reborn industrial empire

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What car is the best to sell in China?

Undoubtedly, high-priced cars and luxury goods are the best sellers! Have you not seen those world-famous brands that will almost become popular products on the streets of China in a few years?

Gucci, Parada, and LV are all over the streets carried by the second generation rich and second generation officials!

And world-famous cars such as BMW, Mercedes-Benz, Land Rover, and Cayenne are also on the streets in China!

From these points, we can see the consumption power and consumption psychology of the Chinese people, especially the consumption psychology and consumption habits of the rich!

In fact, as far as cars are concerned, the prices of those famous cars that easily cost millions in China are not high abroad. This is of course related to the luxury tax levied by the state.

But everyone in the car industry knows that even though these cars are subject to high tariffs, the profit margins are also not small.

Therefore, in the next few years, China's major independent car companies and foreign-funded car companies have all sharpened their heads and want to occupy a place in this market.

Regardless of the sales volume of these luxury cars, they may not be as much as a fraction of those models that look ordinary to the general public. However, for car companies, even if you buy one million ordinary family cars, the profit will not necessarily be higher than that of others.

The profit of a 100,000-unit luxury car is higher.

So when Jin Xiaoqiang planned to let Huayang Power enter the field of high-end cars, he had been thinking about how to open up sales of the high-end cars they produced.

Most wealthy people in China have a mentality, that is, the moon in foreign countries is round and the quality of foreign goods is good, so when they pay for those foreign luxury goods, they are willing to do so.

But when faced with domestic products, this mentality changes. The quality of domestic products is poor, and the inability of domestic products to create high-quality products has been subtle for so many years. It has formed a deep-rooted concept in the hearts of these rich people, so they want to change them.

This kind of concept, or their consumption habits, makes Chinese people support Chinese products, so they have to start with some tricks!

For example, Jin Xiaoqiang's current idea of ​​an official car is not only the celebrity hype and the publicity of foreign companies that can lead the trend of the times in China, the Chinese government also has a certain degree of leadership in some aspects.

For example, in terms of official car procurement, before Audi entered the mainland market, it could really be described as struggling in the international market. It was losing ground to luxury cars such as Mercedes-Benz and BMW.

Later, after entering the Chinese market, especially after becoming a vehicle purchased by the Chinese government, Audi suddenly came to life, and even a few years later, it could compete with BMW and Mercedes-Benz in the luxury car market.

It can be said that our Chinese government’s contribution to Audi’s rebirth has been considerable.

So how much money does the Chinese government spend on official vehicles every year?

Statistics show that the number of official cars in China will rise to 3.5 million in a few years, and it costs 300 billion yuan every year just to maintain these official cars, which exceeds the country's total education and medical expenses, accounting for

Ninety percent of the administrative costs even far exceed the military expenditure of the Chinese dynasty. This shows the consumption ability of our country's civil servants.

This is a quite powerful consumer group. Although they spend all the money of the common people, every year they see so much money and money flowing into the hands of foreigners in vain. They also help others build their brands and squeeze out the profits of our own national enterprises.

Living Space Jin Xiaoqiang feels particularly sad every time he sees such a phenomenon.

Jin Xiaoqiang remembers the data clearly in a report about China’s official cars in his previous life. In 2004, this year, the purchase amount of official cars of the Chinese government was 50 billion yuan. In 2005, the government’s purchase of official cars was 60 billion yuan.

Yuan, while in 2007 it was 68 billion Yuan, and in 2008 it rose to 70 billion Yuan. However, the total cost of purchasing buses nationwide in the past few years was only 72 billion Yuan.

This shows the strong spending power of our civil servants. For such a big piece of cake to be taken away by foreigners for nothing, this is a bit too petty.

Therefore, Jin Xiaoqiang made up his mind early in the development of his new car to get involved in the official car market. Although he also knew that this required strong background support, doing it was better than not doing it.

And as long as this market is opened, once the Qoros car can get official orders and get their recognition, then the status of the Qoros car as a mid-to-high-end car will be confirmed.

Didn't Audi follow this same path to open up the domestic market? After Audi became a government-purchased vehicle, Audi's sales to the private sector increased by double percentages every year.

So Jin Xiaoqiang figured it out. If he wants to open up the market for mid-to-high-end cars, he must start from the government!

And if you want to win the favor of those civil servants, you have to come up with something that can cater to their appetites, such as a dashboard that is as red as Audi. Chinese people just like red, which symbolizes good luck and joy.

For example, the domineering appearance. Although its car is less rounded and mediocre than Audi, the more aggressive appearance highlights the domineering appearance of this car.

Moreover, the good name of Qoros also symbolizes the good fortune of officialdom. 6 and 8 are the two favorite numbers of the Chinese people, and they have different meanings for officials and businessmen.

Therefore, Jin Xiaoqiang believes that with this car’s extraordinary powertrain, coupled with its domineering appearance, detailed interior, and unique name, and taking some official routes, this car will be ready to go when the time comes.

It is not difficult to get listed in the government procurement vehicle catalog!

After Chen Lei finished asking the questions he wanted to ask, he stopped asking questions. He would not ask questions about the performance of this car. In his opinion, even if Jin Xiaoqiang had exaggerated their car and powertrain,

, then we Chinese people cannot expose our own shortcomings.

You have to love your own children!

As for the reporters from other countries, they had roughly got what they wanted to ask at this time, and there were no other questions. Only the reporters from Germany and Japan were left with pale faces and sad hearts.

It seems that Volkswagen's life is going to be difficult. Fortunately, Huayang Power has just developed a new powertrain. It will still be some time before the new car is launched. I hope Volkswagen can quickly adjust its strategy to deal with this new rise.

A powerful opponent!

Japanese cars also have the same idea. Originally, American cars emphasize luxury, large displacement, and strong power, while German cars emphasize heavy weight, solidity, and driving pleasure. Japanese cars focus on fuel economy, and there are...

Make a fuss about intense driving.

Now Huayang Dynamics, which suddenly appeared, is not only challenging the expertise of German cars, it is also challenging the expertise of the Japanese. Over the years, Japanese car dealers have really been resting on their laurels.

I feel that they have not launched any powerful new products at all. It seems that now they have to really wake up, because the Chinese people are coming!

After the reporters got all the information from Huayang Power, they had no questions. After all, there is not only Huayang Power in this exhibition hall, but also Volkswagen and BMW. For companies like this, everyone should go to Volkswagen.

It's time to talk to BMW.

At this auto show, Volkswagen launched the Golf R32, and BMW launched the Z4 sports car. There should be some things worth interviewing there. You can go and get some information, and by the way, go and learn about the situation of Huayang Dynamics here and there.

Let’s talk about it and see how Volkswagen and BMW react.

So the reporters dispersed one after another, and of course some chose to stay. They wanted to conduct close and careful interviews and watch other models launched by Huayang Power.

Although the Qoros 6 and Qoros 8 brought by Jin Xiaoqiang and others this time are just concept cars, it can be said that these two cars are the absolute highlights of this auto show.

Before this auto show started, many reporters had actually obtained some information about their show cars from other manufacturers.

Because the main topics of this Frankfurt Auto Show are energy conservation, environmental protection, and the development of new energy vehicles, there are not many new cars launched at this auto show. Most of them are modified versions of some old cars, or

Preliminary versions of some new energy vehicles.

However, the current research and development of new energy vehicles is still very immature. Whether these new energy vehicles can gain a firm foothold in the market is still a big problem.

In the eyes of these reporters, compared with those new energy vehicles that are far away from home, the powertrain launched by Huayang Power is the most interesting because it tightly adheres to the concept of energy conservation and environmental protection.

The main body uses less energy, but can get more power!

And if we follow Huayang Power's speed and style, these two cars should soon appear in front of everyone and become another beautiful scenery on the street.

Therefore, everyone will naturally pay more attention to Huayang Power's products. After all, such machines are more reliable. On the other hand, Huayang Power's visit this time does not mean that it did not bring new cars.

Although the tough guy style is not very popular with Europeans, such a boxy guy is very popular with Americans and British people.

The style is slightly similar to that of Jeep, but if you look closely, you can tell the difference between the two. Different from the roughness of American Jeep, this tough guy series of Huayang Dynamics is more unique, especially the difference between the two.

Jeep's air intake grille, as well as the two slender streamlined headlights that are different from Jeep's round heads, make this Mou's style more unique and more attractive.

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