reborn college era

After saying goodbye to his two cousins ​​in western Guangdong Province, Ye Fan returned to the school dormitory. It was already eight o'clock in the evening.

He turned on his computer, logged into the store, and saw that although there were seven products on the shelves today, the new store was indeed very new, with almost no popularity and no sales at all.

Ye Fan knew that he had to consider online store promotion. In his previous life, he worked as an operations assistant and became an operations director. In this regard, Ye Fan was certainly professional.

He thought to himself that if he wanted to promote store operations, the most important thing was to attract traffic and convert.

You have to find ways to attract traffic to become popular.

After someone comes, you have to be able to retain them. This is transformation.

For a new store that has just been opened, the Dabao website will certainly not provide much traffic at once, and advertising on the site is too expensive to attract traffic, so Ye Fan first wanted to attract traffic outside the site.

In 2008, it was still the PC Internet era, and it was normal to divert traffic from various portals to shopping websites to place orders.

Unlike the mobile Internet era, where mobile phones are all independent apps, and the apps find excuses to block each other to prevent fire, theft and traffic diversion.

In 2008, apart from Penguin, forums and blogs had the largest traffic volume.

In 2008, there were only 250 million Internet users, and the users of Diobao.com were less than 100 million, but the forum had 100 million users, and the blog had tens of millions of users, and the quality of its users was relatively high.

Ye Fan immediately opened the most popular Tianya Forum, Sina and NetEase blogs, and registered a female account ID: I eat snow pears.

Ye Fan is obviously a tough guy, but he registered a female account, of course because he sells women's clothing, but why did he choose such a famous online name as "I eat snow pears"?

Don't ask, asking is a characteristic of the times.

Because when Ye Fan saw the most popular internet celebrity ID, she called her "Love Eat Little Pepper".

Ai Chi Xiao Chili’s outfit posts on forums each have over a million clicks. Each post on her NetEase blog has thousands of comments. Today’s clicks are relatively real, which is enough to show her popularity.

.

But "Chili Lover" is not one person. They are actually a pair of twin sisters. At this time, they were also called by many netizens: They are better than twi.

S's most beautiful twins, their ability to carry goods in 2008 was equivalent to V Ya and Jiaqi ten years later.

Every online store begs for the patronage of Chili Peppers, because as long as the photos of outfits from Chili Peppers’ blog are posted in the store, it will become a hit in an instant.

It's a pity that Ye Fan doesn't know these sisters, and he can't afford to hire them now, otherwise it would be very simple to attract traffic to the online store.

Ye Fan originally wanted to start a blog by copying the photos of the two pepper-loving sisters, even copying their names, and then posting fake posts and fake photos, so that innocent female netizens would be fooled and buy the clothes he promoted.

But Ye Fan browsed around and saw that many seniors had already done this. He had to sigh. Sure enough, there is no shortage of smart people taking shortcuts.

Moreover, there are several groups of true fans of "Chili Lovers" appearing on the Internet. Some of them are busy trying to fight against fakes for the sisters, and some are specifically searching for things that "Chili Lovers" have bought in online stores. They not only buy them themselves

, and also reprinted it on the forum blog to encourage everyone to follow and buy.

In this case, Ye Fan thought about it and decided to become a true fan. After all, "Chili Pepper Lover" is now a top internet celebrity, and Ye Fan is confident that he will become a top e-commerce star.

Everyone is top-notch, so maybe they will cooperate in the future. If a dark history is discovered during cooperation, wouldn't it be embarrassing?

Seeing that the most popular comments under the post of "Love to Eat Little Chili Peppers" were mostly scoldings, Ye Fan suddenly thought of a way to quickly create popularity.

So Ye Fan first selected a few photos of his store and posted them on his forums and blogs, and then went to the forums and blogs of Chili Pepper Lovers to participate in the scolding war with hot posts and comments.

It’s not like Ye Fan is bored, so why did he participate in the scolding war? Of course, it’s because he gradually accumulates popularity by posting in a step-by-step manner, so no one will read it until the Year of the Monkey.

From ancient times to the present, nothing can attract traffic more quickly than scolding.

In the forum blog era, I eat little chili peppers, Sister Furong, Sister Feng, and Principal Wang in the Weibo era, which one is not the most popular one due to scolding.

Arbitrary and Eternal: "This outfit post has been clicked less than half an hour after it was posted. It has already received hundreds of thousands of views. I guess it's just a lot of clicks."

I am a little fairy: "What kind of T-shirt is Little Pepper wearing? It's too ordinary. Whoever follows the trend will be stupid."

Juliet: "This suspender skirt is so revealing, it's too eye-catching, and the world is declining."

A discerning eye: "Isn't it just a hip-hugging skirt? It has so many positive reviews. Are all of you blind?"

Ye Fan saw a bunch of replies to Ai Chi Xiao Lai Lai's latest outfit post, and he picked out the most popular comments and replied to them one by one to divert traffic.

But Ye Fan felt that he was not scolding and diverting attention. He simply couldn't stand these Internet trolls. As a true fan, he must protect his fans with justice and righteousness.

Ye Fan first found a reason for himself to win the crown, and then quickly replied below.

I eat snow pear: Our little pepper is so beautiful, how could we cheat? I think you are the leader of the navy, bah!

I eat snow pear: I think the little peppers that I eat look good in clothes, so I will buy them accordingly.

I eat Sydney: If someone posts photos of their outfits and eats based on their ability, what does it have to do with you?

I eat snow pear: You think it doesn’t look good, but if you have the ability, why don’t you post photos of your outfits?

...

After posting a wave of insults, of course there will not be any traffic coming in immediately.

Ye Fan can't just wait for traffic to come in. Next, he has to start planning and paving the way for conversion, otherwise it will be wasted when traffic comes in.

If you want to increase conversions, you must first create sales and reviews, which is the so-called brushing of orders, because Chinese people follow the herd, and no one wants to be the first to eat crabs.

In fact, Ye Fan doesn't like to cheat, but there is no way. Scamming orders is a necessary stage for a new store.

When Penguin was first established, the boss, Shenzhen Ma Du, had to open a trumpet, play the role of a little girl, and personally flirt with men.

When Dabao.com was first founded in 2003, it was still a young e-commerce company. Hangzhou Ma also had to do business in person, and even let employees trade with each other.

Ye Fan was cruel and first registered several small accounts on Diobao.com, creating a wave of sales reviews for himself.

As a veteran operator, Ye Fan certainly knows that in 2008, Dabao.com was still in its infancy, the rules were not yet perfect, and the platform also needed popularity, so you could open a small account and play casually.

In another two years, when the platform gradually improves, it will be time to find a professional brusher. Many professional brushing studios and platforms will develop rapidly after two or three years.

"Monitor, has the new store opened?"

Ye Fan was shocked. He was secretly "creating popularity" and did not notice Zhao Dahao staring at his computer.

Zhao Dahao comes from an ordinary rural family, and he also saves money. He plans to wait for the National Day sales before buying a computer, so now in the e202 dormitory, he is the only one who has not bought a computer yet, and he often looks at other people's computers.

"Brother Fan, the opening of a new store is a big event. Let's celebrate with a treat!" Sun Jiaqi joined in the fun and said.

Seeing that other people were also attracted and looked over, Ye Fan smiled and said casually: "The new store has opened, should you give me a red envelope to congratulate it?"

Sun Jiaqi said with a smile: "Okay, Brother Fan, how about calling the whole class for a midnight snack tonight? Let's celebrate together?"

If it wasn't just to open an online store, Ye Fan would certainly not engage in such a fuss. He shook his head: "You are a drunkard and your intention is not to drink, but to be in Wenlan."

Li Weixue suddenly asked out of curiosity: "Monitor, why don't you sell men's clothing?"

Ye Fan immediately shook his head and replied seriously: "I would rather be in the business of dogs than the business of men."

Hearing Ye Fan's words, Li Weixue was stunned. He was a little puzzled and a little angry and said: "Monitor, how can you discriminate against boys?"