reborn industrial empire
Chapter 153 Let GM have nowhere to go with the monthly pass]
Therefore, with the idea of bringing Lou Yi back, and the idea of making GM also have no way out, Jin Xiaoqiang will certainly not miss this successful model.
In fact, the car later launched by General Motors was also a copycat of Opel's Insignia. When Opel's car was originally designed, it was aimed at the European E-class, that is, BMW's 7 Series and Mercedes-Benz's S Series.
So in terms of level, it can be said that this car is really not weaker than the BMW and Mercedes-Benz series models.
However, with the decline of Opel, the reputation of this car was not amplified. It was not until 2008 that GM fine-tuned this car and got it from China, which created a new Regal series.
The prototype of this new Regal is also a replacement car redesigned by Opel in 2007, so so far, this car may just be a concept that stays in the minds of Opel designers, and there are no drawings yet.
and prototype cars.
It's only 2004, so it can be said that Jin Xiaoqiang has no pressure to copy this car.
And this time he not only copied the Regal, but also copied the Buick LaCrosse, the big brother of this car, and the Enclave full-size SUV derived from these two cars.
It is Jin Xiaoqiang's consistent philosophy to carry out the copycat to the end.
The Eado prototype he designed before was the eighth-generation Hyundai Sonata, but he positioned that car as a "sporty" coupe. Although it was also a mid-size car, it still seemed too "sporty" and youthful.
Generally, old-school people and business people may find it difficult to accept such a car, especially if it is used as a company car, which car seems not very stable.
The birth of this new Regal and the new LaCrosse series is a car that Jin Xiaoqiang plans to launch for these old-school people and business people for mid-to-high-end customers.
When making cars, you can't just focus on the mid- to low-end customer base. How can you maintain the popularity and profits of a car manufacturer? In fact, only making mid-to-high-end models will have better results.
For example, Mercedes-Benz and BMW are not among the top companies in terms of sales in China every year. They cannot even enter the top ten in terms of sales every year. It is even difficult to even enter the top 20.
But are they less well-known?
〖Answer〗The answer is definitely no. Many domestically produced cars sold all over the street are not even as famous as these two companies. This situation is very common.
Ten years later, after China's automobile industry exploded, BYD or Great Wall cars were all over the streets. If you asked a few people, maybe four or five out of ten people would not know which country these two cars were made in.
, where is the original factory and other questions.
But if you ask anyone on the street if they know about Mercedes-Benz and BMW, the answer you will get will definitely be yes, and even some people who don’t know much about cars will know that these two are German cars, and German cars are good.
But if you ask carefully what is so good about German cars, they may not be able to explain why.
And despite the fact that these two cars are not even in the top 20 sales volume in China, the profits they earn are not necessarily lower than those of manufacturers who buy street cars that are all over the street.
Even their profits are likely to be higher than those of the top ten manufacturers in terms of sales.
The reason is actually very simple. It is because the added value of their products is too high. Obviously, the price of a car is not worth so much. It may only be two to three hundred thousand yuan abroad, but it has entered the country and their
The price would have to triple at least.
On the one hand, this is related to our tax mechanism, but on the other hand, you have to admire the Germans' thick blackness, their bad hearts, and their attacks are not soft either.
But even though their products are extremely expensive, consumers still flock to them. The richer the people, the more they like to buy their cars.
This of course has a lot to do with the hearts of our Chinese consumers, especially those rich people who can afford these luxury cars.
What I’m buying is not a car, what I’m buying is face, what I’m buying are your envious, jealous, and hateful eyeballs!
What I bought was scorpion shit, the only one!
Therefore, Jin Xiaoqiang has never planned to give up on high-end, especially mid-to-high-end products. Firstly, it is to enhance the corporate image of Huayang Power. Look, our Chinese company can also create such high-end products.
The luxury car is coming.
Secondly, it is also because we try to bring profits to the company as much as possible. After all, the profits brought by the high-end luxury product market are quite considerable. Regardless of the small number of purchases every year, the profits are definitely huge profits.
Thirdly, it is also to get rid of the Chinese consumers’ understanding of self-owned brands. The self-owned brands are rubbish, or the quality is not good, or why do you buy them at such a high price, etc. These bullshit ideas, Jin Xiaoqiang wants to crush the Chinese people.
Such an attitude of not being confident in high-end products.
We Chinese people are not only good at it, we can even do better than them.
This is to build the new Regal and the new LaCrosse into Huayang Power's future high-end brands. Jin Xiaoqiang made up his mind and spent a lot of effort.
The ecoboost engine, which introduced in-cylinder direct injection technology from Bosch and integrated turbocharging and VVT, as well as in-cylinder direct injection technology, was prepared for this car.
In order to complement the high-end name of this car, he is also planning to copy Ford's future dual-clutch transmission.
With so many high-tech selling points and hype, Jin Xiaoqiang still doesn’t believe it. Is his car still popular?
The reason why a high-end automobile product can be called a high-end product is that it must have high-tech content worthy of its price.
Take BMW for example. Everyone knows that BMW is good, but why is BMW good? What is so surprising about its cars, but many people can’t explain why, but in the eyes of knowledgeable people, this is a very simple question.
.
Anyone who knows cars knows that there is an unwritten saying within BMW, that is, actually 3
Why are all BMWs not BMW cars?
The most valuable and proud thing about BMW is actually its inline G-cylinder engine and its chassis tuning technology. The rest of it really has no redeeming qualities. The reason why it is so famous is because it is white.
White people’s chauvinistic supremacy is at work and it relies on hype.
In fact, many high-quality cars built by Japanese manufacturers are not necessarily inferior to BMW in terms of performance and chassis.
BMW's in-line 6-cylinder engine is indeed a unique skill, and it is also a high-tech support point that makes its car price so high.
There are many 5-cylinder cars now, and you will often see the words v6 on the back of a certain car. This means that the car has 6 cylinders, and it has 6 cylinders arranged in a V shape, that is, three in the front and three in the back.
Alignment.
BMW's 6-cylinders are arranged in a straight line. In fact, this method has long been abandoned by many car manufacturers, because this arrangement takes up space, makes the front of the car difficult to layout, and the weight of the engine and resonance problems
It is not easy to solve the shortcomings such as loud noise.
However, BMW has solved these problems very well, and has done everything in terms of the burst of horsepower and noise during acceleration, even very outstanding. These technological selling points have become BMW's later hype.
crucial factor.
Not to mention Mercedes-Benz's business-oriented style, grand and stable, plus it is really powerful in the engine, they can even make a ten-cylinder engine, plus the reputation accumulated over more than a hundred years, and all walks of life in the past dynasties.
The big shots in the industry have a preference for this brand. Cars like this can't be considered high-end.
These two cars alone are enough to illustrate the secret of why high-end cars are high-end. On the one hand, it is hype, and on the other hand, you must have the right technological content to match your high-end status.
As long as you have the corresponding technical content, the rest is simple. As long as you hype it properly, it will be difficult for this car to become popular!
In 2004, Jin Xiaoqiang's current design concept was to design the new Regal and the new LaCrosse of this family, coupled with the ecoboost engine he planned to load on these two cars, and 6at, or even 6
The high-speed dual-clutch transmission and the loading of other rich electronic equipment will make these two cars full of the atmosphere and taste of high-end cars.
It can be said that these two cars already have first-class aristocratic pedigree from the time they were born in the hands of Jin Xiaoqiang.
As long as the car is built, coupled with good publicity, appropriate hype, and accurate pricing, it will be difficult for these two cars to become popular whether at home or abroad.
After all, in the eyes of future generations, it can only be said to be an ordinary ecoboost engine and a 6-speed dual-clutch transmission. In 2004, it was full of highlights and gimmicks.
You must know that Volkswagen has just launched the concept of direct injection in the cylinder, and BMW and Mercedes-Benz have just followed suit.
If Jin Xiaoqiang and Huayang Power immediately launch an engine that integrates in-cylinder direct injection, turbocharging and VVT technology, it will definitely cause a wave of chaos in the entire automobile industry.
When the time comes, those European, American and Japanese automobile giants will have to grind their teeth against Jin Xiaoqiang and Huayang Dynamics, but Jin Xiaoqiang doesn't care about them.
Wu Yun agreed to Jin Xiaoqiang's request without hesitation. Looking at the drawings on the computer, she even couldn't wait to turn them into reality. After all, she was also a person who was full of passion for cars.
designers.
And Jin Xiaoqiang is not worried at all about handing these drawings to Wuyun and the designers in the factory.
Because these drawings are protected by law, he has already applied for a patent through the legal team in Hong Kong.
Moreover, he has considerable trust in the character of the engineers he hired. These people have never let him down. Even if someone wants to do something secretly, under the strict confidentiality measures of his factory, it may not be so easy.
of.!.
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