Reborn, I am a trendsetter

The time when the mess appears is Wei Tao's evaluation attitude towards Songjiang's new head, He Haitao. We will see when the other party will expose his shortcomings, and he will be able to make a judgment once and for all.

The tourist season of Huxin Island starts with the spring and summer socializing.

This summer has been extremely hot, with persistent high temperatures already occurring in June, and Huxindao Water Park opened earlier than in previous years.

If July and August are a paradise for children, then June is a paradise for college entrance examination students and young lovers.

Last year, Huxin Island broke out its own brand. With Songjiang as the center, tourists within a 400-500-kilometer radius can come here to enjoy the water park even if they only have one day.

The park opens at 8:30 in the morning. For tourists who come here to play, go to the island in the middle of the lake and put everything else aside. They must check in and enter the water park as soon as possible. Change clothes and enter the park in advance to play various activities.

.

You need to queue up for the big horn, the giant wave speed car, the water slide, the deep-sea simulated jumping machine, and the popular projects. The park opens at 8:30, and you change your swimsuit at the normal speed. When you come in, you will find that in the park, which everyone enthusiastically calls the big horn.

A long queue has already formed near the Howling Abyss project.

Jin Yan and Bian Ling are a young couple from the Chao family. They are in their third year of college this year and are not nervous about their homework. They want to go out and have fun and enjoy the life of young people.

They were both studying at the university in their hometown, and they had been together for more than two years. Everyone in the family knew that they turned a blind eye to their relationship and traveling alone. Even if they didn't, what could they do?

The child is no longer a child whose life you can interfere with.

The two of them went out for fun together and traveled hundreds of kilometers to Songjiang. After a night's train ride, they arrived at Songjiang at around five in the morning. They had a quick breakfast and caught the earliest shuttle bus. They were the first to arrive at the ferry outside the island in the middle of the lake, which was also the first.

A group of people entered the water park.

The two people who had changed into their swimsuits were not slow. However, when they came out, dozens of people were already lined up in front of the loudspeaker. The first batch of tourists to play this project had also entered the interior and started to climb the stairs.

The young lovers can now be honest together. Naturally, they don't care about time and space. As long as the two of them are together, even if they are waiting in line, they will not feel bored.

At this time, there were many young people of their own age in the water park, forming gangs. After the college entrance examination, most of the local young people in Songjiang were in groups of more than a dozen, and the young people were together.

, naturally most of them are crazy, and the fun is also quite crazy. The screams of the first batch of guests ignited the enthusiasm unique to this water park.

When the queue was about to reach Jin Yan and Bian Ling, one of the customers who was put in front suddenly let out a childish scream. A girl stood on one leg holding her feet, with a look of pain on her face. The people around her were the first.

Shi Ji helped her find a place to sit aside.

The soles of my feet were bleeding, and I stepped on a broken piece of iron on the ground. It was a piece of equipment or a metal object the size of a fingernail on the edge of the fence.

Tourists who enter the equipment area in batches need to take off their slippers outside, walk in barefoot, climb the stairs of the equipment, and reach the top. Under the arrangement of the staff, four people sit on a large air mattress.

Release it from the device, follow the fixed path inside the big speaker, fall all the way down, and fall into the water on the ground to complete the experience of the device. Come out at the exit and walk a short distance to get the shoes at the entrance.

If you don’t take off your shoes here, you will have no shoes to wear when you come down. It is a dangerous event, and you are not allowed to wear shoes to play the event or hold it in your hand. You are also worried about climbing stairs to high places. Even if you use slippers,

Falling will also cause danger.

This was the case last year, and it is also the case in water parks in other places. The occurrence of this kind of thing is considered an accident. If it is just a coincidence, everyone can understand it. After all, no matter how careful you are in open-air places, there will inevitably be omissions.

Jin Yan and Bian Ling didn't think much about it. They went up the stairs to the air mattress. After going up with the couple behind them, they noticed a pungent smell of rubber, and the inside of the air mattress felt dirty. Water was used as the purifier.

The equipment was so smooth that it felt oily and slippery. Bian Ling, who was slightly mysophobic, immediately felt that the experience was not that good. She even had a vague feeling that she did not want to continue playing.

After several projects in succession, the bad impression brought by the water quality always lingered in Bian Ling's mind. The experience was extremely poor. She couldn't help complaining to her boyfriend: "We came so early and the water quality is still so bad. Isn't it the newly injected water this morning? Then

It’s so disgusting.”

Jin Yan didn't want to go out and have fun, so he could only comfort his girlfriend: "The time for the wave pool is coming soon. Let's go to that one. That one is the most interesting. Let's rent a big turtle swimming ring..."

The wave pool is the most popular project in the water park, and it is also the project with the most experience. Many people can definitely stay here for more than two or three hours, and it is not uncommon to even play repeatedly in the morning and afternoon.

The exciting music, professional DJ and dance group lead everyone to get excited with the people on the stage in the pool. There are no big waves, and the water play itself can attract inland tourists for a long time.

"What kind of DJ is this? It's such a mess. Where are the dancers?" The tourists nearby were very dissatisfied with the wave pool play this time. Bian Ling also thought it was quite boring. The pool has a blue background and blue walls, which naturally makes it stand out.

The water is clear, but the water in it is obviously not up to her standards. She just thinks of taking care of it now that she has come. All the money has been spent, just play with it, it will never come again in the future.

At noon, the two of them planned to eat there, but the price was completely different from what was rated on the Internet. The young couple, who relied on family money and the money they earned from their part-time job as a tutor, were reluctant and could not afford to go out for fun.

Ling just didn't want to play anymore, so she suggested taking a shower, changing clothes, and leaving the water park. She could just walk around the Huxin Island. It would definitely be cheaper to eat outside than at the water park. Didn't the Internet say that the food in the Huxin Island scenic spot was

Is it very affordable?

"ah!

!

!

!”

The two of them were just about to walk to the locker room when they heard a commotion in the distance. It was obviously not excitement but a scream of terror. They could hear it from a distance. Everyone turned their attention to the distant sound.

The place.

A large number of people were running there, and some were still asking. Curious, the two came closer. It turned out that the loudspeaker equipment was broken, and the screams just now were the screams of eight tourists inside two air mattresses. They were frightened.

Well, you think that the device is just a shape, but in fact the impact brought by the water flow is the guarantee for the air cushion to rotate smoothly and smoothly according to the physical effect.

The eight tourists were all frightened. Several girls felt like they had experienced life and death. After coming down, they could not control the fear caused by the short period of time and cried bitterly.

It is the greatest luck that we are not in danger, but the equipment cannot operate. Some tourists who arrive in the afternoon, especially those who queue for more than half an hour, curse and have a poor experience, and will feel that the money is not worth it.

The reviews of the water park are not good, and some tourists even talk to themselves to vent their anger. After being heard by others, they also have a bad feeling about this water park.

The bath water is not hot enough and the pressure of the water flow is not enough. It is completely troublesome. Especially the public restroom in the bathroom is dirty. The women's restroom is even dirtier than the men's restroom. You can smell it when you walk in.

Bian Ling didn't even dare to go in even wearing slippers because of the unique fishy smell. It was too dirty. Some people were immoral and didn't wash it away. However, no one cleaned up the scenic spot, so they just let the dirty appearance appear. She didn't explore the truth.

Her thoughts and whether she is responsible for the scenic spot have nothing to do with her. She just has a very, very bad impression of this place in her heart. She will never come here in the future. If someone asks her to recommend it, she will definitely not recommend it.

The experience of the water park is poor, and as a result, the experience of the entire Huxin Island is not much better. Jin Yan and Bian Ling did not feel the good comments on the Internet at all. It is no different from ordinary scenic spots.

A bowl of noodles costs 20 yuan, a stick of roasted corn costs 8 yuan, a bottle of mineral water costs 5 yuan, and a bottle of iced Coke costs 10 yuan.

I originally read the guide on the Internet. According to the plan, I was supposed to play at Huxin Island until four in the afternoon. But around two o'clock, Bian Ling didn't want to continue playing. If there weren't some pretty scenery suitable for taking pictures, she might not even want to go there for lunch.

Eat this.

"Let's go to the hot spring early and go to the city. Let's eat fried rice noodles."

Facing her boyfriend's suggestion, Bian Ling lost her previous interest. Instead, she shook her head in disinterest: "I don't want to go. It's so expensive there. Why don't we go back to Paektu Mountain for a dip?"

Jin Yan also hesitated for a moment and sighed inwardly. He had the same idea. He just came out to play. If you are not happy, then you will be unhappy no matter what you look at.

"Let's go, we're already here. Otherwise, we have to find a hotel for the night. Even if the hot spring resort is not good, we will just spend a little more money to stay in the hotel. They have so many beautiful photo spots there. Let's take a picture.

, we won’t suffer a loss, aren’t you going to pick strawberries to eat? I read on the Internet that there are two free picking places in one room, and there is no charge for those who weigh less than two and a half kilograms, so you won’t suffer a loss no matter what."

When you go out to play, the ideal situation is to have someone who can soothe everyone's emotions. When you are having a good time, he is invisible. If you are not having a good time, he will comfort you and give you the motivation to continue the next part of the trip, so that you will not get ahead of schedule.

discouraged.

Sitting on a local minibus, in a closed space, as long as someone starts chatting, if everyone can participate in the topic, it is easy to resonate.

There were also many tourists from other places in the car who also left early. They were very disappointed with the island in the middle of the lake. The driver and the conductor who sold the tickets did not hide it when others asked. The conductor curled his lips: "It used to be

It was managed by Anshun Group, but now it is managed by the Tourism Group, so can it be the same?"

There are a lot of complaints from tourists. In just over half a month, there are obviously fewer customers. The shuttle bus is the most obvious one. I didn't pay attention to it before. As the complaints become more and more, they don't want to believe it but they have to believe it. Nowadays, word-of-mouth

The destructive power of this thing is really too great. Many people learned about it through the Internet. Everyone’s reviews were not good, so they stopped coming. It has had a qualitative impact in a short period of time, not even mentioning tour groups or private cars.

, Calculated solely from the number of tourists who come here by minibus, excluding the time when the water park is not open, which is more than half a month, the hotter the weather should be, the hotter it should be. As a result, the passenger flow on weekends has not increased compared with before. Year-on-year

Last year, it dropped by a quarter. You should know that at that time, Huxin Island's reputation as a tourist demonstration area had not yet broken out.

Passengers are talking a lot about the health environment, service attitude, and derivatives prices. These three most important aspects have experienced a very obvious decline in a short period of time. There are tourists from this city who want to bring their children here during the weekend.

After playing around with it, I was very disappointed. In the car, I made it clear that it was completely different from last year, not even a little bit worse.

Jin Yan and Bian Ling listened, oh, so that’s what happened.

Jin Yan couldn't help but asked: "How about Tianju Ecological Hot Spring Resort? I want to go to the hot springs, but I am disappointed here. I am worried that I found it on the Internet and gave good reviews."

"Young man, just go to Tianranju. No problem. It belongs to the Anshun Group."

"Yes, Mr. Wei's property is still conscience."

Everyone was talking to each other, and even the driver couldn't help but say: "If you go to Tiantianju, it will be enough for you to play for a few days. Don't worry, you get what you pay for there. Never

You will be disappointed with every penny you spend.”

"Yes, it is indeed a place. Even those who have money will not feel that their money is wasted. Ordinary people will go there to have a meal, take pictures of hot springs and take photos, and they will leave with satisfaction." Some foreign tourists who have been to Tiantianju.

, nodded, and everyone's conversation quickly turned to Tiantianju, the bad experience on Huxin Island. It's enough to complain a few words. If you mention it any more, you are causing trouble for yourself. It would be nice to talk about happy things.

If you don’t have the experience of failure on Huxin Island, you may need some aftertaste before you come to Tiantianju to remember, oh, it turns out that this place is so considerate.

With Huxin Island for comparison, Jin Yan and Bian Ling both regretted the special fried noodles they had in the city. Here is a fish set for three or four people, a five-pound grass carp, stewed noodles, and a pot of pork.

, a cucumber peel, a large bottle of freshly squeezed orange juice, the price is reasonable and the portion is sufficient.

Jin Yan likes to eat fish, he had a great time in the hot springs, swam in the swimming pool, and he and Bian Ling took pictures at as many as twenty photo spots, directly using the digital cameras in their hands and each other's two mobile phones.

The memory is completely full.

We were exhausted after experiencing such an over-sized set meal. In the end, we had some hotpot meat left over to pack as snacks in the evening. Both of us were full. As a result, Tianranju stayed on the fourth floor of the resort hotel under the night sky.

The so-called viewing room allowed them to see the colorful scenery here at night. They quickly took out their notebooks and exported the photos from their digital cameras and mobile phones. Bian Ling was already complaining that she had not brought enough clothes, saying that she had nothing good to look at.

Went to take photos of clothes.

The sense of experience is one thing. The service attitude and service quality make them feel a world of difference. The consumption of Tianranju makes them feel like they have changed to a different city. It is not cheap, but this is fair.

When going out to play, even if you are a college student and you don’t have much money, you won’t save the money you should spend.

We give you fair prices and quality, and the service environment is all customer-oriented. There are distances between the various photo and check-in locations, so even if there are many people, they can still divert traffic. In addition, in these areas, there are also various

Entertainment items.

Taking photos while traveling is a very important part. When most people travel, in addition to their own experiences, they also have an idea that they want to show others. Just like more than 90% of people will never have a meal ten years from now.

I ate it first in the circle of friends. I didn’t have to have a good experience, but I had to leave a lot of photos as a souvenir to prove that I had been to this place and had eaten this kind of food.

At night, the entire Tianranju large-scale ecological park, even the picking garden, which may still retain a rustic atmosphere, is clean and has no odor. The street lights and various lanterns, including security personnel and security booths, are visible in various areas.

, all allowing customers to take a leisurely stroll in the evening.

At present, there is no concept of the so-called internet celebrity check-in. Wei Tao spent money to visit 20 places, all for the purpose of taking pictures. It does not cost much, but for all customers who come to Tianju to eat, they need to take pictures at least two or three times.

For out-of-town tourists, you must take all the photos at once. With such a good background and such a good reference, the photos taken are definitely worth keeping as souvenirs.

It's already past nine o'clock, and the interior of Tiantanju is still brightly lit and bustling. Although there are a lot of people, it doesn't give people the feeling of being crowded and panicky. Some people are curious, and if you look carefully, you will know the answer, that is the service here.

There are enough staff, there are enough cleaning staff, there are enough security guards, and they are all experienced in serving customers, so that they will not be overwhelmed.

It doesn't matter if you queue up for dinner and don't get a table. If you are willing, you can book now. Then you can go out and have fun. When you are ready, I will call you directly and you can come over for dinner. Wei Tao has this confidence

, two or three hours will not make you feel like I am waiting for a meal.

"I'm sorry. I'm really sorry, I didn't notice."

Jin Yan, who was taking photos of his girlfriend, was stretching the distance and squatting left and right to find angles. Without paying attention, he bumped into the person behind him and stepped on his foot.

When he turned around, he saw a short, fat man in his forties who was very well-dressed. Jin Yan blushed and was a little embarrassed that he stepped on his leather shoes, leaving a big footprint.

"It's okay, young man. Are you here for a trip?"

"Uh, yes, before the peak tourist season, I came over with my girlfriend to play." Bian Ling also hurried over and saw that there was no argument between them, so she stood beside her boyfriend silently.

"Oh? Songjiang is not a tourist city. When you come here, is there a peak season or a low season?" He Haitao had already chatted with Wei Tao for a while and walked around the park. He was already very emotional. At this time,

When he met a tourist like Jin Yan, he would just chat with him in order to get the most authentic feedback.

"We read on the Internet that tourism here is very popular. If we miss it in winter, we want to go to the water park in summer." When going out, as long as you are not too introverted, you like to chat with others when you go out.

A kind of sharing is also a kind of emotional expansion. When playing, you must have fun, and you can always gain something unexpected when chatting with others. Bian Ling took the initiative to speak, and Wei Tao had already taken out a cigarette.

They were handed to He Haitao and Jin Yan respectively to find the most appropriate starting point for the next chat. After smoking a cigarette, both of them were willing to chat for a while.

The weather was getting warmer, and he was wearing less and thin clothes. The cigarette case that Jin Yan put in his trouser pocket was so close that he could see the protruding cigarette case. Only then did Wei Tao choose such a way to actively help He Shuji create the atmosphere.

The way of chatting atmosphere.

He Haitao glanced at Wei Tao. Before contacting him, his impression of him had already changed. He didn't want to embarrass such a young man, as he would feel guilty. After contacting him, his impression changed drastically for the first time, and this time it was the first time.

The second time, I already regretted my previous behavior.

Wei Tao told Cao Haiyang that there was still a mess, and it was true. The island in the middle of the lake was not a problem due to the peak season. Spring outings had already exposed many problems. They were strictly controlled, and at most the prices of items were improved. The rest

It's still fine if you have a check-up, and if you don't have a check-up, you will return to what they think is normal.

But now He Haitao has not lost confidence, and the reason for looking for Wei Tao is also very simple. Mr. Wei has built Huxin Island into one of the business cards of Songjiang tourism industry, so I will come to learn from you personally, and I will not hide anything.

Are you ready?

More or less, He Haitao also wanted to tell Wei Tao with actions, don't get me wrong, I am me and Zhou Fen is Zhou Fen. After knowing what kind of businessman you Wei Tao is, it is not too late to protect yourself and you will not destroy your foundation.

Yan Bowen brought Xi Rong to Songjiang for a trip, could he not know? Could he not understand what it meant? Zhou Fen greeted him, and Bao Xiqian and others had the connections to "protect Wei Tao"

He Haitao had not taken the greeting seriously before. As a young man, he had his own pride. He was not afraid of many people and looked down upon them. He thought he had a good relationship with Zhou Fen and would need to maintain it in the future, so

Just help him see what Mr. Wei is like. He ignored those calls to 'defend Wei Tao' and his attitude on the phone was tactful yet firm.

At his position, he is no longer a pawn that anyone can move around. Even a high-ranking big shot must give him enough respect.

After taking back the island in the middle of the lake, throwing out the unfinished building, meeting Wei Tao, and then asking to meet him again today, He Haitao, a very independent person, admitted to himself that he regretted it, and that he should not target this young man.

What he didn't expect was that the two people who were walking and chatting under the night met a young couple of tourists. They chatted for a cigarette and the other person's personal experience as a tourist made him regret his hasty decision even more.

Fortunately, it is just an island in the middle of the lake, just a small move for Songjiang.

"It's really that bad. I've been there before and it was pretty good."

Bian Ling curled her lips: "It's not bad, but it's not as good as it is boasted on the Internet. Other scenic spots are just as dirty and messy."

He Haitao is still indifferent to this sentence. After all, there are inevitably places in scenic spots that cannot be taken care of. Some relatively unobjective judgments made by tourists are only based on their own individual cases and have no reference value.

Jin Yan was more objective: "Uncle, there is no harm if there is no comparison. There is no difference between the lake center island and the other places. I can only say that it is similar to most wool harvesting scenic spots. I am a little disappointed. I will not come again in the future. It is such a natural place."

, gave us a big surprise. In fact, my girlfriend didn’t plan to play here anymore. She felt that the good reviews and boasts about Songjiang Tourism on the Internet were all made by hired people, and she was too lazy to experience it again. It was in a minibus.

We came here with the intention of giving it a try after hearing other people’s introductions. After all, we took an overnight train from Yanbian and only went to one scenic spot, so we felt like we were at a loss.”

Bian Ling answered: "It's so good here. When we compared it, the difference came out. If the fish set meal we had at night was on Huxin Island, they would have dared to charge us 500 yuan. Uncle, I heard

There is also a horse farm here, where you can take photos of ponies and try riding them, right?"

He Haitao nodded, feeling quite uncomfortable in his heart. Although the opinions of one family are not advisable, big data shows that the opinions of one family are exactly the true portrayal. There is really no harm without comparison.

Why did he meet Wei Tao here, give him a private treat, bring the people around him to have a meal, and only after finishing the meal and settling the bill did he call Wei Tao. Some things are not disguised, they are the norm for people over the years.

, just for one thing, He Haitao knows why the natural home catering industry is doing so well.

Having good food, good craftsmanship, and good ingredients is one thing.

They were lucky when they arrived, as a guest in the small private room just happened to leave. They stood in the corridor to watch the waiter clean up the private room.

There was no rush like a busy business, nor was there any perfunctory work after repeated tasks. The four people worked together, with different divisions of labor, and worked in steps. They cleaned and wiped the table six times, and first roughly sorted away the residue on the table into the trash can.

, and then the glass wiper, which uses water as a purifier to scrape away smaller residues and oil stains.

After wiping with a warm towel twice, the smell of dishwashing liquid mixed with warm water gives customers a clean smell.

Use a dry towel to wipe it again, and the last time, use a white dry towel, and arrange it on the table again.

Not only the tables, but also the chairs will be wiped with dry towels. The floor will also be wiped and cleaned. Although it takes six or seven minutes to clean up quickly than some restaurants, the scene of cleaning up and rearranging the tables in this way is amazing.

Which customer would be impatient to wait? Would he be unwilling to wait?

When he saw Wei Tao, he said he would take a walk, look around, and digest after eating. He asked Wei Tao why he was striving for such excellence and whether the extra expenses incurred would be too high. He wanted to know what he was thinking.

Yes, the question was straightforward and sincere.

"What ordinary people care about most is experience and value for money. I don't make any money here. This is the truth. Basically, ordinary people will not come to spend money on projects that really make money. They can still make money after just one click.

For example, my lawn wedding provides you with all the supporting services, all of which are top-notch. You can even use a helicopter. The price is also expensive. Those who can afford it will not think it is expensive. They will only consider whether they have received the corresponding services and whether they can earn enough.

The money from rich people is good for ordinary people. Small profits but quick turnover will be enough. It can support hundreds of jobs here. The village is also willing to give me some conveniences. This can be regarded as a natural income..."

There is no need to hide it, let me tell you my truest thoughts. I don’t make money with this thing. I used to enjoy it for myself and my friends. Now it has expanded into a popular tourist area. The quality cannot be reduced. I am not too lazy to spend a small amount of money.

earn.

The content of the words was a bit rhetorical, but when He Haitao heard these words from Wei Tao's mouth, his true reaction in his heart was that he was not lying, and this was what he really thought.

I feel the service here, I feel the service attitude, and I also feel the operator’s philosophy. In such a time when my inner emotions are impacted, chatting with the most ordinary and popular tourists like Jinyan Bianling, the harm caused by comparison is,

Directly doubled.

Facing Bian Ling's question, He Haitao responded: "Yes."

Bian Ling continued to ask: "Is the experience expensive?"

He Haitao pointed at Wei Tao: "Then you have to ask him."

After finishing his cigarette, He Haitao felt a little uninterested and didn't want to continue chatting. He felt a little blocked and his resentment towards the manager of Lake Center Island deepened even more.

"It's not expensive to take photos alone. Try other projects. Try horseback riding. It's a little expensive, but it's worth the experience. I guarantee you won't regret it."

Seeing He Haitao looking into the distance, his mind was wandering, and his footsteps were also moving in the corridor where he was resting. There was no need to show it clearly. Strangers chatted for a while, finished smoking a cigarette, and when a certain topic was suddenly interrupted,

When no one speaks again, everyone will basically disperse. There is no such thing as embarrassment. As strangers, standing together smoking a cigarette and chatting for a few words does not require the so-called polite wave to say goodbye.

Nodding your head is considered polite enough.

Jin Yan took his girlfriend's hand, nodded slightly to Wei Tao, and continued playing. He just took a cigarette and took a break, but now he was full of motivation to continue playing.

"Mr. Wei, how about going to the island in the middle of the lake with me tomorrow?"

"Ah?" This was really unexpected. Wei Tao was stunned for a moment, and then smiled bitterly: "He Shuji, forget it, I am a public enemy of my colleagues every day, so stop pointing fingers.

"

He Haitao chuckled: "What, Wei Tao, are you still afraid of other people's irresponsible remarks?"

Things like the method of stimulating generals are useless in Wei Tao's case. It's not that he can hold it steady, but that everyone's attitude and approach to life are not in the same dimension.

These, everything you care about, are just the ‘playground’ I prepared for myself.

He raised his hands, put his palms on the back of his head, and walked forward leisurely with his pillow on his head. There was no trace of the low eyebrows of those far away who were usually with He Haitao. He sighed and Wei Tao responded: "You are not afraid if you are afraid.

The main reason is that I am too lazy to talk to them and waste time. He Shuji, I have been researching to buy a thoroughbred horse for the past two days and I am looking for a better horse breeder. I have made an appointment to meet with them tomorrow..."

He Haitao laughed angrily. He was now sure of one thing, that is, the little guy in front of him really had no fear of him in terms of status. He was not a fearless person, but he was afraid of what he could do to him.

Evaluation, he doesn't care about the worst outcome, that's why he is so 'fearless' and indifferent.