reborn industrial empire

Chapter 663: Ford’s life is not easy either

Please subscribe, please vote!

As the head of an automobile company, how could Jin Xiaoqiang not know who was the former head of Ford's North American region?

I think back then, in order to obtain greater benefits from the cooperation with GM, they once threatened to seek cooperation with Ford, and they actually contacted Ford quietly several times behind the scenes. Read h-u-n with me*h

-u-n--please remember

It's just that those things happened three years ago, and at that time, Mark Fields was just a senior manager at Ford. Unexpectedly, a few years later, he would actually sneak into the role of president of Ford North America.

However, the days after he became president of Ford North America were obviously not that easy. Unlike Nick Reilly, who took over as president of GM's North America, Nick still had a good year or two after taking office.

But this Mark Fields has never had a good day since he took over as president of Ford North America. The reason why he was able to take over this position was entirely because Ford's chairman, Mr. Bill Ford, asked him to be the president.

Just cannon fodder.

Speaking of the three giants in the automobile industry in North America, Ford can be said to be the most unusual one, because it is different from the other two automobile industry giants, General Motors, and Chrysler, which are pure joint-stock companies. Even now,

Ford also implements this family-style management style in this company.

As early as when Ford founded the Ford Company, his desire to control the Ford Company was very strong. After passing through the golden period of Ford's rapid development, that is, after the 1920s and 1930s of the last century, it was exactly like this.

Family-style management has become a management model that seriously hinders the development of Ford.

This also led to General Motors and Chrysler, which later implemented a joint-stock management model, catching up from behind. Fortunately, World War II came after that, and Ford also accumulated a lot of funds and technology through its arms business.

But after World War II, Ford was immediately cast aside by the market because they did not go public and implemented a family management model, especially those capitalists who coveted Ford's profits.

Because they hated Ford, they transferred a lot of money to General Motors and Chrysler, which further distanced Ford from General Motors and Chrysler.

It wasn't until the 1950s, when Ford's grandson Henry Ford II succeeded to the throne, that he agreed to Morgan's request and used approximately 35% of Ford's shares for listing financing. This was how Ford came back to life.

, becoming a strong competitor in the automobile market.//--//(shuhaigecom--full text)

After that, several designers from Ford Company successively launched several successful works, such as the Thunderbird, and later the Mustang, and later the Taurus and other models. From then on, Ford Company's position in the market was stabilized and it became

Second only to General Motors in the United States.

But from the beginning to the end, even until now, the Ford family has still firmly controlled the Ford company. It can be said that this automobile company is a rare automobile manufacturing company with a pure family business model.

.

After entering the 1990s, during the Clinton administration, Americans experienced a rare period of prosperity. During that period, Ford also relied on the hot sales of Taurus in North America, achieved great success, and also annexed the

Volvo, Land Rover, Jaguar, and some Mazda and other companies.

Along with General Motors and Chrysler, it has become the troika of North American automobile manufacturing industry!

But after entering the 21st century, a series of problems began to come one after another, such as the aging of the workforce and rising gasoline prices. At this time, after Ford's Taurus model experienced its initial glory, it was already difficult to provoke and promote Ford.

the burden of development.

At this time, it was difficult for Ford to gain upward momentum just by relying on large SUVs and pickup trucks. Against this background, Ford began to encounter a series of serious cash flow crises.

However, their time to discover this problem and their response speed were better than GM's. According to GM's own predictions, they will start losing money in 2006 and will continue to lose money until 2009.

If timely adjustments cannot be made, no one can tell what will happen to Ford in the future.

So at the beginning of 2005, they promoted Mark Fields to the position of CEO of North America. In fact, the purpose was very simple. Mark's task was to serve as a scapegoat just like Nick now.

During this period, Ford will make a series of adjustments, such as closing some underperforming factories, closing 14 factories in North America, and laying off about 3,000 employees.

There is also the need to reposition its models, cancel some models that are not profitable and consume resources, etc.

And this offending job will be completed by Mark Fields. His job is the same as Nick's now, which is to act as Ford's scapegoat during the transformation period.

And now the time has entered the end of July 2006. It seems that most of Ford's transformation work has been completed, and Mark Fields' work has also come to an end. It seems that the news has come out in the news a few days ago.

He has been fired by Ford.

And Ford's trusted leader, Alan Mulally, has already begun to take office.

Judging from this experience, the experience of Mark Fields is indeed somewhat similar to that of Nick Reilly. He is really a completely unlucky guy.

During his tenure, he closed 14 Ford factories and laid off more than 3,000 employees. I am afraid it will be difficult for him to find a job in other companies in the future.

Apart from giving him a large breakup fee and hush money, Ford couldn't do much for him.

But this Mark Fields doesn't seem to be without merit. At the very least, it seems that he is really involved in this layoff plan, and his responsible behavior makes Jin Xiaoqiang appreciate it.

"Although he is not particularly well-known in the automotive industry, I have been in contact with him and I can say that Mark is a very capable and determined person, and like me, he has also been involved in the automotive industry for a while.

He has been sent overseas for more than ten years and has many years of experience. He also has a very extensive network of contacts within the current automobile industry. Isn't it a pity to miss such a person?"

Seeing that Jin Xiaoqiang did not express his position immediately, Nick Reilly thought that he was unwilling to hire Mark Fields and quickly continued to explain to Jin Xiaoqiang.

But little did he know that what Jin Xiaoqiang was thinking about was the past of Mark Fields.

Indeed, this Mark was once sent to Ford's European company, and his performance in Europe was not bad. It seems that it was under his leadership that Ford developed a Focus model that was more suitable for European tastes.

, and Fiesta models.

In any case, from this perspective, this person is still very capable.

The most critical thing is that although Ford has completed a series of transformations and reforms this year, it still seems that life is not going well.

At the end of this year, it seems that Ford will face its most serious large-scale loss in history. If I remember correctly, they seem to have lost more than 12 billion US dollars.

It seems that the loss is no less than that of General Motors this year. After this, Ford's road to recovery will not be very smooth. In the next few years, they will continue to lose money.

Although there has been a small rebound record, in the end, every time the end of the year comes, what awaits them is a loss.

By the time the U.S. subprime mortgage crisis became more and more influential in 2008, they were even close to going bankrupt like General Motors and Chrysler.

However, it was the family business philosophy of old Henry Ford that finally saved this family-managed company once again, after other shareholders were unwilling to spend more funds to save the company.

Members of the Ford family reached an agreement with the Morgan family. They used part of their funds to repurchase a part of the shares from other foreign shareholders. After further strengthening their control over the company, they increased their spending.

investment in Ford.

It was the intervention of these family funds that finally saved this century-old company.

Moreover, relying on their rich technological accumulation and foundation, they developed an ecoboost engine that could compete with Volkswagen's TSI in 2008, and in 2009, they began to turn losses into profits.

However, in this life, the classic engine ecoboost has been plagiarized by Jin Xiaoqiang. I wonder what kind of life-saving straw Ford will be able to come up with.

But now is not the time to care about that. The most important thing now is to meet with Mark Fields who is idle at home to see if he is willing to come to Huayang Power to help him.

If this person is willing to join Huayang Power, it would be a good thing for him. After all, he is very familiar with Ford.

You must know that Ford now has good cards in its hands, such as Volvo, Jaguar, and brands such as Land Rover, as well as more than 30% of Mazda's shares.

There are a few things here that Jin Xiaoqiang wants very much. If he rashly finds them on Ford's door, those guys will definitely not be willing to buy them for him.

But if Mark negotiated with Ford on his behalf when Ford was most short of funds, maybe those at Ford would be very willing to accept it...

Whenever he thinks of this, Jin Xiaoqiang feels like he has a big appetite. Haha, it feels so good to grab something to eat from the mouths of these international car manufacturing giants!

www.ptwxz.com