Reborn Capital Empire

Chapter 668 Red Star, Rover, MG

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A full-body red car with a tiger's mouth-like grille, sharp and continuous headlights, a nearly parallel front hood, two ridges, curved front windows, a smooth rear body, and Raised trunk. The wheels are no longer simple horizontal and vertical, but a bifurcated design, which looks more sci-fi.

Since he decided to become the CEO of Red Star Automobile Group, Brito has been reading information on automobiles, and he likes to drive, and has a certain understanding of the flagship products of major global automobile groups. But in his memory, no other car can be as beautiful and impressive as the one he sees now.

"Mygod! It's so pretty!"

Hearing his almost moaning exclamation, the corners of Guo Shouyun's mouth twitched up. After all, he is also a reborn person. He has driven cars for five or six years, and he knows too much about the styling of popular cars in later generations.

Just like the car design drawing that Brito sees now, it has the tiger roaring grille from Adam's house, which will become standard with sharp headlights, low front compartment, and hatchback design, and The bifurcated wheel that BMW often uses.

In addition, in the interior of the car, Guo Shouyun also made significant changes to the shape of the car backrest, center console, steering wheel, doors and other parts based on his later experience. Of course, he did not come up with such advanced designs as the button-type steering wheel, LED lights, floating central control, and LCD display. But just what he has come up with is enough to shock the world.

Look at the "box cars" that are running all over the street now, in Guo Shouyun's eyes, they are stupid, dark, and without the slightest sense of beauty. Compared with it, Guo Shouyun's design drawing of this car does not mention the difference between cloud and mud.

"And that's not all!"

Saying that, Guo Shouyun dragged the mouse, and soon another design drawing came out.

Compared with the red set, Guo Shouyun's newly opened blue car design is generally similar to the former, but the air intake grille is horizontal, the bottom is smooth, and the Rover logo is in the middle, similar to the Buick Yinglang.

After Bo Ruituo read it, Guo Shouyun opened another set of black car design drawings, which were basically similar to the previous two models, with minor changes in the corners, the air intake grille was a hexagonal mesh, and the middle was MG's. Logo.

The last set of yellow car design drawings is MG's sports car series. Although Jinling Automobile did not acquire MG's sports car series when it acquired Rover in 2007, the MG TS is the best-selling sports car in the UK.

For the reputation of the MG sports car series, Guo Shouyun took out the classic shark face and scissor door.

By the time Brito had read all the blueprints, his nerves were completely numb.

"How is it? Are you confident about the future of Red Star now?" Guo Shouyun said with a smile.

Brito nodded vigorously, took a deep breath to calm his inner excitement, and then said in a slightly trembling tone, "Boss, where did these car design drawings come from? It's really outstanding!"

"They are all from me!"

Guo Shouyun said directly.

"you?"

Brito's eyes widened instantly. He doesn't feel like he's been shocked as much in the past year as he is now.

"That's right!"

Guo Shouyun nodded affirmatively, "I took over the Hunan Torch, but I wasn't completely unprepared."

Having said that, these car design drawings were made by the people in his secretariat who were proficient in industrial design after he took down the Hunan Torch, using drawing software according to his own requirements.

Because of Apple's relationship, Guo Shouyun copied many designs of electronic products such as iPhone, iPod, iPad, MacBookPro, etc. from his memory, but he only knew what it looked like, but he couldn't draw, so he specially asked Wang Jue to find a few people. A special drawing department has been formed under the Secretariat. There are not many people, only four or five, but it is enough for him.

Guo Shouyun is not busy. According to the agreement he reached with Steve Jobs, he used the iPod designed by him, and he had to pay him a design fee of $2 for every one sold. Today, hundreds of millions of iPod series have been sold, and Guo Shouyun has collected more than 200 million US dollars for the design fee alone. Computer products such as the more expensive MacBook Pro are expensive, and the patent fee he wants is also higher. When Apple sells one, he wants $5.

Of course, if it weren't for the fact that he is the chairman of Apple's board of directors, Jobs would not have signed such a contract with him because of his tough character! So, in the vast majority of cases, power and money go hand in hand.

Now Guo Shouyun's income from patent fees, although not as good as writing books and film copyrights, is also rising.

Therefore, he spared no effort in designing the car this time. I have thought of all the advanced exterior designs that I can think of. In a few months, the drawing group expanded four or five times, and drew 27 sets and thousands of drawings according to his requirements. The secretariat's patent application team has also added hundreds of automobile appearance patents to Guo Shouyun's name.

In the future, no matter which car company wants to develop new models, it will not be able to bypass him. All have to pay him patent fees. The revenue from royalties will exceed his copyright.

Of course, this is after the shock release of the new car of Red Star Motors.

"Boss, you are truly a genius!" After a long time, Brito said with admiration.

"Let's not talk about it for a while, do you think these designs will make Hongxing's new car an instant hit?"

"Of course, no doubt." Brito nodded affirmatively. Even though he just entered the auto industry, as a person who likes cars, each of these four cars has the urge to buy them.

The design is really great!

Thinking of this, he couldn't help but look at the man beside him with admiration again! At the same time, he also felt for the first time what a correct decision he had made to promise the other party to be the CEO of Red Star Auto Group.

Guo Shouyun nodded, "According to my plan for Red Star Motor Company, there should be three brands under its banner, Red Star, Rover and MG."

"The Red Star brand has two series: H series and K series, corresponding to sedans and SUVs respectively. Among them, the H series is divided into two levels, namely H1 light commercial vehicles, 1.2~1.5 displacement, and the price range is 40,000~60,000. H3, a compact sedan, with a displacement of 1.4~1.5, and a price range of 80,000~120,000.”

"K series, there is only one model for the time being. That is K1, a compact SUV, with a displacement of 1.5~2.0, and a price range of 90,000~150,000."

It is not yet ten years later, and there are still people who want purely domestic medium-sized cars in ten years. Now purely domestic medium-sized cars, if the quality is not too bad, how can it cost more than 150,000. With so much money, most people buy joint-venture cars, and few want purely domestic ones. Therefore, Guo Shouyun doesn't bother, and will go directly to electric in the future.

"The Rover brand has only one series, namely R25, a compact car, with a displacement of 1.5~2.0, and a price range of 160,000 to 250,000 Chinese dollars; R45, a medium-sized car, with a displacement of 2.0, with a price range of 250,000 to 300,000; R75, medium and large Sedan, displacement 2.0~3.0, price 400,000~650,000; R85 large and medium-sized station wagon, the price is similar to R75.”

In fact, the four brands of Rover are Rover25, 45, 75, and 75Tourer, but Guo Shouyun doesn't like letters. He likes BMW's simple and clear classification method of letters and numbers, so he used it here according to his own preferences. .

"The MG brand has two series, namely the M series and the S series. The M series is an SUV model with four grades: M1 compact SUV, with a displacement of 1.5~2.0, and a price range of 230,000~350,000. M3 Medium SUV, 2.0 displacement, price range of 400,000-550,000. M5 large and medium SUV, 3.0 displacement, price range of 760,000 to 850,000. M6 large and medium SUV, 3.0 displacement, price range of 770,000 to 880,000."

"The S series is a sports car model with two levels. They are S3 small sports car, 2.0~2.5 displacement, and the price range is 550,000~900,000 Chinese dollars. S5 medium-sized sports car, 3.0~4.0 displacement, the price is 1.2-3.8 million yuan Huaxia Coin."

Like Rover, MG's brand and lineup were originally MGZR, ZS, ZT, ZT-T and the UK's best-selling MGTF sports car. Guo Shouyun also changed everything according to his own preferences.

"Of course, I set the price according to China's situation. As for the international market, you can decide according to the actual situation. But Rover and MG are both luxury brands, and this positioning cannot be changed."

As a century-old British brand, Rover was once a car brand loved by the upper class such as the Queen and the Pope, as well as the middle class, and it can also support the positioning of luxury.

"The four cars I designed, red corresponds to the H series and K series of the Red Star brand, blue corresponds to the Rover brand, black corresponds to the M series of the MG brand, and finally the yellow sports car design naturally corresponds to the MG S series. This year, we will use the H1 , R25, M3 and S3 are the key development targets. We will try to launch them at the Geneva Motor Show in March next year. We will wait until the Frankfurt Motor Show in September to launch 4 models, and the rest will wait until Geneva next year.”

"Also~www.wuxiaspot.com~ I agree with your proposal for the modification of the Xiao~gan factory, but the content should be changed. Three production lines, producing H1, H3 and K1 respectively. Ningbo~Bo factory, two new production lines, R25 and M1 are produced respectively. The six production lines of the Longbridge factory in the UK will not be relocated for the time being.”

"Boss, if you follow your plan, in two years, our production capacity of Red Star will reach 550,000 vehicles, isn't it too much?" Although the designs of the four cars are amazing, the production capacity of 550,000 vehicles is too high. .

"So you have to work harder!" Guo Shouyun patted his shoulder.

Brito smiled bitterly, "I'll do my best!"

"Don't be so unconfident. Maybe you won't think that this capacity is too much, but you will find that it is not enough."

No one knows better than Guo Shouyun how fast China's auto market will develop in the next ten years. And the newbies are more interested in the appearance of the car. If not to avoid too much opposition from Brito. He also wants to expand the size of the Xiao-Gan factory.

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