reborn industrial empire
Chapter seven hundred and forty-four compact models
Jin Xiaoqiang's proposal was supported by several Internet industry tycoons, and everyone was very interested in his proposal. Indeed, a high-end supercar club would be much more interesting than the so-called clubs and clubs today.
Today's business society is filled with all kinds of clubs, including high-end ones, such as wine clubs and golf clubs. Everyone has participated in many of them.
But in the end, I found that such clubs have changed. There are many such supercar clubs abroad, but there are really none in China, so everyone is very interested.
It is different from the popular wine clubs and golf clubs. As long as you are a person with a little status and status, you can join those clubs and clubs. However, the supercar club is different. Its requirements are higher and the qualification requirements for members are also higher.
It's very strict, because if you want to join such a club, you are first required to have a supercar of the past.
The supercars mentioned here are real supercars. They are not the low-end Porsches and GT-Rs that cost more than one million that people with a bit of money can afford. They are the most basic value ones.
Millions or even tens of millions of supercars.
It's only 2006 now, and it's not like China will issue an excessive amount of soft sister coins in a few years. There are not many people who can afford supercars worth millions or even tens of millions these days. After all, such a car,
It's one thing if you can afford it, but it's another thing if you can afford it.
Take the few real supercars that are currently popular on the market, such as Ferrari and Lamborghini. Finding the right fuel is a problem.
The so-called highest-quality gasoline currently produced in China is actually not suitable for the appetite of such a supercar. Although you add this kind of oil, the car can still run. But the effect is much worse. And because of the low-quality fuel burned
The fuel and subsequent maintenance costs of your car will cost a fortune.
So only those who have really played supercars know that being able to afford a supercar and being able to play a supercar are two real concepts.
Even if you join such a supercar club, there will be many second-generation officials and second-generation rich people, but the second-generation officials and rich people who can afford such expenses are also worthy of friendship.
With the support of several bosses, Jin Xiaoqiang settled down. After dealing with many bosses present, he ended today's dinner.
Jin Xiaoqiang and Zhang Chi came out of the club, and then called Ouyang Fenqiang. They found a place to sit down together and started talking about the supercar club.
After Zhang Chi and Ouyang learned about Jin Xiaoqiang's idea of forming a supercar club, they immediately welcomed it with both hands. After all, in the capital city where there are so many rich and powerful people, opening such a club will give everyone
Provide a very good platform for communication and interaction, through which everyone can expand their recent network of relationships.
After all, the so-called legal society in China is completely empty talk. The relationship society is the reality. This is an indisputable fact for veterans like them. Everyone knows the importance of relationships.
After discussing the general idea, Jin Xiaoqiang handed over the preparation of the supercar club to these two people, and left the matter of finding a location to Ouyang Fenqiang and the others.
Recently, Huayang Real Estate has acquired several pieces of land in Beijing. Du Liqiang and Ouyang are very experienced in finding places, and the design of the venue and the improvement of the membership system were left to Zhang Chi.
He is a person in the IT industry. There are many people in the IT industry who are engaged in modern decoration and design, so he has come into contact with many people in this field. When the time comes, he will definitely get twice the result with half the effort if he comes forward to find someone.
After arranging this matter, Jin Xiaoqiang began to prepare for this Beijing Auto Show.
How is it possible that Huayang Power does not launch any new cars at this Beijing Auto Show? This is very inconsistent with Huayang Power’s consistent style.
At this Beijing Auto Show, Jin Xiaoqiang not only brought several supercars and high-end luxury cars from Huayang Dynamics that had just made a splash at the Frankfurt Auto Show.
He also brought several new works, but these works were not created by him, but by Peter Reicher, another design master of their company.
While Jin Xiaoqiang was traveling around the United States and Europe, the master Peter Reicher was not idle either, and was busy serializing the K-series models he designed.
And this time he was the first to bring a compact model of the K series, like the K3 in the Eado series, which is on par with the Yuedong, and is almost exactly the same as the Kia K3 model in later generations. On this K3 model, Peter.
Ruixier put a lot of effort into it, and according to the suggestions given to him by Jin Xiaoqiang, he redesigned the center grid design of this K3.
Originally, in a previous life, Kia also made adjustments to this problem. At the beginning, they designed the k3's grille with a horizontal chrome strip design.
However, after this appearance was announced, it didn't seem to be very popular in China. Later, they did a very tedious investigation in China and found out that the people in China were more fond of vertical air intake grilles, so they changed it
The air intake grille of their K3 was installed and was well received in the market.
In this life, Jin Xiaoqiang will certainly not let Peter and the others take the wrong path again. Instead, when they first designed this compact model, he told them that they must pay attention to the improvement of the air intake grille.
If another person were to criticize his own work in this way, Peter Richier would definitely spit on his face, but when Jin Xiaoqiang did this, Peter Richier could only raise his hands in approval.
Because Jin Xiaoqiang is not only his boss, he is also the most famous car designer in the world, so if he gives such design opinions, he must have a reason.
Therefore, Peter and his design team quickly followed the instructions given by Jin Xiaoqiang and quickly adjusted the design of the new k3 and produced a prototype.
The engine used in this k3 still continues the innovative Blue Sky system, and it uses a newly developed 1.6l engine, and the effect looks very good.
It has 145 horsepower and 210 Nm of torque. Although there is no turbocharger to help, this engine has a direct injection system, so it has greatly improved performance and fuel saving.
As for the other cars, Jin Xiaoqiang brought the Yuedong model adapted from the 2011 North American version of the Elantra. This car was actually unveiled at several auto shows last year.
However, because the models that were unveiled with this car at that time were all relatively famous car series such as Qoros, this car did not attract much attention at the time.
Moreover, in the past, the segmentation of China's automobile market was not complete and not very mature, so not many consumers paid attention to this car.
Because the car culture has just started, Chinese consumers at this time are paying more attention to mid-sized cars, especially sedans in the traditional Chinese concept. As for the smaller compact cars, many consumers have not yet had them.
Give them too much consideration, after all, compared with mid-size cars, such models are too small.
But this time Jin Xiaoqiang plans to start formal market segmentation and shape the future pattern of China's automobile market.
Someone once said that in the Chinese market, companies that only treated the Chinese market as a whole died, but those companies that segmented the Chinese market survived.
What does this mean? This shows that the needs of today's consumers are diverse, which is different from foreign markets where the needs are relatively uniform.
After all, in China, which is still developing, the economic capabilities of consumers are very different, and the car culture is also different from that of foreign countries, so the needs of consumers here for cars are also different.
Rich people like luxury cars worth tens or even millions, middle-class families like mid-range cars worth two to three hundred thousand, and well-off families like family cars worth hundreds of thousands.
But there are still some groups, such as those families with more ordinary family circumstances, don’t they need cars?
So what kind of car do they need? After all, this group is the largest group in China. If you can grasp this group, then you will win the market.
What exactly did these groups need? It was not until two years later that Chinese independent companies figured out this question. It turned out that what they needed was compact family cars with high quality and low price.
Liji, Rich, and byd are the private independent brands that have best grasped this market. They took the lead in exploring this market and have made a lot of money.
Unfortunately, after the financial crisis, international giants began to pay attention to this market and began to enter this market to grab food. In the end, private enterprises were wiped out.
Later, it was estimated that if it hadn't been for the island crisis caused by the Japanese, China's private independent car companies might have been crushed by the combination of German and Japanese cars that jointly invaded the compact car market.
At present, the concept of compact car market is not very mature in China, but the two small cars that Jin Xiaoqiang designed for Liji and Richey are both models of this level.
After they tested the waters, Jin Xiaoqiang found that this market really has strong purchasing power. After all, there are only so many rich people, and the majority are without money.
Originally, he did not want to enter this market, but recently, considering the small moves that these foreign car companies may make, Jin Xiaoqiang decided to strike first. No matter what, it is better to strike first than to follow suit later.
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