reborn industrial empire

It is true that Mercedes-Benz has also become aware of the problems with their business strategy in recent years. In the past, everyone has always insisted that our Mercedes-Benz is good, expensive, and the aristocracy in the automobile industry when operating this brand.

However, in today's era of market segmentation, this business philosophy has to be said to be backward.

BMW has already begun to produce low-end products of the 1 Series, and Audi has also developed a cheaper 4, and is even exploring low-end models such as the 1 and 3. However, Mercedes-Benz is still clinging to its laurels and sticking to its own sales philosophy.

, this has shown backlash in the market, and their market is constantly being swallowed up by BMW and Audi.

Even rising stars like Toyota, Honda, Nissan, and Huayang Power, which started from the low end, are encroaching on the territory that originally belonged to Mercedes-Benz.

However, because the Mercedes-Benz brand has been held too high by themselves before, it would be unreasonable for them to lower their value now, so Mercedes-Benz is also actively thinking about ways to achieve a breakthrough in the market.

However, they have never thought of the brand Umonik. Now the idea proposed by Jin Xiaoqiang really makes Miles feel a little strange, so at this time, he is already ready to listen.

"Mr. Miles, I believe you are familiar with the market dynamics in the past few years. China has become an active automobile market in the world, and it is also a rapidly growing automobile market. Over the years, the Chinese government has been continuously working hard to develop China's automobile market.

Economy, and our economic situation is also performing very well. With the good economic development, the market demand for various vehicles and models is also constantly increasing. Excluding families

As far as the passenger car market is concerned, the growth of our truck market in China is also obvious to all. In recent years, the growth rate of our truck market in China has been leading the world. In fact, Huayang Power has been preparing to enter the truck market for a long time.

.But you also know that Huayang Power started out as a family passenger car, so in the field of trucks, our technical reserves are not very sufficient, so..."

Jin Xiaoqiang did not lie. When he was a senior, he had several jobs. One was a car design and R&D engineer, and later he was reduced to a car repairman specializing in luxury cars. However, most of the cars he dealt with were family passenger cars.

As for trucks, he really doesn't have much contact, so he really doesn't have much say in the field of trucks.

But now that he has money, he wants to build a trucking company, which is not impossible in this business era where cash is king.

At least, now he already has the too-tragic chassis and the technical support of the truck transmission obtained from Lion, and the engine technology is something he is not lacking. So if he really wants to build a truck, it won't be a big deal.

What a difficult thing.

But if you want your truck brand to create its own reputation in this field and become a star product in this field, then it must be inseparable from the technology of established truck companies like Mercedes-Benz or Scania.

support.

In particular, Mercedes-Benz's Umonique brand has always enjoyed a high reputation in terms of technology in this field, and has its own unique skills.

"I know that the market expansion of the Umonik brand in China is not going particularly smoothly, and you also have plans to vigorously expand the Chinese market. But there is another major problem that has been bothering you, and that is that you Umonik

The products under the brand Monique are really too expensive to buy.

Of course, it is in line with the habits of the Mercedes-Benz brand. But you have ignored the feelings of market consumers. After all, China is a developing country, not a developed country. But what I want to say is that even in developed countries, I am afraid it is not. So

The latest truck drivers will be able to accept your Umonik prices.

Is it expensive? But Umonik cannot lower its price because it does not conform to the brand value of the Mercedes-Benz brand, so you are now in a dilemma. And what I want to say is, since you want to expand the Chinese market, but you

I don’t want to lower myself, so why can’t we cooperate? Provided by you

Technology, we provide funds, space, and personnel. Let's form a joint venture truck factory and put our truck logo on it, but also have your technology. In this way, we don't have to face the problem of the Mercedes-Benz brand lowering its value.

And we can get a market, so why not?"

It has to be said that so many years of business career have greatly improved Jin Xiaoqiang's ability to deceive. After he deceived like this, Miles was immediately moved.

Indeed, Jin Xiaoqiang's proposal is very attractive. The growth rate of China's car and truck market has been the highest in the world in recent years and is the focus of all automobile companies.

However, due to its own factors, Mercedes-Benz has not made much progress in this market, and it is still being overtaken by BMW and Audi.

But now Mercedes-Benz cannot rely on price cuts to compete with them, as this would be too detrimental to its value.

So what about in the field of trucks? Umonik has always maintained a arrogant attitude, but if this continues, they may really be left far behind by Scania and Volvo.

You must know that the price and profit of a large truck are really no lower than the profit of a family passenger car.

Now Jin Xiaoqiang told himself frankly that Huayang Dynamics planned to enter the truck market and gave himself an invitation to cooperate. This was really a once-in-a-lifetime opportunity.

You can’t bargain on the price of Umonik’s products, but you don’t have to pay high prices for Huayang Power’s products!

You must know that in the company's previous high-level board meetings, some directors have raised objections to Umonik's performance in the market.

Indeed, what is the difference between Umonik and Scania and Volvo? It is not inferior in anything, and it is even better than them technically!

But why can’t the market share increase and the sales volume not increase?

Isn’t it because it’s too expensive? But even though many directors complained, no one dared to bring up the issue of price reductions and promotions. After all, everyone was wearing a three-pronged Mercedes-Benz logo. Who would have proposed such a self-deprecating proposal as price reductions and promotions?

, then you shouldn’t be scolded to death?

But now Jin Xiaoqiang has proposed a good cooperation plan, which is indeed worthy of consideration.

"Well, Mr. Jin, I appreciate your proposal, but this cooperation is a big deal. I have to go back and reach a consensus with the company's senior management before I can reply to you."

Miles said this to Jin Xiaoqiang, and Jin Xiaoqiang also expressed his understanding, and then Miles left the negotiation location with his troops.

While looking at the people leaving from Mercedes-Benz, Jin Xiaoqiang's face was filled with a smile, because he knew that such a proposal would be impossible for Mercedes-Benz to refuse.

It is true that the super truck is known as the world's off-road king, but its annual sales are only tens of thousands. After decades of establishment, the total sales to date are only about 350,000.

With such sales performance, I am afraid that many senior executives of Mercedes-Benz have already been extremely annoyed. Everyone knows that if they want to sell well, they have to lower their prices. However, because of the title of Mercedes-Benz, no one dares to propose price reductions. Now I

Gave them an excuse.

If they weren't stupid, I believe no one would refuse such a proposal. In a few days, I believe Mercedes-Benz would have the news they want to hear.

"Boss, what should we do next?"

"Haha, next step, we go to Paris, we are going to visit Michelin, the king of the tire industry!"

Jin Xiaoqiang laughed and answered his assistant's question. There should be no big problem with the Mercedes-Benz business. As for the next step, Jin Xiaoqiang had already thought about it. He should find more projects for Huayang Seiko.

It's time.

And this project has actually been in his mind for a long time, that is, the tire project.

Indeed, compared with other auto parts and accessories businesses, the auto tire business can be said to be easy to do, and it is also fiercely competitive.

Moreover, Jin Xiaoqiang still remembers some sales data about car tires from his predecessors. By 2011, my country's annual car sales exceeded 18 million, and the number of tires required including spare tires was as high as 7,000. There are tens of thousands of tires, but among the more than 70 million tires, there is not a single tire of our domestic brand.

Is it true that there are no companies producing tires in China?

Wrong, we have many companies that produce tires, such as Triangle, Wanda Rubber, and Qianjin Tire, all of which are doing well. Several companies have even entered overseas markets many years ago, but for the domestic family passenger car market

, but they turned a blind eye, which can be said to be powerless.

The reason is actually very simple, because most of these independent companies used to specialize in tires for trucks or engineering vehicles, but they really don’t have much research and technical reserves for tires for family passenger cars.

Coupled with the original state-owned enterprise's spirit of only pursuing profits and not seeking independent research and development, this has led to further defects in our tires in the field of family passenger cars, leading to the fact that most of our country's tire market has been dominated by South Korea's 'paper'

'The status quo held by tires.

The modern automobile industry once conducted a survey, which showed that 46% of modern car accidents are caused by tires, and the Koreans are using their inferior tires to make fun of the lives of our Chinese consumers.

This made Jin Xiaoqiang feel a little uncomfortable to accept.

Since the Koreans have been defeated in the existing market, they will not go further in the tire market, so Jin Xiaoqiang's next plan is: tires!

If you think it is good, please bookmark this site so that you can read it easily next time. If there are any chapter errors, please contact the administrator. This month, I recommend to you the latest masterpiece "The Peerless Tang Sect" by the Three Young Masters of the Tang Family.

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