reborn industrial empire

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"Oh? Mr. Leili, can you tell me in more detail, how many brands do you plan to let our Qoros cooperate with your GM brands?"

Jin Xiaoqiang asked expressionlessly. He neither agreed nor objected to Lei Li's proposal because he was still weighing the pros and cons of cooperating with GM. Chinese website

The meaning behind what Nick Reilly said just now is very clear. If you don't cooperate with us at GM, then you won't be able to sell your car in North America.

Although Jin Xiaoqiang is not an old fox in social circles, he still heard the meaning clearly.

Although he was very unhappy in his heart, he couldn't help but pay attention to the facts Nick said. Although his life has not been good in recent years, it can be said that he has been struggling, but the skinny camel is bigger than the horse, and he is still the best in the world.

The top three companies in the automobile industry, and GM has inextricable ties with American politicians. If they are really offended, business may not be so easy.

"Well, we want your Qoros to cooperate with our Opel company's Insignia. In North America, we want to cooperate with Buick. What do you think?"

"Seeing that Jin Xiaoqiang didn't mean to object too fiercely, Nick Reilly expressed his thoughts.

In fact, the appearance of this Qoros that Jin Xiaoqiang and his team are currently copying is copied from the Buick Regal and LaCrosse. If they cooperate with these two models now, Jin Xiaoqiang would not be unable to accept it.

And he is actually thinking about these issues in his mind, namely the issue of entering the mid-to-high-end market. For example, Toyota and Honda started out by making economical and energy-saving cars.

But later, when the company developed to a certain scale, in order to improve the company's image and capture higher profits, they had to face the problem of how to compete with European and American car manufacturers for mid- to high-end brands.

However, because their company itself is a manufacturer of mid- to low-end products, it is a difficult problem to change the price positioning and business image positioning of their products by consumers.

In the end, Toyota acquired Lexus in the United States and began to specialize in the production of high-end cars, while Honda created its own Acura, specifically targeting the high-end market.

In this way, the market stratification will be more clearly targeted, and now Huayang Power has to face the same problem.

It's just that Huayang Power is indeed higher than Toyota and Honda. Everyone has accumulated their wealth little by little and spent decades. Jin Xiaoqiang's Huayang Power is based on his powerful golden finger.

Under the cover of , it feels like reaching the sky in one step.

It is because of the rapid development of the company that they have plans to quickly enter the high-end market, so they have the idea of ​​launching the Qoros series as the flagship model of mid-to-high-end models.

However, the market and consumers will not immediately accept the concept that your car is a high-end product just because of its high-tech content and beautiful packaging.

After all, China has exported a lot of various small commodities to all over the world over the years, and it has already been established in the minds of foreigners that China's products are high-quality and low-priced. If you take out a high-tech product now, where will it go?

If you directly ask for more than 40,000 US dollars, people will definitely find it difficult to accept it.

So if we work with companies like General Motors to run this high-end brand well, then Jin Xiaoqiang feels it would be a good idea.

After all, Opel's four-m ratio brand has been defined as Europe's E-class car since its development, and GM's Buick is synonymous with luxury. Both brands are qualified to challenge BMW and Mercedes-Benz.

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Especially the Qoros prototype of Opel's four-mu car. This car was developed by Opel through gritted teeth after years of losses and during the era of financial crisis.

Once launched, it was very popular in Germany and even Europe. Later, GM saw that Opel had such a hit product, which even drove the sales of the entire Opel. It was precisely because of the performance of this car that GM decided to abandon Saab and keep Saab.

Get off Opel.

In the end, this model was copied directly, placed under the Buick brand, and launched in mainland China.

This car's appearance alone, its sales volume and popularity in Europe, America and the Chinese mainland can give Jin Xiaoqiang enough confidence to make this car series a high-quality product, not to mention that now he has given this car

This car is equipped with a more powerful powertrain than the original.

Although the previous Regal and LaCrosse models were popular and successful, they could only compete with BMW's 3 Series in terms of price. As for the 5 Series and 7 Series, forget about them because of the original power of this car.

The assembly is very weak and does not give people the sense of high-tech content, so the price cannot be improved.

But now because of the emergence of Jin Xiaoqiang, this situation no longer exists. The powertrain of this car is not a little bit more powerful than before. This powertrain alone can outperform ordinary cars with the same displacement.

The gimmick of providing more powerful power while also saving 30% of fuel is enough to attract attention.

So in the past, Jin Xiaoqiang might have agreed to GM's request, but now he cannot agree to it.

After all, this is a high-end brand he has carefully built, and he cannot let GM ruin it like this. Although the brand appeal of Buick and Insignia is not too bad, there is still a certain gap compared with BMW and Mercedes-Benz.

"No, I cannot agree to this condition."

Jin Xiaoqiang answered decisively. When he heard Jin Xiaoqiang's negative answer, Nick Reilly's face naturally changed to a look of disappointment.

However, Hua quickly adjusted his mentality and asked Jin Xiaoqiang.

"Then Mr. Jin, we want to know why you rejected our conditions? We can discuss where you are dissatisfied."

Hua's words were much more humble, and Jin Xiaoqiang could also hear their toughness on the outside and hard work on the inside. It seems that the continuous losses over the years have made life difficult for both GM and Opel!

I can wait and delay, but they can't afford it!

"Okay! Let me tell you the truth. In fact, you have also seen our Qoros. With its current powertrain and its beautiful appearance, I can tell you that this car is what we are aiming for.

We are preparing to enter the mid-to-high-end market. However, I am not belittling the brands of Insignia and Buick. I feel that these two brands are no longer worthy of our car series.

You must know that our cars have been based on BMW and Mercedes-Benz as models since they were made, just to challenge them. But Buick and Insignia, these two brands, seem to have been overshadowed by BMW for so many years.

"Jin Xiaoqiang's questions and sharpness made both Carl Stark and Nick Reilly feel embarrassed, but at the same time they had to admit that what he said was the truth.

"The engine and powertrain we developed this time can be said to have completely defeated Volkswagen and even surpassed Audi. Even if we compete with BMW, we are not afraid, so I think if we put our brand into

To be under the banner of Insignia and Buick is to lower your status."

The next words of Jin Xiaoqiang made Carl Stark and Bick Reilly look even more ugly, but they had to admit that what they said was the truth.

In fact, their previous proposal was precisely because they were optimistic about the product launched by Huayang Dynamics this time and wanted to cooperate with this product to enhance the competitiveness of Buick and Insignia. After all, in recent years, Buick and Insignia have become more competitive.

Facing the pressure from BMW, Audi, and Mercedes-Benz, and facing the pursuit of Toyota and Honda, some high-end cars have gradually been reduced to mid-range cars, or even civilian cars. They don't want these two brands to be finished like this.

But Jin Xiaoxiao didn't agree, so they had no choice.

"Mr. Jin, do you have any better suggestions?" Nick Reilly quickly adjusted his emotions. After all, he is a veteran in the business world. He is very familiar with negotiations, and it is even more important to adjust his mentality.

A momentary thing.

"If you really want to cooperate, it's not impossible, but we can create a pure high-end brand to compete with BMW, Audi, and Mercedes-Benz, just like Toyota creates a Lexus and Nissan creates a

Infiniti, Honda and Acura are like this.

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In fact, this is a concept that Jin Xiaoqiang has been thinking about since Nick Reilly and Carl Stark entered this room.

Establish a brand, a pure high-end brand. Don’t you think that in the future, brands such as Lexus, Infiniti, and Acura will compete in the high-end market with established high-end car companies such as BMW, Mercedes-Benz, and Audi?

?

If this operation works well, it will also be a very powerful help for Jin Xiaoqiang who wants to promote Qoros to the official purchase list of cars in the future.

Upon hearing this proposal, Nick Reilly and Carl Stark immediately started rolling their eyes. When they came back, they really didn't consider this. At the beginning, they were still thinking about how to persuade them.

Jin Xiaoqiang came to cooperate, but now Jin Xiaoqiang’s proposal is even bolder.

And...it seems...very likely...if this cooperation can be successful, then this new brand will bring more benefits to everyone in the future!

If not for anything else, just for this very high-end powertrain brought by Huayang Power. This alone is enough. You must know that Nick Reilly and Carl Stark are both immersed in the automobile industry.

Experts who have been practicing for many years can make a mental conclusion about the quality of a powertrain just by taking a look at the data and evaluating it.

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