Reborn in Hong Kong: The Tycoon Grows Up
Chapter 735 Entering new areas
The Champs Elysées, also known as the Elysée Pastoral Avenue, is a famous street in Paris and is regarded by the French as "the most beautiful street in the world". Elysée Pastoral Avenue is taken from Greek mythology, which means "mythical fairyland".
The entire avenue starts from the Place de la Concorde in the east and ends at the Star Square in the west. The terrain is high in the west and low in the east. It is 1,800 meters long and about 120 meters wide at its widest point. It is divided into two parts with Dot Square as the boundary: the 700-meter eastern section is dominated by natural scenery, with flat English lawns on both sides, quiet and peaceful; the 1,100-meter western section is a high-end commercial area, elegant and luxurious.
Since 1900, the Champs Elysées has become France’s showcase to the world showing its proud achievements in various fields. It has also become a gathering place for internationally renowned brands. Louis Vuitton, high-end fashion stores, limousine showrooms, film distribution companies, theaters, entertainment stores, high-end restaurants, bars and nightclubs, Lido, Planet Hollywood, and Rock Coffee are dotted along the street, decorating this street. The most beautiful road in the romantic and fashionable city of Paris.
As the most famous cosmetics brand in France and even the world, L'Oreal's main store is also on this avenue. Bao Zixuan came to the L'Oreal main store as agreed, in order to discuss the cosmetics project with Liliana Bettencourt.
In fact, yesterday the chairman of the Paris Air Show main committee actually went to talk to Bao Zixuan about some topics, mainly asking him what other requirements he had for the air show. After being recognized by the host committee through one exhibition, it is estimated that the only ones in the world are Mr. Bao and his Heiyun Group.
At present, the reputation has not been completely established, and it often relies on the Paris Air Show. Therefore, Bao Zixuan was very humble and promised that he would definitely come to Paris to participate in the exhibition next time. And you can pay the deposit at any time, which is considered as support for the air show. The chairman of the air show host committee is not a fool. When people give you face, you should also show your respect. He immediately said: "We will definitely give Heiyun Group a good booth at the next exhibition. The situation this year will definitely not happen again."
It was a chat that both parties were satisfied with, and the relationship was not very familiar yet. We can only talk so far and let time prove the rest.
When Mr. Bao arrived at the L'Oréal main store, he saw a not-too-young woman already waiting for him. L'Oreal is a company that produces cosmetics, so it's hard to tell how old its employees are.
The not-so-young woman saw Bao Zixuan arriving and said with a smile: "Hello, Mr. Bao. I am Françoise Betancourt Meyer. The president asked me to wait for you here."
Hearing this name, Bao Zixuan finally knew who this woman was.
Françoise Bettencourt-Mayer is the daughter of Liliana Bettencourt, heir to the L'Oréal Group. To say that this mother and daughter are also weird, they even had to go to court in the end.
Later, Liliana Bettencourt, the heir to the world's largest cosmetics company L'Oréal Group and the richest woman in France, took her biological daughter Françoise Betancourt Mayer to court on charges of illegal wiretapping and perjury; reason It was the daughter who was involved in eavesdropping on her conversations with a financial advisor.
In fact, the relationship between mother and daughter has never been good. There is also the fact that Liliana Bettencourt has purchased insurance for her male photographer friend François-Marie Barnier many times in recent years, and has given him checks, real estate and multiple Picasso and Matisse paintings. The total value of famous paintings by others is nearly 1 billion euros.
This made her daughter Mayer feel incredible, thinking that her mother was "wasting" the family property and that she was an "old fool". In addition, there were rumors that Liliana Bettencourt wanted to adopt Barnier as his adopted son. Mayer took Barnier to court, saying that he had bewitched his "unconscious" mother; and asked the court to order the withdrawal of these gifts. .
This move angered Liliana; in an interview with the media, she said that her daughter's behavior was stupid; she was jealous of her harmonious relationship with Barnier. She said that she had left all her L'Oréal shares to Mayer in her will; her daughter didn't need to worry about the little money she gave to Barnier. As for her daughter's request for a mental evaluation, Liliana was even more angry. He said that he would cut off contact with his daughter and never wanted to see his unfilial daughter again.
The bloody plot of a wealthy family caused a great sensation in Europe. Back then, Bao Zixuan worked for Rolls-Royce in the UK. Plus there are so many tabloid media in the UK, even if you don't read it, your colleagues will talk about it. It can be said that it has become a household joke and has a certain influence around the world.
These people have nothing to do with the richest man, and he doesn't want to pay attention to other people's gossip. The size of the L'Oréal Group in later generations, 1 billion euros is really a small amount of money.
Bao Zixuan: "Hello, Miss Meyer! Nice to meet you!"
Under the leadership of Mayer, Bao Zixuan came to Liliana Bettencourt's office. Of course, he doesn't come to the office here often, and usually works at the headquarters.
Baozi Dong didn't ask much about why she made the appointment here. But soon the mother and daughter gave the answer. Liliana Bettencourt said with a smile: "I know Mr. Bao is usually busy with work, and this is his first time in Paris. I must bring a gift back to my mother, Champs-Elysees" The Avenue des Elysées will definitely come over. In order not to waste your time, we have arranged the meeting place here."
I'll ask Mayer to take you to L'Oreal later to pick up a few limited edition products, as a token of my appreciation for the old lady.
As the head of the world's largest cosmetics brand, of course he has to know something about the families of the super-rich from all over the world. Although Bao Zixuan was not recognized at the time, almost the whole world knew that Bao Zixuan had a mother in his family and they had been dependent on each other since childhood. It has become a must to bring gifts for my mother wherever I go.
Hearing this, Bao Zixuan was very happy. She is still a woman with a delicate mind. It seems that the business sense she has developed since childhood is really not that sensitive.
Bao Zixuan: "On behalf of my mother, I would like to express my gratitude to you. When I have the opportunity to go to Xiangjiang, I must visit your home. This way we can also participate in the friendship of landlords."
The guarantee of Bao Zixuan is more important than anything else. Many super rich people do not have such an opportunity.
After the two exchanged a few words, they began to get down to business.
Bao Zixuan: "I came to L'Oreal this time mainly because I have a project that I want to cooperate with your company. I wonder if Madam has heard of the Dead Sea."
In fact, after Bao Zixuan sent out the invitation to negotiate, Liliana Betancourt was investigating what the young man wanted. It stands to reason that one is engaged in the cosmetics industry and the other is engaged in industrial and electronic product production. There is little overlap between the two, and there is little chance of cooperation.
How many cosmetics can Bao Zixuan buy? At the same time, L'Oreal can't buy a plane without being noticed by Hei Yun. Now that the Dead Sea was suddenly mentioned, Liliana Betancourt knew exactly what it meant.
L'Oreal also sent people to the Dead Sea to purchase Dead Sea mud before, but later I heard that it was monopolized. As a result, prices remain high and production costs are much higher. Now when I heard Bao Zixuan mention the Dead Sea, could it be that this kid did it?
Liliana Bettencourt: "L'Oreal purchases a portion of Dead Sea mud from the Dead Sea every year for use in the production of high-end cosmetics. Could it be that Mr. Bao is interested in the cosmetics industry and has already obtained the development rights of the Dead Sea."
Bao Zixuan: "I have a lot of investments in Jordan and have a good relationship with the royal family. It is also my suggestion to block the Dead Sea, and I also received part of the development share. I plan to set up a beauty salon along the Dead Sea to make it a destination that women all over the world want to visit. ."
"But for the beauty industry, I only know that it is very profitable, but I don't know how to run it. At present, I am only doing internal planning, and there are no concrete facts yet."
"Seeing my wife at the air show made me find a new idea. L'Oreal is the world's largest cosmetics company, why not find the most professional company to cooperate; this is a long-term solution. Moreover, we can also use L'Oreal's brand channels to operate Dead Sea mud Cosmetics brand produced.”
As a world-renowned cosmetics brand, of course it knows the efficacy of Dead Sea mud. The business of opening a beauty salon on the shores of the Dead Sea will definitely not be bad. With sufficient Dead Sea mud as raw material, the efficacy and sales of cosmetics will not be bad.
Liliana Bettencourt: "L'Oreal is somewhat interested in this business, but I don't know how much share it can take. After all, L'Oreal's sales channels have been accumulated over the years. I think Mr. Bao should understand how valuable it is."
Bao Zixuan: "Now that I have found my wife, L'Oréal must lead everything. Heiyun Group will only invest some funds at most and will not participate in the specific operations and management."
"I am a man and have no interest in cosmetics at all. L'Oreal can conduct on-site inspections and evaluate the project before negotiating a contract."
Liliana Bettencourt was very satisfied with Bao Zixuan's attitude, and there was no problem in making connections and investing money. Just worry about the other party’s judgment. Not everyone can play well in the cosmetics industry.
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