Reborn in Hong Kong: The Tycoon Grows Up

GM and Ford have reached a consensus that the government and the military must first agree to retire military vehicles. This requires public relations capabilities, and MacDonald is ready to start exerting his efforts.

MacDonald first thought of Edelman International Public Relations Company. It would be more appropriate to leave professional issues to a professional company. Although GM has a certain degree of influence, it cannot break the rules of the game; not to mention that this time, Ford, the biggest enemy, is also contributing money.

In Macdonald's mind, he already regarded Ford as a fat sheep. Who made Henry Ford II always talk about money, as if he had how much money he had.

Today, he was asked to see how he could spend money, and he had to bear it even though he was heartbroken. MacDonald doesn't have a good impression of these super families either. They have taken up too many resources in the United States, and even when they take advantage, they still pretend to be aloof.

It's really disgusting, as if the earth revolves around them. This time, I want to teach Ford II a good lesson. It can also be regarded as asking the other party to spend money to buy a lesson. Don't always think about using money to pressure people all day long.

Edelman International Public Relations Company was established in Chicago, USA in 1952. It is the world's largest independent public relations company providing public relations consulting services, with more than 3,000 employees in 50 offices around the world, and partners in 30 cities around the world.

Public relations is a very deep subject. It involves interpersonal relationships, public communication, communication management, organizational behavior, marketing and many other fields, and has its own unique knowledge system.

Therefore, public relations consultants need to master a large amount of knowledge, including theoretical principles such as political science, sociology, communication, psychology, and management, as well as technical methods such as RACE work method, project management, process management, and MI evaluation methods, as well as Professional skills such as media relations and public relations investigations.

A successful public relations person must have good patience and alertness, strong presentation skills and good writing skills. Handling public relations well plays an important role for the country, enterprises, individuals, etc.

When it was learned that General Motors and Ford were jointly looking for a public relations firm, Edelman knew it would be a big deal. It must even exceed any previous business, otherwise it would be impossible for GM and Ford to cooperate.

As the world's largest public relations company, we are not familiar with the grievances and resentments among large companies in various countries around the world. Ford has always treated GM as an upstart; if it didn't involve huge profits, how could it lower its profile and cooperate with competitors.

The company's founder, Edelman Sr., has not been in charge of specific matters for a long time. It has always been his dream to receive an unusual case in his lifetime.

The joint public relations between Ford and General Motors can be regarded as his crowning work.

Ask someone to invite MacDonald to the reception room, where old Edelman is already waiting for him. After all, the other person is also the president of General Motors, and you will receive due respect when you visit any company.

And it stands to reason that the old Edelman should have gone to GM to negotiate, but MacDonald was worried that the crowd would distract him and leak the news. Of course, there were some personal reasons why I decided to come to Edelman PR in person.

When it comes to PR projects, there are definitely things you don’t want others to know. Therefore, Edelman has many highly private reception rooms, and disclosing clients' demands and information is definitely a taboo for public relations companies.

Seeing Mac Donald come in, the elder Edelman stood up and said with a smile: "President Donald is here. It is really an honor for Edelman Company."

"I am very happy to be able to serve GM. This is the greatest encouragement to all colleagues in the company. Next time if you have something to do, give us a call. Edwards Company can send someone to GM at any time without you having to go there yourself."

As a public relations company, customer surveys are definitely more detailed than any other company. At this time, GM and Ford's biggest competitors are nothing more than dark clouds, but it is difficult for a public relations company alone to reverse the situation. Even if Edelman’s capabilities are strong, it’s useless if consumers don’t pay.

Then MacDonald must have higher demands when he comes here, and things must be very difficult, otherwise he wouldn't think of himself.

The old Edelman still speaks very well. After all, language is his strength.

MacDonald smiled and said: "Mr. Edelman is too polite. Please never say that in the future. You are not only my senior, but most importantly, you have a relationship with me as a tutor and a classmate; both emotionally and rationally, I want you to Come visit you.”

The benefits of going to a well-known university are once again reflected. Both of them graduated from the University of Chicago.

The University of Chicago was founded in 1890 by oil tycoon John Rockefeller. It is famous for producing Nobel Prize winners. About 40% of Nobel Prize winners in economics are related to the University of Chicago.

MacDonald's ability to serve as CEO of General Motors also has a lot to do with his mentor. You must know that this kid's mentor, Milton Friedman, was the winner of the Nobel Prize in Economics in 1976. It is not just an empty saying that a great teacher will make a great disciple.

Milton Friedman and Edelman Sr. were classmates. According to traditional Chinese concepts, Edelman Sr. was Mike Donald's uncle.

Old Edelman said with a smile: "When President Mike said this, I suddenly missed the days of taking classes with Milton."

"If he had not only focused on studying academic issues and started doing business earlier, he would definitely become the most famous rich man in the world now. But everyone has his own ambitions and his own way of life, and many things cannot be forced."

"I saw Milton some time ago, and you are now his most proud disciple. Not everyone is qualified to be the CEO of General Motors."

The old Edelman was very flawless in what he said and couldn't find any faults at all.

First of all, the title was changed to President Mike, which not only seemed close but also showed respect. You can't just pretend to be your uncle if someone says he's your nephew. In a business that gives you money after all, you can't always think about improving yourself.

When I mention Milton Friedman, I think of the role of a bridge that can bring us closer together more quickly. The alumni are already very good. If we find an outstanding person from among them to serve as a bridge, the effect will be even better.

As the winner of the Nobel Prize in Economics in 1976, Milton Friedman was very suitable to serve as this bridge.

Finally, when I talked about the CEO of General Motors, I wanted to clarify the identities of the two people. I know what you are here to do, and your personal relationship will never affect work issues.

It can be said that the old Edelman speaks with profound meaning.

As a top student at the University of Chicago, of course he knew what the old Edelman was thinking. It seemed that the old man wanted to get straight to the point, which may have a lot to do with his age.

I am also a person in my seventies, and my energy may not be able to keep up. This is also the reason why he has not been in charge of specific affairs for a long time. If it were not for the alliance between General Motors and Ford, he would not be involved.

MacDonald: "I came here mainly because I wanted Edelman to do a joint PR deal for General Motors and Ford, so I wanted you to come out in person. I just gave a brief introduction on the phone, and I just wanted to make things clear in person." .”

"I wonder if you are always interested. After all, Mr. Edelman has not been in charge of a specific case for a long time."

I definitely had to call Edelman to communicate before coming over, but it was impossible to explain everything clearly on the phone. Just tell the other party that GM and Ford are joining forces and they need to find a strong public relations team.

Macdonald is not worried about Edelman, as the world's largest public relations company. The principle of confidentiality for customers can still be respected; and it must be observed. This is the basis for their survival.

Edelman Sr.: "Any public relations firm in the world would be interested in a case involving GM and Ford."

"But let's make an agreement first. If we deal with Heiyun Group together, I'm sorry that Edelman Company can't help."

"Heiyun Group is too big, and Edelman cannot afford to offend it. In addition, the Ministry of Commerce has already reached a conclusion on this matter, and many problems cannot be solved by public relations companies."

Hearing what the elder Edelman said, MacDonald knew that there were many things going on in public relations firms that they knew better than they did. After all, this is what people eat, so they must investigate all the details. If during the public relations process one offends forces that should not be offended, the consequences will be disastrous.

MacDonald said with a smile: "Mr. Edelman, don't get me wrong, we will only do our own business. As for other companies to win the market, that is their own ability. We are not jealous, let alone jealous."

"The main purpose of coming here is to open up the military market. American military vehicles are too old. Their performance can no longer keep up with modern strategic needs. And don't you think that using such vehicles to fight the enemy is irresponsible for the lives of soldiers? !"