Reborn Dubai As A Prince

For Ford, which is focused on cutting off loss-making projects and exchanging a sum of money to maintain operations, it doesn't matter who the acquirer is, even if it is a dog—they will sell them if they have money.

This will be a rare moment of big brand sales. Of course, Ford is most happy to see the bidding. The previous round of bids was soft and not very strong. Now that the Dubai consortium is involved, it’s still worth it!

Ford's top executives didn't have a simple mind, and immediately used media relations to publicize this area: It is rumored that the Dubai consortium will also participate in the acquisition competition for Jaguar Land Rover, and the current offer is the highest.

An analyst at Lehman Brothers also evaluated the prospect of this transaction. He believes: "US$2.3 billion is a reasonable period. Although Jaguar Land Rover has lost money all the way, the brand loyalty and market prospects are far greater than this value. "

As soon as this remark came out, countless people complained about it. How come your colleague, Morgan Stanley, is only willing to ask for 1.8 billion, and Lehman, you say that 23 "0.13" billion is still worth it. Why don't you go to heaven?

After experiencing the subprime mortgage crisis, no one trusts investment banks anymore. It is they who engage in a set of financial derivatives and replace bonds, which ruin the subprime loan market.

Now that Lehman is showing good news, it is obviously for Tata to see. Xie He, who heard the news, could only laugh and scold capital for having no morals at all.

You say you, an investment bank that will go bankrupt next year, why are you joining in the fun now? Of course, shorting Lehman stock will allow him to enjoy billions of crazy profits.

If you blackmail me here, I will short you on the other side!

Lehman's behavior was undoubtedly to cheer for Ford's sale, and Sheikh couldn't be weak—he took the initiative to attack, grabbed a cloud of snow, and poured it through the collar of the fan girl without paying attention.

"Ah! God!"

Aliya screamed on the spot. When the snow meets body temperature, it will melt and absorb body heat. This coldness stimulates goose bumps all over her body.

"I'm so cold!" Aliya had to pull out the hem of her clothes, shake off the snow inside, and buried her head in cleaning without saying a word.

"Are you angry?" Xie He stepped forward, just as he touched her shoulder, a bigger snowball hit her face——

"Look at how you run!" She laughed and fought back-how can a lively and outgoing girl get angry so easily, everything is for premeditated attacks.

So people saw that these two people were fighting each other and hurting each other... It was against this background that Sheikh's strategy came into being.

The Gulf News Group, already quite influential in the media, focused on broadcasting a piece of news on state-owned TV stations and media networks: Dubai has decided to increase investment in the auto industry and strive to achieve economic diversification.

Let’s not talk about the official arguments of Barabara, the focus is on numbers, the Dubai government has decided to invest 10 billion US dollars in the first phase to develop the automobile industry in this area, investment cooperation, etc.

You want to scare people, but I won't?

This news is completely broadcast to the opponents, and the focus is on the Indians. Sheikh wondered that they would not give up so easily, and that Ford would not stop abetting. Well, let's compare who is richer now.

The investment of 10 billion U.S. dollars is pure fiction, but the Minister of Publicity and Development is so powerful, he let the media say what they say, at worst, they will keep a low profile and overdo it. Anyway, these things can be explained in part C.

The monarchy is decisive and ruthless, but this voice is not good news for Tata India. The president of Tata browsed the news spread on the Internet, and the words 10-billion (ten billion) were particularly dazzling!

"These people!"

President Tata clenched his fists, because he is in a different country, and the West has a high degree of trust in the media. India, which claims to be free and democratic, will also believe the reports of the "official media" in the UAE

It's a pity that this is completely fabricated and scary by the dictator. He is so bold as to use the name of state-owned TV station and state-run media to release this fake news.

It is conceivable that after Tata learned that Dubai's local tyrants had prepared tens of billions of dollars, the psychological pressure was enormous. The dream of acquiring Jaguar Land Rover had not been dreamed for a few days before it encountered a completely cold water.

Although it is impossible for Dubai to spend tens of billions to acquire Jaguar Land Rover, they have strong financial backing... The president of Tata held another meeting overnight.

"What's happening now is that the opponent may have a smoke bomb, and the opponent may also be certain to win."

This is quite helpless. The thinking of oil tycoons is hard to guess. The impression given by Dubai is that no matter the price, as long as you like it, you will fight for the first place.

In case they like Jaguar Land Rover, Tata really has nothing to do... Someone from the bottom said: "If we want to know their attitude, we can push it to the psychological limit and let them know our competitive strength."

"Directly report 2.5 billion?"

"It's very risky, and it will let the opponent figure out our bottom line—"

"But if we don't do this, we will always be at a disadvantage and have no chance." The president of Tata saw the reality in this, and he was full of strange things, and he blamed the local tyrants for being too powerful!

Not to be outdone, Tata decided to adopt a radical strategy...

To give opponents a sign of confidence and strength, their bids must be fast, precise and ruthless. That is, two days after the Dubai bid, Tata opened a new round of overweight, 2.5 billion US dollars, plus letting go and still maintaining an independent brand operate.

As soon as the price was released, there was an uproar from all walks of life. Did it become so intense in just a short period of time? People who didn't care much about Jaguar Land Rover at first began to focus their attention.

People in the industry relish that this may turn into a contest between money and money. One side is Indians who are not very rich in the impression, and the other side is oil guys who have money and have nowhere to spend it.

Open ethnicity VS Middle Eastern local tyrants.

Professionals analyze professionally, and onlookers discuss amateur discussions, but they are more lively—most netizens, the voice of support is biased towards Dubai.

The impression of Dubai to the world comes with a special effect of local tyrants. Rich and bold, extravagant and pompous, now everyone wants to enjoy its scenery.

In contrast to India’s Tata, if Jaguar and Land Rover were acquired by this low-end company specializing in the manufacture of low-end cars, and the British blood was injected with Indian oil, would this still be Jaguar Land Rover?

Acquired by India, these two luxury brands will end!

The nobility of England will be reduced to the third-rate aesthetics of India!

The British people are not optimistic about India's acquisition and strongly support Dubai!

The news media has released all kinds of bad news and negative news about India's Tata. It is true that some of these are public relations paid by Dubai [but some are quite "tap water".

In this regard, there are more people who like 4.4 Dubai than India. Just after India reported 2.5 billion, the local tyrants in Dubai are always strong——

"Dubai consortium offers US$2.6 billion, and the acquisition of Jaguar Land Rover has evolved into a competition for wealth!"

The content lists that Dubai supports the independent operation of the brand, and plans to spend 5 billion on technology research and development and brand promotion in the future, which makes the future of Jaguar Land Rover bright.

This very long news headline once again made the local tyrants full of domineering.

Playing a price war with me? You Indians are still young! Looking at the computer, Xie He realized that Brother San should not be too happy now.

In fact, their faces turned green with anger.

After developing for so long, this is the first time that they have encountered such aggressive competition in terms of price, but the other party has the confidence to play like this, and they still can't figure out where their bottom line is.

How can you play against people who don't take money as money?