Reborn in Hong Kong: The Tycoon Grows Up
Chapter 117 Promotion of Rubik’s Cube 2
Since John Chambers was promoted to the general manager of the US branch of Heiyun Group, his office location has been moved to Los Angeles, California. Bao Zixuan is located here in Boston and New York. There is no room for him to perform. With the expansion of the company's business scope in California, , the U.S. branch of Heiyun Group will now also increase investment in the West Coast.
John Chambers was a little confused. His boss wanted him to go back to Boston for a meeting in a hurry, why did he suddenly go out again? It makes me wait here blindly. However, as a subordinate, he was embarrassed to ask too many questions, and Chambers, who had a strong sense of time, was still a little angry.
In fact, he had wronged Bao Zixuan. He originally asked Chambers to come over to discuss the promotion plan of the Rubik's Cube in the United States. Suddenly, I received a notice that the principal was free now. The original appointment was due to something unexpected tomorrow. Bao Zixuan could only go to see the principal first, and then left Chambers in his office.
When Bao Zixuan entered the office, he saw four cigarette butts in the ashtray in front of Chambers. He had indeed been kept waiting for too long. Although he is his own employee, he still needs to appease him. He said with a smile: "I'm very sorry. The original appointment with Principal Johansson was tomorrow, but he has something to do tomorrow and I rushed over there. I would like to ask you to stay there." It’s been too long to wait here.”
It was better to hear Bao Zixuan say this about Chambers. If the boss didn't explain, he wouldn't say anything, but it was inevitable that he had some thoughts about not being taken seriously.
John Chambers: "It's okay, I just want to take a break. But why did the boss call me here in such a hurry?"
Bao Zixuan took out a Rubik's Cube and put it in front of Chambers and said: "I am going to join forces with the Massachusetts Institute of Technology to organize a worldwide Rubik's Cube promotion event. This is a preliminary plan. Your task is to perfect it!"
"Currently, I have completed the connection with MIT. The last 100 players will arrive before May 31 to compete."
"Your task is to promote the North American market well. As long as you buy a Rubik's Cube, you can go to the purchase store to register for the competition. Players within 15 seconds of the competition result will advance to the next round. The second round is 10 seconds. The final round is 6 seconds. .”
"It doesn't matter if we can get into Mao Laijiao, even if we bring them all to MIT, the United States is our main battlefield, and I just want every child in the United States to have a Rubik's Cube in their hands."
John Chambers: "Okay, boss, please rest assured, I will definitely send additional manpower to supervise and provide services at major locations across the United States where Rubik's Cubes are sold."
After everything was arranged, Heiyun Group placed a Rubik's Cube advertisement on major TV stations around the world. The image of Professor Rubik constantly adjusting and finally restoring the Rubik's Cube was fixed in the hearts of every parent and child.
Especially the last 100 can go to MIT to participate in the competition. Black Cloud Group will reimburse all expenses and will receive a US$10,000 participation bonus. The most important thing is that the first place will receive a US$300,000 bonus, which is the third place. There is also 100,000 US dollars, which is a lot of motivation for a child from a poor family. After all, if he wins the final grand prize, his family's outlook will change and he can live a middle-class life.
Parents with good family conditions also want their children to participate. The final venue is MIT, one of the best universities in the world. What Bao Zixuan wants is this effect. He wants the parents of the children who come to compete to think that if their children can get a spot, they will have a chance to be favored by MIT, and it will be much easier to enter this university in the future.
The Rubik's Cube, which costs only HK$5, is directly priced by Heiyun Group at US$5 each. In addition to a Rubik's Cube, it also comes with an instruction manual and a registration card!
Knowing that sales were going to be booming, Tsunegi Yamashita adjusted part of Lego's production line to produce Rubik's Cubes, so that the daily output could reach 200,000. In this way, everything produced every day was sold out, and the Black Cloud Rubik's Cube became popular all over the world.
Also benefiting from this is Casio Co., Ltd. The timers they provide have made brand awareness grow very quickly. During this period, Casio's watch sales increased every day.
The media is also reporting on this sport that combines intelligence and hand speed simultaneously. Many organizations even predict that the Rubik's Cube can be sold around the world for more than 100 years. This is a toy that will never be eliminated.
Many parents time their children every day after get off work so that they can improve their Rubik's Cube scores.
Professor Rubik also suddenly became popular all over the world. No one thought that a Hungarian professor could develop such an excellent toy, especially since the original intention of the research and development was to increase students' sense of numbers and space. This made this person and The toys he developed suddenly became great.
Many internationally renowned universities have even extended an olive branch to him, but Hungary now treats Professor Rubik as a national treasure, and it is estimated that it will be difficult to let him go.
Media all over the world are desperately waiting to report on the Rubik's Cube. In Munich, Germany, a 14-year-old boy named Hank has now made a breakthrough, making little Hank a little star in Munich.
Reports have been published about Hank's study and life. It turns out that little Hank was not only a good student at school, he was also the goalkeeper of the school football team.
In RB, a 12-year-old girl named Yingzi also improved her grades to the point where Yingzi is not only good at studies, she is also a baseball pitcher at school.
In Los Angeles, a 14-year-old boy named Ryan has good academic performance and is also the main point guard of the school's basketball team.
When everyone is looking for the reason, many experts have expressed their opinions. The Rubik's Cube requires children with very flexible hands and minds and special coordination to achieve good results. Long-term exercise can improve children's intelligence and increase finger flexibility.
As soon as this idea came out, the Rubik's Cube became more popular among parents. It turns out that the toy can also increase children's intelligence, so what are you waiting for and start buying now!
These are materials that Heiyun Group intentionally leaked to the media. The purpose is to let parents know that the Rubik's Cube toy can improve children's intelligence and hands-on ability. And then increase the Rubik's Cube to sales.
The sales of Rubik's Cubes are increasing every day, and you can participate in one competition for each Rubik's Cube purchased. So after being eliminated, what should I do if the children who feel that they are more skilled in training than before still want to participate in the competition? Of course, they are buying one or several.
In California, a child's grandfather bought a total of 180 Rubik's Cubes for her to participate in a competition. Fortunately, her grandfather was a director of MGM, otherwise the money to buy the Rubik's Cubes would have been too much for him.
The daily sales of Rubik's cubes have increased from 200,000 to 300,000. Authoritative organizations predict that around 8 million to 10 million Rubik's cubes may be sold by the registration deadline on May 25.
If Heiyun Group holds this event every year, it can bring in sales of 20 million units every year. The service life of this kind of toy is almost unlimited, and now not only children like it, but many adults also play with it when they have nothing to do at home. The Rubik's Cube has become a toy suitable for all ages.
Now it is estimated that Professor Rubik is the only one in the world who is both miserable and happy. The transfer fee that was thought to be sky-high at the time allowed him to live a wealthy life in Hungary. However, it only took Heiyun Group one month to make that amount of money worth living in Hungary. The transfer fee is ridiculous. It seems like Bao Zixuan said that he still doesn’t understand business development!
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