Reborn in Hong Kong: The Tycoon Grows Up
Chapter 223 Frankfurt Motor Show 1
The Frankfurt Motor Show, founded in 1897, is the earliest international auto show in the world and the largest auto show in the world. It is known as the "Olympics" of the world's automobile industry. The exhibition is usually held in mid-September every year, with cars and commercial vehicles on display in rotation.
The vehicles on display mainly include sedans, sports cars, commercial vehicles, special vehicles, modified vehicles and auto parts. In addition, in conjunction with the auto show, Germany also holds classic car exhibitions of different sizes.
The Frankfurt Motor Show in Germany is the first place in the world to hold an international auto show. The Frankfurt Motor Show was formerly known as the Berlin Motor Show. It was founded in 1897 and moved to Frankfurt in 1951. It is held every year and cars and commercial vehicles are on display in rotation. The Frankfurt Motor Show is the world's largest auto show and is known as the "Auto Olympics". The Frankfurt International Motor Show, held every two years, is generally scheduled to take place in mid-September and lasts for about two weeks. The exhibitors are mainly from Europe, the United States and Japan, especially European car manufacturers. Frankfurt is located in Germany, and the leading role is naturally German companies. This seems to be the same as the regional nature of the Detroit Auto Show and Tokyo Auto Show. Germany is the birthplace of modern automobiles and the home of established companies such as Mercedes-Benz, Volkswagen and Audi. The Frankfurt Motor Show is a good opportunity for them to show off their skills.
Not many people came to Frankfurt from Heiyun Motors this time, and they only had 4 models of vehicles on display. It is strange to say that Black Cloud Knight XV came to Europe for the first time. There is not a single Cavalier XV in the whole of Europe. This is related to the production of Black Cloud. The most important thing is that customers in the Middle East and the United States have consumed cars, and their purchasing power has always been strong.
In addition, there are the Heiyun 1 Series sedan, the Jeep Compass and the Grand Cherokee that debuted in front of the world for the first time. These three cars are all shown to the world for the first time, and it can be said that success or failure depends on this.
Although Bao Zixuan and the entire Heiyun Motors are very confident in the three cars, no one dares to make a guarantee without market testing. This time Heiyun Motors purchased half of the Chrysler booth, mainly the back half; the overall location was not good.
However, as a technology company, the existing technology is incomparable to these car companies. Heiyun has arranged a large number of LCD screens around the exhibition hall, as if the night view screens are free of charge. Moreover, Bao Zixuan is already thinking that in the future, the design of Heiyun Auto 4S store will also use a large number of LCD screens to promote the brand. Most importantly, it can also drive the production capacity of LCD factories and maximize profits.
Automobile exhibitions are different from electronic technology exhibitions, at least in terms of exhibition hall layout, it takes a lot less trouble. After all, the products on display are relatively simple. As long as you drive the car to the exhibition hall, it will be fine. The most thoughtful layout of the exhibition hall this time is Heiyun Automobile. They at least installed a large number of night view screens in accordance with the electronic technology exhibition model, giving it a futuristic feel.
Heiyun started late and only booked a four-star hotel next to the exhibition hall. This is because of the extra money. Although the life of automobile companies is difficult now, a camel is still bigger than a horse. For these century-old companies, the money from the hotel is really nothing.
John Chambers has been in Frankfurt for a week and he has been following up on the pavilion these days. This is the first grand appearance of Heiyun Motors, and he doesn't want anything to go wrong. For a manager who is extremely serious about his work, he cannot afford to lose this person.
John Chambers: "Boss, you made a lot of noise in East Germany. I actually heard news about you in Frankfurt these days."
Bao Zixuan: "Fortunately, I have always had a dream of a big industry. Some industries may not need to make money, but we must be able to produce by ourselves, otherwise we will be controlled by others."
In fact, with China's reform and opening up, there is no need to worry about sales when entering the field of large-scale machinery and equipment at this time. Even if other companies don't buy it, Hutchison Whampoa will use a lot of it when carrying out large-scale infrastructure construction, and it will increase the company's construction capabilities to more than one level.
Sometimes it is impossible for Bao Zixuan to have a complete rapport with European and American employees. They are Americans first and Heiyun employees second. If you can't figure this out, you will die in an ugly way.
Although Bao Zixuan didn't ask, as a subordinate, he still had to report his work to his boss so that he could rest assured. It was one thing to trust you, but it was another thing for you to report.
John Chambers: "Boss, the construction of the exhibition hall has been completed. The equipment debugging will be finalized tomorrow. There are no problems during the debugging today. I have an obvious advantage in this regard."
Currently, in the field of home theater equipment and LCD screens on the market, Heiyun's technical reserves are no worse than those of any company. While other companies simply introduced cars, Heiyun used all available technologies this time.
Bao Zixuan: "That's good. I can rest assured that you can handle the matter. But there's nothing wrong with Chrysler, right?"
John Chambers: "Overall, it's okay. After all, Heiyun is not just a car company. But the booth they gave us is at the back. If we don't enter through their entrance, we will be very passive. But after seeing their appearance, I It’s better to seal off the interface with Chrysler.”
Bao Zi It will cost a lot of repairs, and if the impact was not considered, they would be acquired by Black Cloud."
John Chambers: "However, recently many Chrysler workers want to work in Heiyun, but our new cars have not yet been launched, so I am a little unsure. I have not agreed to let them come in large quantities, but we have kept all the very skilled workers."
Bao Zixuan: "It's up to you to take care of these things. Chrysler will be ours sooner or later. Let him survive for a few days now, but the military department is more troublesome. Figure out how to divest it, otherwise the acquisition will not be approved."
There are some industries in the United States that require Americans to enter. In his previous life, Murdoch became an American citizen in order to acquire a TV station. If Heiyun wants to enter the US military industry, the only way is for Bao Zixuan to become a naturalized citizen. But this runs counter to his philosophy. It would be strange not to be trolled to death after entering the information society.
Although John Chambers hopes that his boss will become an American citizen, he also knows that this is impossible. The top priority now is to handle the exhibition properly. After all, this is the first time Heiyun Motors has participated in the exhibition, and there is no room for sloppiness.
John Chambers: "Don't worry, boss. We have never stopped infiltrating Chrysler. As long as we wait for a period of time and the money we got from us is used up, then we will take action."
Next, the two people chatted about some issues to pay attention to and possible situations at the auto show, and John Chambers left Bao Zixuan's room.
Looking at the night view of Frankfurt, Bao Zixuan was thinking deeply. China is lagging too far behind, and it is not enough for him to catch up on his own. Sometimes I want to give up being a rich man, but such thoughts often pass by in a flash.
He went to his desk and started planning the car company. He wanted to build Heiyun Automobile Company into the largest car company in the world. The first step now is to open 4S stores around the world. This is the fastest way to capture the market.
Current automobile competitors are mainly Japanese, European and American car companies, most of which have been around for more than decades. And with the country's strong support behind it, the only way for Heiyun to break out of the siege is to surpass these companies in terms of technological innovation, cost performance, and functionality. This is very difficult, but it must go on.
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