Reborn in Hong Kong: The Tycoon Grows Up

Chapter 187 Another Battle at the Los Angeles Electronic Technology Show 4

The expressions of the three heads of the world's largest electronics companies, Konosuke Matsushita, Akio Morita and Bao Zixuan, are all very exciting. Of course, the photographer would not miss this golden opportunity and recorded it perfectly.

Konosuke Matsushita: "Boy, some people are a little self-righteous when they are a little older. They think that if the company develops well, they can be arrogant. You must follow the example of good people."

Akio Morita knew that the old boy Konosuke Matsushita would be angry, but he didn't expect it to be so soon. Didn't you realize that this kid did it on purpose? But when I think about Matsushita Konosuke's shrewdness, how could he not know whether he did it on purpose. I just want Bao Zixuan to see that our two companies are feuding, so as to paralyze our opponents.

Akio Morita: "Baosang, some people like to rely on their old age and show off their old age. I think your stage is very good. How do you use it?"

Bao Zixuan: "Isn't there a public booth here to recommend new products? I built such a stage in the exhibition hall myself. And I also purchased the ABC live broadcast, which will be seen all over the United States; you two should come and support me."

After hearing what Bao Zixuan said, these two old guys were very angry. What do you mean, show off in front of us! But then again, this idea can be applied. This is a good opportunity to bring the product directly to the public.

Konosuke Matsushita: "Boy, your idea is not bad. It must cost a lot of money! Panasonic also has a new product ready for a grand release. Can you rent the stage to me for a while? I'm sure I won't let you suffer."

Akio Morita knew that Panasonic must not be allowed to take the lead, otherwise Sony would not be able to do anything at this exhibition. So he bit the bullet and said: "Sony also has products to release, so we can do it together. We can help you share the cost, how about that."

Bao Zixuan was also weighing the pros and cons and asked the two of them to set up a stage to sing in the Heiyun Exhibition Hall. Their products can naturally increase their popularity in the short term, but at the same time they will also attract many customers from both companies. This is someone who you can’t usually invite. When you come to the Heiyun Exhibition Hall, you have to see the products in action. This is also an opportunity.

Bao Zixuan: "This is not easy to handle! And the price is not easy to calculate. If it's too expensive, you say I'm cheating you, but if it's too cheap, I won't be short of the money. Besides, even if we have a good relationship, we are also competitors. This is not a disguised form of lowering the black cloud." Sales volume!"

Konosuke Matsushita: "Boy, having fun alone is not as good as having fun together. Will everyone participating together increase Heiyun's popularity and exposure?"

Akio Morita: "Baosang, we have always been happy to cooperate. Only by participating together can we attract more buyers to come here to watch."

Bao Zixuan said: "What you said makes sense, but how long do you need? I want to know what products you are going to recommend."

Konosuke Matsushita: "Panasonic has developed a brand-new refrigerator, as long as it is for Siemens products; we are ready to vigorously promote it."

Akio Morita: "Sony has several new products that are good. Our notebook computers have been developed. We can recommend new products, as well as Walkmans and home game consoles."

Bao Zixuan: "Heiyun will launch home game consoles, digital cameras and home theaters this time. We'd better not have conflicts in products. What do you think?"

Matsushita Konosuke was relieved after hearing this. Heiyun basically had no advantage in the competition in the refrigerator business. Therefore, there is no direct competition between Panasonic's business and Heiyuan, and it is a very small segment.

But Sony is different. Many products compete directly with Heiyun. Fortunately, Heiyun Group continues to develop new products and is always at the forefront in technology, otherwise it would have been defeated by Sony long ago. Now the question comes, why should they give you a chance as a competitor? Isn’t that just feeding a tiger into danger?

Konosuke Matsushita: "Our refrigerator only takes 20 minutes. This shouldn't be too much!"

Bao Zixuan: "No problem, I'm not a solitary person, but the rental fee is 2 million US dollars."

Hearing this, Matsushita Konosuke thought, why don't you go grab it! One minute you actually asked me for $100,000. What kind of promotion would be so expensive?

Matsushita Konosuke: "Boy, did you mean it? Why is the price so high?"

Bao Zixuan: "Mr. Panasonic, we want to broadcast live to the United States. I have opened a channel on ABC. The TV broadcast costs alone will cost more than 10 million US dollars, which is all borne by me."

"Now that Panasonic has joined, there's no way I won't let you broadcast live in the United States! If you don't need it, just give me 20,000 US dollars, how about that!"

After hearing this, Matsushita Konosuke's face improved a lot, and it turned out that he could still live broadcast. This is a good opportunity to promote your product, and it’s not expensive.

Konosuke Matsushita: "So that's it, Panasonic will provide 2 million US dollars."

Bao Zixuan: "Mr. Panasonic is sensible. You can ask people to come over now to familiarize themselves with the equipment. Then we will go on stage at 11 o'clock tomorrow morning to explain and recommend new products."

After hearing that the two reached an agreement, Akio Morita was a little anxious. After all, Sony also wants this spot, but now it is taken over by Panasonic. Originally, Heiyun would not give them a good time slot, but now it is still ranked behind Panasonic, which will make Sony even more passive.

Akio Morita: "Baosang, Sony is preparing to promote the Walkman. It will take about 30 minutes."

Baozi did not expect that Sony would continue to promote the Walkman. Now it seems that Akio Morita wants to make the Walkman the best in the world. In fact, Akio Morita knows that Sony laptops are still not as good as Heiyun last year and will only make people laugh. The home game console is developed in cooperation with Nintendo. He cannot make decisions on many things alone. Rather than doing this, it would be better to market the Walkman more thoroughly.

This time, Sony has launched a very cost-effective Walkman with a full sense of design; I believe it will definitely win market recognition. Although Bao Zixuan didn't expect it, he wasn't too worried. Heiyun Walkman has been developing steadily.

The overall labor wage level in Xiangjiang is low, and Heiyun uses a large number of CNC machine tools for production. As a result, the cost of Heiyun's products has never been very high, and it is not afraid of any company even if it starts a price war. It is still the sales champion in the Walkman market. If the Sony Walkman is being upgraded at this time, should the Black Cloud Walkman be upgraded as well?

Bao Zixuan: "Then tomorrow afternoon from 3:30 to 4:00, you can ask someone to come over and learn how to use the equipment. By the way, the cost is 3 million US dollars."

In fact, these two time periods are when Heiyun is preparing to broadcast advertisements, and now Panasonic and Sony want to use them. It doesn't matter if you sell it to them, it won't have any impact on the overall situation, and you can also negotiate the terms with the TV station.

In fact, ABC TV station did not charge any fees from Heiyun Group this time. The two parties are in a mutual cooperative relationship. The purpose of Heiyun Group is to promote its products, while the TV station hopes to popularize scientific and technological knowledge and increase ratings. It can be said that it is a match made in heaven. Now that two enemies have joined in, they can make money directly.

What could be better than this, and Bao Zixuan spent too much money recently. It is also a good choice to find someone to share the burden. The most important thing is that these two people are not short of money.

After the three chatted for a while, Matsushita Konosuke and Morita Akio both left. But before leaving, Bao Zixuan had two more checks in his hand. There is no time to sign a contract now, so we have to do something special. If you don’t pay me, I won’t let you use my stage and equipment in vain.

I believe that with their positions and prestige in the company, they don't need to negotiate with anyone to spend this amount of money. Now it's time for Bao Zixuan to negotiate with people from the TV station, and he also has to say hello to his subordinates.

After hearing that Bao Zixuan has invited Sony and Panasonic to cooperate with this live TV event, the advertising time will be reduced accordingly. The TV station staff were very happy and promised to give Heiyun Group a subsidy of US$1 million.

After hearing this, the subordinates felt that the boss was now much more cunning and mature, but they didn't know what the expressions of Konosuke Matsushita and Akio Morita would be if they knew about it; but that would have to wait until the end of the exhibition. And the exhibition will start tomorrow, and the real challenge is about to come.

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