Reborn Entrepreneurial Giant

The transaction volume in Yangcheng has gradually stabilized at more than 1,000 orders per day. Chen Danlin is a little relieved, and can relax for a few days. As the popularity of the three online stores rose, not only did the suppliers become more talkative, but consumers also complained more, and there were more returns and unsold leftovers. The customer service staff in each store was not enough.

Qu Li didn't know about Chen Danlin's troubles, even if he knew, he wouldn't care. People are forced out, and both of them need time to grow up.

"Take the customer as the center and strive to create value for customers." Chen Danlin carefully chewed on Qu Li's words, which is her guiding ideology in dealing with problems.

This sentence is easy to say, but it is more difficult to do. The most important reason is that it will increase operating costs, and domestic e-commerce competition is extremely fierce. Consumers say they are willing to pay for high-quality services and products, but their actual actions are very difficult Honestly, most people would buy the cheaper one. So Quli and the others want to be a brand, and only big brands can surpass price competition.

Qu Li was also worried that Chen Danlin and the others would not be able to handle it. The daily phone calls were indispensable. At this time, everyone was still confident. However, this time he went to Yanjing to participate in the program for a long time. A blow to the confidence of management.

So when Ma Baba came to Yanjing and called Qu Li to the party, he immediately drove over by taxi.

"Hello, Teacher Ma, hello everyone." Qu Li rushed to the location, and it turned out that they were all the big guys invited by this show. Before the show, we had a meeting and asked Qu Li to go over and recognize his face.

"How is your preparation this time? Do you have confidence?" Ma Baba regards him as his younger brother, but he doesn't know that this younger brother is ambitious

"I'm ready to go up and lose face!" Qu Li said politely

"You are too humble. I heard that you were very arrogant during the primary election." The venture capital boss Xiong Ge took the initiative to say

"Ah~~ Is there?" Qu Li was very innocent and didn't know what happened.

Ma Baba didn't know what happened, so she didn't speak.

"The program team put forward stricter standards for Qu Li. Our people went to help. He was calm and calm at the time, which left a deep impression on our people."

Qu Li was even more confused, did he?

"Really, such an interesting young man?" Shi Zhu said next to him

"So that's the case. I thought the program team was very professional, but I didn't expect it. But I'm mainly confident in my project, and I don't understand the misunderstanding caused by social interaction."

"Hahaha, it doesn't matter if you don't understand, there's no need to waste time on it." Ma Baba said qualitatively, knowing that he was going to pull Qu Li for publicity, and the program team wanted to eliminate him in advance, it was too shameless, but it's a pity that CCTV's papa offended him. Get up, or fight back.

In the following chat, Qu Li kept silent most of the time, quietly listening to their bragging, and then pouring sweet tea for them as a waiter, and Xiong Ge didn't bother him anymore.

"Why didn't Xiao Qu talk all night." Lin arrived at the end of the show, and Xiong Ge didn't let him go, and asked.

"I'm too straightforward. There are big bosses here. I'm afraid of offending people unintentionally. Now my little sampan can't handle the strong wind and waves."

"If you can't do it now, then you can do it in the future?"

"There are still many opportunities waiting for our young people in China. Especially at the current stage, the development speed of the Internet is more than ten times that of traditional industries. I have reason to believe in myself, in Taobao, and in the big track of e-commerce." Qu Li still calm

"Then your company will never surpass Taobao?"

"You are wrong, what I do is a brand, and e-commerce is just a channel."

"Building a brand is even more difficult. There are hundreds of thousands of clothing companies in China, and there are at least dozens of brands with higher brand awareness than yours. How do you win?"

"Are you trying to invest in me?" Qu Li is not stupid after all, and he has never offended Xiong Ge. He obviously has a plan for asking so many questions for no reason.

"Whether it is or not, I have thought about this issue last year. I have been to Xiangjiang many times and inspected many clothing brands and retail stores. It is best to refer to a Spanish brand called Zara and make full use of the information advantages brought by the Internet. , beat the slow with the fast."

"I think that with the development of the domestic economy, the demand for individuality will become more and more vigorous, and the vast majority of people in daily life and social activities will not be willing to compete with others.

This understanding is the basis of all subsequent actions of our company. My goal is to design 10 new models every day within ten years, shorten the time from design, production to shelf sales to 14 days, and only produce about 1,000 sets of each new model. No replenishment..."

"Are you joking?" Shi Zhu, who had a crush on Qu Li, asked

"I searched for headhunters last year, and the first person I recruited was to do supply chain management. The goal for the next three to five years is to improve the response speed of the supply chain." Qu Li was unmoved, "I know This is difficult. Once it is done, it will be the best moat for our company, and the easier the business model is, the easier it is to imitate, and it is not the turn of entrepreneurs like me. Adhere to long-termism and do difficult but correct things , is my persistence."

"Okay, okay, it's getting late, Xiao Qu can go back to rest, and I'm going to record a show tomorrow." Ma Baba smoothed things over and asked Qu Li to leave first.

Qu Li left without hesitation. The logic of the Zara model is very clear, and the development potential is huge. Therefore, shein, a Chinese female imitator focusing on overseas e-commerce, is said to have a valuation of 100 billion US dollars, and in terms of supply chain response speed It surpasses Zara in all aspects.

Qu Li still has some reservations. He didn't say that he will lay a solid foundation in China and expand into the international market immediately after building a good team, not to mention that he plans to open an offline physical store, even if it loses money, he must continue to operate it, otherwise it will be even more scary.

"Old Xiong, do you really like this young man Qu Li?" Ma Baba asked directly

"What do you think of Qu Li?"

"Although the time is short, it can be seen that he is very stable, has a good psychological quality, can hold his breath, does not panic when things happen, and seems to have great confidence in himself."

"Well, I think so too."

"This lad has potential..."

No one talked about his entrepreneurial project, but he felt that Qu Li's mind was too wild, his strides were too big, and he had some unrealistic fantasies.

"His entrepreneurial project is very thoughtful, at least logically it makes sense to go public." Xiong Ge said kindly

"I don't understand clothing, but he wants to increase the speed of production and sales to 14 days. This is too difficult, at least I can't do it." A big guy said

"He probably has no manufacturing experience, so..." Another said

"How many days does it take Zara?" A sensible person finds the key to things

"I have learned some situations. From design to ready-to-wear, it usually takes 6 to 9 months for women's clothing industry, and 120 days for international famous brands. I don't know the situation of Zara, but it must not exceed one month. I heard that Said that once Milan Fashion Week was not over, Zara’s retail store had new clothes that were very similar to the latest clothes for sale.” Xu Xin, who had been silent all this time, stood up and seemed to support Qu Li

"..." The big brothers were stunned, it turned out that this matter is really feasible

Can the fast fashion model work? Sure, but it doesn’t mean that everyone can do it well. There are many imitators in China, and Shein is one of the best, but there are still many imitators who shorten the time from design to putting ready-to-wear on the shelves. Within 10 days, I still failed in the end. There is nothing wrong with doing the difficult and correct thing, but how do you know what is the right thing?