Reborn Capital Empire

Chapter 325 Business trip

…

"Baba, hug!"

Mengmeng's son and daughter made Guo Shouyun's heart melt. Even after hugging countless times, Guo Shouyun couldn't help squatting down when he saw them open their little hands and staggered towards him, stretched out his arms and hugged the two little babies tightly in his arms.

Although he really wanted to stop like this and watch them grow up slowly every day, the real life made him unable to stop.

"Wendy, they'll leave it to you to take care of them!"

Looking at the beautiful woman in a long white dress standing beside him, Guo Shouyun said warmly.

"Do not worry!"

Guo Shouyun nodded, "Baby, be good. Go to Aunt Wendy!"

Saying that, he handed the two little guys in his arms to Wendy's arms. George was very well-behaved and took the initiative to throw himself into Wendy's arms. But Elizabeth was a little troubled, and she held on to Guo Shouyun's shirt collar and didn't let go. After coaxing for a long time, I finally appease this little guy.

"Be good at home, Dad will be back soon!"

After touching their little heads, Guo Shouyun turned upstairs and came to Molly's room. Looking at his lover who was still asleep on the white bed full of sunshine, Guo Shouyun's eyes dimmed, he walked over, sat down on the stool next to him, and held her naturally, his white as if translucent right hand.

"Honey, I'm going out for a while. Maybe two or three months, maybe longer. I won't be able to see you during this time. But don't worry, Wendy will take care of our baby. You know, she's a good Girl. George and Elizabeth are also very dependent on her and trust that they will be well cared for and grow up healthy..."

It took half an hour to say goodbye to the person he loved, before Guo Shouyun left slowly.

"Boss, it's almost time!" Matthew reminded.

Guo Shouyun nodded. After staring at Wendy and the two little guys for a moment, he turned around and continued to explain, "Ward, I will leave the house to you."

"Don't worry, sir, I will take good care of Mrs., Miss and Young Master!"

Patting him on the shoulder, Guo Shouyun took a last look at the Guo Family Manor of Nuoda, turned and walked into the car.

"Let's go!"

"Yes!"

Matthew responded, and under his command, the convoy slowly left the Guo Family Manor.

After rebirth, Guo Shouyun went to a limited number of countries. Apart from the UK, I stayed in Greece for a few days. It's more for love in the UK, and the same goes for Greece. But this time away is different, purely for work.

France, India, China, three countries, it will take at least three months, and it may be half a year. For the first time on a business trip for such a long time, and more importantly, leaving home for such a long time, Guo Shouyun would naturally feel reluctant to give up. In particular, he would miss the most important growth time for his son and daughter, making him feel a little sad.

However, sentimentality is only temporary for Guo Shouyun, who has experienced a lot and is more mature. He soon adjusted his mentality and started a day of intense work. Of course, the place of work was on a private jet to Paris.

"Bruce, how come you have time to call me?"

The moment it was connected, Katherine Lincoln's voice came over, speaking very fast, revealing the clean and neat fan of a strong woman.

Guo Shouyun, who was accustomed to her way of communication, did not waste time.

"How are the negotiations with Burger King?"

"I thought you didn't care? ... It's been negotiated, 1.5 billion US dollars, we will buy it wholly."

"Where's the money?"

"We put out $280 million in cash. For the remaining $1.22 billion, Merrill Lynch issued a $420 million asset-backed bond for us at 6.4% interest and a 10-year term. The other $800 million was mortgaged for the purchase of Burger King. Loans, **** and Bank of America are lenders, 5.4% interest, same 10-year term!"

Guo Shouyun nodded clearly.

Originally Kathryn Lincoln planned a leveraged buyout, but the interest rate of the leveraged buyout was too high. The annual interest rate of 10-12% will put a heavy debt burden on the Guo Group. Therefore, in the end, Guo Shouyun and Catherine discussed it, and Guo Shouyun still invested a sum of money to buy Burger King first, and then use his mortgage. Of course, the loaned money will be used for the overall development of the group, which is Guo Shouyun's support for the Guo Group.

"What are your plans for what's next for Burger King?"

"The first step is to rectify internal management, optimize the corporate image, and integrate Burger King's logistics system with Guo's logistics. The second step is to set up a 'catering laboratory' directly under the headquarters to further optimize the food taste of 'Burger King' and structure. The third step, 'catering + real estate', according to your requirements, buy storefront properties in economically developed cities, reduce costs and increase assets. For underdeveloped areas, brand authorization is the main focus. …How about, My plan is not bad!"

"It's really good. However, it's not enough in some places."

"Where?"

"Market! The western fast food market in the United States and Europe is already saturated. But the development of Asia, especially China, has just begun. Therefore, the focus of the group's next development is China and the Asian market. Moreover, we are behind KFC in this regard. There are a lot of McDonald's, and Burger King needs to catch up with them as soon as possible if they want to grow significantly."

"I am naturally aware of the importance of the Huaxia market. Moreover, I have also made plans for the Chinese market. Next year, we will open 50 branches in the Huaxia market!"

"Too few, at least 500!"

"500? Are you crazy, what about the funds? What about the personnel?"

"Funds will naturally come. Also, I don't want you to open all direct-sale stores. The best strategy is to focus on direct-sale businesses in mainstream business districts or CBDs in first-, second- and third-tier cities in China, where real estate appreciates the fastest and its value is high. The highest. Moreover, it is also conducive to enhancing our corporate image. For non-commercial areas and small cities, brand licensing is the main focus. We are responsible for the design and promotion of brand image, as well as personnel training. They only need to pay licensing fees. Such a strategy , I'm sure the money spent won't be staggering. And, if you do it right, you'll even be profitable early on with licensing fees."

Think about the KFC and McDonald's that have opened all over China, and you will know how much profit they make from it. Now that he has the same company under his own, Guo Shouyun naturally won't watch them leave Burger King to conquer the city in China.

On the phone, Katherine Lincoln was silent for a moment, "Is the same idea suitable for Baccarat?"

"You're finally enlightened!"

"What are you talking about, am I stupid?" Catherine said dissatisfied.

"No kidding. Baccarat is also suitable for the business strategy of 'first-, second- and third-tier city real estate + direct sales, small city authorization'. However, unlike Burger King, we have not yet won the US market, and the Chinese market cannot be taken into account. Moreover, the revenue of Baccarat requires the cooperation of the logistics system, slaughterhouse, and farm of the Guo Group. Only in this way can we gain a price advantage in the same industry. In contrast, opening a Baccarat It’s more troublesome than opening a Burger King. Rather than spending a higher price to expand into the Chinese market, it’s better to save time and effort and take down the U.S. market first.”

"I understand, you mean that the expansion of Baccarat requires the cooperation of the entire Guo Group. The process of globalization should be developed country by country, but aimed at multiple markets?"

"That's right!"

"Understood!"

After thinking about it, Katherine replied.

"If you understand it, hurry up and do it. 2003 and 2004 are the best expansion periods for the Guo Group. After this period, the property cost will double or even more. Therefore, even if the expansion is too fast It does not matter if the foundation is temporarily unstable. We still have time to adjust in the future. But you must remember that by the end of 2004, the scale of Baccarat branches must be increased to at least 3,000 to 4,000. And there are 30~40% direct sales.”

"Okay, no problem. But I want money!"

"Catherine, I've given you $800 million!" Guo Shouyun rolled his eyes and said.

"$800 million isn't enough, but I'll let you go for the time being. I'll find you when I'm done! ... I've got something else to do, I'm going to hang up. There's a lot of things at Burger King waiting for me to work on."

Guo Shouyun didn't answer, and directly expressed his attitude by hanging up the phone.

"Strong women are a lot harder than men!"

Shaking his head and sorting out his thoughts, Guo Shouyun flipped through the documents on the table before picking up the phone again.

"boss!"

"Eric, have you read the Facebook website design proposal submitted by the technology department?"

"Look."

Eric Schmidt replied.

"Tell me your opinion?"

"There is no problem with the content of the website, mainly based on pictures, address book and personal status. The simplicity and fluency can also be guaranteed. But what is more controversial is whether the 'real-name system' will be boycotted? After all, Now there is no similar website in the world that adopts the real-name system.”

"It's just because we didn't have us to make the first one. Facebook's adoption of the 'real-name system' cannot be changed. Is there anything else?"

"Also, the issue of open and closed. When discussing within Ruby, everyone tends to be closed. On the Facebook page, only companies under Ruby are connected. Moreover, Ruby covers online payments, news, professional social networking, and networking. Job hunting, classrooms, blogs, videos, finance, etc. have enough formats to provide every Facebook registered user with rich needs, so closed mode is more suitable for us than open mode.”

Guo Shouyun pondered. In his previous life, he knew very well that the reason why Facebook was able to overwhelm many competitors and become the No. 1 in the world's social field was because of her open model. Any Internet startup can put their website on Facebook's platform, and then decide to rank, list or delist according to the user's praise.

Through cooperation, Facebook can get a small share fee, as well as huge advertising fees brought by traffic.

Opening up has laid the foundation for Facebook to become the dominant social player in the future.

But now the Facebook created by Guo Shouyun is different from Zuckerberg. Facebook has enough content and applications to retain users through Ruby, even Apple, Amazon, Google, eBay and other companies that Guo holds shares or controls. So, closed mode is indeed more appropriate than open. Of course, there is no one-size-fits-all business strategy. When closure is not enough to bring more favorable development, opening is also the natural next choice.

"There is no problem with closing, but it must be targeted. Our existing content, such as online payment, news, professional networking, online job hunting, classrooms, blogs, videos, finance, etc., adopts a closed development strategy. But for games, online, etc. What we don’t have, we can adopt an open strategy. In addition, Google, Amazon, eBay, Yahoo, and Apple can be our cooperative enterprises.”

"clear!"

Eric Schmidt also knew the relationship between these companies and Guo Shouyun, so he did not ask much.

"Finally, I'll repeat Facebook's website design requirements. We must focus on user experience. This is the first. The second is the 'fool' operation. The simpler the website operation, the better." After a pause, "I have here. A word to all product managers at Ruby: don't make me think."

"Don't make me think?"

"That's right. Telling this to all the product managers and company executives is one of the fundamental design principles of our company website in the future. Always make our website feel simple and useful to users."

"Understood, I will convey it myself!"

After continuing to chat with Eric Schmidt about the details of the website design, Guo Shouyun hung up the phone.

…

"Steve, I looked at the files in the mailbox, and the new Mac design is fine. ... The chips can use Intel~www.wuxiaspot.com~ at least until our own ARM chip designs mature. Also, iTunes multimedia playback software There is no problem with the development and design of the website. I will help you in copyright negotiations with music giants such as EMI and Sony Records! In addition, I have used the first version of the website. The fluency is good, but the simplicity is not enough. Especially the first column, no need to set Six or seven recommended spots, just put one. This is more eye-catching and the effect is better. Of course, the asking price can also be higher.”

…

"William, is there any more detailed information on the Clays Foundation?"

"Also, if you want, I will send it to your mailbox immediately."

"Send it immediately. In addition, judging from the simple information you provided, the Clays Fund has 17 funds and an asset portfolio of $22.3 billion. The structure is still healthy. The purchase price of $650 million is not too high. However, , After the acquisition is successful, reduce the asset allocation for the industrial sector and the military sector, and strengthen the investment ratio of the Internet sector, biomedical sector and technology sector. In addition, finance and real estate are also good. You can configure it appropriately. "

"clear!"

"Is there any movement from Merrill?"

William Zhang understood what Guo Shouyun meant, "O'Neal's purge of the company has basically ended. Compared with the original, Merrill's employees decreased by 11.2%. At the same time, Merrill's profitability increased by 5.6%. The board was very critical of him."

"As expected. Reform has never been warm-hearted. ... Stay tuned and let me know if there is any news."

"Yes!"

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