Reborn Brazil as a Plutocrat

Fang Lang is really helpless about the old man's traditional thinking.

In fact, it’s not that Fang Lang doesn’t want to find a Chinese girl to get married and have children, it’s because his original life didn’t leave him any resources in this regard!

In the original impression, the Chinese girls in the same village were not in his eyes at all.

Look again at Lilith's figure and appearance, which resembles Monica Bellucci. She becomes more and more attractive as she gets older.

How could Fang Lang, a visual animal, be willing to give up?

Besides, Lilith's personality is completely different from the European and American women he knows. Instead, she has a service-oriented personality close to that of Asians.

What kind of bicycle do you want?

What's more important is that there is a mother-in-law who can give both daughters to her.

You can't blame the enemy for being too cunning, it's just that she gave too much.

And since he has accepted Lilith as his girlfriend, it is impossible for him to give up a woman who has entrusted his whole body and mind to him because of the opposition of his family.

Therefore, it is impossible for Fang Lang to compromise with the old man on this matter.

"Grandpa, please believe me, when you see Lilith, you will definitely like this granddaughter-in-law!

If I were still single now, I would never disobey your opinion.

However, I have now established a relationship with Lilith as boyfriend and girlfriend. Do you want your grandson to become a Chen Shimei who always gets into trouble but ends up giving up?"

Even if the old man wanted his grandson to find a Chinese wife, he had to temporarily put aside his persistence when he heard Chen Shimei's accusation.

I saw the old man and mother fell silent for a moment.

Fang Lang was afraid of continuing this topic, so he quickly changed the topic and said to his younger brother:

"Tao! How is the development of the Brazilian Times going well now?"

Fang Tao saw that each of them was winking at him and asking him questions, but he still didn't understand what the other party meant.

He smiled and said:

"Brother, I have to say that your idea of ​​running a newspaper is very successful. Now our Brazilian Times has firmly ranked first among Brazilian print media.

It leaves the original mainstream newspapers such as the Brazilian Journal, Business Daily, Globo, and Sao Paulo Folha far behind.

Now we are in the process of acquiring Globo and Folha de São Paulo.

Once the acquisition is completed, we will occupy half of the Brazilian print media.

The newly founded magazines "News Weekly" and "Half Moon Talk" have also achieved good results."

When talking about Fang Tao's favorite media industry, Fang Tao was a bit eloquent. He is no longer the innocent boy who only had theoretical knowledge and insisted on the three characteristics of news.

The topic of discussion is no longer the specific content of the newspaper, but begins to consider the status and market share of newspapers in Brazil from the perspective of a media tycoon.

This shows that Fang Tao has also matured. Maybe the Fang family will have a media tycoon in the future.

Fang Lang nodded with satisfaction.

"Even if we occupy half of Brazil, we must not relax. The development of an enterprise without progress means regression. Therefore, we must allow enterprises to be aggressive.

After all, Brazil is a vast land with sparsely populated areas, and the market is still too small. We need to let our media groups go abroad, go to the world, and go to the stars and the sea.

Let’s make our voices heard around the world.”

Fang Tao was originally very satisfied and even a little proud that The Brazilian Times was able to achieve such great results in such a short period of time.

Although he was not at the helm to make The Brazilian Times what it is today, Fang Tao feels honored to be a part of it.

But what my brother said today made my head, which was a little dizzy with the joy of victory, begin to cool down quickly.

And seriously thought about his brother's words, "Go out of the country, go to the world, go to the stars and the sea, and make our voice heard to the whole world."

At this moment, he felt that he seemed very small in front of his brother's grand ambition.

While I was feeling complacent about my achievements, my brother had already begun to plan for a future that he could not even imagine.

"Brother, can we really do this?"

In his heart, he still felt that his brother's goal was too far away, even out of reach.

"How do you know it's impossible if you don't try? The Brazilian Times is just a starting point. In the future, our Fangyuan Media Company will purchase and open newspapers around the world.

Send reporters around the world, collect news materials from all over the world, and disseminate them to the world.

When we founded the Brazilian Times, could you believe that the Brazilian Times would be what it is today?

Don't be afraid to dream, dare to think and do.

Dreams are realized step by step and down-to-earth."

After a meal of chicken soup, Fang Tao felt as if he had seen the future of Fangyuan Media.

My whole body was filled with enthusiasm, and I couldn't restrain the surging emotions in my heart.

"I understand, brother!

I won't let you down."

Fang Lang looked at his younger brother, who was stirred up by his few words, and smiled knowingly.

Young people are so easy to fool!

"Have you ever learned about the development progress of Fangyuan Media and the TV station project?"

"Of course, brother. Although I haven't really seen what a TV show is like.

But I have an intuition that television may soon replace traditional print media and become a new media front.

During this time, I often studied with Vice President Anderson who came to the United States. I felt that his idea of ​​setting up a news station was simply a genius idea.

Nowadays, the way people get the latest advice is still from text in paper media.

However, you can see real images and sounds on TV. What a great change this will be.

Even illiterate farmers can sit at home and watch the hot news happening around the world.

The audience will be countless times that of newspapers.

Now Fangyuan Media’s TV station can start trial broadcasting in one month.

The main problem now is the popularization of TV sets. Our TV factory of Fangyuan Group has begun to produce about ten-inch black and white TVs, but the current output is not high.

However, the manufacturing cost of TVs is relatively high, and the price will certainly not be very cheap. Everyone still doesn’t know what this guy can be used for.

Therefore, it may be very difficult to promote it in the early stage."

It seems that my younger brother, who majored in journalism, is indeed very sensitive to the media industry, is not pedantic in his thinking, and accepts new things very quickly.

Fang Lang feels it's amazing to be able to not limit himself to traditional print media.

This makes Fang Lang very happy. This era is an era of rapid change, with rapid development of science and technology. If you are old-fashioned and cannot accept new things, you will soon be eliminated by society.

"It's great that you can see the potential of television.

I agree with you that TV stations will definitely become another major media platform different from traditional print media in the future.

We must seize the opportunity, actively participate in it, and quickly complete our own technology accumulation.

And before others react, become bigger and stronger.

As for the difficulty in promoting TV sets you mentioned, don’t worry.

Today's televisions have just started, and early difficulties are foreseeable.

After the construction of our TV station is completed and TV programs can be broadcast normally, we can place the TV in some conspicuous locations to attract people's attention.

When everyone understands the function of a TV, people will naturally spend money to buy it.

For a family, a TV is a relatively luxurious home appliance, and it is inevitable that it will be difficult to promote it in the early stage.

Cultivating customers' consumption habits requires a process. We are not in a hurry, step by step, steadily, and you will see results slowly."

Fang Tao obviously also understood that what Fang Lang said was true. The promotion of radio and television did not happen overnight. After all, the number of people in Brazil who can afford a TV set is still a minority.

The current situation is that there are not many signal base stations built by radio and television stations. The plan is to cover the TV signals to the capital cities of each Brazilian state, as well as developed coastal cities such as Rio and Sao Paulo, before the TV stations start trial broadcasting.

This investment in building a signal base station is a considerable investment, if Fang Lang hadn't attached great importance to the development of the media company and provided sufficient funds.

It is almost impossible to complete such a task solely relying on the hematopoietic ability of The Brazilian Times.

"Brother, the investment in building this TV station is really huge. We bought an office building in Rio de Janeiro and purchased a lot of photography equipment.

Recruit various professional talents and build a TV station team.

Television signal base stations must be installed in every state, and the cables alone would be enough to circle the earth twice.

When the TV station officially starts pilot broadcasting, I estimate that our investment in the TV station will exceed 10 million US dollars.

And Vice President Anderson told me that the TV program is actually free, so how should we recover the cost?"

Fang Lang smiled and understood that Anderson must have heard from Fang Tao and wanted to hear from Fang Tao about Fang Lang's methods of making money for the TV station.

After thinking about it, Fang Lang didn't mind telling Fang Tao how the TV station made money. He just felt that the time for advertising at this time was not mature enough.

Televisions have not yet entered people's homes, and advertising is free, so it is estimated that no one will be willing to pay to shoot commercials.

Therefore, in response to Fang Tao's doubts, Fang Lang smiled and said:

"The time for the TV station to make a profit has not yet come. The time to expand customers in the early stage will definitely be a period when we invest heavily.

We will set up branches in various states across the country to be responsible for laying TV signal lines for customers who install TVs or telephones.

We still have to charge customers for the cost of laying lines.

But my idea is that we should not charge this fee too high, and we should focus on promoting TV.

After the number of TV sets reaches a certain number, we can start advertising for various companies to collect advertising fees.

Used to make up for the TV station’s investment.

When the TV advertising market matures, we can auction advertising time in each period based on the TV ratings in each period.

The higher the ratings, the larger the audience for the advertisement, and the higher the corresponding advertising expenses will be.

Is it as clear as the advertisement in our newspaper?"

Fang Tao patted his head and suddenly realized:

"Oh! I'm such a pig, why didn't I think of such a simple method?

Newspapers have text ads, and TV stations can play audio and video ads!

The effect will be more obvious than that of newspapers. When the time comes, powerful merchants will definitely fight for a good advertising space."

Fang Lang looked at Fang Tao's expression, smiled and said nothing.

He did not want to enter the media industry to make money. If he wanted to make money, there were many more profitable industries than the media industry, so why invest so heavily in assets.

The real role of the media is the right to speak and cultural output.

This is the reason why Fang Lang invested huge sums of money.

But now is not the time to talk about this with my family.

When the time comes, he also wants to set up his own film company in Brazil and Hollywood to export culture subtly.

At least there should be no movies or TV shows that vilify the image of Chinese people.

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