Reborn in Hong Kong: The Tycoon Grows Up

Chapter 957 Battle for Bentley 1

Bao Zixuan was awarded the title of lifelong nobleman by the Queen of England, although his influence in the UK is not very great. After all, compared with the Macmillan hereditary nobility, the title of Bao's richest man is really nothing.

However, Macmillan has been retired for many years and may still be somewhat well-known in the UK. But if you look at the whole world, compared with Bao Zixuan, it is really not good enough. At a time when the Hong Kong issue was about to be clarified, he suddenly accepted the title from the British royal family. Bao Zixuan's operation is really hard to understand.

Bao Zixuan was granted the title of lifelong nobleman, which even caused a panic in Xiangjiang. What does it mean to be the richest man? Are you planning to leave a way out for yourself?

But it's just a noble title at the moment, and I haven't figured out what it's about yet. And when the British are involved, the major media in Hong Kong dare not make random comments. The county magistrate is not as good as the current one, that’s how people are.

If you question Bao Zixuan's status as a nobleman, you are questioning the British royal family. If you feel that Bao Zuofu is trying to leave a way out for himself, then he is just looking for trouble. Not only the Black Cloud Group will come out to deal with you, but also the Governor's Palace and the Police Department may want to deal with you.

Therefore, Bao Zixuan was granted the title of lifelong noble, and the media in Hong Kong simply reported it. No one dared to make any remarks easily. If he got angry, the gain would outweigh the loss.

On the second day after the conferment, Bao Zixuan came to the British industrial town of Crewe. This time he was alone with his bodyguard. Zhang Youran wanted to take a walk in London. After all, he had made an appointment with Princess Diana before. I don’t know if I don’t want to participate in my husband’s work, or if I want to experience aristocratic life. Bao Zixuan didn't care much, and was quite satisfied with Zhang Youran at the moment. Although she can't be considered a great helper, at least she's not holding her back.

Crewe is not particularly famous in the UK, but when it comes to Bao Zixuan's destination, it is definitely famous. The famous British car brand, Bentley, is headquartered in this humble town.

In fact, many well-known brands abroad, especially high-end brands, are not very famous for their headquarters locations, at least they don't like to put their headquarters in big cities. In fact, it is not only because the operating costs of big cities are too high; there is also a very important reason, the comfort of life and the inherent self-confidence.

Life in a small city is relatively comfortable and there are not so many messy things. As long as you do your job well, you will have plenty of time to spend with your family. And well-known brands, especially high-end brands. As long as the products they produce are good enough, customers won't care where their headquarters is.

The arrival of Bao Zixuan is not only a recognition for the British Bentley Motors, but also the hope of getting rid of the management of Rolls-Royce.

At present, the sales volume of Bentley and Rolls-Royce are almost the same, but Bentley in Rolls-Royce feels like the child of a concubine. Not only are there restrictions everywhere, but they also have to use a Royce engine, which gives people a very bad experience.

Although the Rolls-Royce brand is more well-known, even the engine is their product, which makes Bentley feel very shameless.

In addition, the British economy has been depressed in recent years, and the parent company has been stretched thin. How can Bentley's life be easy? Not only have the wages of workers here not been increased, they have even been reduced to a certain extent.

At the same time, Rolls-Royce was also having a hard time, but the treatment of workers has not changed. How can Bentley's management and workers be happy? I really don't want to live like this for a day longer.

Regarding the arrival of Bao Zixuan, Rolls-Royce did not come forward. Instead, let Bentley negotiate with Heiyun Group first and let Mr. Bao see if Bentley is worth buying. Regarding this point, Rolls-Royce has absolute confidence and believes that this time it will be able to kill the richest man in Hong Kong.

The situation of Bao Zixuan is not only known to Rolls-Royce, but also to the whole world. Heiyun Automobile is gaining momentum, and its current development can be described as rapid and rapid. With Bao Zixuan's courage, temperament, and character, it is impossible for Heiyun Motors not to develop into high-end models.

But at present, Heiyun Motors has not been established for a long time and has no historical accumulation. The most important body of Heiyun Automobile is in the United States, which is located in the desert of high-end models.

The UK is definitely the best choice for Heiyun Motors to enter high-end models, and Bentley is the most suitable. As long as Bao Zixuan is not stupid, he will definitely make the right choice.

Although Rolls-Royce is in a bad situation, the entire Heiyun Group is making a lot of money. In recent years, no one has made more money than Bao Zixuan, and I'm afraid the whole world thinks so. Moreover, this kid is not stingy in doing things. If he doesn't take more money out of his pocket, he will be sorry for his status as the richest man in Xiangjiang.

The person responsible for receiving Bao Zixuan and his party was Vincent Bentley, a member of the founding family of Bentley Motors, who is the eldest grandson of the late Bentley founder Walter Owen Bentley. He is still less than 40 years old, which is the golden age for a man to do his career.

In fact, Bao Zixuan really admires these foreign brands many times, even if the years have changed and even if the family has lost control. But they are already fighting for the company they love, and they can do so without any regrets. Just for a belief, a belief passed down in the family.

After John Chambers introduced the two, Vincent Bentley was also regarded as the leader among the young people. But compared to Bao Zixuan, he immediately transformed into a middle-aged uncle with no success in his career.

One is to work hard on his own and earn a big business. One is that the family business was sold, although it has little to do with him. But it was their incompetence that they did not take the Bentley back into the hands of the family. At least many people would think so, including Vincent Bentley himself.

I know that Bao Zixuan knows the history and current situation of Bentley cars very well. But Vincent Bentley still followed the procedure and started to introduce Bao Zixuan and his party. This is not only true for visiting Bentley, but perhaps any well-known British brand in the past.

Vincent Bentley said very seriously: "During World War I, Walter Owen Bentley was employed by the Royal Naval Air Service Technical Committee to work on the improvement of the French Clergate engine. The aluminum alloy piston he designed was quickly used by aircraft. Engines were widely used. Not only were his improved aero engines known as BR1 and BR2, he also accumulated a lot of manufacturing experience and mastered sufficient engineering technology. So after the war, he was very ambitious and quickly began to design and manufacture his own Car."

"In early 1919, the design of the new car was completed. At this time, funds were also raised to establish the later famous Bentley Motors Limited. At that time, the company's nominal share capital was 200,000 pounds, but in fact there was only more than 18,000 pounds in cash in the bank sterling. Therefore, the company was underfunded from the beginning, which laid the foundation for Bentley's financial difficulties in the future."

"In 1921, Bentley produced a 3-liter model with 85 horsepower and a speed of up to 128 kilometers. It was the fastest mass-produced car at the time. This model was considered a highly innovative product in the car industry at the time and pioneered performance The concept of a car. This 3-liter car broke almost all endurance and speed records at the time. Later, its derivative models also won Bentley's historic wins in 1924, 1927, 1928, 1929 and 1930. Winner of the 24 Hours of Le Mans in 2011, Bentley became famous all over the world."

Under normal circumstances, Vincent Bentley would basically not continue at this point. Because in the 1930s, Bentley Motors no longer belonged to the Bentley family, but was acquired by Rolls-Royce.

And to acquire Bentley, Rolls-Royce paid almost nothing. He only assumed the other party's debt of 100,000 pounds. Although it was not a small amount at that time, it was almost the same as picking up for free.

In fact, in Vincent Bentley's eyes, grandpa may be a genius engineer. But he is definitely not a successful and accomplished businessman, otherwise the company would not be run into a mess by him, and eventually even be acquired by others.

Bentley's performance in the 24 Hours of Le Mans shocked the world. They all recognized the performance of Bentley cars, but grandpa was always stubborn; he dismissed the marketing plans of the company's business staff, and even scorned the investors.

But it's too late to say anything now. It's only a matter of time before Bentley is acquired again. And Vincent Bentley knows that once the company is acquired by Heiyun Motors. The possibility of the Bentley family getting it back is almost zero, and Bao Zixuan is a wealthy owner.

In the hands of Rolls-Royce, there may still be a glimmer of hope, but now this hope is gradually extinguished by him.

If you wanted to introduce Bentley cars to the world, Rolls-Royce wouldn't do it. First, they are not capable and their strength is not enough. Even if all conditions are right, people will promote their own brands first. Bentley has never been taken seriously. Letting Heiyun Motors stay at Bentley is also responsible for all the employees of the company.

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