Reborn in Hong Kong: The Tycoon Grows Up

The next morning, after breakfast. Accompanied by Gianni Ranieri, we came to Maranello, a town in the Modena Province of the Emilia-Romagna region in northern Italy. This small town with a population of just over 10,000 is not famous in itself. But because of the appearance of one person, this place became different.

38 years ago, Ferrari founder Enzo Ferrari chose to start his car dream in Modena, in north-central Italy, and moved his base to Maranello, a small town on the outskirts of Modena. It is precisely because of the intrusion of red Ferrari that the humble plain town of Maranello has become an ideal destination for car fans from all over the world.

Without the Ferrari base, it would be almost impossible for Maranello, or even the city of Modena, to receive much attention from the outside world. Maranello, located in north-central Italy, is located in the middle of the vast Po River plain. The most remarkable historical building in the town is an old castle. But in Italy, which has countless historical monuments, intertwined mountains and sea scenery, and gorgeous colors, there is really nothing unique about this small town. The rare capital that Modena has always been proud of is the hometown of Pavarotti, the first of the three tenors in the world, and of course it later became the place where he died.

For more than half a century, both Maranello and Modena have Ferrari to thank. The world's leading racing company has brought considerable economic benefits to the local area. Its logo is a horse with four hooves raised and roaring in the air; it attracts tens of thousands of tourists from all over the world to the town of Maranello every year.

When these tourists arrive at the base of this long-lost town, most of them will feel a little confused: although the streets, shops and bars of the town can be seen with the familiar horse logo, there are no traces of them, including the "Ferrari Exhibition Center" or the surrounding factories. They are not as majestic as ordinary people imagine. They respect the low plain buildings around them. They are definitely not tall and majestic, and they do not show off their dazzling red color.

Since you are planning to acquire Ferrari, you must say hello to the founder. Although Fiat holds absolute control, the management rights of Ferrari are still in the hands of the founder.

When they came over, Gianni Ranieri said awkwardly: "Because of the sudden incident, we did not communicate well with Mr. Enzo Ferrari before; but we have said hello. But he has one request, and that is to communicate with you The final decision can be made only after meeting and chatting.”

In fact, Bao Zixuan has already thought of this. His plan to acquire Ferrari was an impromptu decision, and the Ranieri family had no choice but to agree. It can be said that the incident was very sudden, and of course there was no time to notify Ferrari. The founder of Ferrari, Enzo Ferrari, is an extremely stubborn guy and will definitely not agree easily. Moreover, the two parties also had an agreement during the acquisition.

That is, before he dies, Ferrari management rights must belong to him. Therefore, the Ranieri family only has a controlling stake in Ferrari and has no management rights. Bao Zixuan wanted to use Ferrari as a bargaining chip, thinking it was the first time the two parties would cooperate; it was hard to refuse. For Enzo Ferrari, the only solution is to kill first and play later.

The old man will definitely not be satisfied with this, and may even have serious objections. After all, Ferrari is still under his management, so he wants to sell it without even saying hello. If the new owner cannot build cars according to its own ideals, then Ferrari will change its flavor.

Heiyun Group and Bao Zixuan have a good reputation in the world; but some things must be seen with one's own eyes and heard with one's own ears for the other party's guarantee to be effective.

When we arrived at the Ferrari headquarters, we first entered the museum for a tour. I already knew about Ferrari's glory in my previous life, but I didn't see the trophy after all. There are some things that can only be felt by experiencing them personally.

After walking around in a circle, we came to the reception room. I saw a character who could only be seen through pictures before, Enzo Ferrari, the founder of Ferrari.

Enzo Ferrari, the founder of Ferrari Automobile Company, just like Mercedes-Benz, Ford, Porsche and others, he also enjoys a high reputation in the automobile manufacturing industry and is known as the "Father of Racing". Enzo Ferrari devoted his life to improving the performance of his racing cars in order to continuously win championships.

In 1947, Enzo Ferrari founded Ferrari and produced the first Ferrari 125S car. This is seen as the origin of modern racing culture, which he has dominated ever since. Until his death in 1988, he won 14 Le Mans 24 Hours races and nine F1 championships. His name has become one of the most prestigious high-performance racing brands in the world.

It can be said that this is an old man whose life is more exciting than the movies, and he has been obsessed with racing culture his whole life. Throughout his life, he devoted himself to his beloved racing career and the Ferrari brand.

Although the old man is nearly 90 years old, he is full of energy. Because since his son and his wife passed away one after another, he didn't care too much about it; as for the illegitimate son, he wasn't very popular since he was a child. Basically, I live in the Ferrari factory. Apart from sleeping and eating, I work the rest of the time.

Enzo Ferrari: "You are Bao Zixuan, younger than you think."

"I want to ask you now, for the Ferrari brand; what is your valuation; and what is the future!"

Why did you ask this at the beginning? Fortunately, Bao Zixuan had already been accurate. To be sure, the appraisal company has the answer. Combined with past life experience, this question is not difficult to answer.

Bao Zixuan said very seriously: "The current market value of Ferrari is about US$1.5-1.8 billion, but a certain premium is required during acquisition. US$2.2 billion is a very appropriate price."

"But no one can say for sure about the future, but I think it won't be difficult for the market value to exceed US$100 billion."

The current valuation is easy to calculate, after all, the professional appraisal company has given a specific report; there is basically no big difference between the estimates of both parties. But it could exceed 100 billion US dollars in the future. Even Enzo Ferrari did not expect that Bao Zixuan would dare to reveal such a figure.

A sports car product can be worth hundreds of billions of dollars; no one dares to think about it.

Seeing everyone's doubts, Bao Zixuan continued: "After the acquisition by Heiyun Group, the group's resources will be tilted. In other words, Ferrari stores will be established in the most economically developed areas in the world. And the prices will never be lowered, or even raised. .”

"Because today's racing cars are basically made of aluminum alloy and fiberglass. They look very cool, but the body strength is not enough."

"If Heiyun Group acquires it, it will use titanium alloy and carbon fiber to produce a super sports car. When combined with a high-horsepower engine, I think the car may not be able to fly."

It can be said that just a few words from Mr. Bao deeply moved Enzo Ferrari, the founder of Ferrari. He had previously thought about using titanium alloy to produce a super sports car, but the supply of raw materials itself was very difficult. After all, titanium alloys basically come from the Soviet Union, and Italian civilian automobile factories have no channels at all. Even if it is obtained through the black market, first of all, the stability and continuity of the supply chain are on the one hand, and more importantly, the price will be ridiculously high. Even as a high-end supercar, it is difficult to accept.

Another important point is that Ferrari has not mastered titanium alloy processing technology. After all, for aerospace materials; a car factory, there is really no need to conduct in-depth research.

But for Heiyun Group and Bao Zixuan, this is no problem at all. Not only is it capable of producing aircraft, but its relationship with the Soviet Union and China is more important. The channels for obtaining titanium alloys may be more convenient and easier than any other company in the world.

Bao Zixuan continued: "As for the management rights of Ferrari cars, Heiyun Group will never force it. Now it is Mr. Enzo, and in the future it should be Mr. Laridian. And then it belongs to the Ferrari family, unless it is a member of the Ferrari family; it is really If they are unwilling or simply not qualified for this position, they will look for new professional managers. However, members of the Ferrari family will always retain their director seats."

"And Heiyun Group will increase its investment in various grand prix competitions and make every effort to ensure that Ferrari wins. In short, as long as Mr. Ferrari feels the need, no matter how much money he has, it doesn't matter."

"Heiyun's acquisition of Ferrari is not only about my love for racing, but also about the company's expansion of product lines. It is more about my belief that Ferrari will definitely have a positive impact on the group in the future."

Bao Zixuan's answer is definitely a perfect answer. At least there's nothing wrong with it, not even the founder of the brand.

Enzo Ferrari said with a smile: "You have successfully convinced me that the Ferrari family has no problem with the acquisition. As for the next step, it is what you have done before; the management rights are still with the Ferrari family. I hope you can remember today's promise!" "

No one thought that the stubborn Enzo Ferrari would agree easily. It also made Gianni Ranieri believe that the boy in front of him was indeed God's beloved and should have magic in him.