Reborn Brazil as a Plutocrat

Chapter 440 New Sales Method

After hearing this, everyone began to think, and soon someone began to answer:

"It's normal now."

"The problem no longer exists."

"Why do I still feel inconvenient?"

"."

Fang Lang smiled slightly when he heard everyone's discussion. After everyone's voices became quieter, he said slowly:

"Someone just said that the problem has been solved and the supply of parts has returned to normal.

Some people also say that it still feels inconvenient without a solution. In fact, everyone is right.

Why? First of all, the factory begins to resume normal production, and relevant spare parts are available on the market, and customers and auto repair shops can buy spare parts.

Therefore, many people think the problem is solved.

But why do some people feel that it is still unresolved and inconvenient?

I think this is because although there is a supply of auto parts on the market, the supply is very confusing. Although the things you can buy are these parts, they may not be suitable for your own vehicle.

After all, the products produced by each car brand are different.

So, how can we help customers solve this problem?

Should we allow customers to have channels to directly purchase spare parts corresponding to our own brands?”

When everyone heard this, they all nodded in agreement.

"Very good, then how should we solve this channel?"

As soon as the words fell, someone immediately answered directly:

"Sell parts to our dealers."

Fang Lang nodded after hearing this.

"That's great, but as far as I know, car dealers today are often only willing to sell cars, and they don't sell only our brand.

Our parts are sold to this dealer, and parts of other brands are also sold to this dealer. Is it still confusing?"

In fact, this is the current situation of the automobile market, and everyone is speechless for a while.

Seeing that the atmosphere was almost complete, Fang Lang finally stopped hiding and went straight to the point:

"So, today we are going to change that.

How to solve it?"

Having said this, Fang Lang slowly stood up and walked to a blackboard at the back of the conference room. He picked up a pen and wrote the words "franchise store" on it.

"Specialized stores, some people may say, now we also have specialized stores!

But I want to tell you, no, the stores opened by our dealers cannot be called specialty stores yet, they can only be called dealerships.

The specialty stores I am talking about, in addition to solely operating our brand, are also responsible for the after-sales service of our brand vehicles."

As he spoke, he wrote the words after-sales service on the blackboard.

"We just discussed how to provide after-sales service and the supply of parts. To be more precise, it should be the supply of original parts."

As he spoke, he wrote the words "parts supply" on the blackboard.

“So, in addition to the supply of original parts, what other after-sales services can we provide?

Do maintenance and repairs count? If a customer’s vehicle has a scratch or bump, does the repair of an accident count?”

Everyone followed Fang Lang's rhythm and nodded one after another:

"Count it, figure it out, figure it out!"

Fang Lang smiled and nodded:

“Very good, since these are considered after-sales services, shouldn’t we provide them to our customers?

You must know that we are the manufacturer of Mercedes-Benz cars, and the services we provide should be the most professional.

Should customers trust us more?”

Seeing everyone nodding in unison, Fang Lang asked again:

“So besides these services, what other services can we provide?”

Now everyone was a little confused and didn't know how to answer this question.

Seeing this, Fang Lang smiled slightly and continued:

“Think about it, since these specialized stores that only provide services for our brand vehicles can gain the trust of customers, does that mean that we have established an effective communication channel with our customers?

With the existence of this channel, customers can provide feedback through this channel if they have any questions.

And can we improve the areas where we have fallen short based on the actual feelings of our customers?

Let our products become more and more in line with customer needs.

Once our products become the ones that best meet customer needs, do you understand what this means?"

After listening to Fang Lang's words, everyone slowly began to light up in their eyes. This was a train of thought that no one had ever thought of before, and it was a completely different train of thought.

General manager Gianvito Blanc's eyes lit up when he heard this. What would happen if it was really as Fang Lang said?

He immediately gave the answer in his mind and blurted out:

"That means we're going to be as great a company as Ford."

Yes, Ford is indeed the greatest car company in this era. Because the sales miracle created by the T1 car produced by Ford is an unattainable myth and a goal that all car companies want to surpass.

Fang Lang smiled when he heard this. He knew that Gianvito Blanc came from Ford, so he must have an obsession with Ford cars in his heart.

For Fang Lang, it is not a bad idea for his subordinates to have such an obsession, because this unattainable goal will definitely inspire everyone to work hard.

However, Fang Lang noticed that after General Manager Gianvito Blanc said these words, several representatives from the German side looked a little unhappy, and soon Fang Lang understood the reason.

After all, as a company founded by the inventor of the automobile, Mercedes-Benz was born to be great.

Therefore, he quickly said:

"This sentence is not accurate enough. Everyone should know that we are Mercedes-Benz and we are born to be great.

Or you could say, let's be great again."

Hearing this, everyone applauded with excitement. Fang Lang smiled slightly when he saw this, stretched out his hand to press down, and continued to ask:

"Now can someone tell me how to make us great again?"

Everyone said in unison:

"Build cars that best meet customer needs."

This answer made Fang Lang dumbfounded. It seems that it will be difficult to change everyone's thinking for a while. After all, the real economy is king in this society now, and all companies must ultimately let their products speak for themselves.

We haven't started to play with some fancy concepts like later generations. But Fang Lang, as a time traveler with the soul of later generations, of course has to bring some changes in advance, and now is the best time to show off, no, it is the best time to brainwash people.

"What you said is not comprehensive enough. Cars are just our products, and building cars that best meet customer needs is our goal.

What I want to tell you is that first-class companies buy concepts and culture.

So what concept can our Mercedes-Benz cars sell?

As the head of the marketing department, Mr. Steele MacPherson, you have to remember that from now on, you have to find a way to convey a concept to the outside world, or our Mercedes-Benz philosophy.

That is, we are a customer-centric company that continuously creates and improves products and services for customer experience. In other words, we tell everyone that we sell not only products, but also services.

These are the marketing concepts created for our upcoming franchise store plan.

This is also the main purpose of my visit today, which is to establish a Mercedes-Benz car sales company and launch a new 4S store sales method.

What is a 4S store?

It is the brand store I mentioned earlier. This store includes vehicle sales (Sale), spare parts (Sparepart), after-sales service (Service), information feedback (Survey) and other services.

This is a sales model that is different from traditional sales methods.

In order to set a benchmark, I plan to simultaneously invest in the construction of two 4S stores in New York and Rio de Janeiro in the United States, and invite our dealers to learn in the store.

Promote our 4S store sales methods to the world."

General Manager Gianvito Blanc obviously did not expect that Fang Lang would go around in a big circle to establish an independent car sales company, and even created a fancy concept for this purpose.

Although this will take away part of his power, who makes the other party the boss of the company? You have to endure whatever you have in mind.

I can only join in applauding with everyone to express my warm welcome.

Then, Fang Lang popularized some of the concepts and management methods of 4S stores that he had learned about to everyone.

It wasn't until everyone clearly understood this new concept that Fang Lang changed the topic and said:

"These are things we need to tell the outside world, but these services alone cannot conquer the world. If we want to truly become a great company, we must ultimately rely on our products to speak for ourselves.

Everyone must remember that we are Mercedes-Benz, a company founded by Mr. Carl Benz, the inventor of the automobile. As early as the beginning of our establishment, Mr. Carl Benz told us that "excellence will always lead you", Gottlieb Daimler

My husband even asked us to "pursue excellence."

The mottos of these predecessors have long since become the corporate culture of Mercedes-Benz. We must follow in the footsteps of our predecessors and bring "safe, high-quality, comfortable and reliable" cars to the world.

And this depends on the joint efforts of everyone sitting here.”

After everyone heard this, they breathed a long sigh of relief. Finally, they stopped talking about some brand-new concepts. The current ones were still understandable.

General manager Gianvito Blanc quickly stood up and said:

"Please rest assured, boss.

We will definitely live up to our trust, keep up with the pace of our predecessors, and create "beautiful, reliable, and durable" Mercedes-Benz cars."

From this sentence, Fang Lang can see that General Manager Gianvito Blanc has his own understanding of Mercedes-Benz's brand culture. This makes him very happy. After all, things are constantly changing.

The fragmented information received still needs to be combined with reality to produce more delicious fruits.

Today I came to the automobile company for an inspection. Fang Lang believed that in addition to bringing the 4S store sales method to the company, the biggest achievement was that it reminded him of the management master Edwards Deming.

Fangyuan Group now owns two joint venture car brands, Mercedes-Benz and Porsche, as well as Aston Martin, a car brand that Fang Lang fully acquired. Of course, Fang Lang will not favor one over the other with regard to the distribution method of 4S stores.

Everyone is sure that it will be fully promoted soon, but this is just a new change brought to the automobile industry. Edwards Deming is a powerful tool that can delay the rise of Japan and help Fangyuan Group rise rapidly.

After expressing some of his opinions in the conference room, Fang Lang began to visit the factory in the company of everyone. Watching the cars being assembled on the production line, Fang Lang felt an unprecedented sense of satisfaction.

But looking at the backward styling of these cars, Fang Lang felt awkward.

Therefore, the first thing that Fang Lang thought of was that it was necessary for him to bring some new style to Mercedes-Benz.

(End of chapter)