Reborn in Hong Kong: The Tycoon Grows Up

Watching Konosuke Matsushita leave, Bao Zixuan returned to his exhibition hall. The booth area of ​​Heiyun this time reached 600 square meters, which is the largest among the exhibitors this time. It can be said that the exhibition main committee really takes special care of Heiyun.

With the rise of exhibitions in other regions, Berlin Electric began to increase its publicity efforts at consumer goods exhibitions. As a result, a lot of people come to Berlin every time, especially the special geographical location, which allows NATO and Warsaw Pact countries to come. Many companies from Warsaw Pact countries participated in the exhibition, attracting Warsaw Pact buyers. It can be said that in Berlin now, except for particularly interesting items, basically everything can be traded. Even spy exchanges between the United States and the Soviet Union were conducted here, which shows the openness of the market.

The first one to take the stage to introduce products today was Siemens, as the most powerful company in Germany. They have an absolute advantage in the field of home appliances, especially in the area of ​​energy saving.

But today they are not introducing traditional home appliances. The expansion of the German pavilion has enriched the exhibiting products a lot. What Siemens brought this time was actually technology for manufacturing home appliances and modern production lines in the field of industrial control, which puzzled many people. However, Bao Zixuan knew that Siemens was fishing. He knew that their advantage in selling only electrical appliances was no longer obvious. Although the quality of German products was good, the prices were beyond the reach of ordinary people.

Instead of competing with other companies, it is better to sell production lines. Although you can lose part of the market, as long as you control the sales targets, you can achieve the purpose of indirectly controlling the market.

Siemens just wants to sell the castrated version of the production line to some companies in developing countries, so that even if their products cannot make money, they will definitely make a lot of money by selling equipment and production lines, and they will still need to contact them when upgrading the production lines.

The second one to come on the scene is the American RCA Company. Their LCD screens currently have a considerable technical advantage in comparison. Even Heiyun cannot compare with them, but the distance is shrinking.

In the morning, the two giant companies from the United States and Germany passed by after introducing their products. However, except for the fact that some buyers from developing countries were interested in Siemens' production lines, there was nothing surprising.

After everyone finished lunch, they continued to gather in the lobby to listen to other manufacturers introduce their products. The first person to appear in the afternoon was Sony. This time they brought a product jointly developed by themselves and Nintendo - the second-generation home game console. At the last exhibition in Los Angeles, I felt that the sales of home game consoles were good, especially in Japan. The sales were not much worse than Black Cloud, which made them all confident in the second generation of home game consoles. In addition, Hiroshi Yamauchi was willing to bear the cost, so Sony agreed to the matter.

Looking at the introduction of this game console, Bao Zixuan knew that Sony and Nintendo were starting to make efforts. It is worthy of being the world's No. 1 and No. 2 gaming company. The products jointly developed by the two companies are no less powerful than similar products from Black Cloud. It is estimated that what can win now is the cost advantage and the number of games. It seems that it needs to invest more in the research and development of game consoles, otherwise it is likely to be surpassed by others.

Looking at the surprised expressions of the people below, Akio Morita and Hiroshi Yamauchi knew that the sales volume of this game console should not be bad. Especially seeing Bao Zixuan's expression made them more confident.

Then it was the turn of a French company to provide overall power solutions. It is also because of the liberalization of exhibitions that more large-scale equipment production companies can enter the exhibition. However, the strength of these large companies cannot be underestimated, and some of them even have state support behind them. If Heiyun wants to develop in the future, it must compete with these giants, especially when Bao Zixuan still has the dream of big industry.

At the end of the day's exhibition, everyone was talking about the sales of their products and the situation of competing products. Heiyun's opening this time was not very good. Many people were waiting and watching. After all, there were too many companies participating in the exhibition this time, and many people were already blinded.

Back at the hotel, the atmosphere in Bao Zixuan's room was not as cheerful as yesterday, but rather solemn. After all, Heiyun is now facing huge pressure, and many manufacturers are focusing on him to sell and develop products. The market competition has become very fierce. If Heiyun does not change its strategy, it is estimated that the effect of this exhibition will not be very good.

Bao Zixuan said to everyone: "You have seen the situation. Our opponents have made very obvious progress. On the contrary, because we are distracted and are now a little behind, the technical advantage is no longer very obvious. This is a dangerous signal, but fortunately it is not exposed. In time. If we wait until we are surpassed by others, we will be eliminated by the market."

"Next, everyone should pay attention. Miyamoto-kun, we have reduced the price of our game consoles. But instead of cash, we will give away more game cartridges. After all, our games are more playable than the other party."

Miyamoto Hat: "No problem. I have informed the R\u0026D staff to calculate the costs. We must arrange the costs and profits reasonably."

Bao Zixuan: "Then please Miyamoto-kun. As for home appliances, it seems that Siemens can actually export production lines. This will lead to greater competitive pressure in the future. We must be prepared in advance."

Ma Chenglong: "Our department will definitely try its best to achieve performance goals."

Bao Zixuan: "It's not that fast yet, but our technology has reached a point where we have to strengthen it. After returning to Xiangjiang, Mr. Ma will increase his scientific research efforts. In the past three years, Heiyun Home Appliances has not had to hand over a penny of profits to the head office. All used for research and development.”

Bao Zixuan can be said to have made up his mind this time, that is, he must succeed. No matter how much it costs, Heiyun Home Appliances' profits are not really high, but that's relative. Although the cost of Heiyun is not high, it will definitely suffer in terms of operating costs if it wants to compete with developing countries, and these must be prepared in advance.

As for other products, don’t worry too much. There are currently no obvious competitors. However, we cannot take it lightly, otherwise it will be too late when competitors catch up.

The exhibition continued early the next morning, and only three companies appeared on the stage today. This afternoon's time was reserved for the Heiyun Group. It can be said that the Berlin Exhibition Chairman Committee has also put in a lot of effort to win over Bao Zixuan.

The first one to appear was IBM from the United States. Their computers are still as strong as ever. Bao Zixuan knew that this was his biggest competitor. At present, the two sides were not even heavyweights, especially in the computer field. If Heiyun wants to catch up with IBM, it can only overtake in a corner, otherwise its technical reserves will be too far behind.

Currently, Heiyun is also developing large-scale industrial computers, which is IBM's area of ​​expertise. If Heiyun joins the field of large computers, it will definitely become a thorn in the opponent's side. Competition in the future is inevitable, and now it can only work hard to catch up.

The overall performance of IBM's laptop is similar to that of Heiyun, but all its parts are produced in-house. Heiyun's main accessories are purchased from outside, and it has fallen behind in this regard.

But Heiyun has obvious advantages in appearance design. Heiyun's design is more avant-garde and fashionable. Other companies in the computer field that do not pay much attention to appearance have not yet thought about this. However, after Heiyun launches its products this time, it is estimated that this rule will be broken. Laptops are not only used by men, but women are also the main consumers. The Heiyun laptop is so lethal to women that no woman can ignore it. Unless you don't use a laptop, in which case you don't need to buy one at all.

In terms of price, IBM has a slight advantage. This time the two parties can be said to be evenly matched. Heiyun may still have a slight advantage in software. According to the current comprehensive analysis, the sales volume should be about the same.