Reborn in Hong Kong: The Tycoon Grows Up

Bao Zixuan and Akio Morita enjoyed a delicious lunch at Ono Erlang sushi restaurant. The reputation is true, and the sushi tastes really great. Before leaving, Bao Zixuan was stopped by Xiaoye Erlang, and the two exchanged a few words.

This made Akio Morita feel incredible, knowing that Jiro Ono has always been arrogant. Many dignitaries did not catch his eye. What kind of magic power did Bao Zixuan have? To be treated like this by the old man after just one meal. You must know that this meal was invited by him.

In fact, Bao Zixuan did not expect that Ono Erlang would stop him and give him a special privilege. Next time you come to Japan, you can call the person in advance and I will definitely save a seat for him. You must know that the old man is very principled, and such treatment is unimaginable.

After the two left, the employees next to them didn't understand. Ono Jiro said with a smile: "Our work seems boring, but if you want to become a master, you must persevere/If you don't have courage and determination, then don't do this job. Even if At best, your job is just that of a chef, and you cannot become a master at all.”

"Bao Zixuan is one of the most well-known rich men in the world, but he does not look down on anyone. On the contrary, he respects everyone who has achieved success in their respective positions and highly recognizes the spirit of craftsmanship. Of course, it may have something to do with his background. Success can still be achieved by becoming famous. It’s very rare to keep your original intention.”

"In the past, many dignitaries only liked to eat the food we made, but they did not respect and admire us from the bottom of their hearts. It is very difficult to get someone to recognize you, especially when the other person has a noble status and it is the first time he meets you."

The employees heard it with little understanding, at least not yet. It may be recognized by customers, then that is enough.

The two people came to the Heiyun Group's store in Ginza. It can be said that this is one of the largest stores in the Ginza mall. Heiyun Group spent a huge sum of money to purchase it and renovated it to make the store look very sci-fi.

Seeing Heiyun's storefront, I thought of the Sony store not far away. Akio Morita was very ashamed. This was Japan, but his own store didn’t have the style of a foreigner. Not only Sony stores, but also other Japanese brands do not have such cool stores. It seems that Japanese companies really need to reflect.

Many female employees were very curious when they learned that their boss was coming. Fortunately, the basic professional qualities are still there, otherwise something would have happened.

Bao Zixuan said with a smile: "The stores here are really too expensive, and no one has transferred the store next to it. It is still not big enough to display all the products of Heiyun Group."

Hearing this, Akio Morita almost lost his temper and fainted. The entire Ginza is as big as your Heiyun Group store. Isn't this a sarcastic statement? But this is the current situation, and Sony still has a long way to go.

Akio Morita said with a smile: "If Baosang is not satisfied with the store, then we local entrepreneurs are really going to hit the wall. You must know that the Heiyun store is the largest store in Ginza with the best location and the most abundant products. . If this doesn’t satisfy Bao Sang, then I really don’t know what to say.”

In fact, Bao Zixuan just wanted to explore Akio Morita's true thoughts. After all, the cooperation involved was still very interesting. But at the same time, I am also very worried, because Sony is not weak at all. If you get Heiyun's latest technology, you will definitely become a formidable enemy in the future.

The U.S. Department of Commerce’s antitrust investigation into Heiyun has not stopped, and it would be inappropriate to do nothing. After all, the U.S. Department of Commerce dares to engage even a company like IBM, let alone a Hong Kong company.

It is estimated that Akio Morita saw this and was so confident. Heiyun wants to get rid of the antitrust investigation, but there are not many companies it can cooperate with. Sony is undoubtedly a good choice, and a series of conditions such as strength, scale, and nationality are very suitable.

Bao Zixuan: "Mr. Morita just said that he wants to cooperate with the Heiyun Group. There are many people in Ono Sushi Restaurant, so it is not a place for conversation. Now we are on our own territory. If we have any ideas, we can discuss them with each other. Heiyun The group also intends to increase investment in Japan and cooperate with Japanese companies."

"It is impossible for one person or one company to complete all business in this world. In that case, I will definitely be the one who is unlucky in the end. I am not a solitary eater."

Akio Morita thought to himself, you are not a solitary eater yet; then there will be no solitary eaters in this world. However, since you intend to cooperate, you must also save some face for the other party.

Akio Morita: "What Baosang said makes sense. Cooperation can achieve greater success. Although Heiyun Group has obvious technical advantages, the world's mainstream market is now in the United States. You must know that Americans are not easy to get along with, especially the U.S. business department. I don’t recognize my relatives. IBM was very badly dealt with back then, otherwise there would be no other computer companies.”

"Currently, Heiyun Computer Company, Heiyun Toy Company, Heiyun Animation Company, Heiyun Game Company, etc. are all involved in monopoly. You must know that these are the most profitable branches of Heiyun Group, and the U.S. market is the largest in the world. Market. Over time, it is not a good thing for Heiyun Group. If you want to break this deadlock, finding someone to cooperate is the best choice."

"Heiyun Group authorizes Sony to produce the products of these branches and use the IP of these companies. This will reduce a lot of pressure on Heiyun Group and at the same time obtain a considerable licensing fee."

This is also a solution that is not a solution. The products of the four branches have been greatly affected in the United States. In fact, American companies have come to negotiate before, but their scale and strength were limited. At present, only Hasbro has authorized some products, but it has not achieved scale.

American companies have little advantage in electronic products, and even authorized production will have little effect. Although Apple has begun to produce notebook computers, the output is limited; and the quality control of the process is not very good, so it cannot impact the Heiyun market at all.

Bao Zixuan: "Why Sony? You must know that Sony is a strong opponent. And Mr. Morita is not an entrepreneur who is inferior to others. Sooner or later, he will develop more advanced products. At that time, I will be cultivating competitors. The future development of Heiyun Group is very unfavorable."

Of course Akio Morita knew that Bao Zixuan would not agree easily, even if there were many companies to choose from for cooperation. Japan alone has Sony, Panasonic, Hitachi, Toshiba and other companies; compared with these companies, Sony has no advantage at all.

However, Sony also has advantages that other companies do not have, and Akio Morita is still very confident in this.

Akio Morita: "Bao Sang is only 24 or 5 years old this year, and I am already over 60 years old. Are you still worried that an old man like me is too nervous? Even if I don't want to be inferior to others, I am already old. . It is simply impossible to support the company to develop and grow again. This is just to leave a little foundation for the successor."

"Because of Miyuki Matsushita, it is not very convenient for Panasonic to cooperate with Heiyun. The Mitsui family is one of the top three families in Japan, and Panasonic has to take the Mitsui family's face into consideration."

"Hitachi is limited in scale and has advantages in the field of home appliances. Even if Black Cloud has greater support for it, it will be difficult to cultivate it. Toshiba's official background is too strong and involves the interests of all aspects. It will take a long time to just balance the interests. Bao Sang I like to be straightforward when doing business, and you will definitely dislike Toshiba’s way of doing things.”

"After comprehensive analysis, only Sony is the most suitable. And Bao Sang already has the answer, otherwise he would not have been able to chat with me for so long."

As expected, the god of management is not called in vain. People with ordinary analytical skills and eloquence are no match for him. And it makes sense. It seems that we still need to strengthen our own learning.

However, Bao Zixuan also has his own ideas, and Heiyun must account for the majority of the profits. At the same time, we must speed up the research and development of new technologies and maintain technological advantages.

Bao Zixuan: "In principle, I don't object, but brothers have to settle accounts. Heiyun Group has more choices, while Sony has little room for maneuver. 12% of the sales amount is used as patent royalties, which can also be regarded as reducing Sony's burden. .”

Hearing such a high allocation ratio, Akio Morita thought that this would reduce the burden on Sony. If it is agreed, Sony will at best be Heiyun's foundry in the future.

Akio Morita: "This ratio is too high. Not only Sony, I don't think any company in the world will accept it."

"We are acquaintances, and Bao Sang is very generous in doing business. 6% is the most sincerity Sony can show. You must know that our products cannot be sold at a higher price than Heiyun."

Finally, after bargaining, an agreement was reached with an 8% sales share. In other words, for every US$100 of Black Cloud-licensed products sold by Sony, Sony will pay US$8 to Black Cloud as technology and patent royalties.

Bao Zixuan knew that tigers might cause trouble. There is currently no good solution, and the Americans’ antitrust investigation is no joke. Only by transferring risks can benefits be maximized.

Black Cloud Town requires too much capital, and the U.S. market cannot achieve the expected results. Then it will involve the entire Black Cloud system, and there is no other way to authorize production to Sony.

A great man has left us, may the deceased rest in peace!