reborn industrial empire

The show cars on display at the venue today were all sent to the Xiangyun 4S store in Beijing in advance. The owner of the Xiangyun 4S store is Ouyang Fenqiang, so for today, he also organized the best troops in the store early.

Be trained and made special preparations.

However, the enthusiasm of consumers still surprised these well-trained salesmen.

Before a customer could wait for the sales lady to respond, he had already opened the door and got into the Eado sedan he had long admired. Inside, he couldn't put it down, touching the steering wheel, looking at the instrument panel, and then pulling the car.

Opening the glove box of the passenger seat, turning on the roof lights, constantly looking around and checking around, it looks like he is extremely skilled.

The sales lady was originally very dissatisfied with this customer's rude behavior, but before she could show anything, a circle of consumers surrounded her.

Some of these consumers are observing the appearance of the car, some are reaching out to press the chassis cover of the car to test the hardness of the sheet metal, and some simply use small flashlights to shine on the seams of the car.

Check to see if there are any flaws.

Some others even opened the other doors of the car, and then got into the car. Those who couldn't get in were even more anxious and kept asking the people sitting in the car outside.

How is the interior of the car? Are there any defects? Or it is blocked at the door of the car. After those people come down, go directly to test the car.

There are cars for test drives outside the showroom, but at this time, it is even more crowded...

When the sales lady saw this situation, she was quite annoyed at first, but then she thought about it again. President Ouyang asked them to come here today just to let them sell it on the spot. Now that so many people are paying attention to this car, she should be happy.

Besides, so many people are paying attention to this car, which shows that this car has great potential in the future. If she performs well today, then more people will buy cars from her, so that her promotion at the end of the month will be

If she could get more, why wouldn't she do it?

After thinking about this, the face of the car sales lady was not as ugly as before. The questions that those anxious consumers asked her just now, which made her feel impatient, now became pleasant to her ears.

I began to answer the questions patiently one by one.

"Hey, sales lady, how much does your Yidong cost?"

One of the nearby consumers asked the question that everyone was most concerned about. Only then did the sales lady notice that in her panic, she had forgotten to put the big price sign on the roof of the car that she had originally prepared.

So she quickly took out a large sign from the trunk of the car and placed it on the top of the car. When the car fans around her saw the price, they all gasped.

"165,080? Hiss..."

This price made the consumers below immediately start talking about it, because of course some people are happy and some are worried about such a price.

"Why is it so expensive?"

One consumer who obviously believed that domestic products should be bought cheaper said in a low voice.

"What? You still think this price is expensive? Go and see what other cars are priced at. How dare Ricky QQ buy more than 60,000 yuan now? Go and look at the Jetta King, and it still costs 150,000 yuan.

How many, what kind of JB thing is that? You are looking at the engine of this car, 2.0dvvt with 6mt, this

Let me tell you, the Guangmoto Accord and Toyota Camry with engines with this kind of technology cost at least 250,000 yuan. Not to mention the Passat, which doesn’t have such technology at all! How dare you buy it?

Two hundred thousand, if you think this price is too expensive, why don't you go buy Santana?"

When some people heard what the consumer wearing glasses just said, they immediately became unhappy.

Indeed, these days, because our Chinese cars, especially our own brands, have not yet grown up, joint ventures and foreign capital still dominate the car market, and the pricing power is completely in their hands.

Although since the end of last year, Guangben and FAW Toyota have begun to reduce the prices of their main mid-level models in order to compete with Shanghai Volkswagen, the prices of Guangben and Toyota Camry have not been reduced to less than 200,000.

, and those cars with engines with vtec or vvti technology are not less than 220,000.

Jin Xiaoqiang and the others actually put a lot of thought into pricing the car.

Because if the market pricing is not set well, it will easily make your product lose its competitiveness in the market, and even have a serious negative impact on your brand.

Take Rich Auto, the leader of independent car companies, for example. When they first went on the market, it was a period of sluggishness in the Chinese car market, and German and Japanese brands were engaged in a price war.

The field of domestic independent brands was completely blank. At that time, there was no concept of mid- to low-end models in China. There were only a few popular cars on the market, such as the Japanese Accord, Camry, Pajero, and the German Santana, Jetta King, and Passat.

, and Audi, the American version is also GM’s Buick.

The cheapest one among them is probably the Santana, but this car was sold for about 130,000 to 40,000 yuan back then, and the Jetta King could even be purchased for 180,000 yuan.

The prices of Accord, Camry, Pajero, Passat, Audi, and Buick are not less than 200,000 yuan.

So Ricky caught a good opportunity at that time. At that time, Ricky QQ was priced at more than 60,000 when it was launched, and their Oriental Son, Qiyun series, etc. were priced at around 100,000.

Unfortunately, soon the German, Japanese and American car companies noticed this company, so everyone began to cut prices one after another, and Ricky really failed to do a good job in quality control. Soon their

Products with poor quality and many defects have become the target of criticism from many consumers. The advantages originally accumulated due to price were quickly lost to the counterattacks of foreign companies and joint ventures.

Later, in order to maintain sales, Ricky began to play the old tricks of Chinese companies, starting a price war and directly reducing the prices of all products. In this way, it retained some consumers, but it also opened the door for China's independent car companies.

Very bad head.

That is, everyone started killing each other and engaging in price wars as soon as they went on the market. Although they won some consumers, they also left a very bad psychological implication to Chinese consumers, that is, self-owned brands

The quality of the product is just not good, and the price has to be set very low, no more than 100,000...

This will also stifle the path for these independent car companies to develop breakthroughs in the development of mid-to-high-end models, and those foreign and joint venture car companies will be happy to see this situation.

After that, Chinese car companies fell into such a vicious cycle. Although some car companies can often launch some models with good quality and powertrain matching that are not necessarily behind joint venture cars, their sales are on the top.

Not going.

For example, the mid-range models launched by Ricky later, the Rilin g5 and g6 series, to be honest, although some details are not as good as German cars, the configuration and cost-effectiveness of these two cars can completely beat most joint venture cars, but domestically produced

Consumers just don't buy it.

They think that your Ricky products have to be cheap, that is, they cannot exceed 100,000 yuan. Why do you sell your car for 150,000 to 60,000 yuan? With this money, I might as well drive a joint venture car to gain face...

I'm afraid Ricky will have to reap the consequences. However, many other independent brands followed Ricky's misfortune, such as Huazhong's later Zhonghua H series, BYD, etc. To be honest, their cars are really cost-effective, but because of the pricing

The people just don’t buy it.