reborn industrial empire
Chapter five hundred and ninety-ninth Guangdong car fans
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Zhang Haiqiang is a car fan who came to Shenzhen. He is only 25 years old this year. He has been fond of cars since he was a child. At that time, his father was working in a state-owned automobile factory in southern Hunan. He was also a handy man and used the factory's equipment when he was a child.
I made a lot of car models for him using all kinds of scraps.》/《》/
Later, Zhang Haiqiang was admitted to a university in Guangzhou, majoring in computer science. After graduation, he went to work for an IT company in Shenzhen. In the past few years, the domestic IT industry has been booming.
Xiao Zhang is also a strong technical person, so he quickly rose to the position of middle-level manager of the company by virtue of his excellent technical skills at a young age.
The company's profitability last year was very good. As a middle-level manager, Xiao Zhang also received a large bonus. After paying the down payment for a mortgage on a house at the beginning of the year, Xiao Zhang, who still had some spare money, planned to give it to
Buy yourself a car and drive it.
Guangdong Province has always been an economically developed province in China and the home base of Japanese cars. In the local area, the number of Japanese cars is very high, and the smart-minded people of Guangdong Province appreciate Japanese cars with luxurious interiors and few minor problems.
, and most importantly, its fuel-saving characteristics are also very recognized, so over the years Japanese cars have always been the dominant player in Guangdong Province.
SAIC Volkswagen, the original dominant player in the domestic automobile industry, and some models of FAW-Volkswagen can also guarantee a certain market share in Guangdong Province due to their excellent quality, but their market share is far less than that of Japanese cars.
.
However, this pattern of two giants carving up the market has begun to change quietly since the sudden rise of Huayang Power, which originated from China in 3 years.
From the very beginning, there were only a few Huayang Dynamics Octavias and Eados running on the roads of Guangdong Province. Now, at least three to four Huayang Dynamics logos can be seen in every ten cars.
, and the ratio is still gradually expanding. These situations have always been seen by Xiao Zhang, who has been living in Guangdong Province since college.
In fact, when Huayang Dynamics was first born, its reputation in Guangdong Province was not very loud. Local people in Guangdong Province had a very poor concept of domestic products because they themselves were a manufacturer of domestic products.
and large sales provinces, they have a lot of people who are engaged in the manufacturing industry, and they have a clear understanding of the quality of domestic products.
Therefore, the initial attitude of the local people in Guangdong Province towards the Huayang Power brand was distrust, or even disdain at all!
However, as Huayang Power has launched new models at major international auto shows for several consecutive years, the technical content of these new models is not inferior to that of its international competitors. Moreover, its sales at home and abroad have continued to rise, and last year, even one
This has brought down Volkswagen, which has dominated the Chinese car industry for many years, and the people of Guangdong Province's views on Huayang Power products are constantly changing quietly.
From the initial distrust, or even disdain, to the fact that it drove well, and then I realized that this car is not as bad as the Japanese car in driving, is not bad at fuel economy, has comparable controllability, and is better in safety.
, and the price is cheaper than Japanese cars. It only took three years for Huayang Power's brand concept to go from cognitive understanding to recognition and belief.
The people of Guangdong Province are quick-minded, good at doing business, and good at thinking about the quality of a product, so soon the product image of Huayang Dynamics began to be quietly implanted in the minds of the people of Guangdong Province.
Since the birth of the Huayang Dynamics brand, Zhang Haiqiang has never relaxed his focus on the products of Di Ge.
As a new generation of college students who grew up after the reform and opening up, Zhang Haiqiang still has considerable feelings for the country and the nation. Although the streets of Guangdong Province are full of Japanese cars, he himself has never considered buying Japanese cars.
As a car fan who has been paying attention to cars for a long time, Zhang Haiqiang is very able to distinguish between the good and bad of Japanese cars. From the aspects of fuel economy and workmanship, Japanese cars are indeed excellent and suitable if the most critical factors are added to them.
In terms of safety protection for drivers and passengers, this thin-skinned Japanese car is definitely a murder weapon!
So from the bottom of his heart, he included Japanese cars that do not care about human life in the scope of consideration!
In the past, he had been paying attention to the products of Volkswagen and SAIC-GM. However, in the past two years, with the outbreak of the Volkswagen DSG scandal, the sale of the fifth generation Jetta under the same roof, and the refusal to reduce prices until death, this attitude of not treating Chinese consumers as human beings has made him
Zhang Haiqiang completely classified Volkswagen, which used to be a sacred car in his heart, as a junk product.
At that time, Zhang Haiqiang was confused. He was a car enthusiast. In his opinion, he would eventually own a car of his own one day. Japanese cars were not considered, let alone Korean cars.
However, Volkswagen has also been demoted by frequent scandals. The United States is a gas-fueled car, and maintenance is too expensive, while domestically produced cars have a tendency to fail. Zhang Haiqiang has been confused about what kind of car he should buy in the future.
car?
It was not until the emergence of Huayang Power that his confusion gradually changed. At the beginning, like many people in Guangdong Province, he was very disdainful of Huayang Power, a domestic brand that suddenly appeared.
However, with the increase in Huayang Dynamics' brand awareness, the hot sales of their products at home and abroad, and the continuous introduction of new and dizzyingly beautiful new models, his heart was soon attracted by Huayang Dynamics' products.
Captured.
From the earliest days when he had nothing, his ultimate dream was to build an Octavia. Later, when he gained some wealth, he considered the Eado, or until the Su Rui was launched this year, his goal was suddenly clear.
Guangdong Province is the province with the most open folk customs in China, and it is also the province with the strongest ability to accept new things. At the beginning, when car consumers in other provinces were still obsessed with sedans, Volkswagen's Polo and Golf were already
It has gradually become popular in Guangdong Province.
Due to geographical reasons, the models and concepts of Xiaogangpao also spread across the sea from Hong Kong, Macao and Taiwan to Guangdong Province, and soon won the hearts of many young consumers.
Fast speed, good control, small size, flexible control, and most importantly, fuel economy. Many of the benefits of small indium cannons have begun to affect the new generation of young people who have grown up in a wealthy environment.
Zhang Haiqiang is one of them. After seeing Huayang Dynamics launch the Captain America model in the United States at the beginning of this year, he wondered when Huayang Dynamics would be able to launch this car in China.
As a young talent who is proficient in computers and English, he often goes online to communicate with foreign car enthusiasts about the advantages and benefits of this Captain America car. After several discussions, he has been completely conquered by this car.
.
In recent years, due to the rapid economic development in Guangdong Province, the number of cars has greatly increased, traffic jams on the roads have become serious, and parking has become a problem. Moreover, with the shortage of national gasoline resources, the oil price has risen year after year, which has also become a worry for car owners.
thing.
But now with the Captain America launched by Huayang Power, everything is no longer a worry. First of all, it uses Huayang Power's most advanced |dlecqbst engine. The fuel consumption per 100 kilometers is only more than 5 points, so there is no need to worry about traffic jams.
Secondly, its size is small, so as long as there is an empty space in the parking lot, it is very easy for it to get into.
Thirdly, although its model is small, its handling is excellent and it is easy to get out of crowded roads.
Many of the above advantages have become the main reason why Zhang Haiqiang made up his mind to buy this model. In order to find like-minded friends, he also founded the Su Rui Fan Club of Huayang Dynamics in Guangdong Province and established a QQ online
group.
Unexpectedly, more than 100 people joined the QQ group just after it was created. In the end, he had no choice but to open a few more groups. Every day, he chatted and chatted with car fans from different places in Guangdong Province online.
, explore the good and bad of Su Rui models.
Under his influence, several other young people in the company who planned to buy cars, including several local friends who were born and raised in Guangdong Province, also planned to buy this Speedy model.
The launching ceremony of Su Rui's new car coincided with his opportunity to take annual leave, so he specially invited many like-minded friends in the car enthusiast group who were free that day, as well as several companies to join him.
Friends who are on annual leave came to Beijing to participate in this new car launch ceremony, just to get first-hand information as soon as possible, and to have an intimate contact with their favorite car model for the first time.
This time, they came to the capital as a group and there were more than a hundred people. This really surprised him. But fortunately, because he had been on the Autohome website for a long time, he had already contacted many people in the capital area.
They became friends with Su Rui fans, so when they came to Beijing this time, they were warmly received by Su Rui fan friends in Beijing, and they also helped them arrange food and accommodation.
On this day, their team of more than 100 people happened to come to 798 with the Su Rui fan group in Beijing to participate in the launch ceremony of the Su Rui new car.
And this new car launch ceremony also made them very satisfied. It was indeed a worthwhile trip!
First up was a series of song and dance performances, and all of them were big-name stars, including first-class singers from Hong Kong, Macao and Taiwan, domestic first-line male and female singers, and even a few well-known singers from Europe and the United States. They all appeared one after another.
It really caught the eye.
This is no less than saving everyone hundreds of dollars in vain, just to watch a concert with all the stars. And the most important thing is that Huayang Dynamics did not disappoint. The starting price of Su Rui is 2.88 million, and finally updated
It set off the whole crowd!
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