reborn industrial empire

While many consumers are sharpening their teeth on Huayang Power's products at the Beijing Auto Show, Huayang Power is also working internally on future product planning and marketing routes. After finishing the previous two days,

At this time, Jin Xiaoqiang was organizing some middle and high-level managers of Huayang Power to hold a meeting in Beijing.

The main topic of the meeting is how to face the domestic automobile market in the next two years.

In recent times, especially in the past year or so, Huayang Power has been developing smoothly and has achieved success in both the domestic market and the international market.

Domestically, they have forced the original leader Volkswagen to step down, and they are also making rapid progress internationally. They are constantly expanding the market. Currently, Huayang Dynamics' products are not only marketed in Europe and the United States, but also in North Africa, Central and South Asia and South America.

They have also opened up the market and achieved good sales results.

Therefore, during this period of time, especially in the second half of this year, many senior leaders within the company have become lax in their thinking. Some even believe that Huayang Dynamics is already high-end enough, and our opponents are nothing more than this. As long as they put their own

If you manage one-third of an acre of land well, the other party will have no power to fight back.

Zeng Jianxin also reported this to Jin Xiaoqiang before. Recently, the production efficiency within the company has declined, and the management of production quality has also declined. Of course, a large part of the reason is because the company has

As the factory expanded, some of the original workers took up management positions and went to other branches to train new people. This resulted in a decline in the quality of the workers.

But in Jin Xiaoqiang's view, the bigger reason is that our workers have developed a mentality of slackness, thinking that we are already the boss in the country and can do whatever we want. After all, individual consumers now want to break up with big companies.

Wrist, that's impossible.

Such a mentality is absolutely unacceptable in Jin Xiaoqiang's opinion. Therefore, a rectification meeting must be held this time, and everyone must be mentally prepared and adjust their work ideas.

Think about the past life, wasn't Japan's Toyota Nippon? At the beginning of this century, wasn't it precisely because of such laziness that they continued to pay off their debts in the next few years?

At the beginning of this century, because Toyota not only achieved great marketing results in the US market and around the world, Toyota believed that the day had come to challenge the world's number one automobile company, so they began to expand production capacity everywhere. Increase production, and at the same time

Supervision of automobile production quality has also declined, not to mention cutting corners on materials, which has become an inevitable trend.

So when the Lexus brake door incident broke out, Toyota was dealt the most serious blow, forcing Toyota to recall millions of cars around the world, followed by a series of recalls, all of which brought great consequences to Toyota.

a heavy blow.

They had just sat on the world's number one throne, which had not warmed up for a few days, and had to hand it over obediently again. This shows how serious the impact of slacking off can be on a company.

Now Huayang Power is also in a period of crazy expansion. Although their expansion purpose is different from Toyota's striving to be the world's number one, they are currently the number one in the country and have not yet taken a seat in Rehu. Jin Xiaoqiang does not want to do it because of the failure of his employees.

Laxness will bring a big scandal to the company.

You must know that Huayang Dynamics was founded only a few years ago, and its foundation is not as deep as Toyota's. Moreover, it is also time for their efforts to change the Chinese people's attitude toward domestically produced cars.

Moreover, the three major factions of Japan, Germany, and America are watching eagerly from the side. Their strength is also very good, so they must not make any mistakes at this time.

Once trouble like Toyota occurs, Jin Xiaoqiang doesn't know how much effort Huayang Power will have to put in to restore consumers' distrust of domestically produced cars.

Although the sales of Huayang Dynamic cars were very hot in the past few years, according to statistics, 80% of the people who buy Huayang Dynamic cars are buying cars for the first time, or are consumer groups with relatively low incomes, and some

They are a consumer group that knows a lot about cars.

For the middle class with the largest purchasing power in China, Huayang Dynamics is not very recognized by them. This group of people with the best purchasing power still trust foreign brands, such as Japanese cars and German cars.

The worst thing is that it is an American car.

Although in the past two years, with the continuous improvement of Huayang Dynamics' corporate image, their brand is being accepted by the majority of the middle class, but the current stage is also the rising period of other people's brand acceptance. If anything goes wrong at this time, then

It is very likely that these people will be left with the impression that Huayang Dynamics is a domestic product, synonymous with poor quality.

Therefore, Jin Xiaoqiang must sound the alarm to leaders at all levels of the company at this time, warning them that it is not the time to sleep on their laurels, but that they must pay close attention to product quality issues.

Another thing is that there are currently many middle- and high-level leaders within Huayang Power, all of whom were recruited from the original state-owned enterprises. These people have good abilities, but their ideas are still relatively old.

Especially after seeing the very good situation of Huayang Power's automobile exports in recent times, many people believe that we should increase the intensity of product exports and strive to make the Huayang Power brand bigger and stronger overseas. After all, exports

The profits earned from car models are much greater than those earned from selling products domestically.

So while earning a lot of foreign exchange, you can also earn face for our fellow countrymen overseas. Why not do this to gain both fame and fortune?

Therefore, during this period, when Jin Xiaoqiang was not in the country, under the instructions of some leaders within the company, the supply of products exported by Huayang Power was relatively sufficient, but the domestic supply was relatively small, so it caused a lot of problems

Consumers have to wait a month or even three months to buy a car, which results in the loss of many consumers.

After Jin Xiaoqiang heard about this incident when he returned to China, he felt very angry.

Why are these people so stubborn? They still can’t distinguish the priorities. Think about those joint venture brands or purely foreign brands. When they produce a product, they often buy the best product first.

Go to China, satisfy the domestic market, and then consider exporting. Moreover, the products they bought from Tianchao have been cut down several times. Many key components have been shrunk. Such behavior is completely market discrimination.

As for Huayang Dynamics, being able to treat everyone equally is actually enough to give these foreign devils face!

To be honest, Huayang Dynamics is fundamentally a Chinese company. If it wants to gain a foothold in China, the first thing it must do is to focus on domestic consumers as the main body and foundation, rather than foreigners.

The subject is the foundation.

It is true that exports can now earn foreign exchange and enjoy state subsidies and earn higher profits, but Jin Xiaoqiang still does not think that this is a reason to ignore the domestic market.

Now the market situation is good, but if the market situation takes a turn for the worse, after the world financial crisis breaks out next year, the purchasing power of Europe and the United States will drop significantly, and some of them will definitely increase the price of imported cars in order to protect their own industries and workers.

Specifications. This will definitely affect Huayang Power's exports.

No matter how nice you are to them now, they still won't think of you a single favor later, so you might as well use the same courtesy to foreign devils at this time to domestic consumers and cultivate more domestic consumers.

Many loyal consumers.

It's such a simple truth, but these middle and high-level managers who originally came from state-owned enterprises still can't see through it. They still have the old mindset of exporting to earn foreign exchange. This makes Jin Xiaoqiang feel that it must be done now.

It’s time to unify one idea.

In the second half of next year, the financial crisis that will affect the world economy for at least five years will break out. Those here do not know how serious this crisis is. But as someone who has experienced it, Jin Xiaoqiang knows very well that this time

How powerful is the financial crisis?

First, the hardest hit was the United States, and then Western Europe. The economies of these two most economically developed regions in the world suffered heavy losses one after another. Then there was a real impact on consumers. Oil prices in many countries soared, and consumer incomes shrank. This

All will affect the sales of Huayang Dynamic Automobile.

The country will also be hit hard at the end of next year and the year after that. After that, the country will promulgate some policies to rescue the market. From then on, the Chinese automobile industry will enter its most golden two years.

Therefore, at this time, we must seize the time to adjust our thinking, develop new models, and use this opportunity to defeat the most advantageous competitors in the market, the Germans and Japanese, and completely consolidate our top spot in sales in China.

Only when he has a firm foothold in his own family can he gradually conquer the world. Therefore, in Jin Xiaoqiang's view, he must take precautions and inoculate some senior leaders in the company.

"Recently, there is an attitude in the company that we have become the number one salesperson in China. We are invincible, so we don't have to take our work as seriously as before..."

"Bang!"

Speaking of this, Jin Xiaoqiang slammed the table. He has been the boss of the company for many years and has frequently appeared on important domestic and international occasions. Now he naturally carries the majesty of a superior person. He behaves like this

He slapped the table and got angry. The long traders below who were twice as old as him were all shocked. Everyone immediately sat upright and didn't dare to slack off like before.

"I know some of you may be dissatisfied and complain that we don't think so? Yes, you don't think so, but you are doing this? This is last month's quality inspection report.

The number of defective products produced by our company reached 792 pieces per month.

The rate reached 4.2%, a new high since we founded the factory. Moreover, the product quality complaints our company received also hit a new high since its establishment. There are also data from the past few months. I will not list them one by one here.

Listed, this is the evidence. Am I wrong?"

When Jin Xiaoqiang said this, several middle-level leaders in charge of production and quality management sitting below lowered their heads, fearing that Jin Xiaoqiang would scare the monkeys.

This company is not a joint-stock company, let alone a state-owned enterprise. This is Jin Xiaoqiang's personal hall. If you are not convinced, you can leave immediately.

But who is willing to leave? Huayang Power's salary and benefits are just right. It is definitely in a leading position among the same industry in the country, and this job is also prestigious!

"Huayang Power has only been founded a few years ago. Who do we rely on to achieve today's results? Why do you have such an idea? Do you really think that we can compete with Volkswagen, Toyota and Honda as we are now?

Are world-class companies challenging it? The Americans had a higher starting point than us, but it is precisely because they ignored product quality and did not pay attention to consumer feedback. What is the result? They are now being beaten by Japanese products in the automobile market.

, do you really think we have the same capital as the Americans?"

Jin Xiaoqiang's series of sudden and loud scoldings made many leaders in the audience speechless. When he saw that the situation was almost over and his goal was achieved, he planned to change the topic.

"Anyway, I don't want this kind of thing to happen again. Who did it happen before? I hope you will take the initiative to talk to me in the future. In short, I don't want this kind of thing to happen again. I hope everyone will be strict.

The slogan of ensuring quality and making our products flawless is not for nothing."

Speaking of this, many leaders have begun to sweat...

"Next, let me talk about our development direction. We are a Tiantian enterprise. Our foundation is the land under our feet and the consumers and people living on this land, not the United States thousands of miles away.

people, Europeans and Japanese, although exporting cars is indeed more profitable than making them domestically

Buying a car is expensive, but don’t forget that this is our root after all! I have a piece of data here that shows the economic conditions of Europe and the United States in recent years. You can take a look at it. It is true that the European and American economies have performed well in the past two years, but this can

These are all good things for the financial industry, but ordinary people don’t get much.

Benefits, if this continues, can their purchasing power be sustained? On the other side, is our domestic consumption growth... I hope everyone can pay attention to our domestic consumers and our domestic market... rather than blindly

Go to the most sought-after export and earn foreign exchange |! You can take a look at the data comparison

Yes, if there is an economic problem in Europe and the United States, and our products cannot be sold in them, then our Chinese market will become a battleground for global automakers. Do we have to wait until then to go back and reorganize?

Old mountains and rivers? Why not start from now?" (To be continued)

{PiaoTian Literature www.PiaoTian.com thanks all book friends for their support, your support is our greatest motivation}