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On September 20th, under the spotlight, the 62nd Frankfurt Motor Show was held, and the exhibition hall of the auto show was once again placed at the Frankfurt Traders Square.

As the world's largest auto show, known as the Automobile Olympics, the Frankfurt Motor Show has once again attracted the attention of the world.

As a country known as the world's automobile system, Germany, as the organizer, attaches great importance to this auto show. And because of its strong automobile culture, car consumers and car fans in Germany and other European countries attach great importance to this auto show.

The auto show is also taken very seriously, and many people from Germany and other European countries, even with their families, come to this event.

It is to be able to catch a glimpse of the latest new cars that are about to be launched at the site of this grand event. This Frankfurt Motor Show is also known as the largest event in history, and it is also the most important thing for many participating car manufacturers.

A grand event, at this auto show, many major car manufacturers showed up with all their brands, including Germany's two most famous car brands, Mercedes-Benz and BMW.

Compared with the previous Frankfurt Auto Show, the time of this Frankfurt Auto Show has been shortened, mainly because the media opening day has been shortened. In the past, the media opening day of the Frankfurt Auto Show was a week to facilitate the news media from all over the world.

Relations, all came to report on this auto show, but now as the influence of the Frankfurt Motor Show in the world is increasing day by day, more and more media are participating in the coverage, so this media open day, which originally lasted for one week, has been shortened to two days.

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That is to say, there are two days on September 20th and September 21st, and the next two days are the opening days for professional audiences. The ticket price for these two days is 45 euros.ishu. These two days are dedicated to professional audiences. To put it bluntly,

Specially targeted at those high-end customer groups, open days.

The next week will be the day it is open to the general public, and the ticket price for the general public is only about 15 euros.

The arrangement of this date is the most different from the previous ones. The organizer has shortened the media opening hours and also opened an open day for the VIP customer group. This decision is very welcomed by the participating merchants.

After all, everyone hopes to reach more high-end customers. The media open day in the previous week was indeed a waste for many participating car manufacturers.

Because this auto show is held in Frankfurt, Germany, the three major auto giants in Germany attach great importance to this auto show.

Volkswagen, Mercedes-Benz and BMW all tried their best and each occupied almost an area of ​​the exhibition hall.

It’s good to say that Volkswagen attaches great importance to this auto show, because their market position in China has already faced a strong challenge from Huayang Dynamics. They very much hope to take advantage of this opportunity to hold the auto show in Frankfurt and win back the victory.

Mercedes-Benz and BMW paid special attention to this auto show, which is actually a bit unexpected. Especially Mercedes-Benz and BMW, their actions at this auto show are not small. The two companies even occupied an exhibition hall each, displaying many of their models.

, or models that are about to be launched. I brought them all.

Such big moves by Mercedes-Benz and BMW are all purposeful after analysis by some market analysts. One of the most widely accepted views is that they are also facing pressure from Huayang Dynamics in the market.

So this time, the two of them had to show their true skills to participate in this exhibition. Their purpose was to overpower Huayang Dynamics at this auto show.

You must know that Mercedes-Benz and BMW originally had good market shares in the world. However, in recent years, with the rise of the Chinese economy, the sales shares of Mercedes-Benz and BMW in the Chinese market have attracted special attention from the two companies.

.ishu.

A few years before the emergence of Huayang Power, Audi was still not a big deal. At that time, the luxury high-end car market in China was basically monopolized by Mercedes-Benz and BMW.

However, in the following years, Audi took advantage of its relationship with the Chinese government and became the designated brand of official cars of the Chinese government. Its sales among the private sector also gradually increased, and it even started to catch up with Mercedes-Benz and BMW. However,

That's Mercedes-Benz and BMW, but Audi still doesn't think much of it. After all, the technological gap between the three parties is still obvious.

However, Audi later invested more and more of the profits earned from the Chinese market into research and development, and gradually approached Mercedes-Benz and BMW in terms of technology, and the gap in market share became smaller and smaller.

In addition, Audi also used a means of lowering prices to be more friendly to the people, winning the title of the most people-friendly luxury brand in the hearts of Chinese consumers. This made Mercedes-Benz and BMW pay more and more attention to Audi as a competitor.

But not long after, a local brand Huayang Power suddenly appeared in the Chinese market. At the beginning, not to mention Mercedes-Benz and BMW, not even Volkswagen and Audi took a serious look at Huayang Power."

But it only took more than a year for them to launch the mid-to-high-end Qoros car series on the market. With reliable technology and low prices, it became an instant hit in the Chinese market, and as they

Their reputation is getting better and better, their products are becoming more and more new, and they are starting to create a Huayang Dynamic storm around the world.

With high horsepower, low fuel consumption, reliable technology and beautiful appearance, Huayang Power's Qoros car series has firmly established itself in the low-end market of luxury brands, and has quickly opened up internationally.

market.

In this way, Audi's market began to be eroded by Huayang Power, and soon Huayang Power's Qoros car series obtained the Chinese government's official car purchase license. Then Audi began to lose all the way in China, and in the end it could only rely on

Come shopping with Qoros at reduced prices.

At the beginning, Mercedes-Benz and BMW were not happy to see such a scene. After all, the two of them were fighting each other to death. They sat on the mountain and watched the tigers fight, which was more conducive to the stability of their market positions.

But it didn't take long for them to panic, because Huayang Dynamics' performance was so strong that it only took just one year to completely defeat Volkswagen and Audi in the market.

In the mid- to low-end market, they have beaten Volkswagen to the ground, and in the low-end segment of high-end cars, they have suppressed Audi. Their rising momentum has suddenly reminded Mercedes-Benz and BMW of their past.

Audi has been gaining momentum in recent years.

Especially what makes Mercedes-Benz and BMW gnash their teeth with hatred is Jin Xiaoqiang, the boss of Huayang Power. I don’t know how that guy’s head grows?

How many outstanding car designers are there in the world? They sit in beautiful offices every day, racking their brains to design a new car. Often, in order to design a new car, they will prepare a team to work from the beginning to the end.

It often takes three years to complete the design.

But when this guy designs a new car, he usually just sits there and thinks for a while, and then in a few days, he comes up with a new car for you, and this new car will definitely be very popular once it goes on the market.

A new car that takes others three years to tinker with can often be built for you in just one year. Although this guy claims to be a genius, his creation speed is really amazing.

But if you say that he cheated, it is simply impossible, because each of his designs is unique. Before he created it, there was no possibility of imitation in the world.

It is precisely because of him that Huayang Dynamics has been able to expand to what it is today in such a short period of time.

Before they came to participate in this auto show, their general manager named Wang Jiao threatened on several occasions that Huayang Power would soon enter the real high-end market and catch up with Mercedes-Benz and BMW in this market.

Even Audi and the others actually looked down upon them. This arrogant attitude really made the Germans' noses crooked with anger.

Therefore, they can no longer use ostrich tactics like before when dealing with Audi. This time they decided to take the initiative. They must give Huayang Power a head start before their wings are full and let them realize who is the right one.

The big brother in the high-end car market.

This is also one of the main reasons why Mercedes-Benz and BMW are so aggressive at this Frankfurt Motor Show.

This time, the Mercedes-Benz family occupies the entire No. 2 exhibition hall of the auto show. In this exhibition hall, all the businesses of Mercedes-Benz will be gathered, including Mercedes-Benz, Maybach, Smart, and Mercedes-Benz's official tuner AMG!

Another giant, BMW, is not to be outdone. Since Mercedes-Benz occupies Hall 2, which is far away from the subway and the east entrance, BMW simply occupies Hall 11, which is on the far west side and is next to the west entrance of the parking lot.

Like Mercedes-Benz, Hall 11 is also occupied by BMW. This time, BMW's elites are also represented, including all BMW series, Mini, Rolls-Royce and other big brands.

Globally, Volkswagen, another German automotive giant that is slightly less famous than Mercedes-Benz and BMW, was not to be outdone. They simply occupied the entire Hall 3.

All brands under Volkswagen, all elites from Audi, Bentley, Seat, Skoda, Lamborghini and many other brands also made an appearance.

As for other exhibitors, they can only pinch their noses and squeeze into other exhibition halls. Mazda, Volvo, Kia, Suzuki, Ford and other brands can only squeeze into small hall 3.1.

Hall 5 has a strong British atmosphere and is home to brands such as Aston Martin, Land Rover, Jaguar, and Lotus. The other half of this exhibition hall is home to brands such as Chrysler, Jeep, and Dodge.

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