reborn industrial empire

Chapter 396 Ruihu vs Highlander

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The Japanese are not very happy. This action of Huayang Dynamics is too obvious. Isn't it obvious that it is aimed at our Highlander?

But the Americans on the other side don't feel very comfortable either. You must know that they are currently tinkering with a new car, and the goal of this new car is also to go towards the Highlander. This car is the Captiva they are developing.

They missed the Paris Auto Show this time. They were planning to launch this car at the auto show in March next year and then introduce it to the Chinese market. But who would have thought that Huayang Dynamics would suddenly jump out of the car at this time and create such a car?

A moth comes out.

And my new car has basically been finalized and is in the road test stage. To be honest, if they take out their new car and go with this car from Huayang Power, it will be a high judgment!

So why compare it with this Ruihu from others?

Jin Xiaoqiang didn't care what the Americans and Japanese thought. Instead, he was so excited on the stage that he started to introduce this new car.

Highlander's ability to gain a foothold in the market relies solely on the fact that it can be used both commercially and for civilian use, plus the interior is modest and elegant, and the details are well done.

Moreover, when they launched this car, they also conducted a detailed investigation into the US market. The pricing and direction of this car were very well planned. This is why the Highlander became a big hit once it was launched in the US.

A successful situation.

Now that the market for large five-door, seven-seater urban SUVs has been opened up by the Highlander, Huayang Dynamics immediately stepped in to grab a bite. Only the Japanese are happy.

It's just that this time Huayang Dynamics was ahead of the Americans and launched a car that could compete with the Highlander. It challenged the Japanese head-on. This is really

It surprised many people.

Although Huayang Power's growth momentum has been relatively strong in the past two years, many people are still not optimistic about its eagerness to challenge Toyota, which has a rich family.

Due to cost, this new car is not equipped with any top-notch or special configurations in terms of engine. It looks like it can only be quite satisfactory. In terms of powertrain, it is comparable to the Highlander.

In this way, the capital that allows this car to compete with the Highlander is nothing more than its streamlined and sculptural appearance and interior.

Since its debut, Huayang Power has relied on its novel appearance design and exquisite assembly.

It is now 2005. Regarding the appearance design of future mainstream models, all parties are still adhering to the opinions of all parties, and there are not many new breakthroughs.

Originally, in the 1990s, Japanese cars were able to quickly occupy the market and dominate the competition among many world-class automobile companies because of their stable, elegant and moderate appearance design.

In that regard, European cars and American cars have not yet completely gotten rid of the stupid, square-headed appearance designs of the 1960s and 1970s.

Their car appearance design concept is based on the angular and square shape design represented by American cars in the 1960s and 1970s. In this way, when the Camry and Accord, the slightly rounded and streamlined car appearance has entered

After entering the market, it quickly won the hearts of European and American consumers who were already mysteriously tired.

Over the years, the Honda Accord and Toyota Camry have had grand and mediocre looks. However, they have added a lot of points to their models, leaving the impression of being low-key and mediocre.

Such models are not only liked by Chinese consumers, but also by foreign consumers.

It is by adhering to the car appearance design concept pioneered by the Japanese that Volkswagen has followed up and developed the sleek Passat, Audi and other car series. And finally formed the latest family-style appearance.

At this time, only American automobile manufacturers were still adhering to their design method of elongated and enlarged block models, and it was precisely because of such models that they were gradually squeezed out of the market by Japanese and German models.

.

After the time entered the new millennium, Americans also began to wake up from their dreams, and they also began to change their way of designing car shapes. However, because they were pulled too far before, some of the new models they designed were not very good.

accepted by the market.

After the new millennium, in 2002, Mazda launched a new generation of Mazda6 sedans with sharper looks and more distinctive features, which immediately attracted the attention of all car exterior designers in the world.

This model also won many awards for Mazda. After that, many car manufacturers began to work hard on the design of their own car appearances.

But it is only 2005 now. Due to time and concepts, although many large automobile manufacturers have made certain changes in the design of automobile appearance in the past year or two, they have not achieved much.

progress.

This situation was completely broken after Huayang Power launched their first-generation Eado model at the end of the year before last.

The reason why the Eado became famous all over the world as soon as it was launched is that, in addition to its unexpectedly good results on the Nürburgring, perhaps the most important thing is its unique styling that does not adhere to any previous models.

You must know that the appearance of this car will attract people's admiration and be very popular even when it is launched a few years later. What's more, Jin Xiaoqiang forced this model to be several years ahead of schedule.

After that, Huayang Power launched several beautiful new cars, all of which were well received and recognized by the market. This also made other large car companies understand an important truth, that is, in the powertrain

If there is nothing special in other aspects, then the appearance of a car will be very important. That beautiful appearance will directly affect the sales of your car in the market.

Now Huayang Power has once again shown off their advantages in car appearance design, which makes the Japanese feel very difficult to resist.

Their Highlander is not outstanding in appearance, but relies on its exquisite interior, meticulous workmanship, and precise pricing to attract people.

But now their Highlander has obviously lost to Huayang Power's Ruihu in terms of appearance, and in terms of interior, when Jin Xiaoqiang began to introduce the interior of their Ruihu in detail, Japan

People's sense of crisis becomes even stronger.

Everyone knows that the Japanese always like to cut corners on the interior, and at the same time work hard on assembly. To put it bluntly, they save on materials when they can. Although the configurations are all there should be, they work hard on the materials of these configurations.

.

For example, the center console of their Highlander is almost entirely made of hard plastic materials. The price of this material is very cheap, but the smell of the new car will be loud after you pick it up.

Moreover, the source of these plastics is also very problematic. They are not newly produced plastic materials at all. Most of them are extracted from waste plastic recycling.

This can be known from the materials used in the center console of Nissan Teana models later. In the original world, a few years later, the sales volume of Nissan Teana in China was very good, and the price was not cheap, but how many people knew that they

The plastic used in the center console of the Teana was actually bought from a waste plastic recycling company in Nanjing for 3,000 yuan per ton?

Many of these waste plastics are recovered from small handicraft workshops in Guangdong or Jiangsu and Zhejiang, and most of them are toxic and harmful waste plastics.

However, the center console material used by Huayang Dynamics this time is soft material. Although part of it is plastic, the materials they use are compared with the materials used in Highlander. Anyone who knows the industry can tell it at a glance.

It can be seen that which material is affordable and which material is shoddy.

And when Jin Xiaoqiang designed this Ruihu, he also took this into consideration, that is, in terms of powertrain, this car can be said to be on par with the Highlander, and in terms of size, this car is indeed not as good as the Highlander.

Da has an advantage.

Then we have to make a fuss about the interior, so in the center console and other aspects, Huayang Dynamics can be said to be full of blank materials. While it seems very sincere, he also made it on the roof of this car.

A panoramic sunroof.

Although the panoramic sunroof is not a new concept these days, there are still relatively few real applications. It is only used in a few cars. The most famous one is the Accent owned by Opel. However,

Their panoramic sunroof still cannot be opened.

As for the PSA C4 Picasso unveiled at this auto show, it is said that a big selling point is that the high-end car is equipped with a panoramic sunroof.

However, at this time, everyone obviously did not expect that Huayang Power would quietly install such a panoramic sunroof on one of their newly launched five-door, seven-seat SUV models.

Such a handwriting seems so sincere. You must know that the sunroof is completely useless in the eyes of knowledgeable people, but for many ordinary people who buy cars for home use, this thing is quite impressive.

an object.

It can really improve the reputation of car owners who buy such models, and when the time comes to pick up girls, this thing can also play an unexpected role.

Of course, such a configuration will only appear on mid-to-high-end Ruihu models. Of course, low-end entry-level models will only have a small sunroof.

Then Jin Xiaoqiang began to introduce the storage space of this car. Jin Xiaoqiang, who has a design concept that is several years ahead of Japanese designers, certainly does it more perfectly than the Japanese in this regard.

So after the last introduction, many people have already understood that the storage space of this car is definitely much better than that of the Highlander. (To be continued)

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