Reborn Entrepreneurial Giant

Back at the company, there were not many things he needed to deal with.

The 99 yuan Xiangyun shirt is officially on sale. There are many styles and good quality, as well as women’s shirts. In addition, the Jumei website has a much better shopping experience than PPG from web design to payment. The only flaw is that winter is coming.

"Many users on the Internet are calling for us to increase customer service. Many consumers give up shopping in Jumei because they can't find customer service consultation..." Chen Danlin reported to Qu Li at the morning meeting

"Next time, pay attention to using data to speak. How many are many? What is the proportion of people who give up buying because they can't find customer service? How much revenue will we lose?" Qu Li paused and continued: "I have never wanted to expand the scale of pre-sale customer service. The logic is very simple. We sell high-quality standardized products. Most consumers can clearly know the specific conditions of the products they sell by looking at the title and details page. Why do they need to find pre-sales customer service?

One is that standardized products cannot meet his individual needs, and it may be that she wants to bargain or seek shopping advice. To really meet their needs, we need a lot of excellent pre-sales customer service.

How about we develop a customer service robot with intelligent responses, count the problems encountered by consumers, and then list the standard answers to further screen consumers who really need human customer service representative service..."

"There are no mature customer service robot companies in China..."

"Then outsource pre-sales customer service. After-sales customer service is the key point. They can find real problems." Qu Li emphasized that pre-sales customer service is repetitive and inefficient, which has almost become a consensus among e-commerce companies at home and abroad, so There are a lot of customer service robots.

People keep asking questions for Qu Li to make decisions. After mastering the three elements of product, price and service, and analyzing problems with the customer as the center, he is naturally familiar with it. But don't think that it's all right, there will always be people with impure intentions who attack opponents in the name of righteousness, or make Qu Li fall into a passive position. When he meets this kind of person, he will write it down in a small notebook and settle accounts after the autumn.

"In fact, many of our problems now lie in the fact that Jumei and its self-operated clothing brands have not been integrated, so we can simply divide them into e-commerce divisions and self-operated brand divisions. Both parties can start from their own interests, grow first, and use performance say."

"Lin Bing is in charge of the e-commerce business department, and Chen Danlin is in charge of the self-operated brand business department, but don't play with the construction of the middle platform, logistics services, and supply chain management need to go through the middle platform..." Qu Li also started talking, and Ma Papa basically did not participate in specific affairs, but made value judgments and decision makers for strategic direction. As some people say, a person who knows nothing is only worthy of being a boss.

"The person in charge of the logistics department has found a few suitable ones. Do you want to make an appointment to meet? The company is developing rapidly, so don't delay the selection of the logistics supervisor." Xu Xiaoqin

"I'll have a look at your place later, and we'll discuss it later." It's impossible to relax the personnel and financial rights in key areas, otherwise, I don't know how it got out of control.

At this time, Jumei has reached cooperation with major daily chemical brands at home and abroad, and has perfected products including cleaning, hygiene cosmetics, skin care cosmetics (including nutritional and pharmaceutical products), oral hygiene cosmetics, beauty cosmetics, and hair care cosmetics. Several categories of cosmetics.

But the sales of men’s clothing and women’s clothing on Taobao have always been greater than that on Jumei. What to do, of course, is to open the category of women’s shoes, men’s shoes and luggage. The Olympic Games is coming, and we need to develop sports categories.

"We only want branded products, not white-label products, to reduce supply pressure, we can contact you first before the year, and put it on the shelves after the year..."

If Qu Li first wanted to be a clothing e-commerce business, and later started a fashion e-commerce business, then what he is doing now is undoubtedly a self-operated e-commerce business. Can he still believe what he said in the future?

"..." The people introduced by the venture capital looked at each other, speechless

"Any questions?"

"Is it suitable now? We will build logistics and warehousing this year. Blindly expanding categories will take up huge cash flow..."

"It depends on what everyone thinks. I would like to ask how long it will take for self-owned brand clothing e-commerce to improve the supply chain system. Can it be done in one or two years?"

"Impossible." Tan Lijun said immediately

"Then let's waste this time, waiting for the two major brands of Xiangyun and Danlin to get through the upstream and downstream industrial chains? Or just rush to compete with the rich and powerful PPG?"

"What I want to do, I have told you before going abroad: the more chaotic the system, the greater the entropy value. The more orderly the system, the smaller the entropy value. Taking advantage of the fact that the company has just been established, we want to establish an anti-entropy increase mental preparation."

"The scale of the domestic e-commerce market is constantly expanding, but Taobao's transaction volume last year was only 17 billion. We are limited to very small categories, and the prices are generally high. Can we achieve one-tenth of Taobao's?"

"You must know that product, price and service are the impossible triangle of e-commerce, and price is precisely the most critical item in e-commerce transactions. In this case, we can only sit back and watch other e-commerce competitors grow stronger and suppress us... ..."

"It's not that Jumei wants to compete with Taobao, but a strong Taobao platform may have more than a dozen Jumei grow up. If we don't make changes, our upper limit may only be one percent of Taobao's." Qu Li Turn on the mouthpiece mode and say a lot.

"But we still need to open a physical store in the future?" Another person spoke

"It's not Jumei, but Xiangyun and Danlin."

"I support Jumei to increase its product categories..." Lin Bin said in support:

"And whether it's cosmetics, clothing or shoes, boots and bags, they are all part of fashion, and they are not against harmony at all..."

"But the money problem?"

"How long are our bills?"

"One to three months, the account period of major international brands is shorter, and the account period of domestic brands is longer; we have more strict requirements on OEM factories, so the corresponding account period is mostly only one month." Wang Yunliang, wealth director, said about the data

"It's okay. We'll wait for our sales data to look better before making a request. But don't worry about money. If you really need money to find venture capital, I'll invest if they don't want it. But what we need to do is to improve efficiency and reduce waste .”

Last year, Jumei’s sales were 25 million, with an average of 69,000 per day. This year’s goal is to sell more than 100 million per year, which means it will sell about 280,000 per day. Now the daily sales are less than 200,000?

"Remember we are just a start-up company, save as much as you can."

"Mr. Qu, what did you mean by the impossible triangle?"

"..." Can I ask something serious?

"In 1999, Professor Krugman of the Massachusetts Institute of Technology in the United States put forward the "impossible triangle" based on the Mundell-Fleming model and the empirical analysis of the Asian financial crisis. The main content is: monetary policy The three policy goals of independence, free capital movement, and exchange rate stability cannot be achieved simultaneously..."

"There is only a preliminary idea for e-commerce. We can discuss more in the future. Are products, prices and services an impossible triangle?"

"..." Qu Li's words dispelled their arrogance once again. This young man is constantly growing. The impossible triangle theory was not a well-known financial theory in 2007. Qu Li, a junior high school student, did not Can understand at a certain level?

"But there is one thing I think can be changed..." Qu Li knocked on the table to remind everyone to pay attention.

"I think that as an Internet company, we need to maintain equality among team members starting from the address. Now that we all understand Mandarin, we should call ourselves in Chinese and choose a word for ourselves. For example, my name is Qu Li, and the word Tianming... ..."