reborn industrial empire

Chapter 148 Sales Miracle [1st update, please vote for me]

Dear book friends, for the sake of Ant’s sincerity, please help me give a few monthly passes. If there are still people who can subscribe, can you stop reading pirated copies and give me a subscription? Looking at the subscriptions, I am anxious. This month

If I don’t have enough to eat, I won’t have the energy to write next month.

In just six days of exhibition, a sales record of more than 20,000 vehicles was set. What is this concept?

You must know that this was 2004. At this time, China's independent car companies were just getting started. In this year, Rich Automobile, the leader of China's independent car companies, had only just completed its annual output of more than 100,000.

data.

As this year's mass-produced car sales champion, Tianchao FAW has just completed the feat of annual production and sales of 980,000 vehicles.

Ten years later, SAIC-Volkswagen, the annual production and sales champion with an annual production and sales of more than 2 million vehicles, had annual sales of just over 910,000 vehicles this year.

Moreover, these data also include many non-passenger engineering vehicles, such as heavy trucks, large buses and other public transportation vehicles.

In terms of household vehicles, the sales volume of SAIC-GM, which ranks first this year, is only one vehicle, second-placed SAIC Volkswagen is only 270,000 vehicles, and the third-placed FAW is only 270,000 vehicles.

The sales volume of the car is only less than 2 million units, accounting for less than 1% of the world's household passenger car sales.

What's more, FAW and SAIC, which control the top three in terms of sales, are well-known Chinese manufacturers with decades of history backed by state monopoly policies.

Huayang Power is just a newcomer to the automobile industry. It was launched at a short auto show and sold for only six days. It has already received orders for more than 20,000 vehicles, and these have not yet reached Huayang.

Counting the overseas orders received by Dynamics, how could this not cause a sensation and heated discussion?

Many car companies that did not take Huayang Power seriously now have to face up to Huayang Power's capabilities. Some companies have even regarded Huayang Power as a strong competitor in the future.

On the last day of the auto show, Bernd, the German president of SAIC-Volkswagen, even personally led a group of SAIC-Volkswagen elites to visit Huayang Power's booth and have a close encounter with Huayang Power's models.

Because of the enthusiasm of many car enthusiasts and the continuous hype about Huayang Power in the media and news these days, more than tens of thousands of car fans come to Huayang Power’s booth to see cars every day these days. Many of them originally

Consumers who didn't know or weren't interested in Huayang Power came to see the car one after another.

This also became a lively scene at Huayang Power's booth. In order to cope with such an enthusiastic scene, Ouyang Fenqiang even had to temporarily recruit a sales team of more than 100 people from friends. After a simple process

After the training, I hurriedly took up the job.

These more than 100 salesmen are responsible for explaining car models to consumers, accompanying them to test cars outside the showroom, and negotiating sales contracts, etc. They are already very busy.

.

So when SAIC-Volkswagen's German boss Bernd led SAIC-Volkswagen's elites to the front of the Huayang booth, many people didn't even notice this big boss from SAIC.

Because most of this sales team is temporarily recruited to fill up the sales force, many people have just come into contact with the automotive industry, and many people do not know the big figures in the automotive industry. So when Bernd and his party arrived at the Huayang Power booth,

, even when they sat in the car and observed closely at close range, not many people recognized the boss of SAIC Volkswagen.

You must know that Beijing now has the momentum of an internationally renowned metropolis, so there are often many foreigners in the capital. Even at this auto show, there was no shortage of foreigners, so the salesmen did not do much.

Mind you, this old foreign man with a team of more than a dozen Chinese and foreign men and women.

In the end, even this old foreign man took a team outside the venue to participate in a test drive of several models of Huayang Power.

The whole process went smoothly, and the salespeople regarded these people as staff of a foreign company that was interested in Huayang Power and did not give them any special care.

After Bernd and other elites from SAIC-Volkswagen completed the test drive of all Huayang Dynamics models, these talents were recognized by the editors of the Autohome website who were squatting outside the showroom and preparing to interview people who had returned from the test drive.

The German boss of SAIC-Volkswagen is a big fish. He actually visited Huayang Power's booth to test-drive Huayang Power's models. This can definitely be regarded as sensational news.

You must know that these Germans have always had their eyes on the top of their heads. After cooperating with Chinese car companies in the early years and discovering the weakness of China’s automobile industry, they can be said to have conquered cities and territories in China and quickly seized large areas of the country.

area of ​​Tianchao market.

At that time, SAIC-Volkswagen was alone in the Chinese market and was proud of the world. In their view, the consumers who came to support them every year were like crucian carp crossing the river. The Germans laughed at the Chinese people while they were squandering money from the Chinese people.

Human pocket.

Later, after the Japanese also entered the Chinese market, the situation of SAIC-Volkswagen being the dominant one got a little better. Later, in order to compete with Japanese car manufacturers, they started cooperation with FAW.

But in their eyes, their real opponents are the two giant car companies that came to Japan. As for China's independent car companies, they have never been able to enter the role of their discernment.

But now the German boss of SAIC actually came to the scene and personally test-drove a Huayang Dynamics model. This cannot but explain the attitude of the Germans. They are nervous.

"Husband Bernd, may I ask how you came to Huayang Power's exhibition?"

An Autohome editor quickly walked over to the German group, and then handed the interview pen to Bernd very politely. Bernd had long realized that in his line of work, he might encounter reporters.

, but he didn’t expect the reporters to come up so late. To be honest, when there were no reporters around at the beginning and everyone was paying attention to Huayang Dynamics, he felt a little disappointed. In such a situation, he

The first time in China.

Now reporters come forward for interviews, which always makes him feel a little better.

"Well, recently Huayang Power has become China, and even the most popular company in the world. We at Volkswagen, of course, attach great importance to such a rising star of China's car companies. This time I came here to see Huayang.

We will look at the sales situation of power, as well as the manufacturing process and quality of their cars, and see if there is any room for cooperation in the future."

Bernd's words were very polite, but the subtext inside was very clear. I'm just here to step on the plate, just to see how much material your Huayang Dynamics has and whether it's up to the mark.

"Oh? Really? Haha, I just saw you got off the Eado car. It seems you just went out for a test drive. I wonder what your evaluation of this car is?"

The editor of Autohome was very clever. He directly asked a very crucial question.

"Well, I have to tell the truth, this car is really great. Congratulations to the chief designer of Huayang Power for designing a great car. This car is very good in terms of noise, fuel consumption, and power.

It is outstanding, even as good as our Volkswagen Golf series. I really want to congratulate the Chinese government for the birth of another miraculous enterprise in your country."

When he said these words, Bernd's expression was very strange, showing his fierce inner struggle. Of course he was not willing to comment on his opponent's car in such a high-profile manner, but Germans have a rigorous and sincere character.

But he had to tell the truth, so if his expression wasn't awkward, then it would be weird.

And the most important thing is that he is German, not American or British or Japanese. He has the ability to lie in front of others without blushing. He cannot do such a shameful thing.

Moreover, this car even received high marks from the authoritative program "Topgear" in the automotive industry, and the most famous AMS magazine in Germany also gave high marks. How could he continue to tell lies with his eyes open?

After receiving such an evaluation, the editor was satisfied. Tomorrow's front page headline was finally settled. Anyway, a reporter's job is to fan the flames and brag.

Think back when a Chinese player went to Europe to play football, and even though he didn't play well, he was praised like a flower. What's more, now our Chinese domestic cars have been recognized by the top management of Volkswagen in Germany?

The next day, many newspapers reprinted the report "SAIC Volkswagen President Praises Huayang Power as China Automobile's Pride" from the Autohome website...

With the appearance of this report, the recent heated discussion about Huayang Power has taken to a higher level and has aroused widespread heated discussion among all levels of China. For a time, Huayang Power has already

It has become a hot topic in China.

The popularity of Huayang Power has not only become the hottest topic within China, but has even become a hot topic in some countries internationally.

In Japan, even the Yomiuri Shimbun, Japan's most influential newspaper, has made extensive reports on the situation of Huayang Dynamics. Many Japanese business circles even cried wolf.

In the forum of the Japanese portal Yahoo Japan, the discussion about Huayang Dynamics was even more noisy.

"What kind of good car can the Chinese make? Don't be kidding me? They are the best at counterfeiting."

A netizen named Yi Jingwan left a message.

"Hey upstairs, your IQ is only 50? Why can't China make good cars? You know China is a big country. Their land area is several times ours, and their population is ten times ours.

, To be honest, I wouldn’t be surprised at what such a country produces. We should face up to this fact, and then increase our car companies’ investment in research and development. We must maintain our advantages so that we will not be surpassed by them.

."

Chapter 148 Sales Miracle

Chapter 148 Sales Miracle, go to the website