reborn industrial empire

The monthly tickets are so pitiful, please help me more!

"Xiaoqiang, what do you think of this cooperation plan?"[]

Tao Leran smiled and put the cooperation plan he had already drafted in front of Jin Xiaoqiang, while Jin Xiaoqiang picked up the report with a smile and started to read it.

This review lasted more than an hour. Jin Xiaoqiang only briefly read the thick cooperation plan. This was not the time to dig into the details. He could just leave the details to other people.

, the key is to see FAW’s sincerity.

FAW can be said to be the leading automobile company in the country. Although FAW has indeed been surpassed by SAIC in terms of sales over the years, FAW still occupies a very important position in the hearts of the country and many Chinese people.

, after all, China’s first car was born in this company.

Although FAW has gradually declined over the years and even created countless jokes, after all, this company has made an indelible contribution to the development of China's automobile industry.

It is true that he has made mistakes, but his contributions cannot be erased either.

At present, FAW's position in China's automobile industry is already in jeopardy. After being surpassed by SAIC-GM and SAIC-Volkswagen, it is now facing the pressure from Huayang Power.

Since the birth of Huayang Power, no one thought that such a company with a history of only a few years would develop so rapidly.

Many people may attribute the development of this enterprise entirely to Jin Xiaoqiang's personal genius, but what Tao Leran values ​​more is the young man's abilities and the things behind him.

It is simply impossible to develop such a large enterprise by just one person. Where does he get the funds?

Could it be that so many technologies were developed by him alone? This is a complete mystery to those who originally did not pay much attention to Huayang Dynamics.

When he came to Jin Xiaoqiang to discuss cooperation this time, Tao Leran had done a lot of homework behind the scenes, from the birth of Huayang Power, to Jin Xiaoqiang, a genius in car design, to his sudden rise in the past two years, to

Huayang Power has launched cooperation with General Motors, and Huayang Power has made continuous moves at auto shows in recent times.

The answer he could get was that there was someone behind Jin Xiaoqiang, and there was an invisible potential force behind him. Without the support of this force, it would be impossible for just one person to launch such a large-scale enterprise in such a complex environment as China.

It is simply impossible to build a car manufacturing company.

So this cooperation with Huayang Dynamics in his mind is actually more of a cooperation with the forces behind Jin Xiaoqiang.

It's a pity that he really doesn't understand the development history of Jin Xiaoqiang and his Huayang Dynamics at all, otherwise he would be so angry that he would vomit three liters of blood and die. Such a big company is actually controlled by a monster like Jin Xiaoqiang.

To develop from a gear factory as simple as a manual workshop, this is simply unimaginable in today's China.

"Well, you will provide the site and labor. I will design the shape of the car, and then for the powertrain, we will provide a transmission that is better than the 0m0g engine. As for the other parts, you will be responsible for them.

Production, the final proportion of blessings is that you account for 51% and we account for 49%. "Haha, Lao Tao, are you very sincere this time?"

Jin Xiaoqiang put down the letter of intent for cooperation with a smile, then looked at Tao Leran and said.

"Hey, Xiaoqiang, this time we are not only very sincere, but also very determined. Before I came here this time, I made sure to talk to the leaders of the company that we would definitely succeed in cooperating with Huayang Dynamics.

We must develop our own cars so that the Hongqi brand can truly be reborn. Xiaoqiang, as an insider in the automobile industry, I think you should know very well what the Hongqi brand means to our Chinese automobile industry.

Bar?"

Tao Leran said to Jin Xiaoqiang very sincerely that when he mentioned the Hongqi brand, he felt a burst of silent heartache. Really, why did this brand, which was once the pride of the nation, not become what it is today?

The first generation of Hongqi car was born in 1958. At that time, this car was developed as a prototype of Chrysler's Imperial C69. After the first car was produced, it was numbered CC72.

However, because this car is our first time to manufacture a luxury car, we lack experience in many areas, and the body is heavy and consumes a lot of fuel, so there are many shortcomings, so not many were produced.

In 1965, Automobile once again used the Mercedes-Benz 600 as the model, and developed the second-generation Hongqi car, which was the mature model that we often saw national leaders riding in later. The second-generation Hongqi was numbered C.

This model has also become the most successful and most produced model in the history of the old Hongqi car series. In the following thirty years, more than 1,000 vehicles were produced.

However, due to factors such as its high fuel consumption, high cost, and slow manufacturing, this car was discontinued in 1981. Later, when the country had some special needs, only a few cars would be produced.

This car is no longer sold and produced externally.

In the 2000s, FAW developed the third-generation Hongqi car through the Audi 100 technology transferred from Audi. However, this car used the Audi shape, the American Chrysler engine and the German Plane 6 gearbox.

Hence the phrase "German body, American heart", plus

The nondescript styling of this car was also controversial, so in the first few years after it was launched, people only bought a few of this car, and then it quickly withdrew from the public eye. At this time, the Hongqi brand was already losing money.

I spent more than 40,000 yuan. You must know that it was only the end of the 1990s!

In 1995, FAW once again joined forces with Ford and adopted Lincoln's platform technology. After spending several years, it once again produced a nondescript product, the Hongqi Aofeiyo, also known as the Hongqi flagship, or Dahongqi. As a result, this car once again

Apart from giving people the idea that FAW is completely finished, it has not brought any benefits to FAW and Hongqi.

If it had not been for the emergence of Huayang Power and Tao Leran's insistence on the idea of ​​cooperating with Huayang Power, if FAW had continued on its original historical track, they would have suffered a huge setback on the Hongqi car and lost their reputation.

While it's a big deal, it also completely messed up the Hongqi brand.

According to the original historical trajectory, after the Dahongqi, which was co-produced with Ford, failed in Maicheng, FAW will once again look for partners to cooperate with without any new ideas.

And this time they chose Toyota of Japan, and they chose Toyota's highest-level luxury car, the Crown. But this time they simply came up with a very shameless trick and directly put the MATA model under the Toyota Crown over and directly pasted it.

Brand production used to be involved in so-called R&D, but now it doesn’t even participate in R&D and just takes it from others and produces it.

How can consumers who have been hurt by FAW's red flags several times pay for FAW's garbage again?

As a result, the sales of this new generation of Hongqi, named hwang, were bleak after it was launched. It could even be described as a tragedy. In the end, FAW had to carry out price reduction promotions for this model, and even once launched a car with a price cut of up to 10%.

Seventy thousand big

joke.

And from that moment on, the Hongqi brand has completely died in the hearts of the Chinese people. No matter how hard FAW works in the future, people will remember that this is just an OEM factory, just helping people.

He is just a comprador who wants foreigners to pick out the pockets of our Chinese people.

In fact, the red flag is fundamentally just a product created by politics under a special historical background.

It started from scratch and did not follow the development process of ordinary cars. Therefore, it has no soul, no platform, and no culture and heritage of its own.

The birth of this car was just a car developed and designed to coincide with the celebration of the tenth anniversary of the founding of the People's Republic of China in 2017 and for the military parade of the leaders.

From the very beginning, it was built by workers using a Chrysler Imperial Cavalry as a reference and took a month to build it."

Unexpectedly, it was the product of such a rush to work, but it was appreciated by the leaders and became the "political achievement" of the leaders of FAW. So in the years to come, for this political achievement, several leaders of FAW were cicadas.

I spent all my time thinking about it, either looking for the boss or the west. I never thought of developing it myself, just to get something from others to piece together my own political achievements.

It is conceivable that in our country, where the party leads everything and laymen lead the experts, what would happen if this car or this brand could thrive and grow?

Sure enough, after entering the market economy and the country's opening up and revitalization, the red flag was quickly swept into the garbage dump of history, and faced several suspensions of production and delisting.

However, the leaders of FAW are not tired of it, and they still work tirelessly to erect this living political achievement and this living signboard.

In Jin Xiaoqiang's mind, the Hongqi car can be said to have both merits and demerits, and cannot be completely described as good or bad.

Although this car was born based on political achievements and reputation cars from the beginning, the country wasted a lot of resources on it, and at the same time it also fed a lot of moths. Logically speaking, such a car

, it should be completely swept into the dustbin of history.

But from another aspect, this car can also be called an epoch-making product of Tianchao Automobile. It is the first state guest car produced by Tianchao people, and it is also the first luxury limousine produced by China Automobile.

.

Although from the perspective of future generations, the evaluation of this car is definitely not very high, but in the eyes of people at the time, even many people born in the 1980s, this car was definitely a phenomenon.

A feeling.

So when FAW asked to cooperate with it to revive the Hongqi brand, Jin Xiaoqiang didn't have too much melancholy and agreed.

After reading the letter of intent for cooperation brought by Tao Leran, Jin Xiaoqiang already felt that the other party was indeed sincere this time, so he should stop taking it and take action when it was time to take action.

"Haha, that's great. It seems that our cooperation this time will be very promising!"

Jin Xiaoqiang said to Tao Leran with a smile. At this time, Tao Leran, who was sitting opposite him, immediately felt relieved after hearing that Jin Xiaoqiang agreed to their request for cooperation this time.

Before coming back, he was still worried that if Jin Xiaoqiang disagreed with their cooperation plan or expressed dissatisfaction with the share stratification, he would be in trouble.

Although the leader of FAW agreed to him coming to Jin Xiaoqiang to negotiate cooperation this time, he also made certain restrictions on the conditions. After all, Hongqi is a brand of a state-owned enterprise, so in the new cooperation project

In terms of holding scope, state-owned assets must occupy a dominant position.

On the other hand, Jin Xiaoqiang and Huayang Power under his name are no longer what they used to be. They are no longer the very immature company that they were for more than a year. If the current Huayang Power can be said to be the leader in the Chinese automobile industry

Neither does Big Mac.

However, although its scale is not as good as that of time-honored state-owned enterprises such as FAW and SAIC, countless people are optimistic about its development potential. Some even say that it is only a matter of time before Huayang Power surpasses FAW and SAIC.

Talking about cooperation with such a company that is like the rising sun, and he has also been in contact with Jin Xiaoqiang. Although this guy is young, he is a very tough and intelligent person.

So when he first came here, Tao Leran set a very high proportion of Huayang Power's equity and directly gave him 49%. He just hoped that Jin Xiaoqiang could see his sincerity.

Fortunately, they agreed, and the Hongqi project was finally on track. Over the past few years, none of the models designed by Jin Xiaoqiang had ever failed in the market. So when he heard that Jin Xiaoqiang agreed to cooperate, Tao Leran knew that this was the case.

This red flag may really be revived.

At this time, Jin Xiaoqiang was secretly thinking about what kind of car model should be designed for Hongqi. To be honest, in his mind, there are not many luxury models in the next few years, but if those models were given to Hongqi

, he really felt that it was a pity that this brand was destined to be run by FAW, but with their stupid pricing system, no matter how good a car he designed for them, it would probably be ignored once the pricing was announced.

The market turned a cold shoulder.

Finally, after much deliberation, I decided to give them back the Hongqi H-Tian that FAW originally commissioned Magna Steyr to design for them." (To be continued)

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