Reborn, I am a trendsetter

Lin'an.

The live broadcast was stopped urgently.

Guan Jinyue held a meeting with all brand representatives.

The packaging remains unchanged, but the actual weight inside changes, and the exact weight mark on the outer packaging is not considered deceiving. However, selling it in a familiar packaging has the subjective deception of substituting the concept.

This is just a case. Each brand owner has the idea of ​​​​standing out in the online sales field. The price needs to be lowered and the quality needs to be guaranteed. They cannot damage their own brand. So what should they do? It can only be done in a small area.

, I will give you some marketing methods that change the concept.

Small Package.

A half bottle or three-quarters of a bottle in a large package is the actual serving size.

"Adjust immediately. If the supply cannot be provided, this live broadcast will not be broadcast. Not only will the Anshun Entertainment account not allow similar things to happen, Maoya officials will review all anchors who bring goods, and similar phenomena will never be allowed.

Appear."

There is never a shortage of smart people in this world. In any matter, as long as the benefits are in place, there will always be more people who can take advantage of loopholes than people who can set up security lines of defense.

Maoya’s review of the following live broadcast products, the ratio of those who approve and those who disagree, plus those who object, is almost 31 to 31. Those anchors who disapprove feel that Maoya is meddling in other people’s business. Don’t worry.

You can earn your money safely and steadily. You will have corresponding official commissions for all live broadcasts. You can earn your money safely. We are all wage earners working for you. If you have money, you still don’t earn it. You have to establish a tall position for yourself.

A mighty image, is it necessary?

Several third-tier stars and some old-time stars have unique vision and have begun to enter the business of selling goods through live broadcasts. They borrow their celebrity faces to sell goods during live broadcasts. Those who are invited to other people's live broadcast rooms for live broadcasts need to get a slot first.

Fee (a disguised appearance fee), no matter how much I sell, I will charge this price, and you have to give it to me first before you can invite me over.

Either register a live broadcast room with your own identity information and sell your own goods to make money.

Wei Tao arrived in Lin'an again and played games with Liu Lei and the others for a few more days. He had no shortage of opportunities to be prominent in front of others, so what he was looking for in online games was not a sense of presence, but a sense of confrontation.

Compared with competitive games that focus on technology, he still likes old-fashioned games that do not require full attention to play, using krypton gold to replace technology and compete with some players in the game.

When I have time, people like Liu Lei, or I can summon them. Wei Tao is also addicted to games. He also plays League of Legends and CF, but he doesn’t play for a long time. Basically three or four hours is the limit.

, it was still the old-fashioned PC games that attracted him, but now it has been changed to a simpler web game, and he can accept it.

Likes confrontation.

Some Krypton gold players like to beat a group of people alone, dominate the entire server alone, and enjoy the sense of existence that attracts everyone's attention.

Wei Tao doesn't like this kind of zone server. Even if he spends tens of thousands or hundreds of thousands to enter, once there are no opponents, he will immediately become a dead account without logging in.

Every web game has a support account for Qitianle. In the first seven days after the server is launched, basically no one can beat them. Krypton gold players will not struggle with an account that is destined not to go online again on the eighth day.

Wei Tao likes to have opponents. The more opponents, the better, and the crazier the intensity, the better. He admires players who can really play for a month, because those people will give him a sense of gaming experience within a certain period of time.

After playing for a few days, both parties confirmed that the other party was not an official account. The fight was very enjoyable every day, and the recharges also waxed and waned.

Wei Tao finally found an entertainment project, but he didn't recharge vigorously, for fear that the other party's recharge would run away.

PC games are the most expensive, and web games are much worse. When it comes to mobile games, except for certain games, because players can choose and compete in a variety of languages, hundreds of thousands of servers are the norm, and hundreds of thousands in the later period are not very popular.

All games can be recharged with krypton gold to dominate the server.

Drinking with good friends on weekdays is not interesting, and drinking every day is boring. They are not short of money, so there is no point in playing cards. Some other entertainment is not easy to do together, so the only thing left is to find entertainment sports or

It's just a game.

After sleeping for a while on the plane, I got off the plane and went to the location of Maoya's new headquarters, which was the previous live broadcast base, directly in the live broadcast room area of ​​Anshun Entertainment's main account, to hold a meeting for everyone. After the meeting, there was a gang war in the evening.

It's a big event, well, games and entertainment are equally important. As long as I take care of business properly, it won't be considered as neglecting business.

He didn't talk nonsense. Sitting in the live broadcast position, for the people sitting opposite him, it was like sitting on the stage to speak. He just took out some screenshots and videos.

"Here, the wine seller, the old comedian who said the young man couldn't control the water and went to live broadcast to bring the goods. Have you seen the wine he sells before?"

He also doesn’t have a good behavior pattern as a teacher and doesn’t need the people below to cooperate in answering his questions.

Several pictures, different wines.

Wei Tao said calmly: "These wines are all new brands, with the names of well-known brands such as Moutai Wuliangye, etc. They are all playing word games, or Maotai Town Wuliangchun, or something like that."

The location of the winery is the same, no matter what brand of wine it is, the county or city where your factory is located will not refuse someone to register a factory here.

I registered a winery in Maotai Town. Is the wine produced Maotai? Can it be called Maotai? Who dares to say that my wine is not Maotai wine at any time? We can't control such things, no matter it is

We have no control over what kind of new brand is produced by a new manufacturer, is introduced in a glamorous way, or is exaggerated by celebrities, but everyone must be aware of this method and cannot allow others to take advantage of it. The brands that originally cooperated with us must also be careful with them.

Take advantage of the loopholes.”

Everyone finds it incredible that the boss's wild ideas are unimaginable. He can think of things that we can't think of. We slap our foreheads and think, oh my, it turns out that this can still be the case.

"Everyone remember, don't be taken advantage of during the review. Well-known brands re-produce a batch of products without being inspected by the retail market and sell them directly on the Internet. As long as the quality passes the test, we only require them to inspect all purchases.

The author clearly states all the public information of the new product. Don’t understand? Let’s put it this way, a cosmetic of our domestic brand has a retail price of 899 and an ex-factory price of 699. We can make it as low as 600 yuan. This price is beneficial to consumers.

How long will it be attractive? Will you feel that the price can be lower after a period of time? Manufacturers feel that small profits but quick turnover are a bit slow, and some people want to take advantage of the loopholes of netizens and harvest those who are greedy for cheap.

We will just sell one for 499. This price is cheaper than ours. It is basically half the retail price. It can also have a gimmick. The official price cannot be negotiated, but I have negotiated it for you. Show it in the live broadcast room.

When you purchase it, the actual product you see and receive is exactly the same as what you see at the counter of the specialty store.”

Wei Tao paused, and he found that many people below had already understood thoughtfully.

"The bottles of cosmetics are not big. Sometimes the weight of the bottle itself is similar to the weight of the cosmetics inside, and no one will pay special attention to the feel. If there is a difference of a few grams, no one will notice. Furthermore, major cosmetic brands

, there are different sets of multiple grades. How many consumers really know the differences between these grades? Why should we test the ingredients of these products? As long as they keep the cost down, things will

It’s still the same thing, the effect may be slightly worse, but this can only be noticed over the years. For the brand, who cares what happens a few months or a year later? Perhaps, this new ingredient level set,

It will become the main focus of the brand because of online sales."

It is meaningless to capture people's 'creativeness' with a single case or multiple point-to-point methods. What Wei Tao wants is to open up a new way of thinking for everyone and make us think of those who take advantage of loopholes.

To completely block people's way, we need to know the source of their routines, and if possible, try to make it as public as possible. As for whether there are still people who are willing to be cut off, that is another matter.

One is willing to be beaten while the other is willing to suffer, and one does not want others to be cut off.

Wei Tao tapped the pen on the table, and the scene became quiet. Everyone looked at him attentively.

"Let me give you another idea. If I were someone who wanted to cut leeks, I would do this. For example, with the pen in my hand, I need to make it look valuable first, at least in terms of appearance and packaging.

Then, I will open a store on the shopping website, list the goods, and mark the price at 888 yuan. I don’t need anyone to buy them. I will buy some by myself, and then find someone to place some orders. As long as I have the corresponding data, I need

When ranking some stores or products, you can also swipe some. I want to fix this price for consumers. My things are worth this money, this is the price.

Next, my product, which is not a well-known brand, needs to be promoted. I will find celebrities to live broadcast to bring the goods, and find Internet celebrity anchors to live broadcast to bring the goods. The price of a high-end product like mine was negotiated by the anchor today. The anchor wants to

We try our best to negotiate with our own fans. There have been price negotiations with well-known brands before. Everyone can understand that this is an act to benefit the fans. They preconceptionally think that the anchors or celebrities we like are doing it to benefit us.

Welfare, a lot of hard work.

After that, this thing must be high-end and high-end in appearance, just like white wine and red wine. How many people can drink it? Does the value have anything to do with the taste? Whether it is good or not can be seen on the packaging and bottle.

Today, we have lowered the price of this pen to give you benefits in the live broadcast room. We have a retail price of 888 yuan on a certain cat and a certain east, and we don’t bargain for a penny. Today, we don’t want 888, nor do we want it.

788, not 688, how much do you think is appropriate? How many do you think is appropriate? Some people say, 188, haha, brother, you are kidding a bit, but I am just a fan, to satisfy you, 188 gets on the bus..."

Everyone was dumbfounded. Wei Tao then laughed and said: "This is nothing. At this time, there must be someone from the brand or someone close to the anchor to stop me and say that this is a loss of money and that the cost cannot be calculated. Both parties will be furious."

After making a fuss, the anchor slapped the table and said directly, I am a fan, and I will make up for the lost money so that fans can buy it. The price of this pen is only 188, so I can buy it. In fact, this pen

How much does it cost? The cost is no more than ten yuan, and with high-end packaging, it costs about twenty yuan."

The scene fell into silence for two or three minutes, and then there was noisy discussion. Mr. Wei opened a new world of live broadcast for them. After what he said, there are really thousands of tricks.

It's a bit exaggerated to say it's a pen. What if it's a very high-end liquor packaged and bottled?

What if it’s a red wine with a very high-end name in France? It’s packaged in a fancy way and the domestic price is up to me. Even some premium online sales require a certain amount of tax.

I also agree that after all, the real sales area is on the Internet.

Centralized sales, centralized shipments, and direct cash settlement. There is no need to wait for the settlement of payment from the channel dealer and underwriter. In terms of the frequency and efficiency of capital operation, if both parties make the same amount, they must choose online sales.

"With the popularity of online live streaming of goods, there will definitely be a lot of branded goods that have never been seen in real life, especially in gift boxes. If they are cheap and well packaged, the consumption of giving gifts during the New Year alone will be enough."

As long as it looks good, a few families who receive the gift will actually open it and taste it. Even if they open it and taste it, how many people can really tell the goodness of it. The original price of this gift box is 999 yuan, which is a gift of 999 yuan.

, the current price has no meaning.”

Wei Tao was no longer on stage, but came down and said this to Guan Jinyue.

My ideas have been expanded for you. There are some things that we can take care of, we can set an example, and we can review. But there are some things that one is willing to fight and the other is willing to suffer. Some people hit the ball beautifully while others are willing to be cut off as leeks.

What can you say? When will people still say, the anchor I like is working for our benefit and loses money to subsidize the products he sells to us.

His arrival seemed to have a hidden power, which made everyone feel that they had a backbone. Everyone was suddenly full of confidence, motivated to work, and confident in their future official stance.

Thunder, rain and dew are all your kindness.

To open up ideas for everyone is to open up ideas. On the Anshun entertainment account, those responsible for docking will be severely punished if they neglect their duties. There are also a few who enrich themselves. You are not polite at all. They will be fired after double the fine. This aspect is ruthless.

, but there are still some favors left. After all, you worked together for me, and your affairs will not be made public. It will be concluded that you resigned, so that when you look for a job in the future, you can still write that you worked in Mao.

Dental work.

As for whether it will deceive others, Wei Tao doesn't care so much. I don't need to fight with the little people. I think there is only one crazy person among these people. I think the company will handle it.

Being too ruthless, leaving no room for revenge, and doing anything casually will be troublesome to Maoya. If you don't do it, you have to push the person to a dead end.

After being processed by our own employees.

The brand side also has a time limit for rectification and fines. At the same time, some of them who are bad and persistent will be directly blacklisted and will not cooperate. This has not happened yet. After all, those brand sides know very well that they have pissed off Mr. Wei, and people are at the level of public opinion.

The advantages are enough to make your brand's reputation plummet or even turn into stinking shit.

Finally, it was the turn of the brands using the Maoya platform to invite artists and platform anchors...

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