Reborn in Hong Kong: The Tycoon Grows Up

Chapter 189 Another Battle at the Los Angeles Electronic Technology Show 6

After taking turns to have lunch at noon, the participating employees of Heiyun Group entered work mode again. The first new product recommendation meeting in the afternoon was very simple, it was for the TV set hanging on the wall.

If Heiyun Group wants to win the market in major appliances, it must take a different path. Only by instilling technological leadership into the entire enterprise, and at the same time letting the world know the technical strength of Heiyun Group.

Jackie Ma stood in the center of the stage wearing a smart suit. He had prepared carefully for this press conference for a long time.

Ma Chenglong: "Thank you all for coming to the press conference of Heiyun Home Theater. I am Ma Chenglong, general manager of Heiyun Home Appliances Company."

"The home theater concept launched by Heiyun Home Appliances Company is derived from our technological breakthroughs in surround sound and large-screen LCD TVs."

"The so-called surround sound, usually compared with two-channel stereo, refers to a playback method in which the sound seems to surround the listener. The playback sound field produced by this method retains the sound source direction of the original signal. In addition to the sense of surround sound, it is also accompanied by sound effects that produce a sense of surround and expansion (the feeling that the sound is spreading away from the listener or has reverberation). When listening to surround sound, the listener can distinguish the sound from the front, rear, left, and right, that is, surround sound can make The spatial sound source extends from the line to the entire horizontal plane and even the vertical plane, so the spatial reverberation process of the performance hall can be realistically reproduced, with a more moving sense of presence. If combined with images from large-screen TV or movies, the visual and If hearing works at the same time, the sense of presence will be more realistic, more vivid, and therefore more contagious.”

"This is the largest TV we can do with a large LCD screen. Now let's control this device and turn on all the sound systems."

Then I heard that every word Ma Chenglong said sounded very three-dimensional.

Ma Chenglong played a promotional video introducing Heiyun Factory, and everyone suddenly felt like they were watching a blockbuster in a cinema. After about 5 minutes, the promotional video finished playing.

Only then did the audience realize that this was a surround sound home theater. If you are in a small and dark room, it is a good choice for the family to watch movies together.

Ma Chenglong: "The following is the reporter's question time. I can answer three questions. If you still have questions, you can wait until the press conference is over to consult the staff."

Many reporters are raising their hands enthusiastically, unlike game consoles. The concept of home theater is more about the overall aspect of the home and about a family's entertainment activities.

Beauty still has the advantage in this regard. A blonde beauty asked: "Hello Mr. Ma, may I ask how much is the price of this home theater? Many people are concerned about whether it can afford it!"

Ma Chenglong: "The most expensive price of this equipment is to install 4 speakers, plus TV recorders and other auxiliary equipment, the price is 80,000 US dollars per set. In addition, the cheapest version provides a variety of models and specifications for customers Choice. Customers can match according to actual needs, and Heiyun employees will come to install it for free."

After hearing this price, many people feel that they still earn too little, especially the viewers in front of the TV. After all, very few families in this era can spend $80,000 to buy a home theater.

Then a reporter asked: "Mr. Ma, when will this home theater be available to the market?"

Ma Chenglong: "After the exhibition, we will supply the market with small batches and customize them. Now we are still working hard to increase production. However, due to the problem of LCD screen production, we will not be able to supply large quantities in the short term."

An Asian reporter asked: "Hello, Mr. Ma, I would like to ask what are the requirements for this home theater at home, mainly during installation."

Ma Chenglong: "First of all, your home must be large enough. Our smallest product can be installed in a 25-square-meter living room. If it cannot meet the requirements and the effect you want to experience when you are small, it is best to have a separate room to buy a large screen. Only in this way can the best results be achieved, and the experience will be better if the room is well soundproofed.”

This makes many customers in Xiangjiang and Japan very depressed. After all, the houses in these two places are still too small. But when they think about the price, it's not something they can afford.

Ma Chenglong continued: "That's it for today! Thank you all here. If you have any questions, you can consult the staff for answers."

Many buyers at the scene began to consider whether to order a batch back. There should be a market for this thing in economically developed areas. Especially in places like Europe and the United States where there are many children at home, it is a good choice for leisure and entertainment.

Ma Chenglong walked off the stage, and now he was finally proud. In the past, I was restricted to Asians and was not taken seriously in the rca. After coming to Heiyun Group, I could actually organize such an important product recommendation event, which I couldn't imagine before. I never thought that such a day would come to me. After today, I will definitely be famous in the world. Coming to Heiyun Group may be one of the few correct choices he made.

After a short break, Sony began to introduce its flagship product, the Walkman. Sony's Walkman is mainly compact and flexible. This time Sony uses a small cassette for the Walkman. It's much smaller than a traditional walkman, so I saw this product. Bao Zixuan knew that Sony had advanced this product by three years. In the previous life, the product was not launched on the market until 1983, but now it has been seen in real form. It seems that Sony does have a deep foundation in the field of music playback. It is a bit of a fluke that Heiyun was able to launch the Walkman first. If it does not continue to invest in the Walkman in the future, it will be difficult to catch up with Sony. After all, the technical reserves are too different.

After Sony introduced its products, the first day of the exhibition was coming to an end. After returning to the hotel, all companies were counting the results of the day. If you can get off to a good start on the first day of the exhibition, it will play a big role in increasing employee confidence.

After Konosuke Matsushita returned to the hotel, he heard that all the stores were asking about refrigerators. I knew that this recommendation meeting was very successful, but I couldn't believe it when I thought that Heiyun had several products released on the stage this time, and what a boost it would have to Heiyun's sales. It seems that the rise of this kid is unstoppable, and now he has entered the automotive field. Is it true that Hong Kong is going to create a world-class manufacturing giant? This will be very detrimental to the entire Japanese manufacturing industry.

Still in the Bao Zixuan room of the Hilton Hotel, several executives from Heiyun were reporting on the situation.

Although Junpei Yokoi was very tired, he still had to introduce the sales situation to his boss. This is directly related to the actual effect of the exhibition. He said with a smile: "Your Excellency, President, our fc red and white machine has sold 3 million units today, and many big dealers have not come to place orders yet. It can be said to be very successful. Heiyun supplies dealers at a price of The machine equipped with two cassettes will definitely not be low.”

Miyamoto Hat: "Your Excellency, President, Super Mario sold a total of 30,000 units today. This is something none of us expected. It is expected to increase tomorrow. This game will definitely surpass any of our games. I definitely have it." confidence."

Ma Chenglong: "Boss, today's home theater orders have reached 30,000 units. It seems that there are still many rich people in the world. Among them, customers in the Middle East have placed a lot of orders. These people are really rich."

In fact, this is easy to understand. There are no entertainment activities in the Middle East, and women generally stay at home. TV signal coverage is not very comprehensive, so watching movies at home is very necessary. The most important thing for these oil giants is US dollars.

The rest are some scattered orders, but only relative to Heiyun. If placed in other companies, it would be a huge order. It can only be said that Heiyun employees are becoming more and more discerning, and I don't know whether this is a good thing or a bad thing.

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