reborn industrial empire

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Think about the Beijing Olympics that I experienced in my previous life, think about the brands that sponsored the Olympics, what xx milk, the only designated product for the Olympics, what xx electrical appliances, the designated electrical appliances for the Olympics, what xx brand sportswear, for Chinese athletes

come on……

Thinking about these products, it seems that in the end, they were only very popular in China, but they had no reputation at all internationally, and such advertisements seemed to be really suspected of making money at a loss.

These brands seem to have only expanded their popularity in China, but internationally, they seem to have little reputation. Those companies don't seem to care whether they can make foreigners' money. They only care about whether they can make money in the country.

Make money.

This approach does not seem wrong at present. After all, based on the domestic market, striving to become a well-known brand in the domestic market and the top of the industry can at least maintain the domestic market.

After all, our national enterprises are still relatively weak in terms of brand cohesion and internationally renowned giants, but one of them only focuses on domestic development and does not worry about the international market at all. The thought of competing with those international giants makes them nervous.

My heart is trembling and my legs are weak. If this continues, will it be beneficial to the long-term development of the company?

If the thought of competing with international giants in the same industry makes you lose courage even before it starts, does such a company still have a future?

Thinking about the Japanese companies back then, why were they not afraid to go out and compete with international giants?

And in the end, they achieved a huge reputation internationally and became a world-famous brand, standing at the high end of the industrial chain where they are located?

Think about the way the Japanese got started after World War II. At that time, Japan was bombed into ruins by the Americans, and it was also ruled by American emperors like MacArthur for several years. If we insist that Japan at that time relied on the United States

People completed the accumulation of funds during the war in Asia, but why did they still dare to go abroad to compete with big European and American brands in the fields of automobiles, electronics, and clothing manufacturing, and finally succeeded?

After the war, high-end technology companies like Toyota, Honda, Nikon and Canon, as well as low-end clothing companies like Mizuno, did not start from the bottom with primitive technology accumulation and development.

But they still dare to go abroad and compete with those Ou Ming famous brands on the international stage, and they have all achieved success and kept their place.

But looking back at our national enterprises, after thirty years of reform and development, they have also relied on primitive accumulation to build a substantial net worth. In terms of capital, it can be said that they are no less generous than when Japanese enterprises started. But now

The result is that our companies still dare not boldly go abroad to compete with those foreign brands.

What matters is that they can carve up the domestic market and make money from the pockets of their own people, but they don’t think about the international market or overseas markets at all. It can even be said that they don’t pay much attention to overseas markets at all.

Even later, many domestic brands went abroad and advertised at some large-scale international sports events. However, their fundamental purpose was to use these advertisements to target the Chinese people who watched such events.

Not an overseas consumer group.

For example, in the following years, many domestic independent brands advertised in the NBA. However, they only advertised in those games with relatively high domestic ratings, or in some events in which our top athletes participated.

The recipients are still the Chinese people who watch these games. As for the foreign devils, they are not at all considered.

In the 2012 London Olympics, many Chinese brands also participated in sponsorship activities and gained considerable space. This also allowed domestic audiences to see a lot of things when watching international competitions.

Square characters, but their final result is indeed very tragic. The domestic market has become saturated, but they have done nothing internationally and have no competitiveness...

The result can only be that the problem of sharing advertising fees in China becomes more and more serious for their brand. The price is getting closer to international brands, but the real popularity and product quality are getting worse and worse.

As a result, they have fallen into a vicious circle. They have not carefully studied the preferences of foreign consumers, their consumer psychology and consumption habits, and they have not launched or promoted products specifically for overseas consumers.

publicity.

They are just taking the name of some large-scale events and taking advantage of opportunities, hoping to further squeeze the domestic market and obtain more profit shares.

Such an approach is undoubtedly poisonous to quench thirst. After all, the domestic market's consumption power is still quite limited and cannot be compared with the wealthy developed regions in Europe and the United States. Therefore, Jin Xiaoqiang strongly disagrees with the practices of those companies.

But how to use such large-scale events to promote the international influence of domestic products is also a problem.

After all, if one does not do well, it will be the result of losing money and making a profit. Ever since Jin Xiaoqiang was reborn, he has really never done anything like losing money and making a profit!

So Jin Xiaoqiang was thinking about how to use this Olympics to further expand the influence of the Huayang Power brand around the world.

"What? Xiaoqiang, aren't you interested in participating in this Olympics?"

Du Liqiang saw Jin Xiaoqiang frowning and saying nothing, and felt a little unhappy. He mentioned this matter to Jin Xiaoqiang this time, mainly because he wanted to reciprocate. After all, in the past two years, if it weren't for Jin Xiaoqiang's idea, they

They couldn't make so much money, and Jin Xiaoqiang also asked them to invest in his real estate company, so he thought of reciprocating the favor and introduced Jin Xiaoqiang's Huayang Power brand to participate in the Olympic Games.

But who would have thought that when the words came out of his mouth, there was no reaction from Jin Xiaoqiang's side, which made Du Liqiang a little unhappy. How many people were trying to get this opportunity to sponsor the Olympics?

Not only does it not count as a free gift, but it also needs to be managed from top to bottom. Those Olympic officials who can decide on the final designated brand, there are even some brands that have money but can't find a way to spend it.

Now I have pointed out a clear path to Jin Xiaoqiang, but this kid didn't respond. How could Du Liqiang be happy?

"Look at what you said, Brother Du, am I such a ignorant person? Aren't I thinking about how to use the opportunity of this Olympic Games to expand the brand influence of our Huayang Dynamics?"

Jin Xiaoqiang also heard the displeasure in Du Liqiang's tone, so he quickly explained to Du Liqiang.

When Du Liqiang heard what Jin Xiaoqiang said, his face became a little better. It turned out that this kid was not unhappy, but was thinking about how to operate?

"Don't worry, Xiaoqiang, my relative is definitely easy to talk to. When the time comes, you will prepare your company's plan. When the time comes to bid, I will say hello to him and I will definitely adopt your company's bid. As for what happens next?

How it works is up to you to discuss and resolve."

When Du Liqiang said this, his tone and expression were very relaxed. It was obvious that he was quite sure about this matter. It seemed that his relative who could join the Olympic Organizing Committee definitely had a high status and was organizing the games.

In terms of its operation, it also has considerable rights, so Du Liqiang dared to say this.

"Well, Brother Du, I absolutely believe what you said. What I'm thinking about now is how to use this grand event at our doorstep to maximize the influence of our Huayang Power brand."

When he said this, Jin Xiaoqiang's face was very serious, without the playful smile before. It seemed that he took this matter very seriously. Du Liqiang was very happy when he saw Jin Xiaoqiang's attention.

Heavyweight friends like Jin Xiaoqiang attach great importance to the business he introduces. This is also very important for the development of the friendship between the two in the future. It will definitely make Jin Xiaoqiang's impression of him better, which is a good thing.

Forehead.

"Oh? Do you have any plans?"

Du Liqiang asked again.

"Haha, Brother Du, you said that this time the Olympic Games is held in our capital, it will not only be an Olympic Games to the world, but also take this opportunity to promote the spirit of our capital. It is also the century-old history of our capital.

The ancient city is a showcase opportunity to the world. This opportunity is no less than the #Shanghai World Expo in a few years! So I thought, we either don’t do it, or we might as well make it bigger.”

Jin Xiaoqiang frowned, then gritted his teeth and said.

"Oh? If you have any ideas, tell everyone and see if we can help?"

Du Liqiang went on to say that Jin Xiaoqiang seemed to have a good reason for attaching such importance to him, and there would definitely be something to eat by following him.

"I'm thinking that when the time comes, we will not only sponsor the Olympic Games, but also use the city's rectification before the Olympic Games to do some good things for the capital and give our people a sigh of relief. Before the Olympics starts, the capital will definitely

We need to rectify taxis, private cars, and improve the public transportation system, hehe, brother

A few, you also know, what did I, Xiaoqiang, do to start my business? You mentioned that when the city government gets so many contracts, will we Huayang Dynamics also have the opportunity to get a share of the pie? I think it will not only be the Olympic Games.

Officially designated vehicles, various transportation systems in the capital must also have specially designated transportation vehicles..."

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