Reborn in Hong Kong: The Tycoon Grows Up

Italy is known as the "kingdom of small and medium-sized enterprises". Many companies enjoy international reputation in textiles and clothing, leather products, furniture, food and agricultural products. According to statistics, the number of small and medium-sized enterprises in Italy exceeds 4 million, accounting for approximately 99% of the total number of enterprises in the country, and the number of employees accounts for approximately 70% of the country's employed population. Small and medium-sized enterprises contribute nearly 70% of Italy's GDP every year and earn tens of billions of dollars in foreign exchange. They are the lifeblood of the country's economy.

The prosperity and development of Italian small and medium-sized enterprises is inseparable from the strong support of the government. Since 1951, the Italian government has successively introduced relevant legislation to provide institutional protection for small and medium-sized enterprises. Since the 1970s, the Italian government has divided labor and cooperated with industry associations to guide small and medium-sized enterprises to form industrial clusters and enhance overall strength.

But for those who want to expand outward, it is far from enough; at least the support is not enough, or the market has not made the right choice. But this is an opportunity for Bao Zixuan. Hutchison Plaza in Mainland China and some properties in Xiangjiang. It is absolutely possible to introduce some Italian brands; and he has already thought about cutting a wave of leeks in Japan.

Compared with mainland China, the Japanese market is definitely the most popular sales area for high-end brands. Moreover, at this time, the Japanese were not worried about the price of the product at all, they were only concerned about whether it was good or not.

Bao Zixuan said with a smile: "This is my first time in Italy. Do you think the Prime Minister believes in me so much? As an outsider, I dare not comment on your country's economy in front of you."

When it's time to shirk, you still have to shirk. You can't just start to shine when others give you some sunshine. That would be very embarrassing.

As a veteran politician, he still knows a lot about Chinese culture. Of course I know, it's just a courtesy; I definitely can't take it seriously. Perhaps Mr. Bao is much better than them in business talent and research and development. However, there are still many differences in analyzing human nature and understanding opponents and partners.

Bettino-Claxy said with a smile: "Mr. Bao, please don't be modest. As the most successful entrepreneur in the world, I think no one has more say than you."

"To be honest, although the Italian economy has been improving steadily in the past 20 years, compared with neighboring West Germany and France, we have fallen far behind, and the distance is getting farther and farther. If this situation does not change, as the prime minister, there is no way Explain the method to the people."

"So don't have any worries, I hope you can give me your advice."

It is not easy for a country's prime minister to have said something about this. Whether it is sincere or false! It’s really hard to explain if you don’t say something. After all, the reputation has been established; if you don't say anything in Italy, you are looking down on others.

Bao Zixuan: "In fact, Italy's biggest advantage is how to develop small and medium-sized enterprises."

"If small and medium-sized enterprises want to develop well, it is not just about government tax incentives; after all, tax exemptions for small and medium-sized enterprises are very unfair to large enterprises. If large enterprises lose their competitiveness, then it is not very realistic for the Italian economy to develop and grow. .”

“So it seems like a dilemma, but it must be coordinated and resolved!”

"If you want to help small and medium-sized enterprises develop, the most important thing is to guide them to go global. I wonder if the Prime Minister has heard of the concept of a global village."

As the Prime Minister of a great power, of course he knows what Bao Zixuan wants to express!

With the emergence of radio, television, and other electronic media; coupled with the rapid development of various modern transportation methods, the distance between people in time and space has suddenly shortened, and the entire world has shrunk into a "village."

The term "global village" was first proposed by Canadian communication scientist M. McLuhan in his book "Understanding Media: The Extension of Man" in 1964. McLuhan's analysis of modern communication media has profoundly changed people's concepts of life in the 20th and 21st centuries, especially contemporary young people.

According to McLuhan, the main meaning of "global village" does not mean that developed media have made the earth smaller, but that people's communication methods and people's social and cultural forms have undergone major changes. The development of transportation once urbanized the original "villages" on the earth. Direct communication between people was forced to interrupt, and the direct and colloquial communication turned into indirect and written communication.

Electronic media is also implementing anti-urbanization, that is, "re-villageization", dispelling the centralization of cities and returning the way people interact to individual-to-individual interactions. "The city no longer exists, only as a cultural ghost to attract tourists. Any small hotel on the roadside, plus its TV, newspapers and magazines, can have the same international character as New York and Paris."

Seeing that Bettino Clarksi knew what he meant, Bao Zixuan continued: "Italian small and medium-sized enterprises have no problems with their own technical strength and quality."

"Take clothing as an example. Milan is the world's fashion center city. The products it designs every year have a huge influence all over the world."

"So it is absolutely possible to create an exhibition - the Italian Commodity Fair. All Italian companies can come and participate in the exhibition. And this kind of exhibition should not only be held in the country, but also in major well-known cities in the world."

"Let Italian products become synonymous with quality and fashion; these companies may not have much ability to promote abroad. But the government comes forward to attract all customers; I want them to negotiate business, and there is still no problem."

"The world's communication methods are becoming more and more convenient. Therefore, if you want to promote your products, there are many channels."

Bettino-Claxy was interested in hearing about the idea of ​​an exhibition for small and medium-sized enterprises. But how to operate it, you still need to consult a professional.

Bettino Clarksi: "How to calculate exhibition fees? After all, many companies are not wealthy. If they are unwilling to participate in the exhibition, or are worried that the cost is too high, it doesn't mean much."

Bao Zixuan had already thought about these things, so he said with a smile: "No fees are required. We only need to bear the expenses for food, accommodation and transportation for the respective exhibits and employees."

"If the goods are sold during the exhibition hall, you need to pay a commission of 15-20%. The government can invest in the early stage, or find a cooperative company to invest; as long as the exhibition is well run, the transaction volume must be astronomical."

"If there are companies that want to skip the exhibition host committee, they will be banned from participating in the exhibition for life. I think the credibility of Italian businessmen should not cause this to happen."

"If you are interested, Heiyun Group can host the first Italian Commodity Exhibition. And the city has been selected, and it will be in Tokyo, Japan."

"Japan's economy has been developing at a rapid pace. I believe that with their consumption level, they will have no problem buying Italian luxury goods. In addition, Tokyo, Japan has a very wide coverage, and businessmen and ordinary consumers from surrounding Asian countries will come to participate."

"As long as the publicity is in place, I don't think there will be any problem with sales exceeding one billion US dollars. And this is only the early stage. After all, many Asian businessmen must hope to cooperate with Italian factories in the long term. In the field of clothing, the quality of Asia; compared with Italy , but it’s much different.”

Later Italian luxury goods, especially clothing brands, are definitely the best in the world. Now that I have two daughters, maybe they are interested in clothing. At this moment, it is completely possible to reserve a seat in advance, at least let all Italian brands recognize Heiyun Group and Bao Zixuan.

Fucaira's future development must follow a high-quality, sophisticated and cutting-edge path; however, a country, even a small one, cannot have all heavy industries. In this way, the entire country's ability to resist risks will become very weak. The Soviet Union is a good example. The Italian enterprise development model is still worth learning from. They can even be allowed to go to Fucaira to open a studio. These are all issues that Mr. Bao needs to consider.

Hearing that Bao Zixuan was willing to undertake the first Italian Commodity Expo, and that it was all aimed at small and medium-sized enterprises, Bettijo Clarksi didn't know what to say.

Looking at the other party's vow, it was definitely not a joke.

After all, he is an old man who has been in politics for many years, so he reacted quickly. No wonder people can become super rich at such a young age; ordinary people cannot match this level of decision-making and reaction speed.

If the Black Cloud Group dares to do this, then what else does Italy have to fear? They only need to bear the cost of transportation, food and accommodation. If they are not willing to do this, then they should not start a business. Moreover, the business reputation of Heiyun Group is absolutely guaranteed.

Bettino Craxi: "Thank you Mr. Bao for recognizing the Italian brand. I will convene a special meeting immediately; the matter is settled. The first Italian product exhibition will be held in Tokyo, Japan. This is our first overseas trip. Step, please leave everything to Mr. Bao."

The world's most influential clothing exhibition in the 20th century was negotiated between two people.

This allowed Italian clothing brands to dominate the world's high-end market 20 years in advance. Lay a solid foundation for future development.