reborn industrial empire
Chapter two hundred and seventy-eight challenge Highlander
"Today in Nanyang City, many well-known independent brand automobile companies in my country signed a joint announcement. The main content of this announcement is that in the next five years, Huayang Dynamic Automobile Manufacturing Co., Ltd., a well-known automobile manufacturing enterprise in my country, will , a Huayang Precision Enterprise was specially established to provide equipment and technical support to other domestic independent brand automobile manufacturing enterprises. The major automobile manufacturers who signed this announcement
Manufacturing enterprises include Huayang Power, Liji Group, Rich Group, Great Wall Group, BYD Group, and well-known automobile manufacturing enterprises in my country such as Jianghuai Automobile. While signing this announcement, this also means that my country’s own brand cars career, for the first time independently formed a large-scale strategic alliance. According to Mr. Jin Xiaoqiang, chairman of Huayang Power, who attended the signing ceremony, after the signing of this agreement
After that, Huayang Power will become a subsidiary group, Huayang Precision, and Huayang Precision will exclusively provide engine technical support, transmission technical support, and turbocharging and other technical support to other automobile manufacturing companies in the alliance. etc. This will also be a huge progress for my country's automobile industry and will bring great vitality and vitality to my country's automobile manufacturing industry. Those who participated in the signing ceremony of this joint announcement
There are also important leading comrades such as Comrade Liu Heming, Secretary of the Municipal Party Committee of Nanyang City, Qingyuan Province, and Liu Yonghao, Minister of the Central Ministry of Industry and Information Technology. The leaders also spoke highly of Huayang Power's high-spirited and bright actions. Comrade Liu Heming said...
..... Comrade Liu Yonghao said... Please read below the detailed report sent back by our reporter in Nanyang..."
Huayang Dynamics once again appeared on the imperial TV news broadcast program, but this time they were in a position where they were already the leaders of China’s independent brand automobile enterprise alliance.[]
Moreover, this news broadcast also served as a good advertisement for Huayang Seiko, which was about to be born, and its impact was far-reaching.
Huayang Dynamics has formed alliances with so many independent brand companies and provides them with technical support without discrimination. This news is like dropping a heavy bomb for the entire Chinese automobile manufacturing industry.
It is now 2005. At this time, German, Japanese, and American cars were relying on their technological leadership and technological blockade to divide territories and make money in the Chinese car market.
China's automobile market began to warm up in 2003. After adjustments in 2004, it began to gradually enter a blowout state in 2005.
In the first three months of this year, major automobile manufacturers have achieved amazing results in the automobile sales market. For example, SAIC, their sales in the first three months have actually reached the sales in the first half of last year.
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Needless to say, other major joint venture car companies, such as FAW and GAC, have achieved good results. As for independent car companies, they have achieved good results.
After Ricky announced a major price cut for the QQ and Qiyun series, and achieved a certain sales volume, Huayang Dynamics was the most dazzling.
Their sales volume in the first three months today is not only no worse than those of large joint venture car companies, it even exceeds FAW's sales volume, firmly behind the top spot of SAIC-GM. In just three months,
In a short period of time, they have sold 150,000 cars. This performance can really be said to be crazy.
You must know that unlike SAIC-GM's complete product line, they have only launched a total of three models now. Although there are several other models that have been completed, those models will have to wait until the Shanghai Auto Show in April.
It will be launched globally.
Just relying on three models to achieve such sales results is enough to show the solid foundation of Huayang Power and the recognition of the Huayang Power brand by the Chinese people.
In direct dialogue with Huayang Power, the companies most injured in the head-to-head confrontation are GAC Toyota, Honda, SAIC Volkswagen, and Hyundai.
Volkswagen's Santana and Jetta were completely defeated by Huayang Dynamics' Octavia, and the mid-sized Passat was completely beaten by Huayang Eado.
The Toyota Camry and Honda Accord also suffered heavy losses in front of the Eado. Originally, the various data of these two cars were similar to the Huayang Eado, but their appearance was not as pleasing as the Eado.
Moreover, everyone has to admit the fact that Japanese cars are made from cans, so after Huayang Yidong has quickly established a reputation among consumers, who is willing to pay more money for every can-made car?
?
But after all, the Japanese are more flexible than the Germans. They quickly adopted price reduction measures, which allowed the Accord and Camry to retain part of the market. The Germans, who have a high self-esteem, adhere to the principle of not cutting prices until death.
We can only watch Huayang Eado continue to conquer the mid- to low-end car market.
As for urban SUVs, Huayang's Escape is simply an invincible pure model. Originally, there was a gap in the Chinese market for urban SUVs, but the timely appearance of this car perfectly made up for it.
This market is blank.
Moreover, this car can be said to be a latecomer. After entering 2005, the sales volume of this car even exceeded the original best-selling Octavia.
This is of course also related to the consumption philosophy of our Chinese people. Even in the future with high oil prices, it cannot reduce people's fascination with SUV models.
We are a big country, and as a person from a big country, you should like big cars!
Huayang Dynamics really has a lot of stamina this time, and it has a tendency to become more courageous with each war. Now many joint venture car companies and foreign car companies are wondering how to deal with Huayang Dynamics in the Chinese market.
Originally, everyone was waiting to see if Huayang Dynamics could guarantee the quality of their products and guarantee their three-guarantee commitment. But now that everyone has done it, they must take the initiative.
Originally, several giants planned to join forces to engage in some small tricks, but now they have formed an alliance with many automobile companies, which is not easy to handle. To deal with one Huayang Power is to deal with the entire automobile alliance.
Although the members of this alliance, except for Huayang Power, are all relatively weak companies, and many of their famous families are in the hands of these big car companies, if they are pushed into a hurry, they will completely turn to Huayang.
If there is no power, then the losses will be huge.
Originally, the best way to control their famous family was to jam their necks on some parts. But if they are jammed now, they can go to Huayang Seiko. What should they do now?
The Japanese car dealers have given the best solution, which is to lower prices and engage in a price war with Huayang.
Japanese car manufacturers began to cut prices, followed closely by SAIC and General Motors. Huayang's products are inherently inexpensive, which further stimulated the rapidly growing Chinese car consumer market. However, this time, companies that were slow to respond seemed to be excluded.
Apart from this gluttonous feast...
As for whether Volkswagen can lower its profile and join the price war in the end, Jin Xiaoqiang doesn't care at all, because at this time, he is investing in a copycat plan of another model.
The model he wants to copy this time is still from Hyundai, but it was only launched by Hyundai in 2012. The new Santa Fe is also Hyundai's ix45.
The reason why we want to copy this model is to continue to fill the gap in our Chinese SUV market, especially in the large urban SUV models and 7-seat SUVs.
And the target of this model is also Toyota's Highlander!
Toyota's Highlander model was officially born in January 2001, derived from Lexus' rx300 platform. This model was originally developed by the Japanese for Americans.
As we all know, in the United States, people are crazy about large cars. There are different models of SUVs, large pickup trucks, and large sedans. In short, one of the characteristics of Americans’ love for cars is their car models.
Be big!
The Japanese have studied the minds of Americans thoroughly, so in 2001, they launched the Highlander 7-seat urban SUV.
This car was very popular in the American market as soon as it was launched. Moreover, because of the Japanese's usual exquisite style, the interior of this car is very well made, coupled with the Japanese's usual energy-saving and fuel-saving style, it quickly became popular.
This SUV has become the best-selling SUV model in the United States.
After Highlander became a great success in the United States, it also conquered cities and territories in other parts of the world. Especially after entering the Chinese market, it once became the sales champion of SUV models worth about 300,000 yuan.
With its good handling performance and fuel economy, this car has become the sales champion of about 300,000 SUV models for several times in a row, earning enough military expenditures for the Japanese.
This car was introduced to China in 2007, but it was introduced as a pure import at that time. The price at that time was not low. Later, it was not until the cooperation with GAC in 2009 that this car was officially localized.
The price has become much cheaper since then, but the quality has also dropped a lot.
Moreover, in 2009, the Highlander had a scandal involving a 30-degree slope. A group of car enthusiasts drove the car out for an outing.
When faced with a country road with a slope of only 30 degrees, Polo, Xiali, Changan Bread and other models all successfully climbed to the top, but only these two Highlanders, whose net worth is several times higher than other models, could not climb up.
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At that time, this issue caused a lot of heated discussion in China. Many netizens left messages and made fun of it, and Highlander also became famous in China.
But in the end, the Japanese relied on their strong economic backing to block the scandal.
However, we Chinese people are forgetful, and it didn’t take long for the Highlander to become one of the best-selling cars.
In fact, there is nothing new about the reason. It is because in the field of 7 large urban SUVs, our Chinese car companies have a blank in this field.
Not to mention that none of our domestic manufacturers are willing to produce such models, even large European and American car companies are unwilling to produce such models.
After all, it involves 7 seats. In the eyes of Europeans and Americans, it is better to buy an MPV, which is more comfortable.
And if you buy such a large SUV, people will also be willing to buy a hardcore SUV instead of this urban SUV.
!
This has resulted in Highlander being the dominant player in this market!
But now that Jin Xiaoqiang is reborn, of course he can't let the Japanese live so comfortably and continue to enjoy the benefits of taking advantage of the loopholes and dominating the family.
The Hyundai ix45 he chose to copy this time was a model specially developed by Koreans in 2012 to challenge the Highlander.
It is also a large-size urban SUV with five doors and seven seats, but the Hyundai ix45, which introduces the concept of three-dimensional sculpture in its appearance, beats the Highlander by more than one margin!
Jin Xiaoqiang, who has already copied Hyundai's eighth-generation Sonata and ix35, certainly does not want to give up such an important part of this car series, and at the same time, it can be regarded as completing the entire Eadong car series.
In terms of appearance, this Hyundai ix45 can be said to completely beat the Highlander, but internally, its performance is not bad, and in terms of the materials used in the center console, it is even more authentic than the Highlander.
Because of the Japanese's consistent principle of cutting corners and materials, Highlander's center console uses a large amount of hard plastic, which will inevitably cause air pollution and other problems. After all, hard plastic is a cheap material and often releases formaldehyde, which harms driving and riding.
The health of personnel, while the modern ix45 is partially made of hard plastic.
But Jin Xiaoqiang plans to do something more kind than modern times, and that is to use soft materials in a large area.
Not to mention the engine, there is already a gap between the Korean engine technology and the Japanese. Although the Hyundai ix45 was launched in 2012, there is still a certain gap between the engine and the Highlander.
But Huayang Dynamics does not have such a problem now. Their current engine technology is not much inferior to that of the Japanese. Even in front of Toyota, which has always been known for its energy saving, they have their own advantages.
at.
The six-cylinder engine is not a big problem for the current Huayang Dynamics. However, Jin Xiaoqiang does not plan to equip this model with an ecoboost engine. After all, this car must be as expensive as the one in the Qoros series.
Cray's got some distance, so a six-cylinder engine with turbocharging and variable valve timing will be the theme of the engine in this car!
In this way, the shortcomings of the 5-seat 7-seater SUV can be made up for by Jin Xiaoqiang.
As soon as the sketch was completed, Jin Xiaoqiang was immediately sent to Wuyun, asking them to make a hardware model, and then quickly enter the computer modeling, and then quickly produce a few prototypes. After all, this car will also participate in the Shanghai Auto Show.
, it will be unveiled in front of the world at that time.
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