Reborn in Hong Kong: The Tycoon Grows Up

After staying in Detroit for more than a month, Bao Zixuan had to leave. The Los Angeles Electronic Technology Show is about to begin, where must he go to host the Heiyun Group's exhibition.

Heiyun has spent a lot of money this time, and he will not make such a big investment in the future. Heiyun Group invested heavily to acquire an 800-square-meter booth. This was basically impossible to do at previous exhibitions, but Heiyun forced the Los Angeles Electronic Technology Show Host Committee to agree after spending twice the rent. This is using financial resources to pressure people, something even major Japanese manufacturers would not do.

Heiyun exhibits many products at this exhibition, the most important of which are digital cameras. In addition, there are also FC red and white home game consoles, arcade games Super Mario, an upgraded version of the Vision 1200 notebook computer with a digital camera, and a home theater LCD TV. . There are also some small products such as other home appliances, which will not be promoted as main products.

There are some upgraded products, such as Walkmans, shavers and other products that Heiyun has proven its strength in the market. Therefore, the Heiyun product line this time is very rich and can be said to be all-inclusive.

On March 3, Bao Zixuan flew directly from Detroit to Los Angeles. In recent times, he has been working with engineers at the automobile factory to develop new models, and many employees now recognize this young boss. Bao Zixuan's erudition, dedication and meticulous attention to technology have made many auto workers feel that the company will not be bad in the future and will definitely be better than when Chrysler controlled it.

It was already 3 pm when we arrived in Los Angeles. The journey from Detroit to Los Angeles almost crosses the entire United States; even the flight takes 4 and a half hours.

The exhibition hall is too large this time, but fortunately a lot of work has been laid out in advance. Hiroshi Hashimoto once served as the general manager of the exhibition hall construction. This general manager of the computer company has now basically become the logistics director of Heiyun Group. However, Hashimoto Hiroshi's mentality did not fluctuate at all, and he always believed that this was a normal thing. At the same time, it is also the company's trust in him. In this era, Asian employees are definitely worthy of praise for their obedience.

John Chambers still has to stay in Detroit to take charge of the overall situation. After all, things there are complicated. A strong person is needed to take charge of the factory, and there are many executives from Heiyun Group coming to Los Angeles this time.

Bao Zixuan personally leads the team, which includes Junpei Yokoi, Jackie Chan, Steve Cézanne, Hiroshi Hashimoto and Hat Miyamoto. This lineup is already very strong, and adding more people will cause a waste of resources.

Hiroshi Hashimoto arranged for two staff members to pick up Bao Zixuan. After all, the day after tomorrow was the exhibition. Everyone is very busy at this time, and now everything is about serving the exhibition. And people who know the boss's character know that Bao Zixuan doesn't pay attention to ostentation and prefers to be a practical person.

After entering the exhibition hall, the first thing you see is the Heiyun Group exhibition hall. After all, it is too obvious. The row on the right side of the exhibition hall is the exhibition hall of Heiyun Group. While the exhibition area of ​​other large manufacturers is around 200 square meters, Heiyun Group is already four times theirs. The cost of participating in the exhibition is 8 times that of theirs, so it’s hard not to be remembered.

After seeing the boss come in, everyone smiled and greeted Bao Zixuan! This time, a stage was specially built on the last wall of the Heiyun Group exhibition hall. The Electronic Technology Show in Los Angeles is no better than the Berlin show, and there is no product recommendation session by the main committee. You have to rely on yourself for everything. It is called giving everyone a fair environment to compete, but in fact it is not enough preparation.

Bao Zixuan just doesn't take the usual path and is unique in recommending new products. The Heiyun exhibition hall is large enough. After the booth was built at the end, there was still space for 400 people to watch in the front, and the rest could be watched through the TVs around the exhibition hall. This can ensure that 1,500-1,800 people will watch Heiyun Group’s new product recommendation meeting, which will definitely amaze the entire exhibition. This is an exhibition where other brands will follow suit and Heiyun will be proud of the world.

All the products are displayed on both sides, and all the products surrounding the booth are the products to be exhibited this time. The quantity of each product is also large enough to allow more consumers and buyers to experience it.

In the Heiyun exhibition hall, you can experience all the latest electronic products, giving you a new understanding of the present.

Bao Zixuan came to Ma Chenglong and watched the general manager of the home appliance company instructing the workers to debug the equipment. The success of this exhibition depends on whether the TV can synchronize with the speakers, which is very demanding for the home appliance department.

Bao Zixuan said: "Mr. Ma, how is the equipment debugging going now?"

Ma Chenglong: "Sheng Bao, the debugging has been basically completed, but the control of the last few camera positions is not very good. We hired people from ABC TV station to provide technical guidance, and they are not very familiar with the new equipment. We are now running in with the engineers. However, the synchronization requirements have been met, but the picture has not yet reached its optimal state. Currently, the main focus is on adjusting the picture.

Ma Chenglong is under great pressure now, and every subsidiary of Heiyun Group is making money. Game company Yokoi Junpei and Miyamoto Hat's income is much higher than his, and the home appliance company is still eating the Walkman and razor capital left by Bao Zixuan. He has basically made no achievements in other aspects, making him a dwarf as a general manager.

Others such as computer companies, toy companies, and comic companies are better than home appliance companies. Now the competition for Walkman is extremely fierce. Sony, Panasonic, and Philips are all engaged in price wars, making Heiyun's profits very low. Fortunately, there are patent fees to collect, otherwise I really don’t know if there is any profit.

The razor is a niche product, and the sales volume will not be too high. Not every man likes electric razors, and half of the women in the world don’t use shaving products.

This time Heiyun is building a high-end TV home theater. Although the technology is mainly developed by the Clay Freeman Laboratory of MIT, the core concept is the surround sound proposed by Bao Zixuan. If this set of home appliances is promoted well, It will definitely become a standard product for wealthy families.

In order to promote successfully, Ma Chenglong basically stays in the laboratory and production workshop in Xiangjiang these days. He has to fully control every detail and doesn't want anything to go wrong. This is a product that determines whether Heiyun Home Appliances Company can become famous.

Heiyun TV has been prepared for this exhibition, which can reach the maximum size. At present, it can only be produced and assembled in the laboratory, and it has not yet reached mass production standards. Now it only accepts customization. Even Heiyun Group's monthly output does not exceed 100 yuan. If equipped with audio, home video recorders and other equipment, each set will cost US$80,000.

The Black Cloud home video recorder is just a case where Sony changed the shell and brand, for which it paid US$2 million in patent royalties. The price quoted by Akio Morita this time was quite generous, but he had to pay Sony a royalty of US$50 for every unit sold. In other words, the two companies have cooperated on many projects, and there are many TV recorder manufacturers, otherwise Sony would not be so kind. Patent royalties will be so cheap.

In addition, it also brings five different specifications of 32-inch, 37-inch, 40-inch, 45-inch and 47-inch, and the corresponding speakers will also be reduced in size. It can be said that this time the home appliance department has put all its treasure on LCD TVs, and also focused its main efforts on the promotion of home theaters.

LCD TVs are still in the high-tech category, and Heiyun Group has been increasing investment in this area after purchasing the patent from rca. Now it's better than ever, and on a flat screen. Bao Zixuan is not prepared to invest resources on a large scale. There is no need to waste time and energy on products that are destined to be eliminated. The most important thing to earn is hard-earned money.

Heiyun still has many products to produce, and there is no need to produce low value-added products. Perhaps we can consider this aspect when building factories in mainland China in the future, but there will be no such plan at our headquarters in Xiangjiang.