reborn industrial empire

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"And if we at Huayang Power want to become bigger and stronger, we can't shrink back. What is GM's annual output? It's more than nine million vehicles. Toyota also has more than eight million vehicles. We want to make world-class cars.

Enterprise 1 must not be able to shrink its hands.""

Jin Xiaoqiang's words deceived and shocked everyone present. This is the first time that he has revealed his ambition in front of the middle and senior leaders present. To do this, he must make Huayang Power

Become one of the top ten automobile manufacturing companies in the world!

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com

Among the middle and senior leaders present here, some are very sympathetic to Jin Xiaoqiang's ambition, while others are dismissive of it. However, the company's middle managers are very sympathetic to Mr. Jin's ambition.

You must know that the candidates for the middle and senior management of Huayang Power are very different. Many of the senior leaders of Huayang Power were poached by Jin Xiaoqiang from other large state-owned or private companies in China.

For example, Wang Jiao and Zeng Jianxin belong to a large car company in the south, and Zhu Junxi is a senior executive of Huazhong Automobile in Nanbo City. These representatives have different growth experiences and have different perceptions of the automotive industry.

They are also different.

Some people think that Huayang Power has been able to develop to the scale it is today, which is already very good. Continued development is necessary, but the process must be slow, while some people think that Mr. Jin is courageous. This idea is a good one.

But should the expansion process be more cautious?

Some old-school people think that Jin Xiaoqiang's idea is completely whimsical. How many years have European and American automobile companies been around? How many years has Huayang Dynamics been born?

To be able to achieve such achievements now is an eye-opener for God. You still want to challenge others now. Is it too overestimating your capabilities?

However, many middle-level managers in the company overwhelmingly believe that Mr. Jin’s idea is groundbreaking and very good.

You must know that most of these people are elites recruited from all walks of life when Huayang Dynamics was first established. Most of them are only in their twenties and thirties. They are the age when they are young and strong enough to dare to fight. They are all eager to

Able to create a great cause

So Mr. Jin’s idea is very to their liking.

So they agree with Mr. Jin’s big step concept!

Finally, after a show of hands, Jin Xiaoqiang's idea of ​​expanding production capacity and doubling the company's production capacity this year was approved at the meeting.

In fact, even if someone disagrees, they have no way to object. After all, Huayang Power is not listed, and there is no incentive system for sharing shares for senior executives.

So this Huayang Dynamics can be said to belong to Jin Xiaoqiang’s family.

Even if they want to oppose 1, they have no way to speak out.

Even if you disagree with the top president, you can resign, but the current Huayang Dynamics is not the weak small business it was when it was first born.

Now it is a large enterprise that ranks among the top 50 in the country's economy, and its annual profit is astonishing, exceeding 30 billion. This is pure profit!

When it comes to profitability, after Tianchao’s two barrels of oil, there is probably no other company that can be as terrifying as Huayang Dynamics.

In the manufacturing industry, Huayang Power can be said to be the well-deserved No. 1 in the country!

Moreover, the company's various benefits are very good, so if you don't want to work, there are countless people waiting for you to resign and make room for others!

Therefore, although many people do not agree with Jin Xiaoqiang's expansion concept of making great strides, the resolution to double production capacity in the last few years was still passed.

In fact, Jin Xiaoqiang's idea of ​​doubling production capacity is also well-founded.

In the original history, a few years later, Volkswagen has become the well-deserved sales champion in the country, and any model they launch is very popular in the country.

A lifetime ago, when Volkswagen was in 2011, they were able to sell more than two million cars a year in China alone.

In this life, Volkswagen's position has been replaced by Huayang Power, and several of Huayang Power's current models are well-deserved sales champions in the market.

The world economic crisis will break out next year and threaten China. However, as long as the Chinese government releases the four trillion yuan in banknotes and introduces supportive policies, the golden age of automobiles in China will come.

If we wait until then to expand production capacity, what will happen?

You must know that although your product is good, if you want to buy a car, it will take three months for consumers to buy it, so who has the time to wait for you?

Other competitors also have more models, and if the production capacity of your products cannot be increased, it is very likely that Chengchai dealers will increase prices without authorization, and it will be you, Huayang Power, who will be hit.

brand.

Therefore, in Jin Xiaoqiang's view, this production capacity problem must be solved this year.

And the most important thing is Huayang Power. Currently, it is said that it has to face the domestic market, as well as overseas markets!

At present, Huayang Dynamics is a hot company in Europe and North America. Their products are also very popular, and with the development of the markets in Southeast Asia, the Middle East, Africa1 and South America, Oceania.

The demand for Huayang Power's products in overseas markets will definitely be greater. When your production capacity is insufficient, it will not only affect your domestic market, but also overseas markets will be affected.

Therefore, it is completely understandable to expand production capacity and directly double production capacity.

So Jin Xiaoqiang doesn't care what the middle and high-level people think, even if everyone opposes it, he will double the company's production capacity, because as a person with experience, his vision is much broader than those people.

Now is definitely not the time to shrink back!

As for the layout of the future branches, Jin Xiaoqiang has already thought about it. At present, at the head office in Nanyang, there is actually about half of the area in the factory area that is unused reserve land. This place can still be used.

Build a production line for one million vehicles.

However, Jin Xiaoqiang does not plan to build all the new production lines here at the head office. He plans to add a concubine 100,000 production line here, and the remaining part will be reserved for the production of key parts of the car such as engines, transmissions, etc., or continue to

reserve.

Jin Xiaoqiang plans to use Lu Wai's one-million-capacity production line in the south.

You must know that China's economic division has always been strong in the south and weak in the north. Consumers in the south have strong spending power, but the market in the prosperous southern region is mostly dominated by European, American and Japanese automobile manufacturers.

Although the sales volume of Huayang Power's products has grown rapidly in the past two years and it has rapidly opened up markets across the country, in the richer provinces in the south, Huayang Power's market share is still not too high.

Especially in the Pearl River Delta and Yangtze River Delta, the richest areas in China!

The Yangtze River Delta is home to Volkswagen and GM. The automobile manufacturing industry there has been developed for many years and is relatively mature, but the market competition pressure is also relatively high.

Coupled with some appropriate local protection policies from the local government, Huayang Power may face greater pressure if it plans to build a factory there.

Moreover, Huayang Power has already cooperated with SAIC on the Roewe brand, so Jin Xiaoqiang does not plan to get a piece of the pie.

So he set his sights on the home base of the Japanese, the Pearl River Delta region!

This is the hometown of Japanese car manufacturing in China, and the number of Japanese cars in the Pearl River Delta is also the highest in the country.

It is also one of the richest provinces in China, and the people's consumption power is very strong, so it is one of the areas that Jin Xiaoqiang will focus on this year.

Although the sales of Huayang Dynamics' models in the Pearl River Delta region have been steadily increasing since last year, and their market share has gradually increased, but in this region, the market share of Huayang Dynamics's models is lower than that of Japanese cars.

Still somewhat out of proportion.

So this year, it is definitely the area that Jin Xiaoqiang is focusing on. It is precisely because of this that Jin Xiaoqiang plans to select a location in the Pearl River Delta region to build a branch factory with an annual capacity of 500,000 vehicles.

I believe that Huayang Power's good quality and technological content at the same level as the world will allow consumers everywhere to gradually accept Huayang Power's products.

As for another branch, Jin Xiaoqiang plans to set it up in Chongyaqing.

Since Chongqing was separated from Sichuan Province and became a separate municipality, the economy there has developed very rapidly, and it has become known as Little Shanghai.

After so many years of rapid development, countless wealthy people have been created in that city. And based on Jin Xiaoqiang’s two-life understanding of the people in the southwest, he also fully realized that consumers in that area may not

It cannot be regarded as the richest consumer group in the country.

But the consumer groups there are definitely the most daring to consume compared to other parts of the country.

Even though people don’t seem to have much money, if they like your product, they will definitely dare to borrow money or take out a loan to buy your product and enjoy it.”

This can be felt just from the consumption spree of migrant workers there every year when they go home to celebrate the New Year. They earn 10,000 yuan a year, but they dare to spend 5,000 yuan just to buy gifts when they go home during the Spring Festival.

.

In terms of consumption concept, it is absolutely leading the country!

Moreover, Chongjingqing's geographical location has unparalleled advantages compared with other cities. It is close to the Yangtze River and can overlook the four southwestern provinces through highways and railways that are constantly being built.

Therefore, it is necessary to build the fourth branch factory where.

All the leaders present stopped talking. Jin Xiaoqiang saw that it was time, so he said with a smile.

"Okay, let's move on to the second topic, the group's diversified management issues." (To be continued)

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