reborn industrial empire

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Once the product is launched and production capacity is insufficient, this will cause serious consequences.

For example, when the market demand is strong, the orders of various 4S stores are sufficient, but they cannot keep up in terms of supply. This can easily cause a large number of customer losses, and on the other hand, it will also cause some 4S stores to

The behavior of randomly increasing prices in order to pursue profits. [bsp; Especially this kind of behavior of 4S stores randomly increasing prices, it can very easily cause a very negative impact on a brand.

In later generations, there were several self-owned car companies from the Chinese dynasty, but after suffering enough of this, there were several self-service car companies in later generations that launched several models that were very cost-effective and very popular in the market.

However, it is also due to production capacity issues that the supply has been insufficient. This has resulted in some 4S stores privately increasing prices in order to maximize economic benefits.

And because the supply of products exceeds demand, the sales staff of 4S stores feel that they have no worries about selling the goods in their hands, so their service attitude towards customers is very bad, which can easily cause the brand's image to be greatly compromised.

This situation can be said to be very common in later generations. Generally, after a model that is very popular with consumers has just been launched and becomes popular among consumers, those 4S stores will often ask for a price increase to pick up the car, or make many objections.

Reasonable car modification requirements, anyway, just to make money and to charge arbitrary fees under various names.

This situation exists for domestic brands, but it is even more serious for joint venture brands, especially for Volkswagen's legendary car that has been touted by consumers.

For example, the Tiguan SUV launched by Volkswagen was very popular among consumers as soon as it was launched. As a result, 4S stores all over the country increased the price by 10,000 to 20,000 yuan. Later, the price was even more exaggeratedly increased to 30,000 yuan, and they had to wait 4

months situation.

Consumers who have urgent needs can only pay the bill helplessly, but this still does not damage the public's reputation, because the Chinese people have this mentality, cheap goods are not good, and people buy them so expensive.

If you buy it, it means you have face and it is good.

However, if a domestically produced car had such a price increase, it would immediately be scolded by consumers. This kind of situation will happen from time to time in future generations.

Jin Xiaoqiang didn't want Huayang Power to be scolded like this in the future, and he didn't want those 4S stores to ruin the reputation of Huayang Power. On the one hand, he had asked Wang Jiao to vigorously promote Huayang Power in front of those dealers.

We will not allow random price increases at 4s points. Once discovered in the future, we will definitely punish them severely.

On the other hand, he must now solve the problem of insufficient production capacity that he may face.

Some time ago, he went to Germany and Sweden and purchased production lines from Kohler, Bosch, and ABB. However, this production line can currently only meet the annual output standard of 250,000 vehicles.

However, judging from the current market demand, although they plan to officially launch Huayang Power's products on June 10 this year, judging from the current trend, the annual output of 250,000 vehicles is definitely not enough.

Judging from the current popularity of Huayang Power's products in the market, I'm afraid they will receive more than 250,000 orders in the second half of the year alone.

Because according to the reaction Wang Jiao gave him during this period, not only domestic consumers are optimistic about their Huayang Power products, but also many foreign dealers are calling their headquarters for consultation and want to represent Huayang.

Powerful products.

Moreover, when he was in Europe, he reached an agreement with Klaus. Especially after several of their products passed the European crash test, Klaus contacted him more frequently.

This guy has even resigned from his idle position at Bosch, and has begun to contact dealers everywhere through his cheap dad's network, planning to do something big in several Western European countries.

Although Jin Xiaoqiang still doesn’t know how many of their cars they can sell in Europe, given the current environment, it seems that a few thousand cars per month should not be a problem.

Considering many factors, Jin Xiaoqiang directly asked Alice to contact Bosch and ABB to ask them to provide three sets of production lines with an annual output of 250,000 vehicles.

Anyway, the area of ​​the automobile branch of the Nanyang Machinery Factory he acquired, as well as the specifications of the production workshop, were originally designed for an annual output of one million vehicles.

They have only used a quarter of it now, and three-quarters of the factory area is still idle. Instead of waiting until the market is hungry for cars, it is better to prepare for a rainy day now.

After all, he plans to become bigger and stronger, and several new cars will be launched on the market one after another in the future. By then, it will definitely not be enough to just rely on the current production line with an annual output of 250,000 vehicles.

It would be better to make preparations early and just set a production line for one million vehicles.

After all, if you need to expand in the future, it will take time to purchase equipment, install and debug, train production personnel, etc.

But the market will not wait for you. Once your product supply is insufficient for a long time, consumers who are originally interested in your car may switch to other brands.

And the most critical point is that the current prices are still relatively cheap. You must know that in a few years, prices in China will skyrocket, and the US dollar will depreciate sharply in the international market. According to incomplete statistics, around 2011, the value of the US dollar will

, at least 40% lower than it is now.

If you want to buy these production lines from European suppliers by then, I'm afraid the price will be more than half of what it is now.

If he takes action now, although some production lines may have overcapacity, it will at least be better than wasting money.

Furthermore, now that he has bought these machines, it will only cost him a little more personnel training and workers' wages. Compared with the price increase that he will face when purchasing these machines, this money can be said to be a trivial matter.

.

Bosch and ABB agreed very happily. Such a transaction is not a small amount, let alone such a generous and big spender?

And although they are not people in the automobile industry, they are still industrial companies closely related to the automobile industry. They are aware of the recent limelight of Huayang Power.

It is precisely because Huayang Dynamics has launched several leading products that have established a reputation in Europe, so they are also very optimistic about this company.

So when Jin Xiaoqiang asked them again to expand production capacity and purchase three production lines, they immediately agreed happily and repeatedly assured Jin Xiaoqiang that by the end of this year at the latest, his three production lines would definitely be

It will be installed and debugged.

After finishing all these things, it just happened to be the weekend. Seeing that there are still three weeks left, the Beijing Auto Show on June 10th is about to open.

Jin Xiaoqiang planned to take a good vacation for himself, and then find Zhang Chi and Wang Jiao to discuss with them how to participate in the Beijing Auto Show.

This is the first time that their Huayang Power has officially appeared in front of various media across the country and even the world, other major car dealers, and a large number of consumer groups, so this time their Huayang Power must make a scene.

of beautiful.

Unfortunately, things went against expectations. Just after he checked into the hotel, Jin Xiaoqiang received a call from his father's old comrade-in-arms, Liu Yonghao, the deputy minister of the Ministry of Industry and Information Technology, telling him that he must go home for dinner that evening.

Of course, Jin Xiaoqiang couldn't shirk Liu Yonghao's invitation, and he didn't dare to shirk it, so he agreed.

At around five o'clock in the evening, Jin Xiaoqiang drove straight to the villa where Liu Yonghao arranged for his father to have dinner with him last time, and rang the doorbell. Unexpectedly, this time it was Liu Yonghao who opened the door for him in person.

But this time Liu Yonghao's attitude towards him was very kind. He was no longer a little cold like the last time he saw him for the first time. He even looked at him with a look of anger.

Liu's attitude was very cordial.

Jin Xiaoqiang also knew that when he came last time, Liu Yonghao must have thought that he was an ignorant prodigal, and he didn't know what kind of delusion he had given his father, so he fooled his father into bringing him to beg him.

So at that time, he thought that he must be a prodigal, but for his old comrades, he reluctantly met him.

However, during this period of time, he has continuously created a reputation abroad, and has helped the Ministry of Industry and Information Technology polish the brand of China Manufacturing, so that he, the deputy minister of the Ministry of Industry and Information Technology, can finally face those foreign manufacturers in the future.

He straightened up and spoke, so Old Liu saw that his attitude had certainly changed a lot.

"Xiaoqiang, you kid, it's true that you didn't even call your Uncle Liu when you came to the capital. I had to call your general manager to ask when you would come back. Only then did I know that you had returned to the imperial capital. What?

You are famous abroad, so you don’t take your Uncle Liu seriously?"

"Oh, Uncle Liu, look at what you said, how dare I? I just got off the plane today and just found a hotel to stay. The company came to me if they had something to do. I've been busy for another day. After I finished my work, I looked at Tai

It's late, I'm afraid of disturbing your rest, so I plan to come see you tomorrow."

Jin Xiaoqiang also lied about not drafting. To be honest, when he came back this time, he really had no intention of visiting Liu Yonghao. It was not for any other reason, but because he was too busy and actually forgot about it.

"Haha, you are the only one who can say, okay, okay, don't say this, come and sit with me in the study, the food will be ready soon, we will eat in a while."

After saying that, Liu Yonghao took Jin Xiaoqiang and went straight to the study room, and then poured a cup of tea for Jin Xiaoqiang. Jin Xiaoqiang really felt a little flattered. The last time he came here, he didn't get such treatment.