reborn college era

"Dreams need to be implemented step by step, so our first step is to open a new Taobao Mall store, the flagship store of Hallyu Clothing House!

Next, we will introduce Feng Yasong's three series of products. The Feng series is priced at about 100 yuan and is mainly targeted at young fashion groups.

The Ya series, priced around 200 yuan, is targeted at mid-to-high-end people.

The Song series, priced at more than 300 yuan, is targeted at people with high unit prices.

However, at this stage, we are mainly promoting the wind series."

As the director of the merchandise department in charge of product selection, Wen Lan came to attend the meeting for the first time. She asked: "Brother Fan, why do you mainly promote the style series? Are all the big fashion brands promoting high-priced products?"

Seeing that many people nodded in approval, Ye Fan thought to himself, have you really been deceived? Now we are still just second-rate dealers selling goods online, what big brands are we talking about?

Ye Fan smiled slightly and explained: "First of all, the Feng series is consistent with our current customer base.

In addition, our ideal of creating the "Fanmeng" brand is that we hope that in the future, every girl will have a piece of "Fanmeng" clothing in her wardrobe.

Ordinary people’s salary is two to three thousand, so of course we have to focus on the wind series, which is about one hundred yuan.”

Most of the people at the scene came from ordinary families. When they heard Ye Fan say this, they all nodded in approval. Especially when they heard Ye Fan talk about the great dream, they looked in admiration.

In fact, Ye Fan knows that in 2008, Diabao.com was still synonymous with cheap and fake goods. At that time, people were shopping online for cheap, and high-income people rarely bought things online, so he had to find a reasonable positioning.

Fanke, which was only established in 2007, has found a positioning of high quality and low price, and opened up its business by selling T-shirts for 29 yuan. In 2009, it became the top private clothing brand.

By 2010, the number of users of the Fanke website exceeded 80 million, and its revenue exceeded 2 billion. It became the largest vertical e-commerce company in the clothing category in 10 years, and sold more than 30 million pieces of clothing.

The capital market’s valuation of Fanke was once as high as 3 billion U.S. dollars!

Just because of market changes, coupled with the blind expansion of Fanke's management and raising prices without improving quality, it soon fell into a state of ruin.

Vipshop, which was only founded in Yangcheng in 2008, rose rapidly because of its accurate positioning of brand sales. A few years later, it was valued at tens of billions and successfully went public.

As a reborn person who has insight into the future, Ye Fan knows that the Internet economy is the next trend, and of course he wants to be a pig standing on the trend.

Trying to build your own vertical clothing website, or building a brand sale website like Vipshop, is a development direction that Ye Fan has considered.

After the brainwashing meeting was successfully concluded, everyone was full of blood and energy. Ye Fan also started the first step of creating an original clothing brand, building a clothing design boardroom and recruiting original clothing designers.

But it's easy to talk about ideals (bragging) in meetings, but the reality is very skinny.

With the support of Principal Wan, e103 was rented, but it took time to build a prefabricated house, and recruiting designers was not smooth.

Ye Fan doesn't look down on ordinary fashion designers. People look down on the amazing fashion designers. They look down on Fanmeng E-commerce. Either they charge outrageous prices or the design concepts don't match.

For several days in a row, Ye Fan interviewed more than a dozen fashion designers every day. The design assistant was quickly recruited, but he could not find a suitable chief designer.

In the end, Ye Fan had no choice but to compromise and reluctantly hired two of the designers.

However, one of them was a very big name. She saw that Fanmeng E-commerce was a bunch of young people who were still young and looked down on them at all. She quit her job after working for only half a day.

The other one persisted in working for several days, but the clothing designs she drew were basically copied from those on the market, which of course she couldn't hide from Ye Fan.

Not to mention being an original brand, if women's clothing wants to seize the market and sell products, it also pays great attention to rapid update and iteration of styles.

If it was copying money, Ye Fan might as well just go to the market to choose a model and buy a version. The shipping speed would be faster, so why recruit her?

So Ye Fan simply fired her.

Having been unable to find a satisfactory fashion designer, Ye Fan, who had always had a smooth entrepreneurial journey, felt a headache for the first time.

Sure enough, it is not that easy to build an original brand. Ye Fan almost wants to indulge in simple online sales. E-commerce is still a big trend nowadays. As long as you move the selected goods from the wholesale market to the Internet, you can still do it.

Easily make quick money for several years.

But Ye Fan knew that being a second-tier dealer would not last long and he would not be able to make a lot of money. He had given up on building original brands. How could he build a vertical clothing website in the future?

Thinking of the rich background of Wen Lan, the arrogant Mo Yinuo, and the simple Lan Mengmeng, Ye Fan understood that to cultivate his feelings and strengthen his ship, he needed strong strength as the foundation.

Thinking of building a vertical clothing website, Ye Fan remembered that he asked his best friend Zhang Dawei to pay attention to building a website a month ago, and immediately called to ask.

Zhang Dawei replied: "Xiaofan, I have a senior brother who said he can take on your project. They can build a website like Fanke by mirroring it. They can complete it within a month, including building the website, renting a server, and one year of operation and maintenance."

, which probably requires you to invest one million."

"Give me his contact information and I'll see when I can chat with them."

Ye Fan thought for a while and the other party said that he wanted to invest 1 million. If he negotiated the price, he would definitely be able to get it cheaper. He could also accept this fee.

It's already mid-December, and there's still more than half a month before the winter vacation. Ye Fan is hesitating whether he should wait until next year to start again. It's easy to just build an e-commerce website, but then he will put products on the shelves, attract traffic, and make people continue to buy...

…This series of work is the most difficult, and it cannot be rushed.

Zhang Dawei said a little embarrassedly: "Xiaofan, actually I think I can do it without you having to invest so much."

"Fat man, can you do it too?"

Although Ye Fan was an e-commerce business in his previous life, what he was good at was grasping the direction. He didn’t know how to build a website. He was shocked when he heard that his best friend could do it by himself.

Is that awesome?

Zhang Dawei hesitated for a moment and said uncertainly: "I think I can do it too. It's not technically difficult, but I've never done it. If I did, it would probably be a little slower."

Knowing that his best friend is a technical geek and an honest person, since he dares to say this, he is somewhat sure. Ye Fan asked: "Fat man, if I leave it to you, how much will it cost? How long will it take to complete?"

"It can save at least half of the money. Building a website using mirror copy is not technically difficult, but the workload is quite large. I'm not very familiar with it yet. It's hard to say how long it will take. It may take three months to half a year."

Ye Fan knew that his best friend quoted him the cost price, which meant that his senior brother planned to earn half of the money, which was normal.

Thinking that he was not in such a hurry, Ye Fan said: "Well, fat man, you can do it. I will give you a salary of 10,000 yuan a month. Whatever money is needed to build the website, I will pay for it."

Zhang Dawei refused and said: "No, Xiaofan, what's the relationship between us? I can help you do it. You don't have to pay me. You just treat me to a meal."

Hearing the sensational words of his best friend, Ye Fan smiled slightly: "Brother, let me settle the accounts. If you can really help me build the website, it will be worth ten thousand yuan a month. If you don't do it, I will spend one million."

Ask someone else to do it."

After hearing this, Zhang Dawei said: "I can do it...but I still have to go to class. If you are in a hurry, I may not be able to finish it in time."

Ye Fan continued: "Then you can ask a few classmates to help, and give them two to three thousand yuan a month. I think a lot of people are willing to do it. I will pay for the salary. You can try to complete it within two months.

"

Even his best friends said this, and Zhang Dawei was not polite. He agreed: "Okay, if you ask two or three more classmates to help, it should be completed in less than 2 months. Then the website you want to make will be a complete mirror copy of Fanke."

Website?”