reborn industrial empire

After the first two days of media open days, it is now the busiest open day for ordinary people. Due to the financial crisis, the number of visitors to this Frankfurt Auto Show is much smaller than before.

However, after Huayang Power once again announced a series of new cars in the past two days, especially the appearance of their new Xingchi hybrid car, many car fans suddenly rekindled their enthusiasm for this auto show.

You must know that people in Germany in Europe have an almost crazy obsession with cars and machinery. Therefore, although the current economic environment is not very prosperous, there are still many car fans coming from all over Germany and even other countries in Europe.

Come to this car show.

You must know that many of these people did not originally plan to participate in this Frankfurt Auto Show, but the reason why they came this time was largely because of this hybrid car launched by Huayang Power.

These car fans intend to learn more about what makes this hybrid car so good, and whether it is as good as Huayang Power and major news media have promoted.

Obviously Huayang Power's publicity was not exaggerated, and in order to stimulate more people to visit their booth, Huayang Power spent a lot of money this time. At the beginning, they only brought ten prototypes.

One of the cars is placed in the exhibition hall for everyone to visit, while the other nine are placed outside the exhibition hall.

And they also set up a test track somewhere for car fans to test drive these prototype cars. Later, because there were so many car fans who came to visit, many car fans simply stayed in the exhibition hall.

A tent was set up outside and people started queuing up, just to get the earliest test drive number the next day.

This scene is very similar to the scene when Sony was about to announce a new game console or when Apple was about to launch a new product. Those electronics fans would set up tents and queue up outside electronics stores all night long.

In such a cold economic winter, such a scene undoubtedly brought a bright color to the gloomy economic environment at that time.

The markets for various other commodities are stagnant, but the Frankfurt Motor Show is in full swing. Especially in the test track outside the exhibition hall, it is as if the F1 competition has arrived, with people screaming everywhere.

Test drivers who come from all over Europe have no idea of ​​cherishing the new car at all. They cancel the eco driving mode and directly hit the accelerator. Everyone wants to experience what the combined motor and engine can provide.

The maximum power and torque produced and the crazy acceleration not only stimulate people's adrenaline, but also allow people to understand the performance of this hybrid car most intuitively.

The mayor of Frankfurt is very happy, and the German economic department is also very happy. Although companies like Huayang Power will take jobs from their domestic automobile companies, after all, their own country's economic growth is weak at this time because of the shrinking global economy.

The decrease in international orders has also affected the export of their domestic machinery processing products.

And now the new products launched by Huayang Dynamics can arouse people's interest and restore consumers' confidence. This is a good thing from any aspect. Although this is not a product produced in their country, as long as it is in

If you buy it in Germany, you will have to pay tax.

As long as someone pays taxes, the German government's life will not be so difficult.

The other person who is most happy is of course Huayang Dynamics, especially Jin Xiaoqiang. In the past few days, he was so happy that he couldn't close his mouth when he looked at the sales reports sent by the statisticians below.

In such a general environment, especially in Europe, which has always been a conservative region, the Xingchi products they launched can achieve such sales results. It seems that their thinking this time is completely correct.

In the face of huge economic pressure and high oil prices, no matter how patriotic the European people are, they cannot live with their own wallets.

Although as a hybrid car with the same body as a two-tier Prius, Xingchi is not cheap, but this does not stop the majority of European people from paying for it.

It has strong power and extremely low fuel consumption, all of which are very suitable for the tastes of European consumers with demanding appetites. Moreover, this time Xingchi has not only become famous in Europe, but also has become famous in the United States due to the vigorous promotion of the media.

Number.

Although Xingchi has not officially landed in the United States these days, at the headquarters, the incoming calls from dealers in North America every day are almost making the company's customer service ladies talk dry.

.

The biggest problem plaguing Huayang Power now is the issue of production capacity. The second branch factory arranged specifically for export at the east entrance is now running day and night, so that it can basically meet orders from North America.

The financial crisis not only made their Xingchi sales boom, but also the sales of Captain America, which was already famous before, have also reached a higher level.

Originally, Americans had always been only moderately interested in such small cars. After this car landed in the United States, it was only popular for a period of time because of its performance.

But later, as oil prices fell, the sales of each car remained at a moderate level of stability. After all, according to American car culture, such a car is a go-kart. It is too small.

Only consumers who like the culture of small steel cannons will pay for a performance car with a small steel cannon.

But things are different now. The financial crisis is not only uncomfortable for people in other countries around the world, but also for Americans. The V8 and V6 engine cars they used to like are obviously no longer satisfactory to the American people.

Captain America, a small steel cannon with small displacement, high horsepower and powerful performance, has once again appeared in people's sight. Xingchi has not yet announced the time when it will land in the United States, but many consumers can't wait.

Since you can't buy the latest hybrid car, then use this little steel cannon first. After all, its fuel consumption is also amazingly low, only about 5l per 100 kilometers, which is the same as the fuel consumption of the current Prius II.

Basically.

You have to choose a mobility scooter anyway, so why wait for several months? American consumers have always been world-leading in their consumption concepts, so before Xingchi landed in the United States, Captain America became theirs

The only choice.

In this way, Huayang Power's major factories were flooded with orders. The order deadlines for the main factory in the provincial capital and the export factory at the east entrance were even scheduled to be three months later...

Fortunately, the crisis was resolved early last year and production capacity was expanded. Otherwise, Huayang Power might not be able to sustain itself in the face of this wave of orders.

.....................

In October 2008, Huayang Power finally completed a series of negotiations with Ford. Ford finally gritted its teeth and made a decision. As long as 3.2 billion U.S. dollars were needed, if Jin Xiaoqiang could come up with the money in one go, then Jin Xiaoqiang would take

He arrived at the Land Rover and Mazda that he had long admired.

Different from the previous generation, this time Ford did not bundle Land Rover and Jaguar, but bundled Land Rover and Mazda, and the price was $900 million higher than the previous generation when it bundled Land Rover and Jaguar.

Money is not a big issue, but Jin Xiaoqiang has always been hesitant to accept Mazda. After all, the Japanese market is too special, and it can even be said to be extremely exclusive. What's more, Mazda is not a small company like Suzuki, and it wants to be in the market.

It is very difficult to complete the acquisition of a change of ownership in a silent manner.

Moreover, the relationship between China and Japan has always been complicated and confusing, and the economic exchanges between the two countries are often affected by political factors to a large extent.

Japan's economy has not been able to get out of the trough in recent years. As a person who has experienced it, Jin Xiaoqiang knows that in order to open up a new situation for the national economy, future Japanese leaders will always have a very strong right-wing tendency. This has made the later Sino-Japanese relations

It has deteriorated sharply.

At that time, not only Japanese investment in China received a great impact, but also the investment of many domestic companies in Japan was severely affected.

So this was the main reason why Jin Xiaoqiang told Mark not to involve Mazda in the negotiations with Ford, but he never expected that Mark actually negotiated with Mazda.

In fact, this is no wonder Mark. It can only be said that Ford is too impatient. They have been in a situation of continuous losses since last year. From the last quarter of last year to the third quarter of this year, they have been losing money.

The second quarter of this year was their heaviest loss quarter. In these three months alone, they lost more than 3 billion US dollars.

If this continues, it is almost certain that the annual loss will exceed tens of billions. If this situation lasts only for one year, Ford, a century-old store, may be able to survive, but for two or even three consecutive years, even if they

Their family wealth is getting richer, and they can no longer hold on.

Moreover, both General Motors and Chrysler are now on the verge of bankruptcy, which makes Ford unable to sit still no matter what. Their bonds have become junk in the bond market. If they cannot raise funds, they will have no choice but to die.

Therefore, they are no longer firm in terms of price, and such a price really makes Jin Xiaoqiang feel a bit unsettled. For US$3.2 billion, the flashy Jaguar brand was handed over to India's Tata, leaving behind

However, it is Land Rover and Mazda. This kind of deal is still very tempting.

Indians in this life, for some unknown reason, have not made as big a deal as they did in the previous life. Perhaps the price of 3.2 billion US dollars is a bit unacceptable to them, so they have not participated in much competition.

So this sumptuous meal was placed in front of Jin Xiaoqiang, should he eat it or not? (To be continued...)

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