reborn industrial empire

"Mr. Jin, actually I came here this time not for anything else, but also because I want to talk to you, Mr. Jin, about the possibility of our cooperation?"

Yin Mingshan changed the subject and brought up this issue. In fact, Jin Xiaoqiang had already been mentally prepared for this. Especially when he just saw Yin Mingshan, he had already made a decision in his heart about Li Ji.

Propose speculation about cooperation.

The development of Liji Group is actually quite legendary. In 1986, Shu Fu, the current chairman of Liji Group, started Liji Group's entrepreneurial journey by selling refrigerator spare parts.

Liji Group entered the motorcycle industry in 1994, and entered the automobile manufacturing industry in 1997. At the beginning, it was difficult to get going.

Li Ji's entry into the automobile industry was not favored by others, and many people even thought that Brother Shufu had his head crushed by the door panel. You must know that at that time, he dared to enter the Celestial Dynasty as a single-person entrepreneur.

The automobile manufacturing industry can definitely be called a groundbreaking move.

There are countless people who believe that Brother Shufu can make a name for himself in this industry, but there are also countless people who are waiting to see Brother Shufu's jokes.

Although Liji Group has been stuck for several years on the car access threshold and birth certificate issues, in 2003, after the group's headquarters moved to Hangzhou, Liji Group finally started its own vehicle manufacturing

road.

After reaching cooperation agreements with many banks in Shanghai in 2003, and also reaching an agreement with South Korea's Daewoo, Liji Group finally launched a new car of its own at this year's auto show.

We must know that if Huayang Dynamics' sudden appearance had not snatched the limelight from Liji Group, and if it had followed the original historical trajectory, then the independent brand that dominated the limelight at the Beijing Auto Show would definitely be Liji Group.

, because at this exhibition they launched the first China-produced coupe Liji Beauty Leopard, although this car was born last year.

According to Jin Xiaoqiang's memory, although the sales of this car in China did not achieve good results, its successful appearance made people remember the words Li Ji Auto and Li Ji Group.

It was this car that made people realize that we in China can also design and produce such beautiful cars, even though this car has a very similar appearance to a certain series of Toyota cars, and was eventually sued by Toyota

to the court.

Liji Group's road after this was a bumpy road. It had launched several cars, such as Liji Haoqing, King Kong, etc., and had achieved certain good results in the market. However, later, due to Great Wall, BYD, and

Rich Group joined the fray one after another and continuously launched new cars. Li Ji Group's car sales were once very difficult.

Moreover, it was Li Ji Group that started the price war first, which led to the meager profit situation of domestically produced cars in later generations. Major domestic independent brands joined the battle one after another. Later, even the joint venture giants began to cut prices one after another.

Although the common people have benefited, those independent car companies have also lived a difficult life. After all, independent car companies have no core technology and can only make a fuss about price. Joint ventures and foreign-funded car companies are even more happy to see this.

situation, so that they can naturally occupy the mid-to-high-end consumer group.

This also resulted in the fact that although Rich Group sold a lot of cars every year, its profits were not as high as the sales volume of its joint ventures and foreign-funded car companies. Moreover, the company's image was completely reduced to a low-end one.

brand image.

The lower the profits of these independent car companies, the more reluctant they are to invest in technology, assembly, and materials. This has led to the evil situation that domestically produced cars have increasingly become spokespersons for low-quality, low-end brands.

xing cycle.

Now that Yin Mingshan has come to the door and wants to cooperate with Huayang Dynamics, Jin Xiaoqiang certainly has no reason not to agree. Although their own unique skills cannot be leaked, it does not prevent them from joining forces with their brothers who are also just in their infancy.

Enterprise, multiple friends, multiple paths?

After all, China's automobile companies cannot rely on them alone to become bigger and stronger. If they want to drive all the products of joint ventures and foreign-funded enterprises out of the Chinese market, they must not only rely on their efforts.

"Oh? I don't know where, Mr. Yin, you want to cooperate with us?"

Jin Xiaoqiang asked Yin Mingshan with a smile.

"To be honest with Mr. Jin, our Liji Group has completed the integration of the factory in Taizhou with an annual output of 300,000 vehicles last year. Now it also has several products, but the product line is still very scarce at present. And our Liji Group has

Not as wealthy as other manufacturers

Rough, so we don’t have many resources to invite foreign designers to help us design new cars and match powertrains, so we want to trouble your team, Mr. Jin, to see if they can help us complete a new car for Liji Group

Design work for a new flagship car?”

Yin Mingshan was very direct, and his proposal was equally bold. Even Jin Xiaoqiang was shocked after hearing it.

You must know that the research and development of a new car, whether it is the appearance design or the matching of the powertrain, can be said to be an absolute core business secret for an automobile manufacturing company. Even if there are parts that require OEM, the appearance will not be outdated.

For design, some outside companies may be hired to help with the design, but the powertrain will never be let in by other car companies.

But now Yin Mingshan not only invites himself to help design the appearance of a car, but also entrusts himself with the matching of the powertrain, which shows the other party's magnanimity and sincerity.

How could Jin Xiaoqiang not be surprised by such an invitation? After all, both parties are in the market, but they are competitors. Although Liji Group is currently completely out of reach for Huayang Power.

"Mr. Yin, are you kidding?"

Jin Xiaoqiang felt a little unbelievable, but he still asked aloud.

"Absolutely not, we are very serious. We know that Mr. Jin, you are the president of Huayang Power, but you are also the chief designer of Huayang Power. This time the Eado is a great success, as well as the Octavia series, and the Wing

Tiger and other models, these models are enough to see

Mr. Jin, your design skills are even known internationally. We are all Chinese car people. Our current research and development capabilities are not afraid of your jokes, Mr. Jin. The level is just like that, so even if we want to develop new cars

, I’m afraid we’ll also have to invite those from Europe

A design company helps with the design, so why bother? There is a great god in front of our house, and we have to go to the west to burn incense. Isn’t this taking off our clothes and farting? Besides, our President Li also said that as Chinese people, of course we must

Support China’s own designers, that’s why

Send me over to discuss with Mr. Jin to see if Mr. Jin can spare some time to help us design a new car for Liji. We absolutely trust Mr. Jin in your ability and character, and please rest assured that this

I will never let you help design this car in vain.”

Yin Mingshan's expression was very serious, and it was obvious that what he said was true and spoke from the bottom of his heart. These words also moved Jin Xiaoqiang very much.

Moreover, Jin Xiaoqiang was especially moved by the sentence in his words that as a Chinese person, of course he supports China's own designers. Although this sentence is very suspected of being a show, no matter what, his attitude is very clear.

, I just believe in your character, can Jin Xiaoqiang not accept this move?

As a Chinese car person, he also has the obligation to help these purely independent pillar brand car companies in China.

"Okay, since Li Ji Group, Mr. Li, and Mr. Yin trust me so much, I will take over this job, and I will definitely help you design a new car."

Jin Xiaoqiang's answer was also decisive. In fact, he had already had a plan in his mind. It was not impossible to help Liji design a car. Then he would design it for them directly, the very popular Liji Emgrand EC718 that they bought later.

alright.

In a previous life, this car was developed by Liji Group in 2009 after three years of work, joint efforts with domestic and foreign R&D personnel, and a lot of manpower and material resources.

As soon as the car was launched, it immediately aroused enthusiasm among the Chinese consumer groups. This car is equipped with a 1.8l engine independently developed by Lige, and is also equipped with bmbs tire pressure monitoring system independently developed by Lige, etc.

Coupled with Liji's consistently low prices, this car immediately became a best-seller once it was launched.

This car is extremely popular in the small and medium-sized car market.

Now that Brother Shufu is giving him face, why not reciprocate the favor and develop products that originally belong to them to them early? This will also allow Liji Group to improve its competitiveness in the Chinese market as soon as possible. Let this

For car companies that are down-to-earth in their business, reaching a higher level is also a help and contribution to the growth of independent car companies in China.

"Okay, thank you very much, Mr. Jin, for your decision. To express my gratitude, I will do it first as a mark of respect."

Yin Mingshan couldn't help but feel happy when he saw Jin Xiaoqiang agreeing to their invitation immediately. You must know that the current Liji is not the Liji ten years from now, and the current Huayang Dynamics can kill the popular fried chicken in Tianchao Automobile Manufacturing Company.

, the gap between the two companies can be said to be worlds apart.

Jin Xiaoqiang did not refuse his request and even agreed to it. This was quite a face-saving thing.

"Haha, Mr. Yin, please don't be anxious. Don't worry, if I agree to this matter, I will definitely do it. However, we at Huayang Power currently have several projects on hand, so I'm afraid this project of yours will have to wait until next year.

It’s okay, but I promise, there will definitely be a beginning and an end.”

Jin Xiaoqiang gave Yin Mingshan a vaccination with a smile. In the next few months, he indeed still has a lot of things to be busy with.

"No problem, we trust you, Mr. Jin. Let the people below us discuss the other details. What I want to thank today is Mr. Jin's attitude. In short, we will definitely have a happy cooperation."

"Haha, okay, let's raise a glass together to celebrate our happy cooperation."!