Reborn Business Tycoon

Chapter 287: BBQ Goddard (4) The King of Switzerland paused and said: "If you don't mention this winery, I'd be really embarrassed to mention it. Do you know what the name of this winery is?

?Does it have a long history?”

Yao Yi shook his head and looked like he was listening carefully.

The King of Switzerland said: “This winery is a combination of several wineries with historical and cultural value. You should know that compared with the wineries in France, our wineries in Switzerland are too small and cannot compete with those in France.

It is comparable to other large wineries, so it is not competitive internationally and its reputation is not high. However, among the upper class people in Europe, our Swiss wineries are definitely treasures among treasures. Popes and popes of major churches and

Nobles from all over Europe know the taste and preciousness of our Swiss red wine. However, due to limited production, although the wine is good, it cannot bring economic benefits to our country, so I began to integrate the large and small wineries in our country.

We had just integrated 200,000 acres and were anxious to announce it to the outside world without even naming it. Then there was a crisis. This winery has become your meal. In fact, we have already decided on the name.

It’s called Phoenix Winery.”

Yao Yi said in surprise: "Phoenix Winery? Does this name have any profound meaning?"

The King of Switzerland said: "Of course, this name has something to do with you Chinese." Yao Yi thought to herself: "Yes, the phoenix is ​​a mythical beast in Chinese mythology, how could it come to the Western world?"

Yao Yi murmured in her heart, hoping to hear an explanation from the Swiss King.

The King of Switzerland said: "In the 13th century AD, there was a traveler named Marco Polo. After he came back from China, he drank our Swiss red wine. After drinking it, he praised and said, 'After drinking this wine, there is a feeling of happiness.

It gives you the pleasure of Phoenix Nirvana and rebirth from the ashes. Therefore, from then on, when wineries in this area praised their wines, they often quoted Marco Polo's words and called theirs Phoenix Wine. So far, as long as it is mentioned

Phoenix Wine is the best wine, so now we call the integrated winery Phoenix Winery, and the wine produced in the future will also be called Phoenix Wine."

After hearing this, Yao Yi said with admiration: "So that's it. I didn't expect that Switzerland has such a long history of winemaking."

The King of Switzerland said: "We in Switzerland have been making wine for more than a thousand years, and we were already producing rare red wine in the twelfth century AD. It's a pity that the winery is too small and the output is too low.

The international reputation is not high. The integration of the winery this time was originally intended to create our Swiss red wine brand to compete with French red wine, especially the target of the competition is France's Chateau Lafite. So far, it is a huge opportunity.

It’s here, I wonder if Duke Yao is willing to take advantage of it?”

Only then did Yao Yi realize that everything he said was just foreshadowing, and what he wanted to talk about next was the focus.

Yao Yi thought to himself: "Could this opportunity be for the Pope? Only the Pope can become a tool of propaganda. Others do not seem to have appeal and influence."

Yao Yi's guess is basically correct. In the West, although the power of the church is not as strong as before, there are many Christians, and the pope still has a deep social status and influence in the hearts of believers. In addition, the pope himself is

It represents the upper class and the nobility, but also represents taste. People who can afford red wine are the upper class of society, and red wine itself represents a taste. Therefore, choosing the Pope as the image spokesperson and brand promoter is definitely a very clever marketing

means.

However, Yao Yi has not seen it so far. The main reason is that Yao Yi does not know much about Western wine culture and Christian culture. Therefore, it does not matter if he cannot see it. What is important is that a shrewd person like the King of Switzerland

It can be seen that they have introduced the red wine of the Kingdom of Switzerland abroad and to the world, becoming a pillar of the economy of the Kingdom of Switzerland. At the same time, through the Red Wine Culture Festival, the domestic tourism industry will be further developed.

For Switzerland, tourism is also a top priority in the domestic economy. The annual tourism revenue can bring one-third of its income. It can be said that promoting red wine and developing historical and cultural brands can both develop the red wine industry.

, and being able to develop the tourism industry is killing two birds with one stone.

Yao Yi said: "After His Majesty the King's careful consideration, it should be a huge opportunity."

Yao Yi did not give the answer directly, but took a wait-and-see approach.

Naturally, the King of Switzerland also knew very well that there must be room for dialogue between experts, and it was impossible to agree immediately.

The King of Switzerland said: "I believe you must know the red wine of Lafite Manor. In fact, compared with the red wine of our Swiss Phoenix Manor, Lafite's red wine is only a second-rate wine in terms of recognition by the upper class of Europe. The reason why it is

One of the main reasons for becoming famous and enjoying international fame is to use the church’s propaganda to reach the world. Therefore, if the red wine of our Phoenix Winery can rely on His Majesty the Pope’s favor and vigorous promotion, then our Phoenix Red Wine will

Going global will no longer be far away.”

Yao Yi was happy after hearing this, and thought to herself: "This old Swiss king is still so worried at such an old age. It's really admirable and admirable."

Yao Yi smiled and said: "Your Majesty is absolutely right. The key point is, why is this Pope willing to do such a thing?"

The King of Switzerland smiled and said: "This matter requires our cooperation to complete. I have a very good relationship with the Pope. I will do his work. However, it is impossible to ask the Pope to do things for us without spending a certain amount of money."

, Therefore, in terms of funds, Duke Yao’s full support is still needed.”

Yao Yi thought to herself: "As expected, if I guessed correctly, there was a combination of punches, and the cost of awarding the title and the advertising fee are probably included together. It seems that people are really afraid of being rich and pigs are afraid of being strong. After a certain period of time,

, will definitely be slaughtered.”

Yao Yi looked at the smile on the Swiss King's face and felt a little guilty. She felt that there was no way to escape with this knife. Since there was no way to escape, it would be more heroic and vigorous.

Yao Yi was ready to face the disaster generously.

Although Yao Yi was well prepared, what he didn't expect was that more and more problems were placed in front of him. From now on, Yao Yi would face more troubles, and small knives from all sides continued to attack him.

He stretched out his hand towards Yao Yi and received such a gentle blow, which was much worse than the feeling of being executed by Ling Chi.

Yao Yi asked boldly: "How much funding does Your Majesty think is appropriate?"