profits, while the low-end wins by quantity. Because the base is large, it can still make money and improve itself among the masses. influence in.
In addition, Qiaogo will also hold the premiere of the new movie "Win the Heart" starring Fuli here.
This was originally a romantic love movie starring Shah Rukh Khan in 1992, and Jogo used it without hesitation here.
He told the director and screenwriter the general plot, and let them develop the details themselves.
The general plot is as follows:
The male protagonist is an Indian aristocratic playboy who meets the heroine, who is also an aristocrat, during a trip to England.
During the journey, they went from picking on each other to quietly developing love.
It's a pity that the heroine, a famous woman, has a master. She has been engaged for a long time and will return to China to get married soon.
The male protagonist embarks on a journey to win the beauty without looking back, overcoming the obstacles of his father-in-law and love rival, and finally the lovers get married.
Jogo has declared that this film will be an epoch-making reform pioneer in Bollywood, allowing people to change their view of vulgar movies, and that movies can also be high-end.
The movie "Win the Heart" is a pioneer of reform and breaks tradition, and so is Gupta Square, which subverts the traditional department store. It can be said that this movie is very consistent with the connotation of my project.
The content of the movie was roughly revealed in the newspaper. It tells the story of the love between aristocratic young men and women, which is completely in line with the worldview of these wealthy family lovers.
As the opening day of Gupta Plaza draws closer, the topic becomes more and more heated.
As internal photos continue to leak out, the public is increasingly looking forward to it, so the trend has begun to change from the previous lack of optimism and doubts.
Perhaps feeling the huge influence of Gupta Square, Anil Ambani commented on this matter in an interview with reporters.
He believes that it is understandable that everyone is curious about new things, but once the novelty wears off, it will be the same thing.
Therefore, he feels that just because everyone is looking forward to it now does not mean that the business of Gupta Plaza will be good in the future. He is still optimistic about several high-end department stores in New Delhi.
Also, it is undesirable for the mall to be so fancy, with so many types of stores and no one focus.
It may seem like you are doing everything right, but in the end you may not be able to do anything well.
Because Anil's identity was placed here, he was immediately favored by countless people.
They felt that Anil was right. Qiaogo was mainly a little new, so everyone wanted to take a look.
After seeing it, experiencing it, and the novelty wears off, how many people will still be willing to buy something?
During this period, these high-end department stores have also undergone a lot of renovations and decorations, and have been upgraded to a higher level, which naturally attracted a lot of people's attention.
"What does Anil mean?" Hebicha said angrily.
The three of them knew that Qiao Ge had come to New Delhi, so they naturally came over. They were very angry about Anil's remarks in the newspaper.
Jogo will be in New Delhi until the opening of Gupta Square.
"Why is he joining in the fun?" Harpal also said.
"He's either joining in the fun or looking for trouble." Noma said, "It probably has something to do with Wim's matter."
When Hebiza and Hapal heard this, they couldn't help but glance at Qiaogo.
In the end, Udi did what Qiaogo thought and found other newspapers to reveal that he was the one who handed the evidence to Qiaogo. As for whom Qiaogo handed it over, I believe everyone knows it.
"But I think this is just one of the things. The bigger reason is Wim's clothing, right?" Noma asked.
"More or less." Qiao Ge sighed, "Speaking of which, these things still happened because of me. Anil was obviously targeting me, and now it has affected this project."
"Brother Qiaogo, what are you talking about?" Hebicha said hurriedly, "If Anil targets you, he is targeting us. This is not just us, the Sharma family and the Pandit family will also do the same. Think. Our interests are the same now, and whoever dares to target you is targeting all of us."
"That's right, brother, you don't need to take the responsibility on yourself. The Gupta Square project is destined to affect the interests of many people and break the existing business structure. Not just Anil, there will be more people by then We have to get used to it when we jump out,” Harpal also said.
Qiao Ge smiled and said: "With your support, then I have nothing to be afraid of. What that guy says today will become a joke in the future."
"We are looking forward to it." Noma laughed loudly. "It is said that Droubai's two sons are not simple. I am afraid they will be in trouble this time."
"Watch and see how I knock Wim's clothing off the high-end brands and make him fall from the clouds." Qiao Ge said calmly.
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