reborn industrial empire

Chapter 380 Nick’s Ambition

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As for Volkswagen's legendary car that has been so hyped in the Chinese market, it is really not popular in the United States. The situation of Volkswagen's products in the United States is even worse than that of Huayang Dynamics, which just arrived.

If you can see a Passat among a hundred cars, you’ve picked it up!

And except for those big cities with relatively developed economies, ordinary people in the countryside drive more Japanese cars.

On the West Coast of the United States, because it is relatively close to Detroit, the birthplace of American car culture, the number of domestic American cars here is larger.

However, in emerging areas such as California in the eastern United States, the number of Japanese cars is even greater.

Moreover, American car manufacturers have not paid much attention to the rectification of the details of their cars for so many years. Therefore, the problems of American cars being poor at fuel consumption and having many minor problems have become deeply rooted in the hearts of the American people.

As world oil prices rise in the next few years, the number of Japanese cars in the United States will continue to rise. At the same time, Jin Xiaoqiang also feels that this is actually an opportunity for Huayang Power.

After all, with the automobile theories and knowledge he has stored in his mind now, he can design more new models with small displacement that meet the appetite of people around the world.

But before that, he had to pay attention to his Japanese opponents. The Japanese had worked hard in the American market for decades and had accumulated a considerable reputation.

Nissan's Teana can travel across the continental United States and back without entering a repair shop. This shows how sophisticated the manufacturing process of this Japanese car is. Even now, Huayang Dynamics pays attention to the quality of its company's products every day.

, but it may be difficult to reach the level of Nissan.

After all, their quality inspection process and manufacturing process are the result of decades of work experience, and Jin Xiaoqiang single-handedly created Huayang Power.

It can be said that so far, it has been supported by Jin Xiaoqiang. The company's start-up is indeed higher than other domestic car companies, and its technical content is higher than others.

But the cultural connotation of this car company, as well as other people’s car culture, are all accumulated through decades of experience in finding cars. These are some of the most difficult things to imitate.

Therefore, if Huayang Dynamics wants to reach the heights of the Japanese manufacturing industry, it will probably take several years, or even decades of hard work.

However, Jin Xiaoqiang is not in a hurry. He has confidence and patience. He also knows that such industrial achievements and his own corporate culture cannot be completed in a day or two.

The reason why the Germans were able to create the most sophisticated machines in the world, and the reason why the Japanese were able to become a major manufacturing country in the world in just a few decades, was all due to their meticulous and hard-working spirit.

But this kind of spirit now is exactly what China lacks most. It is undeniable that the current China is in the most dynamic era of economy.

However, it is precisely such drastic changes in the economic structure that this is also the most impetuous era in China. The collapse of the moral system and the lack of faith have caused the atmosphere of the entire society to turn to impetuousness.

What Jin Xiaoqiang wants to do, I dare not say that it is to save the world, but it is precisely to leave the last pure land for the Chinese industry and manufacturing industry in this impetuous social atmosphere.

Let us provide a pure land for those scientific researchers who are interested in studying science and technology, but have no way to achieve results. They cannot do research and development for their beloved manufacturing industry every day, but they have to run around for daily necessities.

This is what Jin Xiaoqiang wants to do most so far. As for setting up a business to make profits, it is also a necessary means to maintain the operation of his own system.

Only by erecting this benchmark can we attract more scientific research talents, and prevent these scientific researchers from going overseas and living in other countries for one reason or another, and eventually become the scientific and technological cornerstone of other countries.

When he thought of this, Jin Xiaoqiang became even more motivated and firmly believed in his ideal, which was to make the automobile industry he loved bigger and stronger, and finally build it into a cross-industry aircraft carrier, Juwu.

Tyrant!

After sorting out his thoughts and inspecting the American car market privately, Jin Xiaoqiang decided to go north to Detroit to meet this guy Nick Reilly and see how this old guy took the initiative to invite himself to their store this time.

Headquarters, what does it mean?

Nick Reilly, since he took the lead and negotiated and finally successfully cooperated with Huayang Power, his status within General Motors has been further improved.

He has resigned from the position of president of GM's European region and been transferred back to the U.S. headquarters to assume the position of president of North America.

This also means that this guy has taken another solid step towards the supreme throne of General President. You must know that if he can achieve this position, then his future status of Nick Reilly will be different.

On the surface, he has reached the top of the company, but this position, while giving him a larger salary and year-end dividends, also gives him a higher political status.

If he manages General Motors well, it is not impossible for him to take a step forward and enter the White House to serve as an industrial adviser to the president, or serve as a minister.

That's when he'll be truly successful, so Nick Reilly can't say he doesn't care about his current position at this time.

And the reason why I was so anxious to see Jin Xiaoqiang was because I had entrusted him with something.

Today's General Motors looks great on the surface, but in fact, the situation inside the company is really not optimistic.

Domestically, they are facing pressure from companies such as Ford, Chrysler, Toyota, Honda, Nissan, and even Hyundai. Competition in the U.S. auto market has become fierce.

Several car companies in the United States, such as Chrysler, are now at the end of their tether and can barely manage to avoid losing money every year. The current operating conditions of several of their brands are not very good.

Ford is very strong. If you don't look at the internal problems and contradictions of this company, this company's models can be said to be the most competitive among many local models in the United States.

Toyota, Honda, and Hyundai, the three companies that came to East Asia, are doing better and better. Especially Toyota, in recent years, there has even been a faint momentum to unseat General Motors and replace it.

This makes GM feel very worried. Although they sell a lot of cars every year, GM also knows its own corporate profitability.

Although they have sold a lot of cars, the competitiveness of their models in the market has been declining year after year.

In the United States, they can only rely on Dodge pickup trucks, SUVs, and muscle models to compete for the market, but in terms of sedans, they have completely lost the market.

Those Buicks that were originally bought well in China have no market at all in the United States. They can only rely on some Chevrolet models, Cadillac luxury cars, and Saturn low-end cars to barely stay in the mid-level category.

A small piece of territory for the car.

However, after the introduction of Huayang Power's Qoros car series, the situation has improved a lot.

Even Nick Reilly did not expect that Huayang Dynamics' models would be so well received in the market. From the announcement of the formal cooperation in April, it has only been four or five months since they started selling them in the United States.

No less than 100,000 Huayang Power models have been sold.

Although these cars are not manufactured by GM itself, after all, GM is the general distributor in North America, and every car has to go through their hands. In this way, they also make a fortune with every car.

Of course they are very happy to do something like this that can increase Americans' wages without having to pay them.

It is precisely because of the excellent performance of Huayang Dynamics' products in the United States that Nick Reilly is where he is today.

But Nick Reilly also has his own headache, that is, although Huayang Dynamics' products perform well, they cannot restore the decline of GM's own products in the market.

Currently the largest-selling pickup truck in North America, the title of annual sales champion and quarterly sales champion belongs to Ford Company for many years.

In terms of SUV models, they still have to face the challenge of the Ford Explorer. Damn it, Ford is the best-selling model in North America, and it just has to compete with General Motors.

In the mid-size car market, they are no longer able to shake the position of Japanese cars. Therefore, these two local American car companies can only choose to compete with pickup models and SUV models with higher profits and higher sales.

The reason why Nick Reilly insisted on finding Jin Xiaoqiang this time was to consult and see if Jin Xiaoqiang could design a better pickup truck and SUV model for GM.

Even if Jin Xiaoqiang is not willing, then even if he adds two of America's favorite models to the Qoros car series, it would be fine. After all, Americans now seem to recognize the Qoros brand very much.

Especially those white-collar workers in cities who have relatively high spending power and are relatively petty bourgeoisie.

Qoros just satisfies their American spirit of liking large-displacement models, but it can also give them the control and fuel-saving performance of Japanese cars. It is the perfect combination of these two points that Qoros has just launched in the United States.

It was a great success.

The Qoros series is a joint venture between GM and Huayang. As long as Jin Xiaoqiang can design two outstanding models for this brand, Nick has nothing to worry about. He is fully capable of promoting these two models into famous brands in the United States!

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