Reborn Capital Empire

Chapter 97 LinkedIn Executive Meeting

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"Boss, this is the registration status of LinkedIn members in October!"

After taking a look at the information in Tim Duncan's hand, Guo Shouyun couldn't help frowning.

"310,000?"

Although it was only halfway through October, the number has dropped by nearly half compared to the same period in September. However, the number of Internet users in the United States has increased by more than 1ooo million in October, which is unreasonable in any case.

"Have you analyzed the reason?"

Tim Duncan nodded and said: "We have done 2,000 online questionnaires, and one of the problems reflected is that LinkedIn's product line is not rich enough. At present, we only have blogs and forums, and the content is more professional than elite. Linkedin News has just been established, and its influence is still limited. In addition, in the field of career intermediaries, most companies and individuals still prefer substantiated intermediary companies and headhunters. Looking for jobs through the Internet is very important to job seekers and most companies. It is relatively unfamiliar. Therefore, after the peak of the Nasdaq economic crisis passed, the number of registered members and activity of the LinkedIn website have declined to varying degrees.”

"What about the solution? Have you considered it?"

"Considered. . . For the product line, we would like to add a 'library' site for online documentation in addition to blogs, forums, and news!" Tim Duncan continued.

"library?"

Guo Shouyun is no stranger to this term. After the Internet has entered a mature stage, there are many websites that mainly provide online documents.

"Yes. LinkedIn is a professional social networking site, and its core competitiveness is user experience. One of the key elements to improve user experience is to provide sufficient help in the career promotion of members. The promotion of positions will inevitably lead to professional skills. The training and improvement of vocational skills. Vocational skills training is the work of the school, and what we can provide on LinkedIn is enough professional materials. These materials include not only study notes, teacher's lesson preparation materials, but also graduation theses, research papers and analysis papers. Everything that contributes to the knowledge of ability and vision.”

"...Therefore, we want to open a 'library' website that focuses on providing rich knowledge in all aspects, and cooperate with high schools and universities to use their rich content and open it to more network users who need it. The content is mainly subscription, and each copy The subscription revenue of the data is divided between our website and educational institutions, or the individual who provides the data!"

"It's a very good idea. But one thing is, once the data increases, we must find a way to select the best quality content and provide it to those who need it. Otherwise, the uneven content will only affect the user experience of the website and reduce our library. Income. Also, the price of a piece of information should not be too high. Otherwise, it will cost a dozen dollars or more to write a paper or an investigation report, and no one will use such a website." Guo Shouyun thought about it and then said.

In later generations, websites such as Baidu Wenku, Douding, and Daoke Baba all belong to the category of 'Wenku'. After seeing more, Guo Shouyun can naturally make some long-term suggestions. Moreover, he is relatively optimistic about the development of such websites in the United States and Europe. After all, China is still in a savage development, and the legal provisions on copyright in Western society, as well as the public's legal awareness, are relatively complete and good.

Of course, he didn't rely on his foreknowledge to point fingers at LinkedIn management such as Tim Duncan. Give them enough room to play freely, and then come forward to solve the problem when they arise. This will make them more motivated to work.

"We also take this into consideration. So the average price of inbound documents is 2 cents for the time being. Then we will adjust the price according to the subscription rate and praise!"

Guo Shouyun nodded and continued: "In addition to asking the price, you have to solve another problem: that is, to ensure that after users search, the files that appear are all high-quality content with the highest ratings. Only let users find the most valuable content in the shortest time. The content of the website can improve the user stickiness of the website.”

"Understood!" After nodding, Tim Duncan recorded Guo Shouyun's comments in his work notes.

"Is the website online?"

"Not yet, the progress provided by the opening department is at the end of 1o!"

Guo Shouyun nodded knowingly. Originally, he wanted to remind Tim Duncan about online education. But it's still too early to think about it. The existing Internet conditions cannot reach the level of Internet distance education, so there is no opening.

"Tell me about your solutions in the field of 'professional agency'?" Guo Shouyun said.

"The establishment of a separate LinkedIn human resources company can be divided into two different departments, headhunting and ordinary intermediaries, to carry out comprehensive offline services." Tim Duncan nodded.

"...The reason why LinkedIn's business has been developing very slowly is because many employing companies are accustomed to offline recruiting and instinctively take precautions and vigilance against the nascent Internet. It happens that it is now during the Nasdaq crisis, and even more so. This trend is exacerbated. We develop offline entities to open up the market first in a way they are familiar with. This will not only expand the number of third-party employers who work with us on LinkedIn, but also drive more More users are registered on LinkedIn!”

Guo Shouyun nodded clearly. In fact, Tim Duncan's idea is the concept of "Internet +" in later generations. Of course, the concept is a bit old now, but it's not entirely new. It's just that no one has summed up the concept. However, Tim Duncan was able to think of this method, which made Guo Shouyun look at him with admiration. After all, not everyone can break through the shackles of "birdcage logic" and combine the Internet with the real economy.

"I'm glad you can think of this. As for the issue of funding, I will find a way. Also, let's not take too big steps at the beginning, and we will launch offline physical store services in San Francisco first, and see how it works. Accumulate After the experience, consider the issue of national expansion, which can also save some funds and reduce risks as much as possible." Guo Shouyun said.

"Understood!" Tim Duncan nodded.

"Deng Ke, how much money is in the company's account now?"

Dunco Verne, a former Bank of America executive who just became LinkedIn's chief financial officer. This position has previously been held concurrently by Tim Duncan. Although he did a good job, he was not a professional, and as the company grew, he was no longer suitable for the position. Moreover, ceo concurrently serving as cFo was originally an expedient measure for Guo Shouyun's lack of suitable talents.

"There is still $5.784 million, monthly expenses of 1.253 million, and income of 157,000!"

"Can the money keep LinkedIn going through the end of the year?"

"If offline brick-and-mortar stores don't expand massively, yes!"

Guo Shouyun nodded clearly. At present, 65% of LinkedIn's expenses are staff wages. The salary of nearly 500 people is not a small amount. This is also the fastest growing of all LinkedIn expenses. The second is the investment in servers, which accounted for 30% of the total investment. This proportion was higher before, but with the decline in the number of LinkedIn registrations, the expansion slowed down. As for property expenses, the miscellaneous business operating expenses have been growing slowly, and the proportion is not large.

"Frank, you work in human resources. You were also a senior executive of Egon Zehnder. Are you interested in creating an offline human resources entity on LinkedIn?"

Guo Shouyun looked at the smiling middle-aged man in a black suit sitting second on the left.

A flash of thought flashed in Frank Arnell's eyes, "Boss, does LinkedIn Human Resources operate as a division, or is it a separate subsidiary?"

"What do you think?"

"I think it is possible to operate the ordinary career intermediary business as a division directly under the head office, which can save costs. Then separate the headhunting business and set up a separate subsidiary, because the value of the career information of middle and senior professionals is very high. , the profits are huge. Moreover, the service forms and business methods of headhunters and ordinary intermediaries are different, and if they are mixed up, it is not conducive to shaping their respective brand values.”

Guo Shouyun nodded knowingly, then looked around after a brief thought, "What do you think?"

"I support Frank's point of view. Career agencies focus on simple talent supply. The fees can be oriented to both individuals and groups. They focus on quantity and are not responsible for the results of recommendations. The target of headhunting services is usually high-end in various industries. Talent, high education, high level and high income are his distinctive features. For candidates recommended by headhunting companies, after entering the post, they will follow up to help candidates analyze problems and help candidates quickly adapt to the working environment. If you are dismissed during the probation period, the headhunting company will also bear the corresponding compensation responsibilities, etc. There are essential differences in the service levels of the two parties, and UUkanshu www.uukanshu.com should treat them differently." Dunke Verne said first.

"If we treat them differently, then LinkedIn and LinkedIn headhunters will have to adopt two different development plans. Needless to say, headhunters are naturally dominated by city clusters where large companies are concentrated. But what about LinkedIn's development? Is it a zoning system? Or set up branches in each state?" Tim George said.

"I suggest a zoning system, combine several states into one district, set up a LinkedIn branch, and recruit a certain number of salespeople. For small-scale recruitment, we only provide candidates. If it is a large-scale talent recruitment with more than 50 people , we can send sales staff to carry out certain on-site coordination. At the same time, these sales staff, in addition to offline recruitment services, can also be used as a communication hub when the English library, news and other content are needed for offline business. ' Frank Arnell said seriously.

After everyone said their own words, their eyes focused on Guo Shouyun again. As the chairman of the board, it was he who made up his mind on such a major event that was related to the future of the company. In fact, after listening to their suggestions, Guo Shouyun had already made up his mind.

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