Reborn Game Producer
Chapter 41: How Terrible Without Culture
Hearing Teacher Li's words, Qian Xiao frowned slightly, but didn't say anything. Whatever he said at this time was powerless in their eyes, and they would understand when the results came out.
In fact, Qian Xiaotian can also understand Teacher Li. She is the best class teacher in the third year of high school, and she has the first grade average score in the class. As a result, she got into the first high school with sponsorship, and then entered her class, and she was not there all day long.
She studied hard and caused trouble everywhere, dragging down the whole class. As a class teacher, she also had a bad face. It was normal for her to be displeased.
Before Qian Xiaotian said anything, Feng Yuanyuan, who was sitting in front, was unhappy. Why, Qian Xiaotian's academic performance was obviously very good, okay? He just didn't want to get good grades, otherwise being first in the grade would not matter.
"Teacher Li, you don't know Qian Xiaotian. He studies well and has no problem getting into Beijing University of Science and Technology." Feng Yuanyuan bit her lips and said loudly.
As soon as he finished speaking, the whole class was shocked. What kind of ecstasy soup did Qian Xiaotian pour into the school belle?
Teacher Li looked at her in confusion and didn't understand why she said that. But he didn't say any more. Any quibbles in the face of the results were pale.
After seeing all the students in his class fill in their applications, they turned around and left.
As soon as the teacher left, the atmosphere in the class became lively again. Monitor Xiong stood on the podium, knocked on the table, and shouted:
"Classmates, the three years we have been together have ended. I think we might as well take this opportunity to organize a party and treat it as a break-up meal. Let's talk about it."
"Okay, I agree."
"I agree too."
Seeing everyone's enthusiastic response, Squad Leader Xiong opened a book and shouted: "If you are willing to participate, come to me to sign up. Each person will pay fifty yuan. The more you pay, the less you will receive."
Although it was a bit heavy to mention the break-up dinner, everyone was very happy to have the opportunity to have a dinner together, and almost everyone participated enthusiastically. Feng Yuanyuan turned around and glanced at Qian Xiaotian to express her inquiry. Qian Xiaotian did not want to leave this simple friendship between classmates behind.
Regretfully, I came to Squad Leader Xiong and paid 100 yuan to sign up for myself and Feng Yuanyuan.
Monitor Xiong was also very happy to see Qian Xiaotian participating, and with a stroke of his pen, he wrote down their names.
"Students who have registered will gather at the school gate on time at 6 p.m."
Finally, the whole class signed up to participate in the dinner party.
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"Son, how did you do in the exam? Are you sure about it?"
As soon as he entered the house, he was stopped by Qian Zhenghua. Qian Xiaotian was quite speechless at his father's question. In other families, the college entrance examination was the most important thing, but here he had no sense of presence.
Qian Xiaotian joked: "Dad, your son has finished applying for all his applications, and you only thought of asking about the college entrance examination."
Qian Zhenghua said with some embarrassment: "It's not that I'm busy with business matters recently. Besides, with my son's ability, he can't even take the college entrance examination easily."
"Dad, what you said is true."
Qian Zhenghua threw the key to the Mercedes-Benz S600 to Qian Xiaotian and said: "You are going to college soon, take it and drive it."
Qian Xiaoye was not polite, this was what he had agreed to do at the beginning.
"Dad, how is the Lady's brand doing?" Qian Xiaotian asked. When Zhenghua Clothing changed its name to Lady's and developed into a brand, I don't know how it went.
"It's not bad. We hired a fashion designer who returned from studying abroad. Now all the clothes are new and we are promoting the Redis brand."
Speaking of this, Qian Zhenghua also has to thank Qian Xiaotian for those drawings. This designer came back from studying abroad and was very arrogant. At first, he didn't like anyone. Later, when he asked who designed those clothes, Qian Zhenghua said
Take out those drawings and show them to her.
When she saw the drawings, she was immediately amazed by the designer. When she asked who asked to draw these drawings, Qian Zhenghua said calmly: "My son drew them casually." But she felt secretly happy. From then on, this
The designer is much more low-key.
Of course, she still has the ability, and she has designed many styles of clothes, all of which have become Leidis’ hits.
"It's just that the promotion effect is not ideal and the expansion is slow. There are only 30 stores now. It is still somewhat famous in Shanghai, but it is not competitive at all." Qian Zhenghua said with a wry smile.
"Dad, your thinking is wrong. Who said you can promote your brand by opening your own store?" Qian Xiaotian knew the problem with Zhenghua Clothing as soon as he heard it.
Qian Zhenghua wondered: "How can we expand clothing stores to other areas if we don't open more stores?"
"You can do direct sales and franchise at the same time."
Qian Zhenghua became more energetic, "You mean to turn Leidis into a franchise store?"
Qian Xiaotian corrected: "It should be called a self-operated franchise mixed chain store." Then he gave his father some knowledge about Jeanswest's expansion methods.
"The casual clothing industry is the only way to develop on a large scale. Chain store operation is one of the most developed retail business models. After realizing the scale of production and retail, the image of retail store decoration should be unified. Please be the image spokesperson first
, carry out brand building and promotion. Carry out brand management. It is almost an inevitable choice in the retail industry."
"First of all, the disadvantages of self-operated stores are obvious. How to develop self-operated stores? What proportion should they account for in all stores? In order to give full play to their own financial advantages. This is one of the important issues faced by the company's senior managers.
If the ratio is too high, it will obviously take up too many resources. When the store sales cannot support various expenses, it will bring higher risks to the company, leading to the failure of store expansion. If the ratio is too low, it will be difficult to give full play to the self-operated stores.
Brand advantage is very detrimental to business expansion.
Franchise stores are an important supplement to self-operated stores. The two complement each other and are more conducive to brand development.
For companies engaged in retail business, the benefits of developing franchise stores are obvious. It does not require investing a large amount of development funds, nor does it need to bear high daily management costs.
We can also use areas beyond the reach of self-operated stores to occupy the market, expand sales and increase brand awareness.”
Qian Xiaotian's words made Qian Zhenghua suddenly enlightened. He always felt that the funds needed to open one specialty store after another were too huge, and the cycle from site selection, decoration, to distribution and operation was too long.
Long, too time-consuming.
If this continues, it will become cold even before it is opened. The self-operated and franchised hybrid chains mentioned by Qian Xiaotian do not have such disadvantages. Combining skills in two or two can expand rapidly and enhance brand awareness.
Qian Zhenghua suddenly felt that so many talents in his company were not as useful as his son alone.
In fact, the reason why Qian Xiaotian sees it so clearly is because in his previous life, well-known clothing brands such as Jeanswest and Heilan House finally took this path. This business model has been thoroughly analyzed and tested by the market. It is indeed
It is a mature and feasible model. So many brands have followed suit, but this model has not yet been perfected.
Qian Zhenghua paced back and forth for a few steps, becoming more and more excited as he thought about it. He ignored Qian Xiaotian and went straight to the study.
Qian Xiaotian shook his head helplessly, look, how terrible it is to be uneducated.
My father has never learned this in a systematic way and is a half-assed entrepreneur. It has been a long time since he got to this point. This is the result of being uneducated. It seems that he still needs to go to college properly.
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