reborn industrial empire
Chapter 162: Great Wall Haval Wants to Break Through the Monthly Pass]
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Great Wall Motors can be said to be the pride of China's independent car companies in future generations!
It is precisely because they insist on their own line that they have become one of the few independent brands that can challenge those joint venture car companies and foreign-funded car companies in the market.
And in Jin Xiaoqiang's heart, Great Wall Motors can be regarded as one of the most successful independent brands in China!
Although Great Wall's cars and their development strategies do have problems of one kind or another, in Jin Xiaoqiang's view, these do not affect his ability to become one of the most successful independent brands in China.
Therefore, Jin Xiaoqiang still has considerable respect for this car company and its leader.
In 1990, Wang Jianjun contracted a car manufacturing company in Hebei that was about to go bankrupt at that time, namely the Great Wall brand. Later, under his leadership, Great Wall began to mainly develop pickup trucks, and soon won a reputation in the domestic market.
And starting in the mid-1990s, Great Wall's pickup trucks were even exported overseas.
After Great Wall carried out a shareholding reform in 1996, it became even more energetic. After several years of dormancy and concentrated research and development, in 2001 Great Wall launched their SUV product Seve, becoming the first SUV in China.
A car company that manufactures SUV models independently.
And in the following years, Great Wall began to concentrate on developing SUV models and kept a close eye on the SUV market. It did not randomly develop other brand industries like other independent brand car companies.
It is precisely because of their dedicated efforts that, ten years later, they have achieved the reputation of being the number one independent SUV manufacturer in China, and have also been the sales champion of their own brand of SUVs several times.
And in 2011, they even achieved the total sales volume of SUVs in China exceeding 600,000 units in several years!
This is truly an unspeakable breakthrough for the Autobots of the Celestial Empire!
After 2011, they launched several family cars with quite good price/performance ratio, and even entered the Chinese family car sales market in one fell swoop.
In the same year, they launched the Haval h6 series. Once launched, it won the favor of consumers with its excellent cost performance, and even faced consumer hunger, order backlog, insufficient production capacity, etc. on the market.
So of course Jin Xiaoqiang has great respect for such a down-to-earth, pragmatic independent car company and its leader.
It is now 2004, and the car market in China mainly sells Great Wall's Safe cars, but at this time they are secretly developing the famous SUV model that will make Great Wall famous all over the world, Haval!
Therefore, it is not difficult for Jin Xiaoqiang to guess that Wang Jianjun came to him this time, most likely to discuss cooperation.
After all, although Great Wall had Jin Xiaoqiang's memory in his previous life and was one of the leading eldest brothers of China's independent car companies, in these days, Great Wall does not have as much influence as it does in later generations.
On the contrary, Huayang Power, which has been in the limelight recently and has been frequently exposed in various news media, is the well-deserved big brother of Tianchao's own brand.
Although Huayang Power has only been around for a short time, the models it has launched and the powertrain independent research and development team it has have become Tianchao’s own brand and even hotly discussed among many sub-brands.
topic.
In the eyes of consumers, they only see the handsome models launched by Huayang Power and their powerful powertrains, but in the eyes of insiders, that is, the experts of these car companies
What attracts them even more to Huayang Dynamics is their R&D team and the chief designer himself, Jin Xiaoqiang.
You must know that these days, there are only one Tianchao automobile manufacturing company that can produce engines and transmissions that are comparable to joint ventures, or even as good as foreign ones, but Huayang Power, and it is still a new company.
The first star company!
In terms of manufacturing capabilities, Huayang Power under the name of Jin Xiaoqiang is really the absolute No. 1 in China. Even those joint ventures and foreign-funded car companies have to look up to it.
One glance.
This makes all independent brands across the country feel that there is another competitor in the future, but at the same time they are full of joy in their hearts!
The reason why I feel lucky is because of the goodwill shown by Huayang Dynamics to independent car companies. You must know that it is only 2004, and these domestic self-branded car companies are all just getting started. Everyone is here
The core components of the engine are still hampered by foreign-funded companies, such as the engine, transmission, shape design, chassis, etc.
In fact, it’s not that we don’t want to improve our capabilities, but after all, our Chinese automobile companies started late, and there is a big gap in technology with those foreign car companies, and these foreign-funded companies are also collaborating with each other.
A lot of technical barriers have been set up for China's independent car companies, making it very difficult for everyone to introduce some advanced technologies to improve the competitiveness of their products!
For example, most of the current domestic car engines are imitating Mitsubishi's 4g63, which is also a castrated version produced by Nanyang Aerospace.
Great Wall even has many cars that use 4g63 purchased directly from Nanyang Aerospace Institute or a modified series of 4g63.
And in terms of power transmission transmission, these foreign car manufacturers are also stuck. For example, if your car uses Mitsubishi's 4g63, then you must use Mitsubishi's transmission.
A series of restrictions, etc., have given these domestic automobile manufacturers a headache!
Everyone knows that if you want to take the lead in the automobile market, you must launch some products with technical content. But now that the technology is blocked, everyone can only use other people's engine and transmission technology.
, and such technology is often very backward, so everyone can only watch helplessly as those Japanese and German car manufacturers monopolize the mid-to-high-end market in China.
Although everyone wants to make a difference, they are also powerless.
But now the emergence of Jin Xiaoqiang and his Huayang Power has suddenly made the market feel weird. It has only been a week since the Beijing Auto Show, and Huayang Power has already received orders
More than thirty thousand.
And in the past month, they have received another order of about 10,000 pieces. Recently, dealers across the country who have joined Huayang Power have been very happy.
It can be said that Huayang Power has driven the purchasing enthusiasm of the entire automobile market. Their three models are in short supply across the country.
It can be said that these three cars have their own characteristics. The Eado is a coupe style, and it is also suitable for home use. It has excellent performance and affordable price. Since its launch, it has been popular among consumers.
The state of holding.
The Escape derived from Yidong embodies a state of late strike. At the beginning, its reputation was not as loud as that of Yidong. But later, as more and more people bought it, especially its
The price is only equivalent to the price of mid-range cars in Europe, America and Japan, but its level is positioned as an urban SUV. The larger driving space, better controllability and passability make this model
The car has earned a lot of reputation. After a month of testing, this car has exploded with amazing energy, and its sales volume has even surpassed that of Eado!
What’s even more shocking is the Octavia sedan. This car is also a quiet and wealthy person. Although its reputation is not as great as that of the Escape and Eado, its sales volume is one-half of the combined sales of the former two.
Times!
With an entry-level price of less than 100,000 yuan, rich configurations, ultra-low fuel consumption, and a low-key and stable appearance, it would be unreasonable for this car not to be popular.
Relying on the success of these key products, Huayang Power now has the momentum to become the number one independent brand in China!
The recent news that they are negotiating cooperation with Liji has made all the automakers across the country prick up their ears, especially those with their own brands.
If Huayang Dynamics can transfer certain technologies, it can definitely break the technology monopoly of foreign car companies on independent brands, and it can also make the technology of independent car companies across the country suddenly upgrade to a higher level!
Therefore, Great Wall, which has always been down-to-earth and pragmatic, took the lead this time. Liji has already taken the lead, and Great Wall cannot lag behind!
The next day, teams from both sides held a secret meeting at a hotel in Beijing, and Wang Jianjun was very polite and respectful to Jin Xiaoqiang.
The two sides started contacting each other in a very friendly atmosphere. They both came with sincerity, so in less than half a day, they entered the whole body. The intention of the Great Wall was very simple.
If not for anything else, I came here just for the powertrain of Huayang Power!
Mr. Wang from Great Wall is a pragmatic man of many years old, with a medium height and an equally medium build. Years of hard work have made his hair gray, but today at the meeting with Jin Xiaoqiang, Jin Xiaoqiang saw the passion of this boss.
The other side of bubbly hair.
"Mr. Jin, we are here today for no other reason than to ask you if you are willing to set an example for our Chinese car companies and teach us some technology and experience!"
After playing Tai Chi with Jin Xiaoqiang for a long time, Mr. Wang suddenly went straight in. Jin Xiaoqiang was also well prepared.
"Haha, of course there is no problem in imparting technology and experience, but it depends on what kind of technology and experience you want?"
"Haha, Mr. Hao Jin is really quick to talk, so we won't hide it anymore. Next year we plan to launch a new hardcore SUV series. We attach great importance to this series of products, but you also know our technical capabilities.
It’s limited, and it’s not done well in some places, so I came here this time just to get some technical support from you, Mr. Jin.”
Mr. Wang was very straightforward, and Jin Xiaoqiang was secretly happy after hearing this, hehe! It seems that he has caught up with the Haval series that later became famous throughout the world!
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